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Tag: Terribly Tiny Tales

  • Terribly Tiny Tales and Haier India launch ‘Mothership2.0’

    Terribly Tiny Tales and Haier India launch ‘Mothership2.0’

    Mumbai – Terribly Tiny Tales (TTT), the beloved storytelling platform, has joined forces with Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, to launch the second season of its highly anticipated Mother’s Day IP – Mothership. This year’s campaign celebrates the ever- evolving bond between mothers and their children. From ‘Situationships’ to ‘BFF Goals’, Mothership2.0

    is a youthful, fun and relatable campaign through which both brands highlight the story of how mothers constantly evolve and adapt to make sure their family’s ever need is fulfilled.

    Diving into the heartwarming journey of motherhood, Mothership Season 2, celebrates how mothers adapt and grow alongside their families, facing life’s challenges with love, empathy, and a sprinkle of humor. At the core of the campaign is an Instagram film featuring Rukhsar Rehman and Devishi Madaan as a modern-day mother-daughter duo. Together, they navigate life’s twists & turns, empowering each other along the way. The film poignantly illustrates a mother’s instinct to anticipate her children’s needs, mirroring Haier’s diverse range of appliances, always ready to meet consumers’ demands. In essence, the film showcases the special bond shared between a mother and her daughter, accentuating the everyday moments made smoother with Haier’s innovative products.

    TTT founder Anuj Gosalia expressed his excitement about the collaboration, stating, “Mothership has become a beloved IP for our women-first community, and we are thrilled to partner with Haier for Season 2. This campaign is a testament to the incredible bond between mothers and their children, and how it continues to evolve in today’s fast-paced world. We believe Haier India is the perfect partner to help us showcase how technology can support and strengthen these relationships.”

    Haier Appliances India director – Head of Marketing Priyanka Seth said ” At Haier, we cherish the sacred bond between mothers & their children. We believe that for children, mothers are more than just guardians; they are confidants, companions, the guiding light that illuminates every moment with love and tenderness. With our association with Terribly Tiny Tales we crafted the heart touching film for our consumers that talks about how every family is unique, so are our appliances—crafted with precision and innovation to cater to the diverse needs of modern families. Like a mother’s love, our appliances evolve and adapt, seamlessly integrating into the rhythm of family life, making every moment in the kitchen a celebration of love, laughter, and togetherness.

     

     

  • Terribly Tiny Tales unveils ‘Journeys’: Short films anthology, driven by Maruti Suzuki Arena

    Terribly Tiny Tales unveils ‘Journeys’: Short films anthology, driven by Maruti Suzuki Arena

    Mumbai: Terribly Tiny Tales (TTT), the acclaimed storytelling platform, is delighted to launch a powerful anthology of short films called ‘Journeys’ powered by Maruti Suzuki Arena.

    Enabled by Lintas CEX, Journeys promises to be a riveting ride.

    Marking the launch on Women’s Day is a special webisode where four prolific women filmmakers along with Maruti Suzuki India’s ED, Shashank Srivastava talk about Journeys, in this special 20-minute roundtable discussion full of inspiring conversations.

    The highly popular platform of TTT brings forth four eminent women directors – Alankrita Shrivastava, Sonam Nair, Tahira Kashyap, and Tanuja Chandra – who engage in a candid conversation hosted by renowned presenter Gaurav Kapur. Shashank Srivastava, Executive Director – Sales and Marketing, Maruti Suzuki India, also joins the discussion.

    This insightful webisode serves as a springboard for Journeys, which will see four short films directed by the featured filmmakers released on the TTT YouTube channel in the coming weeks. Each film delves into the diverse experiences of women, capturing their stories of sisterhood, freedom, and joy.

    The round table video aims to delve into the inspiring journeys of the four women directors and their experiences in the filmmaking industry. Shrivastava’s invaluable insights into the “Joy of Mobility” and the evolving role of women in the automotive sector add depth to the discussion, highlighting the synergy between storytelling and Maruti Suzuki Arena’s commitment to empowering women.

