Tag: Television

  • Balaji quintuples y-o-y PAT for Q2-2014; EBIDTA more than doubles

    Balaji quintuples y-o-y PAT for Q2-2014; EBIDTA more than doubles

    BENGALURU: Balaji Telefilms Limited (BTL), the blue-eyed entity of the Indian media and entertainment industry, reported consolidated PAT of Rs 12.33 crore for Q2-2014, more than quintuple (506 per cent) the Rs 2.43 crore reported for Q2-2013 and  more than triple (342 per cent) of the Rs 3.61 crore for Q1-2014.

     

    The improved performance was driven essentially by its motion picture operations. BTL reported EBIDTA for Q2-2014 at Rs 10.95 crore, more than double the Rs 4.63 crore for Q2-2013. BTL’s EBIDTA for Q1-2014 was negative at Rs (-5.02) crore

     

    The company’s consolidated revenue from operations for Q2-2014 at Rs 194.16 crore was more than triple (329 per cent) of the Rs 58.96 crore for Q2-2013 and more than double the Rs 84.04 crore for Q1-2014.

     

    Let us look at the other figures reported by BTL for Q2-2014

     

    BTL has reported revenue from three streams: Balaji Telefilms (Television content production-Balaji); Motion Pictues – Balaji Moption Pictures Limited (BMPL) and BOLT Media Limited (BOLT).

     

    Its television content production stream reported revenue of Rs 30.33 crore for Q2-2014, which was 33 per cent higher than the Rs 22.80 crore for Q1-2014. Rs 32.32 crore were spent in Q2-2014 towards cost of production, acquisition and cost of telecast fees, staff cost, depreciation and other expense resulting in loss from operations of Rs (-1.99) crore. Other Income brought in Rs 3.02 crore and hence a PAT of 0.804 crore.

     

    BMPL with revenue of Rs 164.05 crore for Q2-2014, which was more than double (2.66 times) the Rs 61.67 crore for Q1-2014. Expense totaling Rs 152.23 crore resulted in a PAT of Rs 11.81 crore.

     

    BOLT had revenue of 0.27 crore and total expense of 0.59 crore resulting in a net loss of Rs (-0.32) crore.

  • Huawei India to launch $ 10 million campaign in Jan 2014

    Huawei India to launch $ 10 million campaign in Jan 2014

    BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from advertising agencies that have been submitted.

     

    “We’ll be taking a decision in about a week’s time about the agency that will create the campaign,” revealed the sources. “The $ 6-10 million campaign will cover corporate branding as well as products, devices,” added the source.  Huawei plans to use television, outdoor, print and digital for its mass media communications.

     

    The company is planning a three phase campaign revealed the source further. Initially, it’ll be about brand building over the first six months, followed by a sustainability campaign over the next six months, culminating with a leadership campaign.

     

    Huawei officials were in Bengaluru late last week for the India launch of what the company claims is the thinnest mobile at 6.18 mm in the world – the Huawei Ascend P6. The P6 is being touted as the current flagship smartphone in India by the company, and will feature in lot of the company’s communications. Earlier, the phone model had its global launch in the fashion capital of the world – London on 18 June, 2013. Huawei plans to launch other phone devices as well as products including tablets in India.

     

    Huawei Devices India president Victor Shanxin said, “The Ascend P6 has already received a tremendous response from global consumers over the last few months, offering unsurpassed technology with a design that is simply stunning.”

     

    Victor revealed that Huawei had received orders totaling five million units of the P6 from across the geographies where it had been launched and had completed supplies of around three million P6 handsets so far since the launch on 18 June.
     

  • 12 hour Laughathon with Nadaniyaan on Big Magic

    12 hour Laughathon with Nadaniyaan on Big Magic

    MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network is taking newer approach to stay connected to their audience. On 27 October, get set for a laughter indulgence the channel is all geared up to showcase, The Nadaniyaan Laughaton,a special treat for fans of the popular situational comedy show – Nadaniyaan. It will be a 12-hour non-stop entertainment (8:00 am – 8:00 pm).

