ITV

Tag: Ten

  • WWE dominates programme ratings; Ten 1 returns to lead ratings

    WWE dominates programme ratings; Ten 1 returns to lead ratings

    MUMBAI: After staying away from the top of the table, Ten 1 returns as the most viewed channel in BARC ratings for Week 52 (24 December to 30 December). With no major sporting league currently on, sport viewers returned to their perennial favourite WWE, pushing Star Sports 2 on to the second spot. The top-ranked channel got a total of 66865 impressions in the All India, CS 4+ data.

    After leading for two consecutive weeks for India’s heroics against England in the test series, Star Sports 2 dropped to the second spot, to be followed by Star Sports 1 with 45358 and 21781 impressions respectively. Ten 2 took the fourth spot with 15512 impressions and the list was concluded with Star Sports 3 moving to the fifth spot, garnering 14051 impressions.

    After cricket’s unbridled domination for two consecutive weeks, WWE came back and how! The wrestling show once again proved its credentials, sweeping off the top programs’ list. Ten 1 appears on the list four times, with various programmes of WWE featuring on the top three with 1152, 1044 and 1019 impressions respectively. The fourth spot is held by Ten 2, flanked by WWE Raw as the program with 917 impressions. The list is completed with Ten 1 featuring with Incredible Innings coming on the fifth slot, with 781 impressions.

    The next week might see an interesting battle of numbers, with both Premier Badminton League and Pro-Wrestling League beginning on the 01 and 02 January, respectively. With the badminton league being beamed on the Star Network and PWL being broadcast on the SPNI network, it can be seen as a two-horsed war from the onset of 2017.

  • WWE dominates programme ratings; Ten 1 returns to lead ratings

    WWE dominates programme ratings; Ten 1 returns to lead ratings

    MUMBAI: After staying away from the top of the table, Ten 1 returns as the most viewed channel in BARC ratings for Week 52 (24 December to 30 December). With no major sporting league currently on, sport viewers returned to their perennial favourite WWE, pushing Star Sports 2 on to the second spot. The top-ranked channel got a total of 66865 impressions in the All India, CS 4+ data.

    After leading for two consecutive weeks for India’s heroics against England in the test series, Star Sports 2 dropped to the second spot, to be followed by Star Sports 1 with 45358 and 21781 impressions respectively. Ten 2 took the fourth spot with 15512 impressions and the list was concluded with Star Sports 3 moving to the fifth spot, garnering 14051 impressions.

    After cricket’s unbridled domination for two consecutive weeks, WWE came back and how! The wrestling show once again proved its credentials, sweeping off the top programs’ list. Ten 1 appears on the list four times, with various programmes of WWE featuring on the top three with 1152, 1044 and 1019 impressions respectively. The fourth spot is held by Ten 2, flanked by WWE Raw as the program with 917 impressions. The list is completed with Ten 1 featuring with Incredible Innings coming on the fifth slot, with 781 impressions.

    The next week might see an interesting battle of numbers, with both Premier Badminton League and Pro-Wrestling League beginning on the 01 and 02 January, respectively. With the badminton league being beamed on the Star Network and PWL being broadcast on the SPNI network, it can be seen as a two-horsed war from the onset of 2017.

  • Australian FTA channels may soon be able to telecast in HD

    Australian FTA channels may soon be able to telecast in HD

    NEW DELHI: Australian television stations may soon be able to broadcast in high definition formats on their main channels, with the Government moving a legislation to remove the insistence on using only standard definition.

     

    Australia’s Communications Minister Malcolm Turnbull has introduced the Broadcasting Legislation Amendment (Primary Television Broadcasting Service) Bill, an amendment to 1992’s Broadcasting Services Act, in this regard.

     

    The Bill provides the national and commercial free-to-air broadcasters with the flexibility to deliver programming on their primary television services in either standard definition or high-definition formats.

     

    Broadcasters’ primary television services include ABC1, SBS ONE, 7, Prime7, Nine, WIN, Ten and Southern Cross.

     

    Currently, free-to-air (FTA) broadcasters are required to provide their primary television service in standard definition. But Turnbull said, “This is a relic of the analogue era, introduced at the start of the digital television switchover process to ensure that viewers would have access to at least one digital channel per broadcaster. At the time not all televisions and set-top boxes were capable of receiving high-definition content.”