    Terribly Tiny Tales founder & CEO Anuj Gosalia expressed his excitement for the collaboration, stating, “Partnering with Maruti Suzuki Arena marks a significant milestone for TTT. ‘Journeys’ goes beyond celebrating the remarkable achievements of these four talented women directors. It’s about amplifying their unique voices and perspectives, showcasing the power they hold to shape narratives and inspire others. We’re excited to work with Shashank and

    the team at Maruti Suzuki Arena, along with the powerhouse team at Lowe Lintas to bring Journeys to screen.”

    “We believe storytelling can foster empathy, spark dialogue, and ultimately drive positive change in the world. ‘Journeys’ is a testament to this belief, and we’re stoked to embark on this journey alongside a brand like Maruti Suzuki Arena, who shares our commitment to empowerment and inclusivity.”

    Targeting a diverse audience, including young adults, especially women (18-35), fans of the featured directors, aspiring filmmakers, and cinephiles, the webisode promises to captivate viewers with its engaging dialogue and thought-provoking narratives. This initiative invites all to join the conversation and experience the unique perspectives shared by the women directors during the roundtable discussion.

    Speaking on the collaboration, Lintas CEX creative lead Vasudha Misra, said, “Opportunities to women usually come with conditions attached. With caveats. With a ‘do what you want with this while we do the rest’. Opportunities, so to speak, with the handbrake on. Well, we took it off. And handed control, all of it, to 4 women directors. Not to work on our scripts, but to create their own stories. Direct them in their own way. And then bring it to the table. Imagine what women can do if they are given the opportunity? We got tired of imagining.”

    Maruti Suzuki India Sr. executive officer – sales and marketing Shashank Srivastava said, “We, at Maruti Suzuki Arena, are honoured to collaborate with Terribly Tiny Tales on the impactful ‘Journeys’ initiative, championing the extraordinary talent and ingenuity of women filmmakers. Through this partnership, we strive to uplift and inspire audiences, recognizing the transformative power of storytelling in driving positive change.”

    The round table video will premiere on TTT’s YouTube channel on 8th March 2024, coinciding with International Women’s Day, while the first short film directed by Sonam Nair is set to release on 21st March 2024. Subsequent films will follow on a weekly or bi-weekly basis, offering audiences a diverse range of stories celebrating the essence of womanhood.

    As TTT embarks on this exciting new journey with the Maruti Suzuki Arena, audiences can expect a series of compelling narratives that resonate with the spirit of empowerment and inclusivity. Stay tuned for more updates and join us in celebrating the power of storytelling this International Women’s Day with Terribly Tiny Tales and Maruti Suzuki Arena.

  • TTT collabs Hershey India for ‘Butterflies’ season five

    TTT collabs Hershey India for ‘Butterflies’ season five

    Mumbai: Chocolates have been the language of love for ages. Amidst the rush of Valentine’s week, Terribly Tiny Tales (TTT), India’s most loved content company, launched Season five of its flagship web series, ‘Butterflies’, in collaboration with Hershey’s India. Released under TTT’s premier short films banner, Terribly Tiny Talkies, this latest instalment ran from 8 – 13  February, to usher in Valentine’s Day. The series captivates audiences with its exploration of love in various forms.

    With this season’s theme #YourForevers, the YouTube series delves into untold narratives of love and connection, leaving viewers with a lingering sense of warmth towards the end. Through its portrayal of diverse facets of relationships, Season 5 captures the depth of each bond, of those who add love and warmth to our lives – friends, family, and partners. With moments of connection enabled by Hershey’s range of chocolates, each tale not only tugs at the heartstrings but also leaves one wanting more at the end of every episode. Retaining the original core of the IP, Sharanya Rajgopal (Studio Head of TTT) has created every episode as a heartfelt dedication from one character to another, beautifully aligning with the season’s theme and encapsulating the enduring joy of love.

    Butterflies season 5 tells the stories of seven people over three endearing episodes. In Episode one, titled “To Maya, From Rohan,” Rohan (Ritwik Bhowmik) and Maya (Reem Sheikh) are out on a secret romantic getaway just days before their big fat Indian wedding, seeking moments of privacy and solitude amidst mounting pressures. The storyline explores the tension of their escape and the possible consequences if their families were to discover their truth, culminating in a sweet proposal beneath the starlit sky. Episode two, starring Namita Dubey as Suhani and Asha Negi as Disha, dives into adult friendships. It beautifully illustrates how these connections evolve, navigating life’s changes – taking the viewers on a delightful journey. Episode three, featuring Ashnoor Kaur as Mini, Harsh Gandhi as Ishaan, and Arjun Deswal as Rishi, celebrates the everlasting friendships forged in college amid moments of laughter and vulnerability. It uncovers Rishi’s journey back to his ‘Forevers’ after an absence, and their warm welcome back into the gang.

