Tag: The Advertising Club

The Advertising Club to celebrate effective & pioneering campaign stories at “Effie India Awards 2020’

MUMBAI: The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents “EFFIEINDIA AWARDS 2020”. The awards that prides itself as being the gold standard in advertising and marketing will once again see the best in class brand stories and pioneering campaigns being celebrated by the industry. The awards have garnered significant industry patronage by receiving a phenomenal 862 entries – The highest ever garnered at the Effie’s in 19 years of its journey. In another feat, EFFIE’s have also achieved the unmatched industry representation with around 326 industry thought leaders and professionals being a part of the 10 Judging rounds held across three cities – Mumbai, Delhi and Bangalore. The EFFIE INDIA AWARDS 2020 is scheduled to be held on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End Besides the established categories, in the 19th edition of EFFIES the Advertising Club has also introduced interesting categories such as

● The Internal marketing Award

● The Disruptive Differentiators award

● Small Budgets –

o Small Budgets – Products

o Small Budgets – Service

Speaking about the EFFIE INDIA AWARDS 2020, Mitrajit Bhattacharya, Chairperson of EFFIE Committee said “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.

He further added “I would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.”

Partho Dasgupta, President of The Advertising Club further added that “EFFIES undoubtedly is the most definitive and coveted Advertising & Marketing award of the country. Awarded to both the Agency and Client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand. I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event. “

While the list of finalist is put up on the Advertising Club’s website www.theadvertisingclub.net , questions such as – Who will win the coveted awards like the Grand effie, Client of The year, Agency of the year and more will get answered only on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End . The event will be followed by Cocktails and Dinner

The Awards will be presented by COLORS with the Category Sponsors being Aditya Birla Capital for the Integrated Advertising Campaign category and UFO Moviez India Limited for the category Media and Entertainment Companies.

The sale of donor passes has already begun and before it gets too late please contact The Adclub Secretariat at 23894091, 23813034 and 23810213.

January 8, 2020

The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change. Such game changer brands and marketeers that have showcased agility, innovation and effectiveness in this ever-changing scenario, are all set to be celebrated at the upcoming edition of the coveted Marquees 2019. Brought to you by the Advertising Club, Marquees 2019 presented by Zee and powered by COLORS will recognise marketing excellence and brands stories that have delivered through bringing to life the perfect blend of traditional and contemporary brand building ideas. The nominees, announced today, by the Advertising Club will vie for the prestigious MARQUEES 2019 to be announced on Thursday, 12th December 2019 in Mumbai.

Speaking about the upcoming edition of the MARQUEES ‘Partho Dasgupta, President, The Advertising Club said “ Our focus at the Advertising Club with award platforms like the MARQUEES is to encourage and applaud pioneering work by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies. We are sure that MARQEES will encourage and inspire the industry and every young marketeer to put their best food forwards by pushing the envelope on innovation and effectiveness for their brands.”

The list of nominees for MARQUEES 2019 are as follows:

