ITV

Tag: Telugu

  • Aha partners with O4 Media to stream exclusive Korean content

    Aha partners with O4 Media to stream exclusive Korean content

    Mumbai: Good news for Korean drama (K Drama) fans! OTT platform aha has partnered with a Hong Kong-based global content distributor O4 media to stream Korean content from Korean Broadcasting System( KBS), including premium crime, drama, and comedy, onto the platform.

    aha’s CEO Ajit Thakur said, “We are among the fastest-growing OTTs in India, with a presence in Telugu and Tamil. Our diverse and differentiated local content has built a strong core fan base with a wide variety our content ranging from fiction, nonfiction, game shows, music, and talent shows original films, live news, kids’ content, and so on. Keeping in mind the evolving preferences of viewers and the popularity of Korean content amongst our audiences, we are now bringing some of the top Korean shows in local languages, enabling our viewers to watch their favourite programs from across the world.”

    Starting the last quarter of this year, 100 hours of Korean content will go live for Telugu consumers adding further value to aha’s exhaustive content library.

     O4 Media founder & managing director Gary Pudney said, “The south is a dynamic part of India, and working with Aha, such a new and fast-growing player in the market, illustrates that they have an acute eye for the content which is highly appealing and engaging for their audience. We see this as just the beginning of a long-lasting relationship.”

  • Meesho to strengthen its presence in the regional markets

    Meesho to strengthen its presence in the regional markets

    Mumbai: The fastest growing internet commerce platform, Meesho, has announced the addition of eight new vernacular languages to its platform in line with its mission to democratise internet commerce for everyone.

    The move comes just ahead of the festive season, when millions of users from all corners of the country are expected to transact on the platform.

    These additional languages are Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia. Meesho customers can now select their preferred language for accessing account and product information, placing and tracking orders, and making payments on Android phones.

    To ensure an accurate and authentic experience in these new languages, Meesho derived key insights from user research and worked closely with expert linguists. The team chose commonly used words over full translation to mirror everyday language and make the shopping experience seamless. For example, the literal translation for the word “required” in Hindi is “anivarya,” but “zaroori” is more widely understood. In total, around 33,000 English words were translated into each of these eight languages.

    Last year, Meesho introduced Hindi as a language option on the platform, which has seen a high adoption rate of 20 per cent so far.

    The majority of Meesho customers come from tier 2+ cities like Ahmedabad, Vadodara, and Jamshedpur and non-Hindi-speaking states, where English or Hindi may not always be the language of choice. Hence, this latest initiative will boost Meesho’s adoption in these areas and further simplify the online shopping experience for millions of customers.

    Speaking on of the development, Meesho founder and CTO Sanjeev Barnwal said, “It is important to note that 50 per cent of our users are new to e-commerce and have probably never transacted on such platforms before. By introducing vernacular languages on the platform, Meesho aims to eliminate language barriers. This is a natural step in our journey to becoming the single shopping destination for the next billion users in India. Our teams have worked tirelessly behind the scenes to ensure that the platform is 100 per cent accurate and relevant in all these 8 vernacular languages.”

  • Zee Telugu to premiere ‘Mukkupudaka’ on 11 July

    Zee Telugu to premiere ‘Mukkupudaka’ on 11 July

    Mumbai: Adding new content to its cutting-edge lineup of shows, Zee Telugu is all set to launch its new serial Mukkupudaka. Zee Telugu has always aimed at entertaining its audience with an array of unique fiction shows ranging from romantic tales to mythological and supernatural narratives as well as family dramas. Joining the trend, Mukkupudaka will be a traditional and deep-rooted family drama.  

    The show will hit screens on 11 July and air every Monday to Saturday at 8 p.m, only on Zee Telugu. 

    Steering clear from the usual mother-in-law and daughter-in-law tussle, Mukkupudaka revolves around Vedavati’s desperate search for a daughter-in-law who could be her successor in fulfilling a religious obligation to save their village from the wrath of Goddess Annapurna Devi. The catch here is that the daughter-in-law’s horoscope must completely match Vedavati’s horoscope. What’s more is that her younger son, Srikar (Raki Gowda), is Vedavati’s only hope as her money-minded elder son goes against her wishes. While Vedavati’s search continues, Srikar falls in love with Avani (Aishwarya Pisse), a tourist guide in their city.

