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Tag: Terry Lee

  • Nazara’s Fusebox drops Big Brother bombshell in mobile gaming world

    Nazara’s Fusebox drops Big Brother bombshell in mobile gaming world

    MUMBAI:  India’s Nazara Technologies has tossed a juicy twist into the global gaming arena. Its UK-based subsidiary, Fusebox Games, has teamed up with Banijay Rights to launch Big Brother: The Game, bringing the drama, deceit and diary room straight to your smartphone.

    This mobile game isn’t just another tap-and-swipe time-killer. It’s a choose-your-own-chaos simulator where players enter the infamous Big Brother house, craft their own characters, form alliances, win challenges — and yes, face the agony of eviction. Think Love Island meets Survivor meets screen-time addiction.

    Fusebox CEO Terry Lee said: “We’re incredibly excited to bring Big Brother: The Game to players around the
    world. This is more than just a mobile game — it’s a reality show experience where players shape the drama, form alliances, and fight for survival in the Big Brother house. The global appeal of the Big Brother franchise, combined with our interactive storytelling expertise, makes this a truly unique release.”

    Nazara CEO Nitish Mittersain added: “Fusebox Games has demonstrated exceptional creativity and innovation in bringing popular IPs to the interactive gaming space. The launch of Big Brother: The Game aligns with our vision to expand globally and deliver engaging content that resonates with diverse audiences. We are proud to support Fusebox in this exciting endeavor. “

    For Banijay, it’s yet another digital reboot of a format that’s still raking in eyeballs after 600 series across 70 countries.

    “Big Brother has captured the hearts of millions of viewers worldwide. Our partnership with Fusebox Games opens exciting new possibilities, creating immersive ways for fans to engage with this iconic brand. We look forward to seeing players around the world experience the drama, strategy, and excitement of the Big Brother house in a whole new way,”  said Banijay Rights svp of gaming Mark Woollard. 

    Available on iOS and Android, the game builds on Fusebox’s hit-making streak, which includes the Love Island game that previously ruled the app charts. With custom narratives and dynamic characters, Big Brother: The Game is designed to stir drama across demographics.

    One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 28 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta. Big Brother is a Banijay Entertainment format.

    For Nazara, which acquired Fusebox in 2024, it’s one more power play in a global gaming push that’s anything but subtle. The message is clear: if the world’s watching, Nazara’s building.

  • CFA Institute appoints Ketchum Sampark as its PR and social media agency

    CFA Institute appoints Ketchum Sampark as its PR and social media agency

    NEW DELHI: CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR & social media agency in India following a closely contested pitch.

    The PR mandate for CFA Institute will be managed by Ketchum Sampark Mumbai office.

    Ketchum Sampark will manage both traditional PR and Social Media communication programs in India for CFA Institute.

    The mission of CFA Institute is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. The organisation is committed to working with members and the global investment community to achieve their mission through Ethical Champion, Global Community, Industry Knowledge, Professional Excellence and The Greater Good.

    Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, of CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate. In addition to the professional programs CFA Institute has been offering, we recently launch various initiatives including the Future of Finance project and the new certification program Claritias® Investment Certificate, we look forward to working closely with the team promoting the CFA brand in India.”

    Ajay Sharma, Managing Partner, Ketchum Sampark, said, “It is our proud privilege to work with CFA Institute in India. CFA Institute is the largest global association of investment professionals with more than 100,000 members in more than 130 countries. Ketchum Sampark will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”