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Tag: Test

  • ExamFactor ignites CUET preparation with nationwide radio campaign

    ExamFactor ignites CUET preparation with nationwide radio campaign

    Mumbai: ExamFactor, the pioneering AI-driven exam preparation platform, has unveiled a comprehensive radio campaign titled “Revise, Test, Achieve” on 93.5 FM, aimed at bolstering awareness and readiness among undergraduate aspirants for the common university entrance test (CUET). This initiative seeks to bridge the information gap and equip students with the tools they need for academic success.

    CUET, a pivotal examination for students seeking admission to undergraduate programs in Indian universities, demands rigorous preparation and strategic planning. Recognizing the significance of this examination in shaping students’ academic futures, ExamFactor has taken proactive steps to provide comprehensive support through its innovative radio campaign.

    Targeting a demographic crucial to the decision-making process, the campaign speaks directly to parents, addressing their concerns and ambitions for their children’s educational futures. By highlighting the platform’s comprehensive resources, including crash courses and mock tests, the campaign underscores the critical steps towards achieving academic aspirations—revision, testing, and achievement.

    “At ExamFactor, we are committed to supporting students in their journey towards academic excellence,” said ExamFactor product and growth head Viney Dua. “Our mission with the ‘Revise, Test, Achieve’ campaign is to empower students and instill confidence, helping them navigate the challenges of CUET preparation. We believe in the potential of every student to excel, and through this campaign, we aim to support them in realizing their academic and professional dreams.”

    Expanding beyond 93.5FM, the campaign also resonates through Bengal, Delhi NCR, Lucknow, and Patna, leveraging popular channels like Radio Mirchi and Friends FM to ensure widespread reach. Complementing the radio outreach, ExamFactor is enhancing its visibility through targeted print and digital campaigns, aiming to connect with aspirants across various demographics and geographies.

    For additional information about ExamFactor and its comprehensive suite of exam preparation tools, please visit: https://www.examfactor.com/

  • test

    test

    MUMBAI: Being in the business today is harder than ever and not everyone has the appetite for it. We see a lot of brands opening shops and shutting it soon enough. But, there have been some iconic brands that were once oh so popular with the consumers but suddenly vanished into thin air. Although still present in the market, we see no ads, no promotions for these brands.Some of those brands, however at some point decide to make a come back in the advertising business and show the consumers that they are back with a bang! Be it the mango flavoured drink Frooti, or apple based fizzy beverage Appy, Crompton products, deodorant Old Spice, or television champion Onida with its iconic devil. All these brands were superheroes of their own time and in their respective categories but disappeared from television screen with digitisation and modernisation kicking in the Indian eco-system.

    These brands among several others have also been able to make a solid comeback which was a lesson to other marketers who are still considering whether on not they should revamp or relook at their communication strategy to target today’s consumer. After being away from television screens for over a decade, Parle Aggro’s Frooti hit the screens with a new brand ambassador Shahrukh Khan which helped in kicking the sale to a new level altogether.

    Old Spice which was known for its masculine and metrosexual male dominated ad, came back with its new brand ambassador, Milind Soman, a man who women believe resonates with the company’s name and is an old spice himself. The ad helped Procter & Gamble (P&G) to target the metrosexual youth of today with India’s own ‘Iron Man’.

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.