    TTT studio head Sharanya Rajgopal said, “After four successful seasons, we’re thrilled to announce the return of Season 5 of ‘Butterflies’, once again in partnership with Hershey India. Butterflies Season 5 is full of feels. That was the only thing we kept in our mind while working on this season. In each of three episodes we have created characters that will leave the audiences with a warm smile on their faces.”

    Hershey India marketing director Ankit Desai said, “Valentine’s Day is a special occasion for our consumers, and with our indulgent range of chocolates, we want to enable them to express love across relationships be it their family, friends or partners. We’re delighted to collaborate with TTT yet again to bring forth heartfelt stories of enduring love through their highly acclaimed web show, Butterflies. In the webisodes, we have captured the diverse spectrum of relationships, much like the wide variety of chocolates in our portfolio, including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK and HERSHEY’S BARS. For Season 5, we have amped up the game, and in our distinctive style have wrapped all the emotions with captivating storytelling, presented in a delectable package. The stories have come out beautifully and I’m sure our audience will enjoy them.”

    With a track record of collaborating with over 200 global brands, TTT remains at the forefront of delivering original and premium content in India, and with each new release continues to redefine contemporary storytelling. This season marks TTT’s venture into the AI territory with a one-of-a-kind song dedication portal, perfectly timed for Valentine’s week. One can visit the portal at yourforevers.hersheyland.in to craft personalized ‘snap songs’ for their loved ones by simply providing a few prompts – adding a layer of sentiment to their expressions of love and affection.

  • TTT and Hershey India launch AI website for personalised Valentine’s dedications!

    TTT and Hershey India launch AI website for personalised Valentine’s dedications!

    Mumbai: Terribly Tiny Tales (TTT) has consistently woven heartwarming tales around the threads of love and cherished connections, striking a chord with its audience.  TTT’s flagship IP, ‘Butterflies’ (that captures love in various dynamics) and Valentine’s have been synonymous for years now, with colossal success and in collaboration with Hershey India for the last two seasons. This year for its much-anticipated 5th season, ‘Butterflies’ powered by Hershey India is set to scale new heights to usher in Valentine’s Day 2024 while retaining the original core of the IP. In a significant stride towards innovation and infusing a special touch into the campaign, TTT is not only expanding its creative prowess but also venturing into the tech domain by launching a custom dedication website for #YourForevers which will be live till February ‘24. With this distinct, cutting-edge portal fueled by Generative AI, TTT empowers users to craft customized SMS messages for their loved ones – adding a layer of sentiment to their storytelling. This strategic move positions TTT at the intersection of content and technology, reaffirming its commitment to pushing boundaries and delivering unique experiences to its audience.

    This season, with the help of this brand-new generative AI-focused website, TTT ‘helps you voice for every relationship of your choice’. The platform aims to create tailored dedications, celebrating all kinds of love this Valentine’s – be it the enduring love between friends and couples, the cherished family bonds the nuanced dynamics of sibling relationships or any other forms of connection. The AI process seamlessly integrates user inputs, generating personalized dedications with custom images and songs in a classic retro style, thus delivering a tailored mixed tape that captures both present love and futuristic storytelling in mere seconds.

    For example, consider a scenario where a friend desires to convey the essence of their bond. The user inputs all the key details into the generative AI platform about their friendship – shared experiences, defining moments, and the emotions he/she wishes to express. The AI weaves this data into a heartfelt poem, incorporates a customized image that resonates with the message and sets it all to a selected song that holds a special meaning. This unique creation, celebrating their friendship is then delivered directly to the recipient’s inbox.

    The entire campaign caters to a diverse audience of all age groups and revolves around the simple concept that being romantic at heart doesn’t always translate to romantic actions, and TTT addresses this challenge at scale, maintaining a personalized touch at the same time.  While creative storytelling remains at TTT’s core, the brand is adopting fresh, modern formats to narrate familiar tales in 2024.  Moreover, top dedications on the platform will stand a chance of becoming a film in Butterflies S5.

