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Tag: #ThankYouSachin

  • Urban Ladder bags ‘Best Digital Start-Up Award’ at 4th India Digital Awards

    Urban Ladder bags ‘Best Digital Start-Up Award’ at 4th India Digital Awards

    MUMBAI: What better than to be lauded for your good work and so it was that Urban Ladder walked away with ‘Best Digital Start-Up’ at the recently concluded fourth India Digital Awards organised by the Internet and Mobile Association of India (IAMAI).  

     
    The awards honoured companies across five categories and 22 sub-categories of the internet and mobile value added services industry.

     
    ‘Viral Marketing Campaign of the Year’ went to BCCI’s #ThankYouSachin while Just Dial founder and CEO VSS Mani won the coveted ‘Best Digital Person of the Year’ title.

     
    Pepsi India created by the 120 Media Collective bagged ‘Best Display Campaign’ while both Jubilant Foodworks by Blazar and Big Tree Entertainment by Interactive Avenues Marketing Solutions took home ‘Best Search Marketing Campaign’.

     
    ICICI Lombard was awarded ‘Best Email Marketing Campaign’ while Grey Digital’s Cadbury India picked up ‘Best Digital Integrated Campaign’.
     

    Meanwhile, Tata Docomo won ‘Best Execution of Performance Campaign’; www.caratlane.com bagged ‘Best eCommerce Website’; www.navbharatimes.com took home ‘Best Local Language Website’; www.ndtv.com picked up ‘Best News Content Website’; www.travelkhana.com walked away with ‘Best Travel Website’; www.policybazaar.com was awarded ‘Best Financial Website’ andwww.gana.com bagged ‘Best Entertainment Website’.

     
    Whereas ‘Best Digital Agency of the Year’ went to Interactive Marketing Solutions and BookMyShow by Big Tree Entertainment and Adaptxt by Keypoint Technologies jointly won ‘Best Innovative Mobile App’.

     
    Among others, Platinum Guild India created by GroupM Media picked up ‘Best Advertising or Marketing on Mobile’; Gamechanger & PHD India took home ‘Best Consumer Mobile Service’; ‘Best Mobile Money Product or Service’ was awarded to One97 Communications and ‘Best Mobile Enterprise Product or Service’ to SPRIN Technosys.

     
    www.ssangyongrexton.in which picked up ‘Best Brand/Product Website’ and www.meritnation.com and www.simplolearn.com which jointly won ‘Best Educational Website’ were also part of the long list of awardees.

     

  • BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    MUMBAI: The BCCI today announced a new integration with Twitter, one which allows fans worldwide to connect and say thank you to Sachin Tendulkar, like never before.

    During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin hashtag will instantaneously receive a Tweet from @BCCI with a momentous picture of Sachin, including a personalised message and signature in his handwriting.

    Since @BCCI announced the integration in a series of Tweets this morning, thousands of fans have participated, including several cricketers like Yuvraj Singh and Gautam Gambhir, to receive their own personal picture of Sachin.

    @BCCI is encouraging its audiences to connect and tweet multiple times – via the web, TV and more – as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning.

    BCCI Honorary Secretary Sanjay Patel said: “Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities. We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar’s retirement, we’re delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history.”

    Twitter India market director Rishi Jaitly said: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph.”

    Digigraph founder and CEO Barry Berkowitz said: “Digigraph.me is humbled and proud to help the BCCI and Twitter honour legendary Cricketer, Sachin Tendulkar, on the eve of his historic 200th Test for India. Cricket fans around the world can now celebrate this moment by requesting, claiming and sharing personalised, autographed, collectable digital photos from Sachin, instantly from their Twitter newsfeeds.”