    Talking about the initiative, the channel’s business head Sunil Kumaran says, “Sundays are days when television viewers seek complete light family entertainment. To appeal the entire family, we conceptualised this special Sunday content.”

    The programming has been designed to increase reach and sampling, says Sunil Kumaran

    Anchored by none other than popular actor-comedian Krushna Abhishek, this special marathon will air the best Nadaniyaan episodes. Says Krushna, “I am very excited to be anchoring a laughathon on Big Magic. Nadaniyaan is a hilarious sitcom and I personally enjoy watching the show. This is the first time I am doing something like this and it has been a wonderful experience. I am certain that this Sunday is going to be a fun-filled one.”

    Nadaniyaan… Teen Nadaano Ki Kahaniyaan is a dialogue-based situational comedy that revolves around the lives of the Verma family featuring Naman Verma aka Nandu, his wife Chandini and his brother Pushkar Verma aka Pappu. A self-proclaimed writer, a push-over wife and a clumsy younger brother; this nadaan family constantly lands each other in amusing situations with plenty of misunderstandings, crazy pranks and comic characters.

    Kumaran adds, “Nadaniyaan has the right mix of comedy and makes for perfect Sunday television entertainment. Krishna’s was a perfect fit for the show given his experience in the comedy genre. The programming has been designed to increase reach and sampling. Additionally, we will have Krishna’s fans who will further augment viewership.”

    In the past, many GECs have tried this stint but haven’t been able to click with the audience well.

  • Q2-2014: ZMCL holds ground despite economic downturn

    Q2-2014: ZMCL holds ground despite economic downturn

    BENGALURU: Zee Media Corporation Limited (ZMCL) unaudited results for Q2-2014 reveal that though advertising revenue for Q2-2014 at Rs 59.92 crore showed a growth of 20.5 per cent as compared to the Rs 43.92 crore for Q2-2013, it kept pace with the Rs 59.9 crore for the immediate preceding quarter (Q1-2014). ZMCL’s advertising revenue in Q4-2013 was Rs 52.19 crore.

     

    “The economy may have sputtered a bit but it is expected to be on track soon. What is important is that we continue to base our strategy on a sound understanding of our consumers and provide them with relevant and unique content experiences in the news domain,” said ZMCL non executive chairman of the board Subash Chandra.

     

     Let us take a look at ZMCL’s other Q2-2014 figures

     

    Operating revenue for Q2-2014 grew by 18.5 per cent to Rs 83.02 crore from Rs 70.03 crore in Q2-2013 and by 6.9 per cent from the Rs 77.68 crore reported in Q1-2014 (immediate preceding quarter).  

     

    ZMCL’s subscription revenue for Q2-2014 at Rs 24.9 crore grew by 11.9 per cent y-o-y from the Rs 22.26 crore in Q2-2013, and by 18.6 per cent from the Rs 18.6 crore in Q1-2014. Revenue from Other Sales and Services for Q2-2014 at Rs 5.2 crore grew more than a third (35.1 per cent) as compared to the Rs 3.85 crore in Q2-2013 and by 37.6 per cent as compared to the Rs 3.78 crore in Q1-2014.  

     

    Total expense at Rs 75.54 crore for Q2-2014 was 21.5 per cent more than the Rs 62.17 crore for Q2-2013 and 10.5 per cent more than the Rs 68.37 crore in Q1-2014.https://mail.google.com/mail/u/0/images/cleardot.gif

     

     ZMCL’s recorded a fall in PBT of (-7.8 per cent) to Rs 6.47 crore in Q2-2014 from Rs 7.02 crore in Q2-2013. However PBT of Rs 14.99 crore for the half year ended 30 September 2013 was higher by 35.8 per cent as compared to the PBT of Rs 11.04 crore for the corresponding period of the previous year. Q2-2014 EBITDA also fell by (-4.8 per cent) to Rs 74.8 crore from Rs 78.6 crore reported in Q2-2013. However, ZMCL says that its existing news channels grew their EBITDA by 25.2 per cent on YTD basis at Rs 30.83 crore improving their EBITDA margins from 18.6 per cent to 21 per cent.

