ITV

Tag: Telugu GEC

  • NTO 2.0: ETV publishes new RIO effective 1 December

    NTO 2.0: ETV publishes new RIO effective 1 December

    Mumbai: Eenadu TV (ETV) has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards. 

    The tariffs for TV channels mentioned in the RIO adhere to the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0.

    The channel operates 24 channels and is offering three bouquets to viewers. Its Telugu general entertainment channel ETV Telugu and ETV HD are priced greater than Rs 12. As per new tariff regime 2.0 order, Trai has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet.

    The implementation of the new tariff order 2.0 is on hold as broadcasters under the aegis of the Indian Broadcasting Foundation (IBF) have challenged the Trai order in the Supreme Court. The final hearing on the matter is scheduled for 30 November.

  • Zee Telugu Kutumbam Awards 2021 to be aired on 23 and 31 Oct

    Zee Telugu Kutumbam Awards 2021 to be aired on 23 and 31 Oct

    Mumbai: Zee Telugu and Zee Telugu HD channels will telecast the Zee Telugu Kutumbam Awards 2021 on 23 and 31 October starting at 6:00 p.m.

    The celebration is the recognition of the best actors, anchors, and experts that successfully narrated stories of ordinary people embarking upon extraordinary journeys. The awards ceremony was an evening high on glitz, glamour, and entertainment anchored by Shymala, Pradeep Machiraju, Sreemukhi, and Akhil Sarthak.

    Tamannaah, Mehreen, Shreya Saran, Krithi Shetty, Nikhil, Ali, Akash Puri, Niharika Konidela, Hebba Patel, Surabhi were among the celebrities who attended the event. Tollywood actress Shreya attended the event with her husband Andrei Koscheev for the first time, Tamannah, Pradeep, Akhil, Sreemukhi presented a heart-warming performance with the F3 theme skit and Akhil and Mehreen serenaded the viewers with the ‘Emaipothave’ song. Among other highlights of the event were Akul’s ‘Paada Pooja’ ritual in which he expressed his gratitude to his mother. Jai Dhanush and Keerthy introduced their baby to the world and Sudha Chandran reminisced her father.

  • BARC week 14: ETV Telugu emerges as no. 1 channel in Telugu GEC

    BARC week 14: ETV Telugu emerges as no. 1 channel in Telugu GEC

    MUMBAI: ETV Telugu replaced Zee Telugu and grabbed leadership position in week 14 of Broadcast Audience Research Council (BARC) all India data. In the Bangla GEC space, Colors Bangla made its entry inthe top five again while ABP Ananda exited the list.  On the other hand in Kannada GEC, Suvrana replaced Zee Kannada at second position in week 14.

    Bangla GECs

    Star Jalsha continued to be at the number one position in the Bangla GEC space with 196633 Impressions (000’s). Zee Bangla stood at the second berth with 130119 Impressions (000’s) followed by Jalsha Movies in the third position with 48837 Impressions (000’s). ABP Ananda exited the top five list in week 14.

    Zee Bangla Cinema bagged the fourth slot with 33418 Impressions (000’s) while Colors Bangla entered the top five channels this week at number five with 29263 Impressions (000’s).

    Bhojpuri GECs

    Big Ganga retained the pole position with 16765 Impressions (000’s) followed by Bhojpuri Cinema at the second position with 9922 Impressions ( 000’s). Dangal TV bagged the third slot with 6434 Impressions (000’s). Dabangg with 5674 Impressions (000’s) was on fourth slot and Oscar Movies Bhojpuri with 2577 Impressions (000’s) was on the fifth position respectively.

    Kannada GECs

    Colors Kannada stood at the top position with 247946 Impressions (000’s) while Suvrana climbed up to number two from fifth with 178024 Impressions (000’s) followed by Udaya TV with 172069 Impressions (000’s). Udaya Movies bagged the number four spot with 170014 Impressions (000’s) and Zee Kannada dropped to number five from two with 155204 Impressions (000’s).

