MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression.
With their sincere yet offbeat approach to content, No Dee Unfiltered aims to build a community of like-minded people who are looking for honest reviews and opinions.
From Nomaan Unfiltered to NoDee Unfiltered: Why the Change
Nomaan Unfiltered was geared toward delivering content that is bias-free, candid, and direct. NoDee Unfiltered, i.e., a different name but the same channel, took this approach and gave it a revamp.
But this is not just a revamp or a rebranding. Instead, it is a call for all who enjoy a no-holds-barred commentary to be a part of their journey.
Today, the Channel, which started its journey by making press conference-based parodies for cricket to highlight the gaps between players and fans, has expanded to a broad range of topics, like movie reviews and opinions on all topics that revolve around daily life.
Mapping the Market: NoDee Unfiltered’s Target Audience
Trying to learn what the YouTube audience prize, NoDee Unfiltered found a gaping hole – a lack of channels that are honest in their opinion and content. With a huge amount of subscription-driven and sponsored content, people come across biased content more times than they care to admit or view.
By expanding their content beyond cricket, NoDee Unfiltered is set to create a larger audience. These people will not just be those who love cricket and need some sharp insights, but people from all walks of life who want to know more.
Whether it is cricket or a movie review, what a celebrity said to how something can impact you, NoDee Unfiltered offers raw commentary that speaks to the audience instead of the polished content that exists just for entertainment.
The NoDee Unfiltered Journey: Leveraging the Market Through Experience
NoDee Unfiltered built its primary listener base with cricket enthusiasts. They provided clear, crisp, and sharp insights on how a match is going to unfold, predicting play-by-plays, and learning what is the true meaning hidden behind a celeb’s words.
Where other influencers and channels delivered mainstream content, they have set themselves apart with their knowledge, creativity, honesty, and out of the box topics. This approach has helped them create a loyal following that values their input and loves the real-time community experience they are trying to build.
Today, NoDee Unfiltered has expanded its scope. They are no longer just about cricket commentary and insights. Sure, they still do that, but they are also creatives who challenge the norm, questioning trends, narratives, and creators and calling out the half-truths of mainstream digital content.
Making an Impact: Top Topics Delivered by NoDee Unfiltered
NoDee Unfiltered is gearing up to both take the market by storm and build a community loyal to them. Most of their content revolves around cricket, spanning formats and leagues like IPL, WPL, Test Matches, ODIs, T20s, and more.
A noteworthy and memorable event for NoDee Unfiltered was when they were able to predict a ball-by-ball of a WPL match with surprising accuracy.
In recent times, NoDee Unfiltered has not shied away from any topic. To garner attention and a bigger audience, they have presented the following:
● Honest and Witty Teaser Reactions for Upcoming Movies.
● Movie reviews for both popular and underrated productions.
● Live Streams of the Cricket matches.
● Live Streams of WWE matches.
● Watchalongs for live matches.
● Inputs on Popular Series and Game Shows.
● Shorts on social issues with honest opinions.
● Unfiltered opinions on what’s happening.
This is a clear show of how they are expanding beyond their usual domain, i.e., cricket and live streams. Further, NoDee Unfiltered presents only true, honest opinions, offering not just entertainment value but unbiased opinions with courage and clarity.
The Long-Term Plan: A Connected, Loyal Audience
The two prongs of NoDee Unfiltered, Nomaan and Desai Bhai, are committed to creating honest content that resonates with people. By striking a balance between comedy and honest, unfiltered opinion, the NoDee Unfiltered team approaches every topic and content with raw bravery that is a breath of fresh air.
They care less for sponsorships and more about presenting the truth to their audience, which is where they deviate from the usual mainstream content creators. Instead of making biased content, which can generate revenue and new sponsorships, they prefer making content that their audience can relate to.
And what’s more, they experiment with formats to learn what viewers love and want to see more. This confidence and flexibility are rapidly making them the top choice among their viewers.
The NoDee Unfiltered Promise
Honest, unbiased commentary with zero hidden promotions and half-truths is what NoDee Unfiltered revolves around. They experiment with different formats to learn what people like best and relate to most. Their fearless approach and sharp insights are why people value their opinion.
With a commitment to creating not just a channel but a movement, NoDee Unfiltered makes people laugh but also think. Just like the creators, NoDee Unfiltered goes beyond simple, empty entertainment, creating a unique channel that is ready to tackle every topic.
Thus, it is not just a channel ready to experiment, but one prepared to stay unfiltered in the interests of its audience.
In terms of ad rates, the 10 second slot during T-20 matches has been priced between Rs 2.5 – 3 lakhs. ODIs and Tests have been priced at Rs 1 lakh and Rs 70 thousand respectively, the source adds.
CAA Kwan COO Indranil Das Blah is of the opinion that the series will spell success for BCCI and broadcaster Star Sports. “India VS South Africa is a marquee contest and hence advertisers and sponsors will show interest in the initial stages but the annual fate will depend on the performance. The festive season is when brands unveil a lot of new launches, so timing-wise, it cannot be better,” he says.