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Tag: ten years

  • Veeba marks 10-year milestone with new packaging

    Veeba marks 10-year milestone with new packaging

    Mumbai: Veeba, India’s leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of over 330 products, Veeba has achieved a remarkable feat, approaching 1000 crore brand.

    Guided by the visionary leadership of Veeba founder and managing director Viraj Bahl the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “

    He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”

    We are 10 and we are just getting started.

    With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand’s commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning over 500,000 sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of over 80 food technologists upholds the brand’s reputation for excellence. The brand’s R&D center in Gurgaon, housing a team of over 30 chefs and many food scientists, is responsible for driving culinary innovation.

    Veeba’s decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, Veeba steadfastly delivers offerings of the highest quality.

    In honor of this milestone, Veeba introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.

    Further validating its reputation, Veeba has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, Veeba’s captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through general trade, modern trade, and e-commerce channels, Veeba’s influence flourishes in the dynamic food industry landscape.

  • Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Sonic turns 10, celebrates with special campaign ‘Tenniversary’

    Mumbai: Sonic, part of India’s kids entertainment franchise Nickelodeon, is celebrating the completion of its decade-long journey with a special birthday campaign ‘Tenniversary’. The channel was launched on 19 December, 2011.

    The campaign is conceptualised with a focus on partnerships, expansive influencer promotions, and digital engagement through an array of exciting activities to keep children entertained. 

    Sonic has risen through the ranks from the seventh position since its launch a decade ago to the third in 2020-21, and currently at the top in its anniversary week. With viewers spending 119 minutes on an average per week, it currently commands a 13 per cent market share. It plays a significant role in strengthening leadership for the Nickelodeon franchise with a reach of 28.2 million as of November 2021.

    The channel’s first launch was ‘Kung Fu Panda- The Legend of Awesomeness’. Its latest home-grown IP ‘Pinaki & Happy – The Bhoot Bandhus’ contributes 30 per cent of the channel’s ratings, consistently appearing in the category’s top 10 slots since launch. 

    “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids-first approach in driving innovation with pioneering homegrown content that has made Nickelodeon the leading franchise,” said Viacom18 – head of Hindi mass entertainment & kids TV network Nina Jaipuria. “We are happy to have built a brand that is a destination which kids return to for their daily dose of entertainment. We look forward to the next phase with enthusiasm.”

  • Alila Diwa Goa completes ten years!

    Alila Diwa Goa completes ten years!

    MUMBAI: Alila Diwa Goa, the five-star resort from the ‘Boundless Portfolio’ of Hyatt Hotels in South Goa proudly marks the completion of 10 successful years of crafting rare and intimate experiences for guests. The resort is an immersive experience into the best that Goa has to offer from local cuisine to aesthetic architecture and ancient healing arts, while ensconced in luxury. The resort has bagged several awards within the last decade including Luxury Resort of the Year – India 2016, Best Indian Restaurant for Spice Studio, and Best Spa Cuisine among others. The newest feather in its cap is ‘Best Family Hotel’ at the Travel+Leisure India’s Best Editor’s Choice Awards 2019.  

    The awards are not surprising as Alila Diwa Goa offers a host of unique experiences and services for both business & leisure travelers across age groups. It has one of India’s most beautiful Infinity pools, and has also been at the forefront of pioneering several other offerings for guests which include an all-day breakfast concept at The Diwa Club, which is a resort within the resort; Dine in the Dark; Detox and other residential wellness programs. 

    As the first in its list of milestones in 2020, the resort embarks on yet another ambitious journey with the launch of its largest pillar-less event space in South Goa, raising the bar in the Wedding and MICE segment.  Udeta, meaning ‘rising’ is spread across 18,000 sq.ft area. The venue celebrates Goan sensibilities and is designed to evolve the way meetings, conferences, weddings and social functions happen in Goa. Modern yet functional, Udeta features a 12,000 sq.ft indoor space that includes an 8,350 sq.ft pillar-less hall with a live Theatre Kitchen, Udeta Al-fresco with live bar and grilland the lawns at Udeta which spread across 4,000 sq.ft. With a blend of great hospitality, breathtaking ambience and artisanal gourmet offerings, Udeta is perfectly equipped to be the ideal venue forweddings, MICE events and conferences.

    Speaking on the completion of 10 years, Suveer Sodhi, General Manager, Alila Diwa Goa said, “We are excited to celebrate the completion of an excellent decade and gear up for many more special milestones as a part of the Hyatt family. While Alila Diwa Goa will continue to be known for intimate and personalized family holidays, it now shares the international reputation and standards that Hyatt is globally known for. This year, we have an addition to the property with Udeta, our new event space. We hope to keep evolving with our guests in the coming years.”

    Staying true to the ‘Alila’ brand philosophy, Alila Diwa Goa has established itself as being an artisanal, authentic and responsible hotel in Goa.While staying at Alila Diwa Goa, guests can indulge in many of the curated local destination experiences that celebrate the uniqueness of the destination. Some of these experiences include a visit to the local fish market, cooking masterclass, learning to bake bread at a local bread man’s houseamong others. The resort has also undertaken several initiatives towards sustainability and reducing carbon footprint by the use of biodegradable material, recycling and upcycling, eliminating use of plastic in the property and minimizing environmental impact by using primarily local materials. 

    Alila Diwa Goa is a participating hotel in the World of Hyatt loyalty program which allows members to enhance their stay with the ability to earn and redeem points, explore the destination through curated FIND experiences and also enjoy in-hotel benefits.