ITV

Tag: Terence Lucien

  • PhonePe launches silver investments on app ahead of festive season

    PhonePe launches silver investments on app ahead of festive season

    Mumbai: Digital payments company PhonePe has rolled out silver investments on its platform that will allow users to invest in silver coins and bars of high certified purity on the PhonePe app. The service comes with the added benefits of best prices and safe insured doorstep delivery.

    Customers can choose from denominations of 10g, 20g, 50g, and 100g silver coins or bars, and get them home-delivered. PhonePe has partnered with SafeGold to process payments for ‘99.99 per cent pure silver’ with quality certification from a NABL-accredited laboratory. “The coins and bars come with guaranteed weight and purity and are sealed in international quality packaging with a unique serial number that ensures foolproof quality and traceability for the product,” said PhonePe.

    The app allows users to pay for silver coins and bar purchases, track delivery progress online, and avail support when necessary.

    Speaking about the launch, PhonePe, head of mutual funds, Terence Lucien said, “Silver has special significance in Indian culture especially during festivals and other auspicious occasions. We are delighted to be the first payments platform to offer our 300+ million user-base the highest purity silver coins and bars. ”

    “Online purchase of silver coins and bars has become increasingly popular in the last few years. As we usher in the festive season, we are excited to partner with PhonePe and enable its users to purchase silver coins with assured purity, home delivery, and best value in the most transparent, secure, and organised way,” added SafeGold, managing director, Gaurav Mathur.“

    To access silver coins on PhonePe, users will need to click on Gold & Silver under the Investments tab, select the preferred silver coins, add an address for delivery, and pay. The product will then be delivered to the customer’s doorstep.

  • ‘Safe & easy to buy gold digitally’, assures PhonePe in new campaign

    ‘Safe & easy to buy gold digitally’, assures PhonePe in new campaign

    Mumbai: Digital payments platform PhonePe on Thursday announced the launch of a new TV campaign for the gold category. On air for six weeks, the campaign comprises multiple 25-30 second ad films showcasing the ease and safety of buying gold on the PhonePe app. It will run on TV as well as on the brand’s digital platforms.

    PhonePe has tailored the messaging to appeal to a diverse set of audiences by customising the storylines and actors. The campaign brings back the famed ‘Inspector Desai (played by Aamir Khan) and Shinde duo for audiences in the northern, western and eastern parts of the country. Additionally, it uses popular songs in Telugu, Kannada, Tamil, and Malayalam to appeal to South audiences.

    Commenting on the launch, PhonePe, head of mutual funds & gold, Terence Lucien, said, “Our aim is to help people from across India fulfill their aspirations of building their gold investments. We provide easy and secure access to the highest quality 24K gold coins and bars at the best prices that are safely delivered right to the customer’s doorstep by our gold partners.”

    PhonePe launched the gold category over three years ago in association with MMTC-PAMP and SafeGold. Customers can click on ‘Buy 24K Gold’ under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from 0.5 grams. In addition to the best prices, they are also assured of insured delivery and tamper-proof packaging.

  • PhonePe launches a new Savings Product to help Indians earn more

    PhonePe launches a new Savings Product to help Indians earn more

    Mumbai: PhonePe, India’s leading digital payments platform today announced the launch of a new savings product ‘Liquid Fund’ on its app. The all-digital product will help over 175 million PhonePe users grow their savings by earning higher short term FD-like returns with the ease and liquidity of a Savings Account.  

    Users can begin saving with as low as Rs.500/- in a completely secure and paperless process in less than 5 minutes. Liquid Funds are the best way for new users to experience Mutual Funds as the money is invested in safer instruments such as bank and government securities. Customers can withdraw their money instantly – anytime and from anywhere*. There is no lock-in period and the customer does not have to maintain a minimum balance. The best part is that customers can watch their money grow every day.

    With this launch, PhonePe is taking large strides towards its goal of expanding awareness and adoption of Financial Services products in India. PhonePe aims to achieve this by creating simple products and offerings that are intuitive for customers to understand and easy to apply for. PhonePe’s Liquid Fund product is targeted at users across India including those from smaller towns and cities, who have never experienced solutions beyond Savings Accounts. PhonePe already sees over 56% of its transactions from Tier 2 and Tier 3 cities.    

    Speaking on the launch, Terence Lucien, Head of Mutual Funds, PhonePe, said, “This is our second product in the Mutual Funds space after Tax Saving Funds where we have created a completely digital investment flow for our users. Liquid Funds will allow millions of our users to earn higher returns on their savings with the ability to withdraw their money instantly 24×7*. We will continue to add more such financial solutions for our users to manage their money and fulfill their life aspirations in a better way.”