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Tag: The 120 Media Collective

  • Sooperfly launches kayaking web series ‘Paddle Hard’

    Sooperfly launches kayaking web series ‘Paddle Hard’

    MUMBAI: After launching the mountaineering series – Mission Everest 2015 last week, Sooperfly is now gearing up to retell the story of a lone sea expedition with Paddle Hard – an eight episode YouTube web-series starting 10 September, 2015.

    The 120 Media Collective’s content creation and distribution arm has partnered the sea-farer and IIT graduate Kaustabh Khade to tell his story of weathering storms and wild creatures at sea.

    Sooperfly business head and senior vice president Vishal Nongbet said, “Paddle Hard is in line with our interest supporting fresh and compelling content through bespoke distribution. Kaustubh’s trip to the party capital has all the elements intact; only, we view it from the other side of the beach!”

    Accomplishing the challenge in the shortest possible time, the 17 year old seafarer has entered the Limca Book of Records and has dedicated the funds to support underprivileged children and youth.

    Khade said, “Magic Bus uses sports to change lives, which is what motivated me to work with them. Engaging with anyone, child or adult, through sports helps cross many boundaries over the long term that can prove otherwise difficult to surmount.”

     

    Khade was inspired by Magic Bus, which aims to take children out of poverty through a programme of mentoring and coaching. He associated with the NGO to help these children by raising funds for Magic Bus India.

     

    Magic Bus founder and executive chairman Matthew Spacie added, “We are extremely delighted to have Kaustubh take this challenge in support of the lakhs of children whose lives we are part of. Together, we hope to create a new generation of economically independent and socially aware citizens who are fully equipped to participate in shaping their country’s future.”

     

    Watch the Paddle Hard preview here – https://youtu.be/u-7SNUjZHMc

  • Cheil inks partnership with Sniper & Sooperfly for digital content

    Cheil inks partnership with Sniper & Sooperfly for digital content

    MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients.

     

    Speaking about the development, The 120 Media Collective founder & chief executive Roopak Saluja said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Cheil Worldwide South West Asia group president Shiv Sethuraman added, “Video content is the fastest growing area within the digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to video content. We believe they are the right partners and that the market is ripe for such an offering.”

  • The 120 Media Collective appoints Sandeep Naug as VP – biz development

    The 120 Media Collective appoints Sandeep Naug as VP – biz development

    MUMBAI: The 120 Media Collective has appointed Sandeep Naug as vice president – business development.

     

    He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly.

     

    Naug will report to The 120 Media Collective founder & CEO Roopak Saluja and will be based out of both Mumbai and Delhi.

     

    A media professional with over eight years of experience in content solutions, Naug’s specialization lies in branded content and sales, strategy, planning and implementing paid, earned and owned media. He has previously worked with CNBC TV18, Bloomberg UTV and Disney, and most recently with Culture Machine as lead- revenue for North and APAC through digital video content and channel management.

     

    Saluja said, “Entering our ninth year of existence, we’re not just creating content and communications but are now engaging with specific audiences in a strategic manner. Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep’s broad and deep experience in branded content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company.”

     

    “120MC has a very deep understanding of consumer nativeness of new media and it has been proved multiple times be it Kolaveri Di or Be Beautiful. Creating content that the consumer can appreciate and engage with is imperative and 120MC has the capability to create, execute and distribute such content led communication for brands across medium with digital at its core. I am glad to be a part of this team, learn more and do more,” added Naug.

  • The 120 Media Collective overhauls senior management team

    The 120 Media Collective overhauls senior management team

    MUMBAI: The 120 Media Collective, a digitally-inclined company that creates and distributes content for audiences and brands across multiple platforms, has made two senior appointments.

     

    While Shilpa Ambre has joined as chief financial officer for The 120 Media Collective, Vishal Nongbet has been roped in as Sooperfly senior vice president and business head.

     

    Both Ambre and Nongbet will be based in Mumbai and will report to The 120 Media Collective founder and CEO Roopak Saluja.

     

    Ambre will be responsible for all finance, legal affairs and investor relations of The 120 Media Collective and its sub brands – Jack in the Box Worldwide, Sniper, Bang Bang Films and Sooperfly.

     

    Nongbet, on the other hand, has been entrusted with building the Sooperfly team and business and running day-to-day operations including content, distribution and monetization across APAC.

     

    Additionally, Bang Bang Films senior producer Chahna Rupani has been promoted to Sniper executive producer and will primarily be responsible for driving revenues and growth, while ensuring excellence and efficiencies for both commercials and content production.

     

    “The company has undergone a metamorphosis of sorts over the past three years, from being a combined entity of a production company and a social media agency to one that is pushing the boundaries and blurring the lines between communications, entertainment and technology. As we embark on an ambitious growth plan over the next 36 months, bolstering our leadership team with top talent is essential. Keeping the company adequately funded and observing the highest standards of compliance and governance will be key and having someone of Shilpa’s experience and capability overseeing things is of paramount importance,” said Saluja.

