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  • Live Your City GM Sheetal Birla gears up to rev Indian live entertainment

    Live Your City GM Sheetal Birla gears up to rev Indian live entertainment

    MUMBAI: She’s hoping to get Indian live entertainment lovers swooning in feverish delight. As general manager, India, for  global live-entertainment discovery tech platform Fever Labs  – a position she took up in October 2024 – she will find the going easy.

    The reason: Live your City, the brand under which Fever operates has been running candlelight concerts in India since June 2024. And they have been a raging success starting with the first performances, in Mumbai and New Delhi at venues like Four Seasons in Worli, and Shri Ram Centre of Performing Arts in Connaught Place. These were followed up with venues like Pune’s  Radisson Blu, Jaipur’s  Rajasthan International Centre, Mumbai’s Royal Opera House,  and the JW Marriot,  Juhu, Benglauru’s  Sheraton Grand Bangalore Hotel and Thiruvananthapurm’s  Hyatt Regency and Hilton Garden Inn. Ticket prices have varied from Rs 500 to Rs 2,500. 

    While Sheetal is pleased about the progress Live your City has made so far, she is all charged up about leading the expansion strategy of the experience providing  company.  

    “From immersive experiences to sports events and music festivals, live entertainment has the power to unite people like nothing else. Now, combine that with the power of technology – and you’ve got Fever, the world’s leading platform for multi-category experiences, transforming the way we access culture and entertainment. With a data-driven approach, Fever not only inspires users but also empowers creators. The country’s rich cultural heritage, combined with its appetite for innovative experiences, presents unprecedented opportunities. I look forward to working with the talented team to expand our footprint and create memorable experiences that resonate with India’s diverse audiences,” said  Sheetal. “As Walt Disney said, ‘It’s kind of fun to do the impossible.’ Here’s to pushing boundaries, creating memories, and bringing people closer to the moments that truly matter. Let the adventure begin!”

    Sheetal’s career spans Fortune Global 500 companies and dynamic startups, and she brings extensive technology leadership experience and a proven track record in scaling businesses across diverse sectors. Her expertise in leveraging AI and data-driven strategies for business growth aligns perfectly with Live Your City’s vision for the Indian market.

    Prior to joining Fever Labs (Live Your City), Sheetal held transformative positions at several leading organisations, including Falkonry (deep tech and AI), Samsung (mobile), Tesco (retail), and Siemens (telecom), where she consistently demonstrated excellence in brand building, go-to-market strategy development, and revenue growth acceleration. Her global perspective, shaped by living in eleven cities across six countries, brings a unique understanding of diverse markets and consumer behaviours.

    Sheetal holds a bachelor’s in computer science and engineering and an MBA from Insead.  Her combination of technical expertise and business acumen positions her perfectly to drive Live Your City’s next phase of growth in India’s dynamic entertainment sector.

  • Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.

    Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.

    Pradhan made the announcement in a post on professional networking platform LinkedIn.

    “Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.

    Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.

    She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.

  • Aventail Expands India Distribution with Select Technologies

    Aventail Expands India Distribution with Select Technologies

    Select Technologies to Support Aventail’s Growing SSL VPNs sales and support

    Bangalore, 30th May, 2006 – Leading SSL VPN product company Aventail Corporation (www.aventail.com) is expanding its distribution in India through a new agreement with Select Technologies, a leading solution provider in the country with more than 5,000 customers. Select Technologies will provide sales and support to Aventail’s growing clientele, which includes Wipro, Tesco, Marico, iGATE, ING Vyasa, and i-flex, both directly and through their large channel partner network across India. Together, Aventail, Select, and system integrators will offer a three-level support system.

    “With security being the top priority for enterprise and SMB customers, an affordable solution with top class security features and protection is the requirement today,” said Mr. Sunil Pillai; Business Head, Select Technologies. “Aventail’s leading technology coupled with Select’s expertise in providing innovative, cutting-edge solutions for Information Protection and Management domain make this relationship a strong one,” he added.

    “Select has a good history of making brands successful in India , and they have the required experience and expertise to carry Aventail in their portfolio,” said Mr. Ajay Kumar, Country Sales Manager for Aventail in India . “Aventail is leading the market in providing enterprises secure remote access, and Select’s strong channel network will help us increase our penetration and customer base across India.”

    Aventail’s SSL VPN is a scalable, enterprise class, clientless solution based on Aventail’s proven Smart SSL VPN platform. Aventail’s clustering and high availability support with load-balancing is an ideal solution for hundreds or thousands of users. The secure application platform is designed to provide practical, easy-to-use anywhere access to Web, client/server, and file shares from any device combined with simple manageability and usability. All of this makes it a clear alternative to IPSec-based VPNs. Many of Aventail’s customers worldwide are replacing legacy IPSec solutions with the Aventail SSL VPN in order to have one solution for all remote access scenarios.