    Malayalam GECs

    Asianet continued to dominated the genre at first position with 311011 Impressions (000’s). Mazhavil Manorama took the second position with 104351 Impressions (000’s). Flowers TV bagged third position with 71025 Impressions (000’s) followed by Surya TV on fourth slot with 68313 Impressions (000’s) which pushed down Asianet Movies to fifth slot with 61988 Impressions (000’s).

    Marathi GECs

    Zee Marathi took the top spot with 132345 Impressions (000’s) followed by Colors Marathi in second position with 91262 Impressions (000’s). Zee Talkies bagged third position with 63225 Impressions (000’s) followed by Fakt Marathi at the fourth position with  27814 Impressions (000’s). Star Pravah stood at fifth position with 23826 Impressions (000’s).

    Oriya GECs

    Sarthak TV bagged the number one position with 105351 Impressions (000’s) followed by Tarang TV at the second berth with 50413 Impressions (000’s). Colors Oriya garnered third position with 16319 Impressions (000’s) while Odisha TV grabbed the fourth position with 11912 Impressions (000’s). Alankar stood at the fifth position with 7984 Impressions (000’s).

    Tamil GECs

    With no change in the position, Sun TV  continues to top the Tamil GEC with 926201 Impressions (000’s) followed by KTV at second position with 257879 Impressions (000’s). Star Vijay held the third position with 145536 Impressions (000’s). Zee Tamil with 107402 Impressions (000’s) and Polimer with 69781 Impressions (000’s)grabbed the fourth and fifth position respectively.

    Telugu GECs

    ETV Telugu became number one channel in Telugu GEC with 409782 Impressions (000’s) and pushed down Zee Telugu to number two with 398788 Impressions (000’s).  Maa TV remained at the third berth with 392493 Impressions’ 000 while Gemini TV bagged the fourth position with 338823 Impressions’ 000. Gemini Movies took the  fifth position with 167823 Impressions’ 000.

  • BARC week 14: ETV Telugu emerges as no. 1 channel in Telugu GEC

    BARC week 14: ETV Telugu emerges as no. 1 channel in Telugu GEC

    MUMBAI: ETV Telugu replaced Zee Telugu and grabbed leadership position in week 14 of Broadcast Audience Research Council (BARC) all India data. In the Bangla GEC space, Colors Bangla made its entry inthe top five again while ABP Ananda exited the list.  On the other hand in Kannada GEC, Suvrana replaced Zee Kannada at second position in week 14.

    Bangla GECs

    Star Jalsha continued to be at the number one position in the Bangla GEC space with 196633 Impressions (000’s). Zee Bangla stood at the second berth with 130119 Impressions (000’s) followed by Jalsha Movies in the third position with 48837 Impressions (000’s). ABP Ananda exited the top five list in week 14.

    Zee Bangla Cinema bagged the fourth slot with 33418 Impressions (000’s) while Colors Bangla entered the top five channels this week at number five with 29263 Impressions (000’s).

    Bhojpuri GECs

    Big Ganga retained the pole position with 16765 Impressions (000’s) followed by Bhojpuri Cinema at the second position with 9922 Impressions ( 000’s). Dangal TV bagged the third slot with 6434 Impressions (000’s). Dabangg with 5674 Impressions (000’s) was on fourth slot and Oscar Movies Bhojpuri with 2577 Impressions (000’s) was on the fifth position respectively.

    Kannada GECs

    Colors Kannada stood at the top position with 247946 Impressions (000’s) while Suvrana climbed up to number two from fifth with 178024 Impressions (000’s) followed by Udaya TV with 172069 Impressions (000’s). Udaya Movies bagged the number four spot with 170014 Impressions (000’s) and Zee Kannada dropped to number five from two with 155204 Impressions (000’s).

