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Tag: The Advertising Club

  • Raj Nayak re-elected Advertising Club president

    Raj Nayak re-elected Advertising Club president

    MUMBAI: At the annual general meeting of The Advertising Club held in Mumbai today, the members unanimously re-elected Colors CEO Raj Nayak, as its president. Raj had replaced The Social Street chairman and co-founder Pratap Bose on 16 September last year.

    Over the past year, Raj has injected new dynamism into the Ad Club. A top notch sales professional, he has expanded the membership of the Club by initiating a drive last year which saw many a fence sitter, taking up it full time membership. Its management committee members say that it has had financially the most successful year under his stewardship. Hence, his re-election was unopposed and a bit of no-brainer.

    The CEO of Viacom18 Hindi GEC Colors has had strong links with industry initiatives over the past few years. He has been associated with several industry bodies right from the Indian Broadcasting Foundation and the International Advertising Association.

  • Mobile app launched to ensure full participation of delegates to Goafest 2016

    Mobile app launched to ensure full participation of delegates to Goafest 2016

    MUMBAI: Ensuring the largest participation from media, advertising and marketing, the annual Goafest has launched an app this year to keep delegates abreast with all the happenings and excitement of the festival.

    The ain is to ensure that participants do not miss out on all the important development even as they are relax as part of the entertainment provided by the daily events and fanfare.

    The Advertising Club President Raj Nayak said: “Technology must enable a richer user interface. This is another step towards curating a memorable Goafest 2016 experience. The Goafest App will ensure that no one misses out on any Goafest event happenings.”

    Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. The informative travel schedule will help delegates plan their daily itineraries. 

    Presented by The Advertising Club and AAAI, the Goafest ABBYs 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 to 9 April at The Grand Hyatt, at Bambolim in North Goa. 

    The Goafest app is easy to install and can be downloaded by clicking on the icon for the corresponding app store:http://onelink.to/goafest

    Delegates to Goafest will get an app registration code with which they will have access to special features within the app.

  • Mobile app launched to ensure full participation of delegates to Goafest 2016

    Mobile app launched to ensure full participation of delegates to Goafest 2016

    MUMBAI: Ensuring the largest participation from media, advertising and marketing, the annual Goafest has launched an app this year to keep delegates abreast with all the happenings and excitement of the festival.

    The ain is to ensure that participants do not miss out on all the important development even as they are relax as part of the entertainment provided by the daily events and fanfare.

    The Advertising Club President Raj Nayak said: “Technology must enable a richer user interface. This is another step towards curating a memorable Goafest 2016 experience. The Goafest App will ensure that no one misses out on any Goafest event happenings.”

    Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. The informative travel schedule will help delegates plan their daily itineraries. 

    Presented by The Advertising Club and AAAI, the Goafest ABBYs 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 to 9 April at The Grand Hyatt, at Bambolim in North Goa. 

    The Goafest app is easy to install and can be downloaded by clicking on the icon for the corresponding app store:http://onelink.to/goafest

    Delegates to Goafest will get an app registration code with which they will have access to special features within the app.

  • Goafest ABBY 2016 entries up by 25 per cent

    Goafest ABBY 2016 entries up by 25 per cent

    MUMBAI: Goafest Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has witnessed growth in entries for its 2016 edition. The awards that  is held over a 3 day celebratory event in Goa, has witnessed a 25 per cent increase in entries over last year, reiterating the increasing popularity and repute of the awards where the entire  fraternity comes together  to celebrate success.

    The Abbys also had many firsts this year such as the   introduction of new categories i.e. 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. TV films that are based on gender sensitivity can be entered in the Special Abby. Young Abby is the response to a long felt need of the industry to reward young creative below the age of 30 who respond to a brief. Two winning Young Creatives will be flown to Cannes as part of Goafest’s Abby’s commitment to the young. Adding further depth to the awards and broad-basing the participation opportunity was the addition of new sub – categories in the Design vertical as well. 

    Presented by the Advertising Club Bombay and AAAI, the Goafest Abbys 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 April 2016 to 9 April 2016 at   The Grand Hyatt, Bambolim, North Goa. 

  • Goafest ABBY 2016 entries up by 25 per cent

    Goafest ABBY 2016 entries up by 25 per cent

    MUMBAI: Goafest Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has witnessed growth in entries for its 2016 edition. The awards that  is held over a 3 day celebratory event in Goa, has witnessed a 25 per cent increase in entries over last year, reiterating the increasing popularity and repute of the awards where the entire  fraternity comes together  to celebrate success.

    The Abbys also had many firsts this year such as the   introduction of new categories i.e. 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. TV films that are based on gender sensitivity can be entered in the Special Abby. Young Abby is the response to a long felt need of the industry to reward young creative below the age of 30 who respond to a brief. Two winning Young Creatives will be flown to Cannes as part of Goafest’s Abby’s commitment to the young. Adding further depth to the awards and broad-basing the participation opportunity was the addition of new sub – categories in the Design vertical as well. 

    Presented by the Advertising Club Bombay and AAAI, the Goafest Abbys 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 April 2016 to 9 April 2016 at   The Grand Hyatt, Bambolim, North Goa. 

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.