    But will Avani’s horoscope match Vedavati’s horoscope? If not, will Vedavati accept Avani as her daughter-in-law? And why did Goddess Annapurna get angry in the first place? And what obligation did she put on the village? With plenty of questions in everyone’s mind and with several twists and turns in the tale, we are sure the audience will enjoy this thrilling yet emotional rollercoaster ride. 

  • ZEE5 announces RRR OTT premier in regional languages

    ZEE5 announces RRR OTT premier in regional languages

    After registering a tremendous success on theatrical release, RRR is all set to hit the OTT screens. On the eve of superstar NTR’s birthday, ZEE5 has announced the release of the blockbuster movie ‘RRR’ on ZEE5 on 20 May 2022. Expanding its TVOD portfolio, ZEE5 is set to launch the movie in multiple regional languages Tamil Telugu Kannada Malayalam with English subtitle across the globe in TVOD.

    According to the trade reports, the film remains at the top of box office charts with Rs 1100+ Cr box office collection worldwide.

    RRR- Rise Roar Revolt is based on the journey of two legendary revolutionaries depicting fire and water far away from their homeland. The superlative performance by Young Tiger Jr NTR and Mega Star Ram Charan has captivated audiences’ minds across geographies making it a landmark movie in Indian film industry.

    The film, directed by SS Rajamouli and produced by D. V. V. Danayya of DVV Entertainment, featuring Jr. NTR, Ram Charan & Alia Bhatt in the lead characters, had its worldwide theatrical release on 25 March, 2022. The film went on to become a national rage and a milestone in the southern entertainment industry; clocking a roaring success at the box office, and is now set to be released on ZEE5 for viewers across the globe to watch in their preferred language with English subtitles.

    Commenting on the announcement, ZEE5 chief business officer Manish Kalra said, “We are happy to bring RRR for our audiences in multiple languages, enabling them to consume in their preferred format. At ZEE5 the focus has always been to democratise content, making it accessible and economical for the larger audience. We have invested in building a diverse and strong portfolio for TVOD, in line with our plans to enhance in-home entertainment experiences. We are excited to see the response for the most celebrated movie of 2022.”

    Pen Studios’ CMD Jayantilal Gada said, “We are happy to associate with ZEE5, and proud that Pen Studios is instrumental in enhancing the reach of S.S. Rajamouli Ji’s RRR, which is one of the finest films and the pride of Indian cinema. RRR will now be available in four south Indian languages Telugu, Tamil, Malayalam and Kannada to its viewers in TVOD format from 20 May.”

  • Zee5 to release ‘The Kashmir Files’ in regional and Indian sign language

    Zee5 to release ‘The Kashmir Files’ in regional and Indian sign language

    Mumbai: Zee5 becomes the first OTT platform to release a Bollywood commercial film with Indian Sign Language (ISL) interpretation, making it accessible for deaf people. The ISL interpretation for ‘The Kashmir Files’ was carried out by ISH News, which is the one-stop news and awareness channel for the 18 million deaf people in India.

    After its record-breaking performance at the box office, “The Kashmir Files” is set to premiere on Zee5 on 13 May in Hindi, Tamil, Telugu, Kannada and Indian sign language. Marking this initiative, Zee5 organised a special screening of “The Kashmir Files” in Indian Sign Language and saw a turnaround of 500 people with a hearing impairment. The special screening was graced by the Director, Vivek Agnihotri along with his wife and actor, Pallavi Joshi and actor, Darshan Kumaar.

    Zee5 India’s chief business officer Manish Kalra said, “At Zee5 our mission has been to educate and empower our viewers with quality content choices and as a futuristic brand we did see a significant share of our audiences are left uncatered due to the absence of inclusive features. “The Kashmir Files” is a story depicting a part of India’s history which should be made accessible for everyone to watch. We are happy to have organised a special screening for the specially-abled viewers as we welcome our new audiences on ZEE5; in line with our vision to create an inclusive ecosystem and democratise content consumption across the globe.”

    irector Vivek Agnihotri said, “We are glad that The Kashmir Files reached out to and resonated with so many people across the world and now with ZEE5’s one-of-a-kind move, the movie will be accessible not only in Hindi, Tamil, Telugu and Kannada but also in Indian Sign Language. This is a story which must be told, and I am glad that ZEE5 is helping us do that with their reach and network”.