    Malayalam GECs

    Asianet continued to dominated the genre at first position with 311011 Impressions (000’s). Mazhavil Manorama took the second position with 104351 Impressions (000’s). Flowers TV bagged third position with 71025 Impressions (000’s) followed by Surya TV on fourth slot with 68313 Impressions (000’s) which pushed down Asianet Movies to fifth slot with 61988 Impressions (000’s).

    Marathi GECs

    Zee Marathi took the top spot with 132345 Impressions (000’s) followed by Colors Marathi in second position with 91262 Impressions (000’s). Zee Talkies bagged third position with 63225 Impressions (000’s) followed by Fakt Marathi at the fourth position with  27814 Impressions (000’s). Star Pravah stood at fifth position with 23826 Impressions (000’s).

    Oriya GECs

    Sarthak TV bagged the number one position with 105351 Impressions (000’s) followed by Tarang TV at the second berth with 50413 Impressions (000’s). Colors Oriya garnered third position with 16319 Impressions (000’s) while Odisha TV grabbed the fourth position with 11912 Impressions (000’s). Alankar stood at the fifth position with 7984 Impressions (000’s).

    Tamil GECs

    With no change in the position, Sun TV  continues to top the Tamil GEC with 926201 Impressions (000’s) followed by KTV at second position with 257879 Impressions (000’s). Star Vijay held the third position with 145536 Impressions (000’s). Zee Tamil with 107402 Impressions (000’s) and Polimer with 69781 Impressions (000’s)grabbed the fourth and fifth position respectively.

    Telugu GECs

    ETV Telugu became number one channel in Telugu GEC with 409782 Impressions (000’s) and pushed down Zee Telugu to number two with 398788 Impressions (000’s).  Maa TV remained at the third berth with 392493 Impressions’ 000 while Gemini TV bagged the fourth position with 338823 Impressions’ 000. Gemini Movies took the  fifth position with 167823 Impressions’ 000.

  • Telugu KBC creates history

    Telugu KBC creates history

    MUMBAI: Meelo Evaru Koteswarudu (MEK), the first of its kind TV game show in Telugu with the host of the stature of film Star Nagarjuna, has retained the top positions in the game shows for the 4th week in a row (from week 24 – 27) across all Telugu GECs.

    • The game show commenced on 9th June in Maa TV with telecast from Monday to Thursday from 9.00 PM to 10.30 PM.

    • MEK reaches 1.22 Crore people in Urban A.P and Telangana, including Hyderabad ( out of the total TV viewing universe of 1.74 Crores as per TAM monitoring)  and 1.61 Crores across India

    • As per the latest TAM data for week 27, which is released on 10th July, MEK has garnered an average of 7.79 TVRS in the CS ABC 4+ audiences over 4 days in 6 hours, which is the highest rating for a weekly show in Telugu TV industry

    • For the weeks 24 to 27, MEK has recorded average TVRs of 7.26 , 7.24, 7.04 and 7.79 in  CS ABC 4+ audiences category

    • In the CS Female 15-44 ABC audiences, MEK has achieved TVRs of 9.48, 10.05, 9.94, 10.47 TVRs in the four weeks, with a highest TVRs of 19.4 TVRs on Wednesday (18th June) in Telugu Market.

    • MEK has garnered 125 GRPs in week 27

    • Out of Top 5 Programmes in Telugu Television for week 27, MEK has taken 4 positions

    • MEK has achieved phenomenal reach across Telugu Audiences in 4 weeks across various target audience categories: 70% in CS 4+ audiences, 73% CS ABC 15+, 74% CS Male ABC 15-44, 75% CS Female ABC 15+ and 81% in CS Male ABC 15+ category.

  • Tollywood to woo Telugu movie lovers

    Tollywood to woo Telugu movie lovers

    MUMBAI: After Hindi films, south Indian movies occupy the largest share of the Indian market and going by Deloitte, Andhra Pradesh happens to be one of the biggest contributors down south.

