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Tag: Thanda Aish Cash

  • Coca-Cola announces ‘Thanda Aish Cash’ contest winner

    MUMBAI: 24-year old Sanjay Kumar from Ghazaibad district, is one of the regional winners for the Coca-Cola under the crown (UTC) promotion – Thanda Aish Cash and he has got an opportunity to spend an evening with Aishwarya Rai, brand ambassador Coca-Cola at the premier show of her upcoming movie in Mumbai.
     
     
    The promotion was launched nationally couple of weeks back and Sanjay Kumar is one of the 100 lucky winners across India, who would get to spend an evening with Aishwarya. He will also participate in a lucky draw and if his luck holds on, he will travel with Aishwarya Rai to a foreign location for the international premiere of her next movie, informs a company release.
     
     
    The promotion Thanda Aish-Cash takes the evolution of ‘Thanda Matlab Coca-Cola’ to a new level and also gives consumers a chance to win cash prizes through an exciting Under-the-Crown (UTC) promotion. These cash prizes go up to Rs 1,000 in value and the total cash prizes amounts to Rs One crore, the release adds.
    Expressing his excitement at winning a dream date with the actress, Sanjay Kumar, said “I just could not believe my luck when I realized that a bottle of Coca-Cola has won me a chance to meet my favourite actress Aishwarya Rai. Infact on hearing about this, my friends have started to actively participate in the promotion, in the hope to also meet the star.”

     
     
    In addition to the above mentioned prizes, the consumers can also take home “Aishwarya Magic Glasses”. These exclusive magic glasses display images of the Wonders of the World on the glass surface when filled with Thanda and are available in exchange for the special crown liner and Rs. Seven.

  • Winner of ‘Thanda Aish Cash’ announced; to fly to Cannes with Aishwarya

    Winner of ‘Thanda Aish Cash’ announced; to fly to Cannes with Aishwarya

    MUMBAI: Coca-Cola’s ad on the ‘Thanda Aish Cash’ promotion announced the winner in Pramod Chaudhuri. As a result of this, he will get an opportunity to accompany Aishwarya Rai to Cannes for The Cannes International Film Festival.
     
     
    The Coca-Cola Thanda Aish-Cash promotion was launched in February 2005 and used an innovative Thanda mechanism to reveal prizes to lucky consumers. The rewards ranged from cash prizes to dates with Rai. From 100 winners from across India, who got the opportunity to lunch with her, ‘Lucky Ramu’, was announced on basis of a lucky draw in Mumbai.
     
     
    On winning the contest, Chaudhuri said, “This is truly a dream come true for me. I never thought this could happen to me. The promotion enticed me to try my luck but this is way beyond my expectations. I am thrilled at being the ‘Lucky Ramu’ and can’t wait to see the reaction of my friends and family on my good fortune. I am now looking forward to my dream trip to Cannes with Aishwarya.”
     
     
    Speaking about the promotion, Coca-Cola India general manager brands Madhavi Pahwa said, “The Coca-Cola Thanda Aish-Cash promotion was held in March. It is one of the first-of-its-kind on innovation, scale and execution. The ‘Thanda’ mechanic which is being used for the first time reinforces the strong connection with Coca-Cola’s brand identity established through memorable ‘Thanda Matlab Coca-Cola’ campaigns during the last few years. Also, Aishwarya Rai as a global and Indian icon, has connected very well with the hearts of our consumers and the grand prize of accompanying her abroad has been keenly appreciated.”
    The Cannes International Film Festival held in South of France is probably the world’s most prestigious event in the Global film industry with an elite gathering.