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Tag: Thank God It

  • Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

     

    The campaign encourages the idea of loving what you do; each day, every day.

     

    The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

     

    Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

     

    In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

     

    Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

  • Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

     

    The campaign encourages the idea of loving what you do; each day, every day.

     

    The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

     

    Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

     

    In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

     

    Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

  • Zoom and Philips launch ‘Thank God It’s Fryday’ season 2

    Zoom and Philips launch ‘Thank God It’s Fryday’ season 2

    MUMBAI: Bollywood and lifestyle channel from the Times Network stable, Zoom is leaving no stone unturned in strengthening its content, in keeping with the revamp strategy.

     

    The channel is all set to bring back the season 2 of its food fashion show, Philips Air Fryer Thank God It’s Fryday with chef Ranveer Brar, this August. The show that will travel to eight cities, including Lucknow, Hyderabad, Mumbai, Delhi, Kolkata, Ahmedabad, Goa and Amritsar will bring to the viewers the local cuisine of the region combining it with health, style and fashion.

     

    Times Network MD & CEO M K Anand said, “Zoom is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Air Fryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”

     

    Philips India president consumer lifestyle ADA Ratnam added, “Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”

     

    What’s new in season 2

     

    This season the show will have a new format, new fried flavours, and most important, a host of healthy and delicious new regional delicacies created in the Philips Airfyer.

     

    Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Chef Ranveer will recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.

     

    Brar said, “In today’s world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Airfryer, along with Thank God It’s Fryday, brings back well-being into our lives, and with style.”