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Tag: TERI

  • Rahul Dravid pads up for Paradeep Phosphates campaigns

    Rahul Dravid pads up for Paradeep Phosphates campaigns

    MUMBAI: Rahul Dravid has taken guard again, this time not on the pitch, but in the fields. Paradeep Phosphates Limited (PPL), one of India’s largest private fertiliser producers, has roped in the cricketing legend as its brand ambassador to champion innovative and sustainable farming practices.

    The partnership brings together two names known for trust, consistency, and performance. Dravid’s steady hand and PPL’s farmer-first ethos aim to inspire India’s growers to adopt smarter, more sustainable methods through two nationwide campaigns, “Kheti Ka Game Changer” and “NPK & Organic Fertilizers Ki Winning Team.”

    The campaigns use cricketing analogies to make agronomy simple and engaging. In the first, Dravid fronts Jai Kisaan Navratna Nano Shakti Nano DAP, likening nano fertilisers to game-changing strategies that improve yield and efficiency. In the second, balanced fertilisation takes centre stage with nitrogen, phosphorus, and potassium playing star “team roles,” promoting soil health and stronger crops.

    “We are thrilled to welcome Rahul Dravid to the PPL family,” said Paradeep Phosphates managing director and CEO Suresh Krishnan. “His discipline and integrity mirror our values. Just as he led teams to victory through patience and planning, our products empower farmers to achieve winning outcomes season after season.”

    Dravid echoed the sentiment, saying, “Farmers and sportspersons share a similar spirit, both rely on patience, timing, and the right support to succeed. I’m proud to be part of an initiative that helps India’s farmers make practical, informed choices.”

    Backed by sister company Zuari FarmHub Ltd (ZFHL) in collaboration with TERI, PPL’s nano fertilisers have shown strong results in boosting crop yield while promoting sustainability. The new campaigns will roll out across television, print, and digital platforms, taking Dravid’s calm resolve and PPL’s innovation to millions of farmers nationwide.

    Looks like Dravid’s next innings will be played on fertile ground, where discipline meets growth and every crop has a shot at victory. 
     

  • Get set for an International Conference on Digital Libraries

    Get set for an International Conference on Digital Libraries

    MUMBAI: Wouldn’t it be really good if all the knowledge from across the world can be accessed from one place? That is what a recent initiative by The Energy and Resources Institute (TERI) aims to do. TERI is organising the International Conference on Digital Libraries (ICDL) from 27-29 November 2013 at the India Habitat Centre, New Delhi.

     

    The ICDL 2013 is titled “Vision 2020: Looking back 10 years and Forging New Frontiers” and will review the developments in the past and chalk out a strategy for the future. In addition to conference sessions, thematic workshop-cum-panel discussions are planned to provide a deeper meaning to the theme of the conference.

     

    The objective of the conference is to focus on the creation, adoption, implementation, and utilisation of Digital Library (DL) and their future implications. It also aims to provide an international forum for sharing of experiences among researchers, educators, practitioners, and policy makers from a variety of disciplines such as library and information science, information and communication technology, archival and museum studies, knowledge management and many areas in the fields of Science, Social sciences and Humanities.

     

    Some of the eminent speakers who will be attending the conference include Ian Witten, Professor, Computer Science, University of Waikato, New Zealand; P Anandan, Managing Director, Microsoft Research India, India; Jagdish Arora, Director, INFLIBNET, India; Jean-Marc Comment, Chef d’unité, Département fédéral de l’Intérieur, Archives fédérales AF Unité des techniques de l’information Archivstrasse, Switzerland; Yan Quan Liu, Professor, Southern Connecticut State University, USA; A R D Prasad, Professor and Head, DRTC, Indian Statistical Institute, India; Chunxiao Xing, Professor & Director, WEB and Software Technology, R&D Center, RIIT, Tsinghua University, ChinaR&D Center, RIIT, Tsinghua University, China and A R D Prasad, Professor and Head, DRTC, Indian Statistical Institute, India among others.