     

    Commenting on Nongbet’s appointment, Saluja said, “Our goal with Sooperfly is clearly to capitalize on all that we’ve built up over the past eight plus years- chief among which are our ability to create compelling content and our credibility with brands- to give ourselves a competitive advantage in the digital video space. Only someone of Vishal’s breadth and depth of media experience, which arms him with a profound understanding of mobile and content monetization, can make a success of this.”

     

    Ambre opined, “I am very excited to join the strong and accomplished team at The 120 Media Collective and I’m looking forward to leveraging my experience to support the rapidly growing business operations of the Company and its stakeholders.”

     

    “While the last two decades have been all about the democratisation of content, there has never been a better time than now for advertisers to engage their audiences via owned rather than paid or earned media. Sooperfly will be looking at harnessing the immense talent in the space, building content brands direct to audiences, and finding that sweet spot between content creators and advertisers,” added Nongbet.

  • The 120 Media Collective & Diagonal View to launch digital video platform

    The 120 Media Collective & Diagonal View to launch digital video platform

    MUMBAI: India based The 120 Media Collective has inked a joint venture with UK’s Diagonal View to form a company called Sooperfly.

     

    The new company in the digital video space will offer video creation, distribution and monetisation for the Asian market.

     

    The partnership is the first of its kind in the rapidly growing digital video space, where two companies have come together to provide talent and publishers with an opportunity to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.

     

    The company will have a three-pronged approach to empowering the entire digital video ecosystem:

     

    1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

     

    2. Tap into large publishers and curate, manage and monetize their existing content.

     

    3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.

     

    Sooperfly aims to forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more.

     

    The network already has on board journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.

     

    Initial advertiser partners will be announced later this quarter.

     

    Currently internally funded by the partner entities, the company aims to be amongst the top three in digital video across the APAC region over the next 36 months.

     

    The 120 Media Collective founder and CEO Roopak Saluja said, “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences. It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”

     

    “The market for professional video is global, and through local partners we have had great success throughout the US, Europe and the Middle East. We see huge potential in the Asia Pacific market, and believe this partnership and its unique skill sets will deliver professional video to substantial audiences. Our past success and experience with audience management and IP creation meets a current need gap in the APAC market, whether it’s brands looking at a scientific approach to video, or content creators and publishers looking for better management of their online properties,” added Diagonal View founder Matt Heiman.

  • The 120 Media Collective to redefine commercials, content production with Sniper

    The 120 Media Collective to redefine commercials, content production with Sniper

    MUMBAI: The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms, announces today the launch of Sniper, a brand that aims to redefine commercials and content production by providing agile production and effective amplification to meet the rapidly changing needs of today’s marketing paradigm and evolving content models.

     

    The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films coupled with the company’s lean and flexible digital content production model that has seen tremendous success over the past 24 months.  Sniper will produce TV commercials, as well as long, short and mid-form content and also see it through to amplification across social platforms and paid digital media, where applicable.

     

    Commenting on the launch, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “At The 120 Media Collective, we believe staunchly that content is king but also that distribution is god.  Video has become par for the course for brands, advertisers, media and publishers alike. The TV commercial as we’ve known it is no longer the only show in town and with new platforms mushrooming and the evolution of consumption habits, we’re seeing the emergence of a range of video types- long, short and mid form. With multiple pieces of content produced by a brand in a year, the shelf life of each piece of content goes down and consequently the willingness, ability and propensity to spend on each of them decreases.”

     

    “In the old paradigm, once a commercial was produced, it was left to paid media to broadcast.  Now, for optimal results, depending on content type and audience, innovative distribution strategies that integrate earned, shared and paid media must be implemented. Taking all of this into consideration, it’s clear that the production business is ripe for disruption.  We’ve done it before with Bang Bang Films and for the second time in five years, we intend to lead that disruption again.  The onus is on us at The 120 Media Collective, given we’re the only entity in Asia that houses high-end film production capabilities and best-in-class digital marketing resources under the same roof,” added Roopak.

     

    The tagline- “Lean. Agile. Amplified.” clearly highlights the unique offering that Sniper brings to the market.  “Lean” as the evolved needs of brands and publishers demands a lean, efficient and cost-effective approach to production; “Agile” indicates that by bringing together the best of Bang Bang Films with elements of the digital production model, Sniper has the agility to produce both content and commercials, deliverables with a budget range from 30,000 INR to 3 Crore (and beyond) and  “Amplified” refers to the amplification capabilities that come from the fact that this is same company that has dozens of global awards for the success of Kolaveri and several other social media campaigns over the years.