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Tag: TELiBrahma

  • Sandesh goes on mobile; launches augmented reality app

    Sandesh goes on mobile; launches augmented reality app

    MUMBAI: Sandesh has become the first regional newspaper brand in India to bring digital content through its newspaper with the launch of Sandesh Smart – an augmented reality app.

    With this, Sandesh allows readers to use the augmented reality app to gain access to additional multimedia contents like videos, slideshows, social media connect, polls, interactive quizzes and much more by simply scanning the newspaper with their Smartphone.

    Sandesh MD Parthiv Patel said, “We are proud to be the first regional newspaper to fully integrate Sandesh Smart into our editorial workflow and bringing the print alive on reader‘s smart phones.”

    For the development of Sandesh Smart app, Sandesh has partnered with TELiBrahma, a mobile advertising solutions company specialising in augmenting real world context with digital engagements.

  • TELiBrahma launches Brandclub

    TELiBrahma launches Brandclub

    MUMBAI: TELiBrahma, a leading mobile advertising solutions company, has launched Brandclub, a digital media closest to Point of Sale to enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets.

    Brandclub enables retailers to cross-leverage partner network to increase and engage the walk-ins. Brandclub will help consumers with relevant information about new arrivals, coupons, menus, offers and other promotional content from the store they are in, as well those nearby.

    Upon connecting to Brandclub through Wi-Fi or Bluetooth, consumers can access the above information right on their mobile phones without having to download any application.

    TELiBrahma COO and Co-Founder Ravi B R said, “Brandclub will help retailers fill a missing gap in their media plan – A highly effective hyper local media that deliver footfalls provide critical real time analytics.”

  • Star Network program clips on mobile through TELiBrahma’s ‘Buzz’

    Star Network program clips on mobile through TELiBrahma’s ‘Buzz’

    BENGALURU: Star Network is India’s first broadcaster to tie up with Buzz. Through Buzz, a mobile user could view 30 to 60 second clips of all the popular channels on the network including Star TV, Star World, Star Movies, Star Gold, Channel V etc.

    Says Star India marketing head Gayatri Yadav,”Through Buzz our viewers have access to their favourite Star Network promos. This is also a great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”

    TELiBrahma COO and founder Ravi says, “Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”

    TELiBrahma further claims that BUZZ as a platform delivers contextual content and a variety of exciting engagements like the movie listings, music video, deals, branded content etc., at zero cost to the users. Buzz hotspots are available at 1200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers for free.