     

    The bill makes minor technical amendments to ensure the transmission of primary services by free-to-air satellite broadcasters such as VAST receive the same flexibility to transmit in either standard or high definition.

     

    Turnbull noted that following consultation on de-regulation of TV services the proposal to allow broadcasters to provide their primary service in either standard or high definition received very strong support from the public and free-to-air broadcasters.

     

    “With the completion of digital switch-over and the availability of a range of new television services, many Australians now expect premium free-to-air programming to be provided in high definition—especially events such as live sports.”

  • ZMCL drops ‘TEN’ format, switches to full news

    ZMCL drops ‘TEN’ format, switches to full news

    MUMBAI: Almost a year ago, Zee Media Corporation (ZMCL) had come up with a strategic idea to monetise its regional news channels. A concept called ‘TEN’ was introduced, called terrestrial entertainment network that meant half of the channel’s content would have news while the other half would focus on entertainment.

     

    Now, the network has decided to revert to its old formula of sticking to just news and hence, put an end to the ‘TEN’ format. The channels namely Zee Rajasthan Plus (Marudhara) for Rajasthan,  Zee Purvaiya for Bihar & Jharkhand, Zee Kalinga for Odisha, will no longer air any show pertaining to entertainment.  Zee Purvaiya and Zee Kalinga were launched early this year while Zee Marudhara was launched in July, last year.

     

    Erstwhile ZMCL CEO Alok Agrawal, who recently moved to Network18, had said in an earlier interaction with indiantelevision.com that the investment gone into these ‘TEN’ format channels was more than a pure news-focused channel and it had potential. However, now sources from the network say that it is looking at saving some costs as well as bringing synergy between its channels.

     

    Even though the ROI and plans are being worked out, the channels are preparing to go 24X7 news oriented. Zee Punjab/Haryana/Himachal which also runs similarly on the TEN network will have more news, in a few days. Zee Purvaiya will end its entertainment shows from 20 July while Zee Kalinga and Zee Marudara will follow the same from August.

     

    The entire look and feel of the channels will also undergo a makeover to suit the programming change and will soon be followed by a marketing campaign, plans for which are in the making.

     

    Recently, Zee UP/Uttarakhand which was rechristened Zee Sangam also dropped the TEN format and went on to be a national channel with a focus on UP.

  • Zee Media launches Zee Kalinga in Odisha

    Zee Media launches Zee Kalinga in Odisha

    MUMBAI:  Zee News Media Corp (ZMCL) continues to expand its presence in the regional news space. As part of its new format of Terrestrial Entertainment Network (TEN), the television news group has launched Odia language Zee Kalinga to tap viewers in the state of Orissa.

     

    Zee Kalinga replaces Telugu language Zee 24 Gantalu which discontinued its operations in November 2013 as Zee News found the Andhra Pradesh market to be a highly competitive market. In January this year, ZMCL decided to move into Odisha with Zee Kalinga. The channel has been in preparation since six months and all it had to do was to apply to the Ministry of Information and Broadcasting (MIB) for converting its news licence from one channel to another. The approval from the MIB came through in January this year.

     

    ZMCL has hired around 100 employees for the Odia channel, with Amitava Bhattacharya as EVP, Satya Prakash Nayak as Resident Editor, Arjya Patnaik as Programming Head and Aryabhatta Dash as Marketing Manager. In the TEN format, the programming is equally divided between news and non-news shows.

     

    News will have several bulletins, chat shows and factual entertainment capsules, while non-news will have four fiction shows and two reality shows. “The key differentiator in the content strategy of the channel is to cut across audiences and serve them varied types of content on a platter. Zee Kalinga, through its unforgettable and powerful content, will bring to life a unique philosophy of ‘all in one’ entertainment,” says Bhattacharya.

     

    News is being created in-house while non-news shows have been outsourced to production houses. Half-an-hour bulletins will be spread across the day, while one hour news discussion will be telecast during prime time for five days a week. Special bulletins are also planned on sports, business and other special stories.