    TTT  founder and CEO Anuj Gosalia said, “With the world moving towards generative AI, we have stitched real love and Artificial Intelligence together by building the country’s largest dedication portal to help you express your love this Valentine’s. Personalization is a powerful tool for making consumers feel valued and understood. We have been working on this project since November ‘23  and, as we launch this website just ahead of the romantic season, we invite you to join us in the art of personalized storytelling. Also, stay tuned for the upcoming 5th season of ‘Butterflies,’ our flagship web series in collaboration with Hershey India – capturing diverse love dynamics with its rich storytelling which has always kept the audience enraptured. We’ve pulled out all the stops to make this season bigger and better.”

    Hershey India marketing director Ankit Desai said, “Valentine’s Day is a celebration of love in its myriad expressions, from the profound connection between spouses to the bittersweet relationship between siblings, and the everlasting ties shared with parents. Over the past three years, we have been building and strengthening the ethos of our campaign ‘YourForevers’. To bring alive this, we are thrilled to yet again associate with Terribly Tiny Tales for the upcoming season of ‘Butterflies’. As we eagerly anticipate the romantic tales and heartfelt content that will surely strike a chord with the viewers, we are equally excited about TTT’s launch of their Generative AI portal that adds another dimension to the campaign. Embodying innovation at its core, this portal is a canvas for heartfelt messages, elevating the art of expressing love in the digital age. Our strategy seamlessly integrates creativity, strategic execution and cutting-edge technology, enabling heartfelt connections across diverse relationships. Through the AI portal, we want to enable consumers to express love to their forevers while providing a truly personalized and meaningful experience.”

    Strategically slated for a pre-Valentine’s Day launch, the website launch campaign will leverage social media platforms for widespread promotion.  Additionally, TTT will be collaborating with multiple influencers, who will use the portal to dedicate original songs and express how they feel.  The brand is eyeing to generate 10K + submissions  through the portal and maintaining a dynamic buzz around the campaign. So, unleash the power of personalized storytelling, create unique dedications, and make this Valentine’s Day unforgettable for your loved ones. Just like love has no limits, so does the portal! Feel free to utilize it as many times as you want to.

  • TTT welcomes Jitin Babu as VP – operations

    TTT welcomes Jitin Babu as VP – operations

    Mumbai: India’s much-loved content company and storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as vice president – operations. This strategic addition to TTT’s leadership team reflects its dedication to enhancing operational effectiveness and advancing its purpose of amplifying the power of storytelling.

    A passionate problem-solver, Jitin brings wide-ranging expertise and a proven track record in business management. He has over 13 years of experience in strategy, growth, innovation and business development. He embarked on his professional journey as a novice trader, delving into the intricate world of finance. Over time, he transformed into a successful founder, steering multiple functions and business verticals with adept leadership. Jitin also earned his MBA at the Indian School of Business (ISB) in Hyderabad, specialising in Finance & Strategy.

    While finance was his career, content was his passion which manifested in the creation of Curateus, a marketplace dedicated to human-curated content, where he served as the co-founder & CEO. Curateus was acquired by a Delaware-based content publishing company earlier this year.

    In his new role as the vice president of Operations, Jitin will leverage his experience and apply his skills across the board to create value and impact. He will play a pivotal part in shaping and executing TTT’s operational strategies, ensuring seamless processes across the organisation and productising revenue across verticals, starting with TTT Academy.

    Terribly Tiny Tales VP – operations Jitin Babu said, “TTT is at the epicentre of the Indian digital content and modern storytelling scene, and being a part of this amazing team only makes me incredibly happy. I am looking forward to this new chapter where I intend to use my past expertise in the media-tech and digital content space to positively impact TTT Academy and TTT at large and create opportunities to drive it forward.”

    Terribly Tiny Tales CEO Anuj Gosalia said,  “At TTT, we’re always looking for people who want to work at the cutting-edge of the content and creator economy. And we are delighted to welcome Jitin to TTT as part of our leadership. We believe that his background in operations, his founder mindset aligns perfectly with our vision for TTT’s future. His expertise will contribute significantly to our growth.”

