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Tag: Terry Li

  • Anime meets game as Crunchyroll and HoYoverse level up together

    Anime meets game as Crunchyroll and HoYoverse level up together

    MUMBAI: It’s the ultimate crossover episode where watching and playing collide. Crunchyroll and HoYoverse are joining forces for a special global collaboration that promises to blur the line between anime marathons and gaming marathons. From 6 November 2025 to 27 January 2026, Honkai: Star Rail players will not only get in-game rewards but also a taste of Crunchyroll premium for free.

    When the event page goes live on 6 November, eligible players of Honkai: Star Rail can snag a 14-day Crunchyroll Mega Fan free trial by linking their game and streaming accounts. But that’s not all, the anime world gets its own treat with the premiere of “Chimerric Park,” a special edition of HoYoFair 2025’s fan art series, streaming exclusively on Crunchyroll for two weeks.

    By watching Chimerric Park and completing missions, fans can earn Honkai: Star Rail goodies including Stellar Jades, Lost Crystals, and other cosmic treasures. The campaign rolls out in four waves, keeping players hooked across the festive months:

    .  Round 1: 6 Nov 2025 (6 PM PT) – 25 Nov 2025 (5:59 pm PT)

    .  Round 2: 25 Nov 2025 (6 PM PT) – 16 Dec 2025 (5:59 pm PT)

    . Round 3: 16 Dec 2025 (6 PM PT) – 6 Jan 2026 (5:59 pm PT)

    .  Round 4: 6 Jan 2026 (6 PM PT) – 27 Jan 2026 (5:59 pm PT)

    Crunchyroll executive vice president of emerging business Terry Li explained why the partnership feels almost inevitable: “We know that nearly 80% of anime fans play anime or anime-related games, and 40% of our audience are spending more than 20 hours a week on games like Honkai: Star Rail. Delivering in-game rewards to Crunchyroll Members is our way of enhancing their gaming experiences and creating compelling moments to jump into titles that speak to our fans.”

    For HoYoverse, the collaboration also celebrates the fans who turn Honkai: Star Rail into a cultural phenomenon. “Chimerric Park” brings together global artists who’ve transformed their passion for the game into dazzling visuals, now premiering alongside the world’s most beloved anime on Crunchyroll.

    The partnership neatly coincides with the launch of Version 3.7 – “As Tomorrow Became Yesterday”, which introduces a slate of fresh content and the much-awaited five-star character Cyrene (Remembrance). Players diving into the event can collect up to 120 Stellar Jades and more through limited-time quests.

    From premium streaming perks to in-game riches, this Crunchyroll x HoYoverse tie-up is more than a marketing move, it’s a love letter to fandom itself. So whether you’re grinding levels or bingeing arcs, this winter’s crossover gives you plenty of reason to hit “play.”

  • Crunchyroll launches Curated Anime playlists on Spotify

    Crunchyroll launches Curated Anime playlists on Spotify

    Mumbai: Crunchyroll, the ultimate brand for every anime fan, has an exclusive partnership with Spotify to present listeners with specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub. The partnership comes at a time when global streams of anime music on Spotify have skyrocketed by 395 per cent since 2021, highlighting the growing influence of anime culture worldwide. Turning the daily grind into an epic adventure, the playlists present fans with a thoughtful curation of music that will further immerse them into the action-packed world of anime.

    The new “Curated by Crunchyroll” playlists will be regularly refreshed with new content for listeners, setting up the ultimate anime-inspired queue:

    ●    Crunchyroll Anime Essentials – A brand new anime season has arrived on Crunchyroll this summer! Listen along to the music behind the lineup.

    ●    The Broody Black-Haired MC – Anguished with a tragic past, this character’s demeanor may intimidate some, but deep down they just need a hug.

    ●    The Bubbly Pink-Haired BFF – Always close at hand when a friend is in need, this character brings light, positivity, and an often underestimated strength.

    ●    The OP White-Haired Sensei – Underneath their cool, unbothered exterior, this character is an enigma to be unraveled.