     

    Some of the non-news shows are Asha Ra Akash produced by Urmi Communications, Katha Ta Etiki by Shri Ganesh Telefilms, Abhinetri by Vidisha Kraft, Mo Jejemaa by Herald, Maa Raan Micha Kahuni by Asian Shopping Club and Mr. and Miss Kalinga by Prelude Novel Ventures. Three dubbed non-news shows are also to be aired – Bikram Betaal, Ramayana and Buddha.

     

    Zee Kalinga will have its main office at Bhubaneshwar and bureaus in Sambalpore, Behrampore and Balasore. It will cater to cable and satellite homes with people above four years of age falling under socio-economic classification of A, B and C.

     

    A marketing campaign, created by Sanket Communications, has been undertaken to proclaim the tagline ‘Mu Odia, Mo Odisha’. Print ads will begin tomorow in newspapers Samay, Samvad and Samaj while outdoor advertising is planned in Bhubaneshwar and other TAM towns. Sources say the marketing spend is to the tune of Rs 1 crore. BTL activities began last week while radio and outdoor began today. About 37 spots have been bought for outdoor hoardings.

     

    Advertisers are still being sought, some of them being from the retail, education, real estate and government sectors. The channel plans to have just 20 per cent advertisers from Bhubhaneshwar while the rest will be spread from across the country. It is looking to tap into a robust Rs 100 crore advertising market (news and regional entertainment put together).

     

    The channel will be available free-to-air till March after which it will be coverted into a pay TV channel. “We are covered on Ortel, Variety, Manthan and most other local LCOs. On DTH, we are live on Dish TV and Airtel Digital. This will give us 90 per cent plus reach in overall Orissa and 95 per cent in digital,” says Bhattacharya.

     

    As far as the name of the channel is concerned he adds, “Kalinga is its old name so we just felt like keeping it.”

  • ZMCL launches Zee Purvaiya in Bihar, Jharkhand

    ZMCL launches Zee Purvaiya in Bihar, Jharkhand

    MUMBAI: It was in October last year that Zee Media Corporation got the board approval to acquire up to 100 per cent stake in the regional infotainment channel – Maurya TV. Now, with the onset of the New Year, there are few new beginnings – Zee Media Corporation Ltd (ZMCL) has rebranded Maurya TV as Zee Purvaiya and launched it on 16 January in Bihar and Jharkhand.

     

     

    As of now, ZMCL has only snared a 37.87 per cent stake in Maurya TV but plans are to hoick that to 100 per cent in a phased manner. Zee Purvaiya operates on the terrestrial entertainment network (TEN) format that the network launched with Zee Marudhara (formerly called Zee Rajasthan Plus) with a balanced telecast of news and infotainment programmes. The big focus being on regional news, viewers will get to watch full-fledged bulletins during morning and evening primetime with a short news capsule being aired every hour.  The other programmes include:  current affairs, fiction, non-fiction and factual.

     

     

    “It will be of relevance to every viewer. The content will be focused towards Bihar and Jharkhand, capturing the culture, language, rituals of the states as well as showcasing the differences in the two states in certain sections,” says ZMCL CEO Alok Agrawal.

     

    Following the footsteps of its parent company that recently came up with a campaign to woo youngsters, even Zee Purvaiya is planning to cater largely to a young audience. Even its channel branding – a bright yellowish-golden logo with the tagline ‘nayi soch nayi umang’ is in keeping with that target audience’s taste.

     

    Led by EVP & business head Amitava Bhattacharya, the channel has a team of 90 professionals, some of whom have been retained from Maurya TV. While Shiv Pujan Jha is the resident editor, Indu Singh is the programming editor, Rakesh Tiwary the marketing head and Harsh Vardhan Dwivedi the sales head.

     

    The main office of the channel is located in Patna, with three bureaus being located in  Ranchi and Dhanbad in Jharkhand and Saharsa in Bihar .

     

    While the management was unwilling to disclose the names of the advertisers on board, apparently discussions are on with about 35 corporate, government and local advertisers. Channel sources say that they are targeting to generate revenues of almost Rs 20 crore per annum.

     

    The promotional campaign that began on 20 January across mediums such as – radio, print and outdoor – has been planned to run throughout February by Kolkata based Genesis Advertising with a spend of  approximately Rs 2 crore being pumped in. 