Sr. No	Sector Category	Company
1	Auto (4 Wheeler)	Maruti Suzuki India Ltd, Hyundai Motor India Ltd, Tata Motors Ltd, Honda Cars India Ltd, Toyota Kirloskar Motor Pvt Ltd, Mahindra and Mahindra Ltd., Ford India Pvt Ltd.
2	Auto (2 Wheeler)	Hero Motocorp Ltd, Bajaj Auto Ltd, Suzuki Motorcycle India Pvt Ltd, Honda Motorcycle and Scooter India Ltd, TVS Motor Company Ltd, India Yamaha Motor Pvt Ltd, Royal Enfield (Unit of Eicher Ltd)
3	Telecommunication	Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL
4	Consumer Durables – White Goods	Samsung, Electrolux, Haier, Kenstar, BPL, Hitachi, LG, Kelvinator, Godrej, Whirlpool, Videocon
5	Consumer Durables – TV	Samsung, LG, Panasonic, BPL, Sony, Sansui
6	Insurance (Life)	LIC, Tata AIA Life Insurance, Aditya Birla Sun Life, SBI Life, Max Life, ICICI Prudential Life, Kotak Mahindra Life, Bajaj Allianz Life, HDFC Life
7	Insurance (Non-Life)	Tata-AIG, SBI General, Star Health Insurance, ICICI Lombard, IFFCO Tokio, New India, Oriental, Reliance, Bajaj Allianz, HDFC ERGO
8	Banking	State Bank of India, HDFC Bank, Ratnakar Bank, IndusInd Bank, Bandhan Bank, ICICI Bank, Axis Bank, Canara Bank, Kotak Mahindra Bank, Bank of Baroda, Yes Bank, Punjab National Bank
9	Handsets	Reliance(Jio Feature Phone), Honor, iTel, OnePlus, Lyf, Xiaomi, Vivo, Asus, Lava, Samsung, Oppo
10	FMCG (Food)	Kurkure, Maggi, Parle, Britannia, Tata, Amul, Bambino, Anil, Bingo, Amulya, Gemini, Lays, Balaji, Sakthi, Bharat, Fortune, Sunfeast, Ruchi, Eastern, Gold Winner
11	FMCG (Beverages)	Dabur, Sunrise, Maaza, Horlicks, Frooti, Limca, Wagh Bakri, Bru, Nescafe, Mountain Dew, Tata, Complan, Boost, Brooke Bond, Thumps Up, Coke, Sprite, Bournvita, Fanta, Society
12	FMCG (Household Care)	Harpic, Vim, Comfort, Good Knight, Lizol, All Out, Ghadi, Wheel, Amrutanjan, Pheneols, Surf Excel, Vicks, Zandu, Arasan, Rin, Ujala, Emami, Maxo
13	FMCG (Personal Care)	Clinic Plus, Fair & Lovely, Colgate, Parachute, Pond’s, Lifebuoy, Garnier, Santoor, Himalaya, Nisha, Nihar, Godrej Expert, Wilkinson, Dettol, Godrej No. 1, Close Up, BoroPlus, VVD, Patanjali, Sunsilk
14	Retail	Snapdeal, Amazon, Myntra, Flipkart, BigBasket, Grofers, AJIO, Jabong

The nominees for MARQUEES 2019 selected from across sector and categories will be evaluated and adjudged through an intensive three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand.

Apart from the general categories, there are also seven special awards to be given out to brands which have gone beyond the call of duty and whose efforts have led to the creation of a whole new category. The special awards include Re-imagining for the better; Carving out a niche; Breathing new life into a category; Conquering an impregnable fortress; Creating a global impact; Media properties and Traversing uncharted waters.

MARQUEES 2018 in just a short span of 3 years since inception has emerged as a premiere award recognizing marketing excellence. Each of the nominees of this award are trailblazers in their respective sectors and have made an indelible mark on their industry. Winning the highly coveted MARQUEE is hence is a true testament of the success story of every winning brand and marketeer.

December 5, 2019

Industry leaders share excitement about return of Goafest 2020

MUMBAI: Indian advertising and marketing folks don’t need an excuse to hit the sun-kissed sands of Goa’s beaches. A whole lot of them are hence likely to head to the holiday paradise come 2 April 2020 courtesy the Ad Club and the Advertising Agencies Association of India (AAAI) which are putting together the sixteenth edition of Goafest.

Ad veteran Nakul Chopra has been re-appointed as chairperson of the jamboree with Jaideep Gandhi being named as the co-chair of Goafest 2020 organising committee. Well, the ever so ebullient IPG Media Brands CEO and treasurer The Ad Club Shashi Sinha, has the onerous responsibility of chairing the Awards Governing Council (AGC) of the celebrated ABBY awards 2020 once again.

“Year-on-year, it is our endeavor to make Goafest the most sought after gathering of the Indian advertising & media industry both in terms of knowledge sharing and raising the bar for creativity. Goafest has been consistently putting India on the global map of a creative powerhouse and as we put together this edition as well, our endeavour is to bring the best of speakers, workshops and experiences to boost the next-gen of advertisers,” says AAAI president Ashish Bhasin.” “Nakul as an industry veteran has been adeptly handling Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all."

Adds Chopra: “Goafest is the only premiere festival that is a holistic representation of the Indian advertising and media industry. Our focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing. The 2020 edition of Goafest will also focus on creating an experience that is immersive, transformational and continues to contribute to enrich the ecosystem..”

Explains The Advertising Club president Partho Dasgupta: “The purpose of Goafest is to bring forth a platform that encourages India’s A&M industry to engage, innovate and share cohesively. The three days of Goafest sees the entire media and advertising fraternity breaking the barriers of organisation and come together to share common achievements, failures and learnings. ABBYs have always been recognized as a gold standard in creative awards and with Shashi at the helm, we are sure that the awards will continue to follow the highest standards of quality and due diligence.”

