ITV

Tag: territories

  • Puma appoints JWT New York as global creative agency

    Puma appoints JWT New York as global creative agency

    MUMBAI: Sports company, Puma, has appointed advertising agency JWT New York as its lead creative agency.

    Effective immediately, JWT will assume a leadership position over all Puma advertising and creative on a global basis.

    Over the last three months, Puma’s new management team has created a unified brand platform and simplified mission: Forever Faster. The new tagline that will launch in 2014, reflects a 65-year-old history of making fast product designs for the fastest athletes on the planet.

    On the appointment, sais Puma CEO Björn Gulden , “In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture.”

    He added, “The team quickly proved that they could deliver on our new mission to become the fastest sports brand in the world. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories”

    The account will be led out of JWT’s flagship headquarters in New York, with offices across the agency’s network contributing regional insight and localisation of the global brand campaign.

    “Puma is more than an advertising relationship for us; it’s a true brand and business partnership,” said JWT New York CEO Peter Sherman. “It will be a privilege to work with this team.”

    In the last couple of months, JWT New York has won various accounts including a consolidation of energizer brands and a creative assignment from Google.

  • Discovery’s Hollinger to step down in June 2014

    Discovery’s Hollinger to step down in June 2014

    MUMBAI: For many broadcast vets in Asia, Mark Hollinger is a familiar face. The president & CEO of Discovery Networks International has pushed growth for the network outside of the US, especially in Europe and Asia in its early days of expansion globally. Come June 2014, Hollinger will no longer be winging it to Asia on Discovery business. The reason: he has decided not to renew his contract with the network when in it expires mid next year.

    The 20 plus year old Discovery veteran informed president and CEO David Zaslav of his decision last week, the network says. What prompted him to do so was the fact that he is tired of the many air miles his job demands in countries in times zones out of kilter with the US (more than 150 days each year for the past several years). Hollinger added that he wants to spend more time staying rooted in Uncle Sam and with family.

    Hollinger joined Discovery in 1991 as Vice-President & Deputy General Counsel. In 1994, he was named Acting General Manager for Discovery Channel Asia. Based in Hong Kong, he was responsible for overseeing and coordinating all activities related to the operation and launch of the flagship network in Asia.

    Hollinger today oversees the strategic development and daily operations for a division that distributes 42 entertainment brands, in 45 languages, to more than 1.6 billion cumulative subscribers in 224 countries and territories across Europe, the Middle East, Africa, Asia-Pacific and Latin America.

    In 2012 and 2013, Hollinger oversaw the expansion Discovery’s international operations with the acquisitions of Takhayal Entertainment and its affiliated companies in Dubai and Egypt, including its flagship TV network, Fatafeat, the No 1 food network in the Middle East; Switchover Media in Italy and its portfolio of four free-to-air channels and one pay-TV channel, making Discovery the third largest broadcaster in the country; and the largest transaction in Discovery’s history with SBS Nordics, a top-three portfolio of television brands across Denmark, Norway, Sweden and Finland that feature leading nonfiction content, locally produced entertainment programs, sports and the best scripted series and movies from major studios. Hollinger also engineered the investment of a 20 per cent stake in TF1’s Eurosport, a top destination for live sporting action for viewers across Europe and Asia-Pacific.

    Said Zaslav: “Mark is a consummate professional and amazing leader who has made a huge impact on all of us at Discovery Communications over the 23 years he has been at the company, and I am so grateful for his contributions, leadership and unwavering integrity.”

    Discovery Communications announced that it would be looking for a successor for Hollinger immediately.