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Tag: Tetra Pak

  • Tetra Pak gives Mumbai a new recycling anthem

    Tetra Pak gives Mumbai a new recycling anthem

    MUMBAI: Tetra Pak recently launched a quirkly new ad to inspire Mumbaikars to recycle their Tetra Pak cartons. A part of Tetra Pak’s on-going consumer awareness campaign  ‘Carton Le Aao, Classroom Banao’ this rap is composed by popular rapper, Emiway Bantai, who enjoys a fan base of over 1.5 lakh Mumbaikars across social media platforms. 

    The rap is all about how Mumbaikars can simply deposit their used Tetra Pak cartons at any of the deposit centres set up by Tetra Pak across Mumbai. These cartons are then recycled to create classroom desks and other useful things for schools for the lesser-privileged.

    South and South East Asia communications director Jaideep Gokhale said, “Sustainability and recycling are an intrinsic part of our organisational ethos. We have been working ahead of the curve for over 15 years to set up a viable recycling ecosystem for our paper-based cartons. Today, Mumbai has more than 175 deposit centres for used cartons, and we urge Mumbaikars to make the most of these and bring back their used cartons for recycling. We hope that this quirky, yet inspiring, rap video will take our message to millions of Mumbaikars, and inspire them. Our message is simple – bring us your used cartons, and we will recycle them to create something useful.”

    Today, Mumbaikars can deposit their used cartons at 45 Reliance Retail and Sahakari Bhandar outlets and over 130 other deposit points across the city of Mumbai. This initiative is designed to mobilise consumers to make a behavioural change and create a positive environmental impact.

  • Paper Boat forays into shareable 500ml packs with Tetra Pak

    Paper Boat forays into shareable 500ml packs with Tetra Pak

    Mumbai, 8th August 2016: What could be more joyful than packing a lunch basket on a breezy summer noon for a family picnic? Or, meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that lingered for generations is the joy of sharing. Sharing stories, laughter and treats which only glued the relationships together. 

    With countless requests pouring in since our inception, Paper Boat, today launches its two most successful variants; Aamras and Anar in Tetra Pak’s distinctive Tetra Prisma Aseptic (TPA) 500 ml cartons with the re-sealable StreamCap. Priced at 55 rupees and 75 rupees respectively, these variants will be available across the country at modern trade stores.

    Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500 ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks.”

    Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat’s delicious ethnic flavours with special people in their lives.  We are happy that this pack will help further strengthen Paper Boat’s brand appeal and offer differentiation on the shelves.”

    The Tetra Prisma Aseptic carton offers an easy ‘gulp-from’ and ‘pour-from’ experience, and the fully re-sealable screwcap provides hassle-free and convenient consumption. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip. Moreover, being paper-based and fully-recyclable, the cartons are good for the environment.

  • Paper Boat forays into shareable 500ml packs with Tetra Pak

    Paper Boat forays into shareable 500ml packs with Tetra Pak

    Mumbai, 8th August 2016: What could be more joyful than packing a lunch basket on a breezy summer noon for a family picnic? Or, meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that lingered for generations is the joy of sharing. Sharing stories, laughter and treats which only glued the relationships together. 

    With countless requests pouring in since our inception, Paper Boat, today launches its two most successful variants; Aamras and Anar in Tetra Pak’s distinctive Tetra Prisma Aseptic (TPA) 500 ml cartons with the re-sealable StreamCap. Priced at 55 rupees and 75 rupees respectively, these variants will be available across the country at modern trade stores.

    Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500 ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks.”

    Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat’s delicious ethnic flavours with special people in their lives.  We are happy that this pack will help further strengthen Paper Boat’s brand appeal and offer differentiation on the shelves.”

    The Tetra Prisma Aseptic carton offers an easy ‘gulp-from’ and ‘pour-from’ experience, and the fully re-sealable screwcap provides hassle-free and convenient consumption. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip. Moreover, being paper-based and fully-recyclable, the cartons are good for the environment.

  • Tetra Pak’s new TVC marks beginning of its carton equity campaign

    MUMBAI: Tetra Pak has launched a television commercial that targets mothers with young children that will air for a period of four weeks on popular channels in India.

    The key message of the campaign is that milk is best protected in Tetra Pak cartons and drives home the promise of safety of UHT (ultra-high temperature) treated milk in 6-layer Tetra Pak packages.

    The TVC marks the beginning of Tetra Pak‘s cartoon equity campaign and will be supported by several on-ground activities. Besides using social media and its consumer-focused website, Tetra Pak has also planned for workshops for nutritionists, dieticians, paediatricians as well as media professionals to better inform them on how milk is best protected with Tetra Pak technology.

    Tetra Pak South Asia Markets MD Kandarp Singh said, “Apart from continuing to highlight the functional benefits of Tetra Pak’s six-layer packaging, the TVC reinforces the overall value proposition by visualising the benefits of UHT processing in a compelling way. The TVC’s call-to-action is for consumers to look for our ‘Protects What’s Good’ motto stamp on Tetra Pak cartons because “with the Tetra Pak sign, it’s 100% fine”.