ITV

Tag: Ten Golf

  • Ten Golf changes course

    Ten Golf changes course

    MUMBAI: It is teeing once again and it surely is good news for golf lovers and players. 24 hour Zeel group golf channel Ten Golf, will now be available in India on both DTH and cable TV as part of  high end packages. It is close to announcing deals with three DTH players and some MSOs. The channel which is available at an a la carte subscription fee of Rs 200 per month for subscribers will now see a significant shift in pricing on both DTH and cable TV.

    The first among the three DTH operators is Airtel Digital TV which now has Ten Golf as part of its Ultra pack. “We are now a part of a package for which the DTH platform charges anywhere between Rs 400- Rs 500 a month,” says Ten Sports CEO Rajesh Sethi. Close to half a million viewers on Airtel Digital have signed on to the service, he says.

    There’s a shift in pricing strategy on the anvil he reveals. “On 1 September we have made a filing with the Telecom Regulatory Authority of India (TRAI) for price revision. We are looking at a reduction in rates to both promote golf and make it available to larger viewership base,” says Sethi. “I am looking at reaching out to 1.4 million subscribers once we get on the high end offerings like magnum, platinum packs etc on the other two DTH platforms. This should happen by October,” informs Sethi.

    Ten Golf was initially targeted at avid golf players, and hopes to address  aspirational golfers with its expansion in distribution and price lowering. “Aspirational golf players are mostly corporate executives and they are huge in number. Also Ten Golf today is seen as a lifestyle channel. People not only watch the channel for the sport, but also for the beautiful landscape it offers. All this called for a bigger reach and lower subscription fee,” he adds.

    Sethi is also hopeful to get advertisers to use the channel as an advertising platform.   “The positioning will help us with more advertisers. The channel has its own unique niche value and there are partners and corporates who want to advertise.”

    Ten Golf will in the next six to eight weeks be also clubbed together in high end packages offered by major MSOs like DEN, Hathway and Siticable, reveal industry sources.  “The subscription fee for the channel on the package provided by the MSOs will be much lower as compared to the DTH players. All this will take traction in next six to eight weeks,” informs Sethi.

    Shall we say fore?

  • Ten Golf kicks off, priced at Rs 200

    Ten Golf kicks off, priced at Rs 200

    MUMBAI: Taj Television Thursday launched Ten Golf, its third specialised channel, and has priced it aggressively at Rs 200 per subscriber a month.

    The golf-dedicated channel will be currently available on Dish TV and on Hathway Cable & Datacom‘s digital set-top boxes (STBs).

    “We have priced the channel at Rs 200 and are only offering it as a standalone channel . Ten Golf has set a target of 500,000 subscribers in three years,” Taj TV CEO Atul Pande told Indiantelevision.com.

    Taj has become a four-channel sports network, the other three being Ten Sports, Ten Cricket and Ten Action+. The channel will be on four platforms by the end of the month.

    “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As one of India’s leading sports broadcaster, we understand that the sports consumption pattern of the Indian viewer raises the need for specialised differentiated sport channels and this is what we hope to deliver to our revered golf viewers,” Pande said.

    The channel will showcase a mix of live, non-live and feature programming, “Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming,” said Pande.

    In terms of marketing, the channel will be promoted through a combination of ATL and BTL activities. Below the line activities will come in the form of a promotional offer through things like free golf rounds and merchandise.

    International syndication is also an important part of the plan, Pande said. Locally, the channel sees viewership potential in non-metro cities like Pune and Punjab.

    Ten was recently on a content acquisition spree , getting hold of the broadcast rights of professional golf tournaments in India through a three-year partnership with PGTI.

    The broadcaster had recently inked a licensing deal with NBCUniversal which will allow it to showcase 400 hours of golf programming. It also has European Tour and Asian Tour rights till 2016, in addition to US PGA Championship, Ryder Cup, LPGA and LET.