“With the ABBY Awards, every year we try to widen the horizon and be more inclusive. Our belief has been to let works of excellence do the talking and this year too we will continue to look for campaigns that inspire change, make a difference and become an inspiration for the industry,” highlights Sinha explaining his vision for the metal competition this year.

The ABBY AGC includes: Shashi Sinha, Ashish Bhasin, Nakul Chopra, Jaya Advertising Director Jaideep Gandhi, Publicis CEO India Anupriya Acharya, Havas Group India group CEO Rana Barua, Aditya Birla Capital Limited chief marketing officer Ajay Kakar, McCann Worldgroup vice chairman and MD Partha Sinha, MullenLowe Lintas Group CEO Virat Tandon Group, Percept Limited director Ajay Chandwani, and House of Cheer founder and media Veteran Raj Nayak.

October 31, 2019
The Advertising Club announces its dynamic and enterprising managing committee for the year 2019-20

MUMBAI: The Advertising Club, the apex industry body that drives the category’s growth agenda today elected its Managing Committee for the current fiscal i.e. FY 2019-20 at the 65th Annual General Meeting. The new committee will be helmed by the leading industry thought leader and media industry stalwart Mr. Partho Das Gupta who has been elected as President– The Advertising Club. Under his able leadership, the newly elected committee is reposed with the responsibility of facilitating learning and development in the category and ensuring that the India Advertising industry continues to align to global best practices, innovate and garner global recognition.

Commenting on his appointment, said Mr. Dasgupta said, “It is an honor to be elected as the President of one of the most prestigious advertising clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. I look forward to continuing the legacy of the Ad Club and the great done work by Vikram over the last two years”

The below members were elected unopposed.

The Office Bearers of the Advertising Club for 2019-2020 are
•   President Mr. Partho Dasgupta
•   Vice President Mr. Partha Sinha
•   Secretary Dr. Bhaskar Das
•   Jt. Secretary Mr. Aditya Swamy
•   Treasurer Mr. Shashi Sinha

Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives
•   Mr. Debabrata Mukherjee
•   Mr. Laxmiraj Seetharam Nayak
•   Mr. Mitrajit Bhattacharya
•   Mr. Siddharth Banerjee
•   Mr. Sidharth Rao
•   Ms. Sonia Huria
•   Mr. Virat Tandon

Additional below is the list co-opted industry professionals:
•   Mr. Abhishek Desai
•   Mr. Nandan Srinath
•   Ms. Punitha Arumugam

The below list of leaders will continue to bring value to the advertising club through their expertise and deep understanding of the respective industry segments:
•   Mr. Ahteram Uddin
•   Mr. Ajay Chandwani
•   Mr. Ajay Kakar
•   Mr. Ashit Kukian
•   Mr. Kartik Sharma
•   Mr. Pradeep Dwivedi
•   Mr. Ramesh Narayan
•   Ms. Sapangeet Rajwant
•   Mr. Ahteram Uddin

September 11, 2019
Vikram Sakhuja re-elected as President of The Advertising Club for the second term

MUMBAI: The Advertising Club, India’s premier industry body for the advertising, marketing, research and communication fraternity, today announced the list of its Managing Committee members for the year 2018-19. Vikram Sakhuja, Group Chief Executive Officer, Media and OOH, Madison Communications was re-elected as the President of the Ad Club. The other leadership positions remained unchanged from the previous year with Ajay Kakar, CMO-Financial Services, Aditya Birla Group as Vice President; Shashi Sinha, CEO, IPG Media Brands as Secretary; Mitrajit Bhattacharya, Founder & President, The Horologists, Former President & Publisher, Chitralekha Groupas Jt. Secretary and Dr. Bhaskar Das, Executive President, Dainik Bhaskar Groupas Treasurer.

Speaking on his re-election as the President of The Advertising Club, Vikram Sakhuja said: “Leading an industry body with such rich legacy as that of the Ad Club has been an enriching experience. Over the past one year, we have focused all our initiatives towards recognizing excellence, driving thought leadership, being a repository for marketing & advertising and attracting young talent into the industry.”