    About Select Technologies

    Select Technologies is a 100% wholly owned subsidiary of WeP Peripherals Limited (WeP). Select Technologies provides innovative Information Protection & Management Solutions and Services to Large Enterprises, Corporates and SMEs and is a ‘One Stop Solution House’ for market leading Information Protection and Management solutions. Select specializes in providing innovative and effective world class solutions through a strong and dedicated team of qualified and trained professionals to provide support services and training to partners and end users. Select conducts business through more than 238 NSI, RSI, Solution Providers & channel partners across the country focused on Information Protection and Management business and sustains relationship with over 5000 customers. Headquartered in Bangalore, Select has offices across the metros and major cities of the country. For more information, please visit: www.select-technologies.net

    About Aventail
    Aventail is the best-of-breed remote-access company. Aventail delivered the first SSL VPN solution in 1997 and today is a market leader, delivering the easiest to use and control remote-access solution. Aventail Smart SSL VPN appliances provide users with transparent, clientless access to more applications from more devices via any network environment. For network managers, Aventail delivers a single secure access gateway for all users, internal and external, to all network resources with complete security. With more than two million end users around the globe, Aventail is the SSL VPN of choice among mid to large-sized organizations worldwide, Some of Aventail’s customers in India include Wipro, Tesco, Marico, iGATE, ING Vyasa, i-flex, Times of India and ITC. For more information, go to www.aventail.com.

    Aventail, Aventail ST, Aventail Smart Access, Aventail Smart Tunneling, Aventail EPC, Aventail OnDemand, Aventail Connect, Aventail Secure Collaboration, Aventail EX-2500, EX-1500, Aventail EX-750, and their respective logos are trademarks, registered trademarks, or service marks of Aventail Corporation. Other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

    Note: The information in Aventail press releases is accurate and current only as of the date posted. Aventail does not update the information once the release has been issued. To the extent any press release contains information that is not historical fact, that information is considered forward-looking. Aventail’s results may differ from those projected in any forward-looking statements.

  • Aventail Expands India Distribution with Select Technologies

    Aventail Expands India Distribution with Select Technologies

    Select Technologies to Support Aventail’s Growing SSL VPNs sales and support

    Bangalore, 30th May, 2006 – Leading SSL VPN product company Aventail Corporation (www.aventail.com) is expanding its distribution in India through a new agreement with Select Technologies, a leading solution provider in the country with more than 5,000 customers. Select Technologies will provide sales and support to Aventail’s growing clientele, which includes Wipro, Tesco, Marico, iGATE, ING Vyasa, and i-flex, both directly and through their large channel partner network across India. Together, Aventail, Select, and system integrators will offer a three-level support system.

    “With security being the top priority for enterprise and SMB customers, an affordable solution with top class security features and protection is the requirement today,” said Mr. Sunil Pillai; Business Head, Select Technologies. “Aventail’s leading technology coupled with Select’s expertise in providing innovative, cutting-edge solutions for Information Protection and Management domain make this relationship a strong one,” he added.

    “Select has a good history of making brands successful in India , and they have the required experience and expertise to carry Aventail in their portfolio,” said Mr. Ajay Kumar, Country Sales Manager for Aventail in India . “Aventail is leading the market in providing enterprises secure remote access, and Select’s strong channel network will help us increase our penetration and customer base across India.”

    Aventail’s SSL VPN is a scalable, enterprise class, clientless solution based on Aventail’s proven Smart SSL VPN platform. Aventail’s clustering and high availability support with load-balancing is an ideal solution for hundreds or thousands of users. The secure application platform is designed to provide practical, easy-to-use anywhere access to Web, client/server, and file shares from any device combined with simple manageability and usability. All of this makes it a clear alternative to IPSec-based VPNs. Many of Aventail’s customers worldwide are replacing legacy IPSec solutions with the Aventail SSL VPN in order to have one solution for all remote access scenarios.

    About Select Technologies

    Select Technologies is a 100% wholly owned subsidiary of WeP Peripherals Limited (WeP). Select Technologies provides innovative Information Protection & Management Solutions and Services to Large Enterprises, Corporates and SMEs and is a ‘One Stop Solution House’ for market leading Information Protection and Management solutions. Select specializes in providing innovative and effective world class solutions through a strong and dedicated team of qualified and trained professionals to provide support services and training to partners and end users. Select conducts business through more than 238 NSI, RSI, Solution Providers & channel partners across the country focused on Information Protection and Management business and sustains relationship with over 5000 customers. Headquartered in Bangalore, Select has offices across the metros and major cities of the country. For more information, please visit: www.select-technologies.net
    About Aventail
    Aventail is the best-of-breed remote-access company. Aventail delivered the first SSL VPN solution in 1997 and today is a market leader, delivering the easiest to use and control remote-access solution. Aventail Smart SSL VPN appliances provide users with transparent, clientless access to more applications from more devices via any network environment. For network managers, Aventail delivers a single secure access gateway for all users, internal and external, to all network resources with complete security. With more than two million end users around the globe, Aventail is the SSL VPN of choice among mid to large-sized organizations worldwide, Some of Aventail’s customers in India include Wipro, Tesco, Marico, iGATE, ING Vyasa, i-flex, Times of India and ITC. For more information, go to www.aventail.com.

    Aventail, Aventail ST, Aventail Smart Access, Aventail Smart Tunneling, Aventail EPC, Aventail OnDemand, Aventail Connect, Aventail Secure Collaboration, Aventail EX-2500, EX-1500, Aventail EX-750, and their respective logos are trademarks, registered trademarks, or service marks of Aventail Corporation. Other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

    Note: The information in Aventail press releases is accurate and current only as of the date posted. Aventail does not update the information once the release has been issued. To the extent any press release contains information that is not historical fact, that information is considered forward-looking. Aventail’s results may differ from those projected in any forward-looking statements.