    ●    The Journey Begins – You are the main character of your own story. The fate of the world depends on you … and of course, there are side quests.

    The shelf will also include Crunchyroll’s recently debuted hit podcast: Crunchyroll Presents: The Anime Effect Podcast, featuring high-profile guests like Oppenheimer’s David Dastmalchian, rapper Denzel Curry, and J-Pop icon LiSA.

    “Anime and Japanese music are a match made in pop culture heaven,” said Crunchyroll executive vice president of emerging business & Crunchyroll Games’ general manager Terry Li. “Music is a vital part of the anime experience, and through our partnership with Spotify, we’re excited to amplify that connection and make fandom even more immersive for our fans”.

    “We are thrilled to partner with Crunchyroll to bring listeners a new curation of anime music to explore,” shared Spotify head of music in Japan, Kyota Onishi. “On Spotify, global streams of anime have surged over the past few years and we hope Anime Hub will become an indispensable part of Anime culture.”

    The Curated by Crunchyroll shelf is available to visit here, via Spotify’s global Anime Hub. Over 250 hours of Japanese music and performance videos from popular artists such as LiSA and Aimer can also be found on Crunchyroll.

  • Crunchyroll expands game publishing with 15 titles coming to Crunchyroll game vault

    Crunchyroll expands game publishing with 15 titles coming to Crunchyroll game vault

    Mumbai: Crunchyroll doubles down on games, bringing 15 exclusive titles to Crunchyroll Game Vault—unlimited access to a growing library of premium mobile games for Mega Fan members worldwide. Three hit titles join Game Vault with twelve more launching throughout the summer and early fall. This lineup expands Crunchyroll from the ultimate destination for anime fans into a premiere hub for anime games with visual novels!

    Crunchyroll Mega Fan members can play the turn-based role-playing game Battle Chasers: Nightwar; the kaiju-inspired beat em’ up Dawn of the Monsters; and the thrilling puzzle platformer Evan’s Remains. These titles are now available on mobile devices through the App Store, Google Play, and Crunchyroll.  

    Crunchyroll has partnered with visual novel pioneer Mages to bring beloved anime franchises to Game Vault, including STEINS; GATE—the award-winning time travel science-fiction visual novel that inspired the hit series. Fans can also deepen their anime-fandom with the cult horror adventure game turned hit anime Corpse Party as well as two visual novels that expand on beloved series—cyberpunk thriller PSYCHO-PASS: MANDATORY HAPPINESS and romantic comedy The Quintessential Quintuplets: Memories of a Quintessential Summer.

    “Bringing visual novels to Crunchyroll’s game lineup is another example of how we super-serve our fans with entertainment that deepens their love of anime,” said Crunchyroll EVP of emerging business Terry Li. “Like manga, visual novels are source material for hit anime and often expand on beloved series. It is important to offer that content to our audience as part of their membership”  

    Game Vault’s diverse library grows as Crunchyroll collaborates with acclaimed partners to bring updated and new titles to mobile. The award-winning rhythm roguelike Crypt of the NecroDancer will boogie back onto mobile, fully updated to support more devices. Additionally, DLC previously unavailable on mobile —SYNCHRONICITY and Hatsune Miku—will come to the platform for the first time! Titles making their mobile debut include METROIDvania-adventure 9 Years of Shadow, an action-adventure title based on the hit anime RWBY: Arrowfell and more.

    Here is a Full List of New and Coming Soon Titles!

    Crunchyroll Game Vault launched in November 2023 and now has a library of fourteen titles exclusively for Crunchyroll members at the Mega Fan tier. Crunchyroll Games also publishes free-to-play titles available outside of the Premium Membership, including Street Fighter: Duel and One Punch Man: World.