     

    A canter activity was undertaken in Patna and Ranchi to let audiences know about the channel. Moreover, 50 spots have been taken in the two states for outdoor promotions. For print advertisements, space has been bought in leading papers like Times of India (Bihar – Jharkhand), Hindustan and Prabhat Khabar.

     

    “It’s a channel that’s like a buffet. It will be a one stop place for entertainment, news and factual information as well. Apart from this we are also launching reality shows. We are already reaching about 70 per cent in terms of C&S penetration,” says Bhattacharya.

     

    The idea is to be keep it free-to-air (FTA) for six months, post which it will become a pay channel at approximately Rs 10 per month. As of now, Zee Purvaiya is only available on cable TV. However, discussions with DTH players are in progress. But because of the huge presence of cable TV in the two states, executives are confident that it will reach about 85 per cent of the population. It is being beamed off Insat 4a at 83 degrees east.         

     

    Zee Purvaiya is set to expand ZMCL’s presence in the ubercompetitive regional space. In fact, the network is looking to capture other regions as well. It will soon be launching Zee Kalinga in Odisha, following the winding up of  the now defunct Zee Gantalu.

  • Zee Media drives into Rajasthan

    Zee Media drives into Rajasthan

    MUMBAI: When Zee group chairman Subhash Chandra, launched India's first private Hindi general entertainment channel way back in the early nineties, he named it so because he wanted it to be the ultimate provider of entertainment to Indians the world over. Now the group is taking that vision a step further. 33 channels already under its belt and it is all set to add to that tally with a few new ones. Among the first of these is the regional offering: Zee Rajasthan Plus.

    CEO Alok Agrawal says that with the new venture, Zee is attempting to portray Rajasthan's rich culture on the channel

    The channel, which is under the umbrella of Zee Media Corporation Ltd (ZMCL), will have an equal balance of news and entertainment and is being bundled under something its CEO Alok Agrawal calls the "terrestrial entertainment network (TEN)."

    "Agreed, that the investment needed for it is going to be more than that needed for a general news channel," says Agrawal. "But it's something we believe has a lot of potential." Sources indicate that the Zee Media management has kept aside about Rs 15-20 crore per annum for the channel.

    Headquartered in Jaipur and headed by regional head Purushottam Vaishnav, it is targeting the Hindi speaking audiences in India with a programming mix in Hindi and Rajasthani dialects and is set for a launch on 31 July. With the slogan 'mera shaan mera abhimaan', the channel plans to integrate many genres in one channel with 'something for everyone.'

    Its entertainment offering will have both fiction and non-fiction shows touching on a bit of travel, automobile, real estate, shopping, food, and investments. Its news programming slate will have both half hour shows and smaller news bulletins covering regional, national and international developments and will be fed by news bureaus and news representatives and crews in almost all major Rajasthani cities (even at the block level). Its existing infrastructure for the various Zee News channels will, of course, be of great help.

    "Rajasthani people are very proud of their culture and we are going to reflect that in our channel," says Agrawal. Its target audience ranges from children to the elderly with specific shows for each during the day.

    The weekend will have more feature shows and a lunch time movie will be telecast which is either set in the state or about the local people. Additionally, popular shows from the Zee group's catalogue are to be be telecast for a few weeks but in due course, original commissioned and localised programming, keeping the state's vibrant culture in mind, will be added to the FPC, reveals Agrawal.

    A big bang marketing and promotional campaign has been planned post-launch. It includes promos on the Zee TV network channels, billboards, radio, print, online and below the line activities in Rajasthan. Agrawal proudly says that pre-teelcast more than 50 brands – both local and national – have signed on, taking advantage of the inaugural ad rates which are on for a limited time.

    Zee Rajasthan Plus is being beamed off Asiasat 3S (105.5 degrees east) and will be available free during a six month preview period on both cable TV and satellite, following which the plan is to go pay, explains Agrawal."The idea is to initially focus its distribution push on Rajasthan, and then move into other states," he adds.

    Of course, it will be running into head on competition with existing players like ETV Rajasthan, and Sahara Samay's regional news channel. But Agrawal believes that should not be a problem. "Our whole effort is to bring people from different walks of life, together, on the channel," says Agrawal. "And we have got our strategy right."

    He and his team probably have, but it's now over to the viewers.