    Actor Darshan Kumaar said, “’The Kashmir Files’ is a heart-wrenching story of pain, suffering and struggle. I believe everyone should know about this story as it’s a reminder to the people of the world to stand united and fight against brutal acts of terrorism. It gives us a message to live in harmony and make this world a better place to live in. As this movie is very close to my heart, I am extremely happy that “The Kashmir Files” has reached our specially-abled audiences and I hope to receive a lot of love from them”.

    “The Kashmir Files” broke records at the box office by becoming the first post-pandemic Hindi movie to cross the 300-crore mark. With its digital debut on Zee5, the movie will be accessible to audiences across the globe in multiple languages and Indian Sign Language as well. Starring Anupam Kher, Mithun Chakraborty, Pallavi Joshi and Darshan Kumaar in pivotal roles. “The Kashmir Files” is set to premiere on 13 May on Zee5.

  • aha unveils its content line-up, 40 titles in plan for May

    aha unveils its content line-up, 40 titles in plan for May

    Mumbai: The regional OTT platform, aha has announced on Thursday a stellar content slate for the month of May, which includes 40 titles for their Telugu section.

    The new titles will provide 100 percent local entertainment to the people globally. The slate, directed by some of the industry’s best filmmakers, will include regional programming as well as the most popular Hollywood films, which will be available in the Telugu section of aha. Viewers will be able to watch international titles, which include,  Sam Raimi’s Spiderman series, the Men in Black series, Django Unchained, Black Hawk Down and others.

    Overall, the platform will make over 30 Hollywood films available in Telugu to their audience.The launch of the regional slate in May also ensures that the platform maintains the innovative and diverse content library with the continuation of Telugu Indian Idol, one of the emerging local talent shows hosted by Sree Ram Chandra, with actress Nithya Menon, music composer Thaman, and singer Karthik as its judges.

    The other high profile reality show that will continue in the month of May will be the second season of the super hit reality game show Sarkaar, hosted by Pradeep Machiraju. The season started on 29 April.

    Fahad Fasil’s Thondimuthalum Drikasakshiyum, a national winning film is set to premiere as “Dongata”. The film will exclusively premiere on the platform this week on 6 May from 12 am.

    Speaking on the launch for the month, aha’s ceo Ajit Thakur said, “We at aha are focused on offering diverse content that appeals to all age groups. The platform is expanding and diversifying itself by creating an original slate and streaming highly popular Hollywood films in the local language. We have recently launched a stunning Tamil slate in association with immensely talented creators. However, our stint in curating and creating Telugu content for the local audience has already made aha, a reliable platform for accessing Telugu entertainment.”

  • Zee Cinema to premiere ‘Radhe Shyam’

    Zee Cinema to premiere ‘Radhe Shyam’

    Mumbai: Telugu romantic film “Radhe Shyam” featuring “Baahubali” star Prabhas and Pooja Hegde will make its world television premiere on 24 April at 12 noon on Zee Cinema.

    Touted to be India’s most expensive romantic genre film, this unique story, set in the background of old Europe, is replete with lavish imagery and spectacular picturisation, the company said in a statement.

    “Radhe Shyam” is a story from the 70’s, portraying Vikram Aditya, a renowned palmist who parades against the concept of Love, until he hopelessly falls in love with Prerana. Both Vikram and Prerana have conflicting belief systems, one swears by destiny while the other is pragmatic. But once Vikram predicts a future that guarantees a tragic end to the relationship, he pulls away from her. Was it fate, was it destiny that drew him closer to Prerana? Does their love have the power to change their future?”

    All this coupled with dreamy romance, mystery, popular chartbusters, and a narrative that will make you rethink your belief in destiny. With the legendary Amitabh Bachchan lending his voice to the film, “Radhe Shyam” also stars Bhagyashree, Kunaal Roy Kapoor, Jagapathi Babu and Murali Sharma in key roles.

    Commenting on the film, actor Prabhas said, “Radhe Shyam is more than just a star-crossed love story, it really challenges you to think beyond your faith and beliefs in soulmates. The fact that it was in the making for three years, seeing it all happen on the screens made it all worthwhile. Radhe Shyam is definitely a film that is meant to grace families with a good time. I am looking forward to seeing the reactions of the audience as the fascinating plotline of Radhe Shyam leaves them wondering and wanting for more.”

  • Star Sports’ new promo has Telugu fans excited for PKL Season 8

    Star Sports’ new promo has Telugu fans excited for PKL Season 8

    Mumbai: Star Sports Network has unveiled a new promo for the Pro Kabaddi League Season eight capitalising on the excitement and anticipation building among its Telugu fans.

