ITV

Tag: TGILC

  • TGILC revamped with a Pakistan angle

    TGILC revamped with a Pakistan angle

    NEW DELHI: It is back with a double measure of fun, laughter and entertainment! The second season of The Great Indian Laughter Challenge (TGILC Dwitiya) starts on 24 February on Star One with new features added to it.

    The nationwide search for the best comic talent in India will now have 35 episodes with 18 of them classified as studio episodes. This home grown format is now having many takers in others countries of South East Asia.

    As the favourite show is getting bigger, contestants from neighbouring Pakistan too are slated to participate this time round. Apart from this, viewers too will be allowed to decide the fate of a contestant from the semi-finals onward. The SMS interactive element comes into play as viewers can vote in to provide an ousted competitor with a lifeline.

    Pointing out at a press conference here today that TGILC Dwitiya or the second season has received an overwhelming response from across the sub-continent, Star India COO Sameer Nair said this year TGILC Dwitiya promised to replicate the success of the first many times over.

    The ‘Wizards of Wit’, Shekhar Suman and Navjot Singh Siddhu, return as the judges and Parizaad Kolah will be back as the host of the show. Produced by Endemol India, TGILC Dwitiya will also dons a new look with a fabulous new set designed by celebrated art director and set designer Nitin Desai.

    Star One made the best use of the stand-up comedy genre with properties such as The Great Indian Comedy Show and The Great Indian Laughter Challenge. These were the properties that provided Star One the much-needed identity during its initial phase. The Great Indian Laughter Challenge was followed with The Great Indian Laughter Champions on the channel.

    Star India’s Tamil channel Vijay TV also tasted success with the Tamil version of The Great Indian Laughter Challenge. Vijay is all set to launch The Great Indian Laughter Champions in Tamil now.

  • Zee Telefilms to digitise 50,000 hours of content, plans mobisodes

    Zee Telefilms to digitise 50,000 hours of content, plans mobisodes

    MUMBAI: Zee Telefilms Ltd (ZTL) is digitising 50,000 hours of its programming as it plans to exploit the content across all the delivery platforms.

    The company is also planning to launch mobisodes (mobisode is a brief episode of a video programme designed to be viewed on a mobile phone) based on its key properties. “We are seriously looking at launching mobisodes. We are identifying our key programming properties for this,” says Zee Telefilms director Punit Goenka.

    According to Goenka, the whole process of digitisation would be completed by the end of 2006. The total project cost, for which Zee has partnered with IBM, would be $5-6 million.

    “We are digitising 50,000 hours of programming. This would help us to bring out our content on every digital platform available,” says Goenka.

    ZTL and IBM Global Services India Ltd. entered into an agreement this August, to develop end-to-end digital media asset management solution using technologies that will optimise the asset acquisition, development and broadcast playout.

    The implementation will enable Zee to streamline and optimize the process involved in enterprise content management, deliver content to emerging mediums like IPTV, HDTV, video on mobile and video on demand. This will also help Zee reap the benefits of leveraging intellectual properties to earn additional revenues. ZTL has already released a mobile game based on its primetime thriller Time Bomb.

    In India, Star and MTV have already launched mobisodes of their popular projects. While Star One has associated with Hutch to create mobisodes of the successful Star One comedy show The Great Indian Laughter Challenge (TGILC), MTV launched mobisodes of its brand new teen soap Pyaar Vyaar And All That this month.

  • Star One’s ‘TGILC’ in top 50; beats Sony’s ‘CID’

    MUMBAI: Star India’s urban upscale channel Star One seems to be finally making its mark on the ratings charts.

    The Great Indian Laughter Challenge, the channel’s recently launched reality hunt for the nation’s best comic talent, is now in the TAM Top 50 (Week 28 ending 9 July). In doing so it has beaten back Sony’s CID and Zee’s long running and now modified Sa Re Ga Ma Pa Challenge 2005 which are both Friday shows positioned in the same slot.
     

    TGILC has been consistently showing growth since its launch on 3 June. In the latest ratings, the show has made it to the 34th slot recording a 5.23 TVR in the CS 4+ Hindi speaking markets ahead of Sony’s CID and Crime Patrol which clocked 3.45 and 2.85 TVRs respectively.

    TGILC debuted with a launch rating of 2.3 TVR, and in the sixth week of its run has managed to rope in 8.4 million viewers, Star executives assert.

    Speaking to Indiantelevision.com, Star India senior vice president marketing and communication Ajay Vidyasagar says, “The idea for the (talent hunt) show came to us when we saw that The Great Indian Comedy Show was doing well from Mondays to Thursdays. With the concept in mind we also roped in the humour icons Navjot Sindhu and Shekhar Suman. The results have however superseded our expectations. With this week’s ratings TGILC has risen to be the number one show on Fridays at the 10 pm slot. Also, well made comedies have always had a place of their own despite the dominance of soaps on Indian television.”

    If one tracks the performance of TGILC for the last four weeks vis-?-vis Sony’s CID & Crime Patrol and Zee’s Sa Re Ga Ma Pa Challenge 2005, very clearly TGILC’s success can be attributed to it eating into Sony’s audiences while Zee remains unaffected.

    Adds Vidyasagar, “Drama leads the pack, with reality shows following. Although TGILC is a comedy show that is poised to hit the big league. On the back of TGILC, Instant Khichdi, Sarabahai Vs Sarabhai and Bluff Master are also showing increased ratings. The show in fact has not only brought in eyeballs from competition but has also managed to cut across geographies and bring in new audiences to the Friday 10 pm slot.”

    If one looks at Hindi speaking regions across, Star One scored most in the Punjab, Haryana, Chandigargh belt 1 million + followed by MP (1 mn +) and then Maharashtra.

     TGILC is one of the most heavily promoted shows on Star One. The launch phase saw a two week focussed campaign with spends according to industry estimates pegged between Rs 7-7.5 million with about 1500-2000 GRPS being burnt for the launch campaign.

    According to data provided by TAM, overall channel shares for Star One has also been on a climb week on week.
     

    The advertisers on the show are as follows –

        Clinic All Clear
        Maruti (Alto)
        D’damas
        VIP frenchie
        Zandu Pharma
        Parry’s(Butterscotch)

    One of the advertisers who requested anonymity says, “I think it has paid off well for us. It’s done better that we expected it to do both in terms of the quality of programme and branding. In all a good investment because it is an economical buy.”

    Maxwell marketing manager Anthony Fernandes seems more muted,”In terms of mileage, currently one can only judge it by the kind of buzz it has made. The sponsorship has not come in cheap, so whether it was a good buy or not is yet to be known.

    On the other hand Maruti’s media manager Shaswati Saradar
    is more upbeat, “It was a high risk property that we took on; so in terms of that mindset the return on risk is high. We did not expect it do so well. TGILC’s performance can also be attributed to what Indian television currently has to offer. This show comes as a respite from the routine women fare. Most definitely a good buy.”