In the past year, the Ad Club has taken considerable measures to ensure actionable impact in its four identified areas. Elaborating further Sakhuja adds, “In the area of excellence, we have ensured gold standards in effectiveness with Effies, creativity with Abbys, media with EMVIES and marketing with Marquees. Driving the agenda of thought leadership, we introduced Digital Review- D-CODE, to attract young talent we are about to unfold a communication focused Hackathon, and encourage knowledge repository though case study sharing and Knowledge Series events. I am thankful to the excellent member committee who have consistently supported every initiative of the Ad Club and helped us drive the narrative of excellence for the industry.”

This year’s list of managing committee members include leaders from the media and marketing industry. The elaborate list is mentioned as below:

September 18, 2018
The Advertising Club announces the nominees for Marquees 2018

MUMBAI: The Advertising Club today announced the nominees for Sector Awards of Marquees 2018.

Marquees, the foremost of all awards organized by The Advertising Club, celebrates excellence in marketing. Marquees 2018 is presented by Zee and powered by Colors and Republic TV.

Brands from twelve different sectors ranging from Auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.

The list of nominees for Marquees 2018 are as follows:

A three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand make the winner of each category a true ‘Marquee’. Each of the nominees are trailblazers in their respective sectors and have made an indelible mark on industry.

Apart from these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under – Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.

The winners will be announced at a glittering ceremony at the St. Regis, Mumbai on August 29, 2018.

August 27, 2018
The Advertising Club announces the Category Awards for Marquees 2018

MUMBAI: The Advertising Club today announced the various sector and special category awards for Marquees 2018. Marquees is the foremost of all advertising and marketing awards organized by the Ad Club. It is the first of its kind, in which brand performance would be evaluated objectively, with data from Kantar / IMRB, making it truly “Marquee”. The award was conceptualised to recognise and award the brand custodians considering all aspects of marketing – price, product, presence and promotion that has changed the game for a brand. Marquees also pays a special tribute to the marketing efforts of brands that have turned the tide in the face of an adversity through its special category awards. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

The industry award that debuted last year will also honour brands that surpassed challenges thorough five special awards. Taking the conventional route is not only the easiest but also the safest route for brands. However, some brands however opt for the road less travelled and have succeeded despite the odds being stacked against them. These special awards are namely – Breathing new life into a category, Creating a global impact, Re-imagining for the better, Carving out a niche and Digital media property of the year.

Speaking about the special categories of awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said, “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing”

Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards said “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

After successfully chairing the Jury in the first edition, Sanjiv Mehta, Chairman & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, has returned as Jury Chairman for Marquees 2018. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

Marquees has created a niche for itself and have managed to bring together the thought leaders and industry veterans of the advertising, marketing, media, research and communication fraternity on a single platform. Marquees 2018 is scheduled for August 29, 2018 at the St. Regis Mumbai.

August 16, 2018
“Inspire and Be Inspired”at “D-CODE” – The debut edition of The Advertising Club’s India Digital Review

MUMBAI: Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy. With over 400M Indians online, digital is now well and truly mainstream. And brands are leveraging this massive reach to drive business impact. The Governments call for a technology conscious and savvy “Digital India” coupled with the increased penetration of phones and affordability of data has given further impetus to the digital growth agenda.

Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review – D-CODE.

A refreshing new format where 13 Industry champions do a show and tell for 10 minutes each about:
1. One piece of work that they are proud of
2. One piece of work another brand has done that inspires them
3. Three pieces of advice for marketers for winning in digital

The stalwarts speaking at the review include:
1. Agnello Dias, Chairman & Co-Founder, Taproot
2. Ajit Mohan, CEO, Hotstar
3. Anupriya Acharya, CEO, Publicis Media
4. Anuradha Aggarwal, CMO, Marico
5. ArunIyer, Chairman & CCO, Lowe Lintas
6. Juhi Kalia, Head of Creative Shop – India & Indonesia, Facebook
7. Rahul Johri, CEO, BCCI
8. Ravi Desai, Marketing Director, Amazon
9. Sam Singh, CEO – South Asia, GroupM
10. Sapna Chadha, Marketing Director – India & SEA, Google
11. Shoumyan Biswas, Vice President, Marketing, Flipkart
12. Siddharth Banerjee, EVP Marketing, Vodafone
13. Tanmay Bhat, Co-Founder, AIB

The review will be moderated by industry veteran and President, The Advertising Club – Vikram Sakhuja.

Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement. “

Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships at Google & Managing Committee member, The Advertising Club said “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital eco system ‘

Punitha Arumugam, Platform Evangelist – Hotstar and Managing Committee member, The Advertising Club added “In shaping this Annual Digital Review, we at the AdClub were focused on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting 2 best of class examples and 3 learnings on using digital, the audience will see 26 break-through digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India.”

The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017-June 2018. The Review is slated to be presented on 1st August, 2018, 5.30pm onward @Taj Lands’ End, Mumbai

July 18, 2018
Lodestar UM name media agency on day 1 at ABBY Awards

GOA: Goafest 2018, India’s foremost advertising, media and marketing convention felicitating creative thinking in India, kick-started its annual festival yesterday. This year, the festival is also celebrating 50 years of the prestigious Abby Awards, which have been handed out to creative geniuses over the years for their stellar work that has, today, put India on the global map where advertising, media and marketing is concerned.

The industry conclave presented by Discovery marked the first session of the day with Baba Ramdev who enthralled the audience by speaking about building inclusive, sustainable, decentralised and just brands. He enlightened them about the philosophy behind the brand Patanjali and stressed upon the need for marketers to build an emotional connect with the consumer. His session was followed by a talk by Pepperfry chief marketing officer and head of new business Kashyap Vadapalli who stressed the importance of building trust amongst consumers.

As the sun went down on day one, it was time for the presentation of the publisher and media Abbys which recognise the excellence in the use of media such as print, TV, cinema, outdoor, radio, events, digital and social media amongst others. A total of 38 media Abbys and 16 publisher Abbys were awarded. While Lodestar UM led the media Abbys with an impressive 10 awards including four gold medals, the highest number of gold, Jagran Prakashan, scored a total of five metals, thus taking a lead in the publisher Abbys. Other notable winners for the evening included Dentsu Webchutney in the media Abbys category with three silvers and one gold and Times of India that bagged two gold medals in the publisher Abby category.

This year, twelve creative legends were roped in to form the master jury which had been entrusted with the task of screening all the entries received, across all the categories and verticals and then to identify those worthy of being shortlisted and receiving the award. The 2018 edition of the Abby Awards also saw a number of categories and sub-categories being rationalised, to ensure relevance and effectiveness.

Advertising Agencies Association of India (AAAI) president Nakul Chopra says, “We started Goafest all those years ago with the aim to bring together people from the world of advertising, media and marketing together to discuss and exchange exciting ideas. But today, this festival has grown into becoming one of the biggest congregations of some of the most brilliant creative minds in the country. It is these young people, who come here in droves to learn from and interact with the legends who paved the creative way for them, who make Goafest a festival worth attending. I am deeply grateful to the fraternity present here for making Goafest what it is today.”

Discussing the Abby Awards to be handed out at Goafest 2018, The Advertising Club president Vikram Sakhuja adds, “Over the last 50 years, the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there who came up with two key changes to the awards this year. The changes include the rationalisation of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a master jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavour to keep improving the quality of the awards being handed out.”

Advertising Agencies Association of India (AAAI) chairman of Goafest 2018 and vice president Ashish Bhasin mentions, “Goafest is always a great reminder of the amazing amount of creative talent we have in India. Seeing such young people brimming with energy, learning from the best in the industry and congregating together to exchange ideas is what enriches creative thinking. This year, we have upped the ante by bringing in a lot of technological changes and of course by sprucing up our speaker line up by bringing in stalwarts from varied backgrounds – be it advertising, marketing, music, film, yoga and much more.”

Stay tuned for more updates from Goa.

April 6, 2018
Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.

Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in ‘Best use of an Integrated Campaign’ and ‘Best use of Branded Content’ category, one each for its campaign for Star Plus titled ‘Nayi Soch’, and another for Dove’s ‘Dove reframes the beauty debate in India.’ The agency also won three bronze and five silver medals.

On Goafest Abby’s 2017, Mindshare South Asia CEO Prasanth Kumar said: “Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”

The second top winner of this year is Maxus which took home six medals – one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ‘When courage prevailed from 8pm to 8am campaign in the ‘Best use of Radio’ category.

The third leading agency was Madison Media bagging a total of eight medals — five silver and three bronze.

Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.

A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.

In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the ‘Best promotion of a CSR’ category for ‘A newspaper galvanizes communities to revive 4000+ lakes’ and in the ‘Best brand innovation in newspapers printed or online’ for ‘Crowdsourcing Imagination to create the newspaper of the Future by the Future.’

2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

April 6, 2017