    Available to play with no ads or in-app purchases, Crunchyroll Game Vault’s growing library of premium titles, including River City Girls, Behind the Frame, inbento, Thunder Ray and more, can be found on the App Store, Google Play and Crunchyroll in more than 200 countries and territories. New and existing fans can sign up or upgrade to a Crunchyroll Mega Fan membership to nab their own vault key to enjoy games alongside over 24,000 hours of anime. 

  • Prime Video launches Crunchyroll on Prime Video Channels in India

    Prime Video launches Crunchyroll on Prime Video Channels in India

    Mumbai: Prime Video has launched Crunchyroll, the ultimate destination for anime worldwide, on Prime Video Channels, increasing access to some of the most popular anime content for fans in India. Prime members can now purchase an add-on subscription to Crunchyroll at ₹79 per month, gaining access to over 800 anime titles, including the latest shows and movies, some of which will be available for viewers in India in multiple languages, immediately after their release in Japan.

    With a subscription to Crunchyroll on Prime Video Channels, Prime members can enjoy more than 40 new shows from the new anime season, including the new sci-fi monster series Kaiju No.8, the fan-favourite series Black Butler – Public School Arc, which returned nearly ten years after its original run, Solo Leveling, Demon Slayer -Hashira Training Arc- and many more. Select shows and movies will also be available in Hindi, Tamil and Telugu, in addition to English.

    “The popularity of anime content in India has grown exponentially over the last few years, and through various Channels, we are working towards building a wide and diverse library of popular and blockbuster Japanese animation,” said Prime Video India’s head of Prime Video Channels and movie rentals Gaurav Bhasin. “We are thrilled to launch Crunchyroll on Prime Video Channels and make it even more convenient for Prime members in India to watch premium and latest anime content, immediately after its release in Japan. The availability of select shows and movies in Hindi, Tamil, and Telugu, besides English, will make anime more accessible for fans, while also helping introduce the genre to new viewers. We look forward to strengthening our anime programming on Prime Video Channels in the coming months.”

    Crunchyroll EVP of business development Terry Li said, “Crunchyroll offers an anime adventure for every kind of fan. From sports to romantic comedy, horror and action to slice-of-life, even the anime-curious can get immersed in our library. We look forward to welcoming new fans into the anime community through our launch on Prime Video, offering convenient access to Crunchyroll’s vast library of anime, including the latest shows, new seasons and movies in India.”

    Prime members in India can purchase an add-on subscription for Crunchyroll through Prime Video Channels at ₹79 per month.

  • New exclusives ‘Ponpu’ and Yuppie Psycho’ hit Crunchyroll Game Vault

    New exclusives ‘Ponpu’ and Yuppie Psycho’ hit Crunchyroll Game Vault

    Mumbai– Crunchyroll, the ultimate home for anime worldwide, is launching two new exclusive titles on Crunchyroll Game Vault—the new membership perk delivering unlimited access to premium mobile titles for Crunchyroll Mega and Ultimate Fan members. Today, Ponpu and Yuppie Psycho level up the lineup alongside an upcoming Developer Portal giving studios a direct line to the team building an incredible curated library of games for anime fans.*  

    Crunchyroll Game Vault gets a bit more scary and puzzling. Survival horror is on the agenda with the mobile debut of survival horror title Yuppie Psycho. Super-slick 2D action puzzler game Ponpu will also explode onto mobile devices for the first time. Both are available starting today.

    “Crunchyroll Game Vault’s latest titles, coupled with the upcoming One Punch Man: World launch on January 31, mark the beginning of a tremendous year for gaming at Crunchyroll. Throughout 2024, we will work with developers to bring more games to mobile for the first time and bring new features to existing hits,” said Crunchyroll VP of emerging business & Crunchyroll Games general manager. “Our Developer Portal is another step in our commitment  to working with developers eager to bring games to Crunchyroll’s fans.”

    Crunchyroll’s new Developer Portal will make it easier for creators around the world to engage directly with the publishing team building Crunchyroll’s line up of curated titles especially for anime fans. Developers and publishers can submit in-progress projects, launched games, and more for consideration as part of Crunchyroll Game Vault’s growing library of games.