    This appointment proves essential for TTT and TTT Academy since it allows the organisation to pursue new opportunities, including integrating AI-tools for the community and broadening its global reach. Without a doubt, Jitin Babu’s leadership will be crucial in directing TTT through these exciting opportunities.

  • Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1

    Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1

    Mumbai: As the festive fervour of Raksha Bandhan envelops the nation, Terribly Tiny Tales, India’s most loved content company has launched its first-ever Raksha Bandhan IP, titled ‘Tied For Life S1’ with a human touch, in collaboration with AJIO. This light hearted campaign celebrates the timeless bond of sibling love and encapsulates the spirit of Raksha Bandhan with real and memorable stories.

    The hero piece of the campaign is a 90-seconds Instagram video, directed by Shubham Sinha and produced by Sharanya Rajgopal and Anuj Gosalaia along with executive producer, Pracchi Batnagar. Amazingly cinematographed by Arindam Bhattarjee, the film is beautifully penned by Ritu Mago.

    Featuring the sibling duo Pooja Gor and Darsheel Safary, the film highlights the everyday special moments that siblings share striking a relatable chord with the viewers. Released on 26 August, the film showcases the fun banter, the feeling of belonging shared by siblings, and especially, the unexpressed, underlying love between the duo. By introducing these incredibly talented actors and showcasing nuanced insights, the film definitely enraptures the audience, leaving them craving for more! While beautifully delivering the message that the festival is not just about the gifts but the expressed gestures as well, the film also fosters the celebration of love, protection, compassion, support, and a memorable, life-long relationship. Tied For Life S1 is styled by AJIO, infusing the campaign with charm and a high fashion-quotient.

     

     

    A rakhi is not merely a thread; it symbolizes feelings intertwined with everlasting affection. Constant brawls, a never-ending desire to kill each other, and the buried emotion hidden behind walls all dissipates during the occasion of Raksha Bandhan. Reflecting on these moments and emotions and encouraging everyone to cherish this invaluable relationship, TTT through this campaign, elevates the celebration spirit for brothers and sisters in the country inviting the audience to gift their siblings something special from @ajiolife’s stunning collection, this Raksha Bandhan.

    TTT CEO Anuj Gosalia perfectly captures the campaign, “Raksha Bandhan is one festival that’s unlike any other. Of course it’s beautiful, full of love and emotional but most of all, it’s playful! Just like the relationship between siblings.

    With Tied For Life S1, we bring to life the mischief, the love, that is expressed through indirect ways and the comfort of siblingship. The campaign celebrates the everyday-ness of the bond and truly captures the reality of Raksha Bandhan. It’s taken many notches up being styled by AJIO’s stunning collection making it a fashionably festive season.”

    TTT has been constantly building its own IPs, powered by various brands. To break through the noise, TTT has always leaned more towards human and real storytelling for festive campaigns that are closer to the sentiment of the community. This time, the platform has raised the creative ante to take the Raksha Bandhan occasion beyond #SiblingLove by crafting several bite-sized tales and snackable videos of siblinghood with thoughtful approaches while highlighting the multifaceted relationship between all brothers and sisters.

  • Terribly Tiny Tales launches first ever web show “Butterflies” in association with Cadbury Dairy Milk Silk

    Terribly Tiny Tales launches first ever web show “Butterflies” in association with Cadbury Dairy Milk Silk

    MUMBAI: The makers of some of the most loved short films, Terribly Tiny Talkies, with love from Cadbury Dairy Milk Silk, have launched their first ever mini-series titled Butterflies that captures the sweet essence of young love. Even in these trying times, the young find a way to go the distance for their love.

    Butterflies is an anthology of three stories of young love – of teenagers, college-goers and young adults in their mid-twenties. But irrespective of age, we all experience love in the same remarkable ways with the initial blushes, the nervousness, the “butterflies in your stomach”, the second thoughts, an avalanche of emotions. Terribly Tiny Talkies and Cadbury Dairy Milk Silk, in their signature style, wrap all these emotions in a delectable package with this web show which stars prominent actors like Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani.