    The league is all set to return on 22 December. Owing to safety protocols, the entire edition of the Vivo PKL Season eight will be held at Bengaluru at a single venue, moving away from its traditional caravan format.

    The latest promo- ‘Raa Chuddam’ speaks to the sports fans in Andhra Pradesh and Telangana, and celebrates the preparation of the home team ‘Telugu Titans’ for the upcoming season. The film features Telugu movie star Naga Chaitanya, who supports the ‘Titans’ and leads the chorus of support from fans to rally behind their team.

    “I am absolutely delighted that Pro Kabaddi League is returning after two years. As a Kabaddi fan and strong supporter of Telugu Titans, we are ready to back our team as they set foot on the mat. I will be closely following all the matches and hope that the Titans perform exceptionally well and bring the trophy home,” said Naga Chaitanya.

    Telugu Titans will begin their Vivo PKL Season eight campaign against Tamil Thalaivas on 22 December. The team has signed Rohit Kumar, who will also be the captain for the new season. Siddharth Desai will be the team’s vice-captain. The squad also features rising stars Rajnish and Rakesh Gowda among the raiders.

     

     

  • SonyLIV launches PlayAlong in Hindi, Marathi, Telugu formats

    SonyLIV launches PlayAlong in Hindi, Marathi, Telugu formats

    Mumbai: SonyLIV has launched its second screen initiative – ‘PlayAlong’ in Hindi, Marathi, and Telugu formats for the new seasons of “Kaun Banega Crorepati” (KBC), “Kon Honaar Crorepati” (KHC) and “Evaru Meelo Koteeswarulu” (EMK) airing on Sony Entertainment Television, Sony Marathi and, Gemini TV respectively.

    PlayAlong gives viewers the opportunity to win prizes worth lakhs by answering questions fielded by Amitabh Bachchan, Sachin Khedekar, and NTR in their respective shows. Users need to download and register on SonyLIV to participate in PlayAlong, said the platform in a statement.

    “Capturing a diverse set of audience KBC, KHC and EMK have been the most preferred gaming reality shows,” said Sony Pictures Networks India, business operations – digital business, Amogh Dusad. “Not only do the viewers get a chance to be on the hot seat, but they also stand to win a multitude of cash gratifications every day including a chance to become lakhpati.”

  • Snapdeal bats for southern markets with new digital campaign

    Snapdeal bats for southern markets with new digital campaign

    Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s unique value proposition for high utility items, including fashion, accessories, homeware, and more.

    The campaign takes a lighthearted dig at the burden users feel about desiring a “branded” lifestyle. Moving the humorous narrative forward, it showcases how the users are liberated from this burden when they discover the depth of high-quality, affordable selection available on Snapdeal. The campaign comes to life through a series of videos in Kannada, Telugu, and Tamil and will be live across all social media platforms like YouTube, Facebook, Instagram, Twitter, and OTT entertainment networks like Hotstar and MX Player.

    However, taking a unique approach in the Malayalam speaking market, Snapdeal will run the campaign with Youtube Creator Promotions and Facebook Branded Content Ads only and has partnered with 30+ creators/influencers like Kalidas Jayaram, Ahaana Krishna, and Shamees Kitchen to create 100+ content pieces that will reach out to relevant audiences in Kerala & other southern states.

    So far, many people believe that online shopping cannot match their experience of local shopping, which caters to their choices and sensibilities and assures them the comfort of buying from known places. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing.

    Speaking on the launch of the campaign, Snapdeal brand marketing director Soumyadip Chatterjee said, “With Snapdeal’s Brand Waali Quality Bazaar Waali Deal, we are breaking the myth that only expensive & branded products offer good quality. It also highlights our positioning as a leading value e-commerce platform. We also want to create awareness among people that good quality doesn’t have to cost extra, and they can now find many suitable options and choices online from the comfort of their homes.”

    “Tamil Nadu/Karnataka/Kerala/Andhra Pradesh and Telangana are a significant customer base for Snapdeal, and the scope & potential to increase our reach in these markets is immense,” he added.

    Earlier this year, Snapdeal had launched its Brand Waali Quality, Bazaar Waali Deal, for its Hindi speaking market with a series of 10 videos starring  Bollywood actors Riteish Deshmukh and Genelia Deshmukh.