     

    Looking to carve a niche in the Rs 1750 crore Telugu film industry aka Tollywood is the Tollywood Channel, a general entertainment channel focused on films, launched in August last year.

     

    With nearly 250 films certified each year, the channel plans to differentiate itself by running regular film news and bulletins. “Andhra people are keen to know about the pre- and post- happenings of films but unfortunately, no one is bringing them such news except for certain magazines. Tollywood Cinema aims to bridge this gap,” says Tollywood Channel MD Seetaram Avvas.

     

    Funded by construction and infrastructure major Agri Gold Group, which has invested close to Rs 100 crore in the channel, Tollywood Cinema has adopted an appointment viewing strategy targeting mainly females in the 15+ age group as well as youth interested in movies.

     

    Current shows include a cookery show called Tollywood Vantakam, a dance show named Ragada and a celebrity cricket show. New shows in the pipeline include Brain of Tollywood with SP Balasubramanayam, Antakshari with singer Sunita and game show Ravamma Mahalaxmi with Ashwini. Two new sitcoms – Kishkinda and Chitram Bhalare Victram – are also lined up.

     

    Presently, the focus is Telugu movies but the channel plans to foray into other language films as well. A relative newcomer, Tollywood Channel is confident of not only becoming popular but also generating a good turnover.

     

    “The GEC market space is close to Rs 600 crores and we plan to become a Rs 100 crore channel within three years. For this year, the target is Rs 25 crores. We also plan to bring in some new fiction shows,” says Avvas.

     

    Informing that the channel is presently following the Telecom Regulatory Authority of India’s (TRAI) 12 minute ad cap regulation, he adds: “We are eagerly looking forward to what the Broadcast Audience Research Council (BARC) will be coming out with. The furore over TV ratings is a transitory setback and a temporary phase.”

     

    As far as advertisers go, the Tatas are already on board and discussions are on with the likes of Hindustan Unilever, PG, RB GSK and Cadbury among others. A 30 second slot would cost anywhere between Rs 4000 and Rs 5000. Mediahouse Entertainment is handling adsales while creative is being taken care of in-house.

     

    Available with MSOs such as Hathway and Digicable, plans are being firmed up for availability on the DTH platform.

  • Zee News to invest $5 mn in UP news channel

    Zee News to invest $5 mn in UP news channel

    MUMBAI: Zee News Limited (ZNL) will invest $5 million in its news channel for Uttar Pradesh, a market where only Sahara operates.

    Zee 24 Ghante plans to launch by the end of the fiscal. “We are investing $5 million in the channel. We aim to break even in 18-24 months as the marketplace has just Sahara which makes around $4 million,” a senior executive in the company said.

    ZNL expects to suffer a loss of Rs 700 million from new businesses during the fiscal. For the first half of the year, the company has already incurred losses of Rs 280 million. While the newly-launched Tamil general entertainment channel, Zee Tamizh, booked a loss of Rs 50 million in the quarter, this is expected to go up in the subsequent quarters as the investments climb.

    “We are in talks with SCV, Sun Group’s cable TV company, for carriage of our channel. The distribution costs would go up as we aggressively push the channel,” the source added.

    Zee Telugu, the Telugu GEC, has broken even and plans are afoot to launch Telugu news channel Zee 24 Ghantalu in November. ZNL is also looking at innovative strategic investments to further expand the business in regional markets.

    Marathi movie channel Zee Talkies, which has been transferred from Zee Entertainment Enterprises Ltd to ZNL from 1 August, is close to break even. “We are not revising our loss guidance from new businesses despite adding a few new channels during the fiscal,” the source said.

    Zee News posted a consolidated net profit of Rs 114.7 million for the quarter ended 30 September 2008, up 104.4 per cent from Rs 56.1 million in the previous year. Revenue jumped 60 per cent to stand at Rs 1.27 billion as compared to Rs 798.1 million in the prior year.