    Speaking on the release of their first-ever web show, Terribly Tiny Tales CEO Anuj Gosalia said, “Butterflies, created by Terribly Tiny Talkies is a magical coming together of our premium storytelling and the memorability of an iconic brand that is Cadbury Dairy Milk Silk. After partnering on Such-A-Pyaar for Valentine’s Day this is our second association with Cadbury Dairy Milk Silk facilitated by the team at Wavemaker. What’s been most exciting is that Sharanya Rajgopal (Studio Head – Terribly Tiny Talkies and show creator) and the writers’ room have brought alive the joy and innocence of going that extra mile for someone you love for three different age groups beautifully – by even shooting some parts in Paris. We’re on our way to reach 3 million+ views on the films but the love in the comments has been the most special.”

    Butterflies is live on TTT’s YouTube channel & Facebook. TTT is also sharing snackable stories around this show’s theme which will be published on their Facebook, Instagram & Twitter across the three weeks.

  • TATA Sky ShortsTV acquires much acclaimed short films from Terribly Tiny Tales

    TATA Sky ShortsTV acquires much acclaimed short films from Terribly Tiny Tales

    MUMBAI: TATA Sky ShortsTV, the world’s only TV channel dedicated to short films, has acquired 18 shorts from Terribly Tiny Tales (TTT).

    The service features the best short movies from India and around the world, including hours of award-winning movies. This acquisition will further bolster ShortsTV’s repertoire of Indian shorts and offer an opportunity for the burgeoning audience of short films in India to enjoy some of the commended films such as ‘Kheer’ and ‘El’ayichi’, among others, on television for the first time.

    Sharing details on the same, Mr. Carter Pilcher, Chief Executive of Shorts International Ltd said, “TTT is one of India's largest and most celebrated storytelling platforms and we are delighted to partner with them. Each film is a simply narrated beautiful story and I am confident that they will receive a warm response from our audience.”

    He further added, “We are the largest curator of short form content in the world and aim to help viewers easily find the best short movies by packaging them in a viewer-friendly manner and a commercial free environment. This acquisition of films from TTT is a step towards our endeavour to feature the best short films from India on our service.”

    Anuj Gosalia, CEO of Terribly Tiny Tales said, "Partnering with ShortsTV is a great way for TTT to bring our memorable short stories to a new and relevant audience. ShortsTV is a reputed curator of the world’s finest shorts and for our films to find a place in their catalogue is a win for the stories we choose to tell. We see this as a long standing and meaningful partnership as we move ahead."

    Watch ‘Kheer’, starring Anumpam Kher on Monday 14 January at 21:00; ‘Deuce’, starring Mandira Bedi on Monday 21 January at 21:00; and ‘El’ayichi, starring Nimrat Kaur on Monday 28 January at 21:00. All on TATA SKY ShortsTV – channel HD 112 and SD 113.

    About ShortsTV:

    · ShortsTV is operated by Shorts International Ltd, the world’s leading short movie entertainment company

    · With over 5,000 titles, Shorts International has the world’s largest library of shorts available on TV, online and in theatres, including award-winning and star-studded live action, animated and documentary shorts from around the world

    · ShortsTV is the world’s only 24/7 HD TV channel dedicated to short movies. It is available in approximately 70 million households across the US, India, Latin America, the Netherlands, Belgium and Serbia

    · In 2018, ShortsTV launched the ShortsTV App which marries the linear ShortsTV feed with the functionality of the Internet, at the click of a button on a viewer’s remote control. Using advanced machine-learning algorithm technology, the ShortsTV App enables viewers to either watch TV or to create, control and personalize their own TV channel, engineered to their desired genres or moods

    · Online, ShortsTV offers hundreds of the world’s best independent shorts for download on iTunes in 92 countries, as well as on Amazon Instant Video (UK, US and Germany), Google Play (US and Canada) and Verizon and Frontier (US)

    · Since 2006, Shorts International has exclusively presented the ‘Oscar Nominated Short Films’ theatrical release in cinemas across the US, South America, Europe, Australia and South Africa

    · Shorts International is headquartered in London, England with offices in Los Angeles and Mumbai. The company is led by Carter Pilcher, Chief Executive, and is owned by Shorts Entertainment Holdings, with AMC Networks as a significant minority shareholder