     

    Added Chandra, “Our company has embarked to consolidate our news media presence by bringing together our television, print and internet content under a single umbrella. This will enable us to reach out to our consumers in seamless and anytime, anywhere mode. Our commitment to grow larger in size, impact and shareholder value remains as is and we continue to take steps towards the same.”

     

    ZMCL group CEO news cluster Bhaskar Das said, “We launched Zee Rajasthan Plus in Rajasthan in early July and will soon launch in other regional markets. Furthermore with sustained push for cable digitisation, we expect more and more of our viewers to get associated with us. New media, which has been another focus area for us, has continued to show strong growth numbers.”

     

    ZMCL whole time director Alok Agarwal said, “Our network wide initiative Bharat Bhagya Vidhata has received tremendous feedback and social media engagement from the viewers, thinkers and the political fraternity alike by reaching a sum total of over 100 million television viewers cumulatively  and having over 11.5 million reach for #BBV  for the campaign. In addition we continue to leverage our network synergies to create further operational efficiencies in gathering and packaging our content and at the same time grow our revenues by providing creative sales solutions to our clients.”

  • Lowe Lintas creates campaign for Fastrack

    Lowe Lintas creates campaign for Fastrack

    MUMBAI: Keeping with the brand’s fun, bold and irreverent image, Fastrack has launched its latest campaign for its watch collection.

     

    The TVC conceputalised by Lowe Lintas features finger break dancing choreographed by Lilach Chen. The youth brand wanted to draw attention to the product category using finger break dancing as a major player as its core thought has always been about the mating game and it wanted the TVC to have a twist on it.

     

    Commenting on the campaign, Lowe Lintas’ national creative director Arun Iyer says, “We had to showcase a new collection of watches in a quick, snappy manner while being true to the brand essence. Hooking-up is no big deal and the commercial conveys exactly that. And that to us is very Fastrack.”

     

    The campaign will be showcased on television and digital medium.

     

    On the association, Fastrack marketing head Simeran Bhasin says, “We wanted to do something different to introduce our new line of watches. The finger break dancing in the ad is a unique way to showcase the watches and also plays on the irreverence of the brand.”

  • Telly Talk India soars high on popularity

    Telly Talk India soars high on popularity

    MUMBAI: Telly Talk India, the brand new online channel, has its pulse on all the things that go on after the daily soap cameras stop rolling and reality TV gets real. Showcasing some of the most exclusive and sensational telly scoops, Telly Talk India is making heads turn. It has crossed one crore video views on YouTube within six months of its launch. The digital channel has been successful in establishing itself on the basis of its irresistible entertaining content. In fact, within two months of its launch, more than 10 videos from Telly Talk India were trending on YouTube charts.

     

    Telly Talk India is owned and operated by one of the leading Bollywood channels, Zoom, which is also India’s biggest TV brand in the digital space. Zoom has over 81 crore views and nearly 3.3 lakh subscribers on YouTube, over 52 lakh fans on Facebook, nearly 2.8 lakh followers on Twitter and over 12 lakh people in its circles on Google+. The basic idea of the online channel Telly Talk India emerged from Zoom’s weekly TV show “Telly Talk” that covers the off-screen lifestyles of the most popular TV celebrities.

     

    Telly Talk India has become the most sought after destination for the Indian television lovers, giving them an uncensored access to the life of their favourite telly stars. From identifying the “good-friends” in the industry, to RK from Madhubala (Colors) disclosing his real life romance and Saras from Saraswati Chandra (Star Plus) talking about the upcoming twists in the serial to revealing telly stars’ personal wardrobes to how they celebrate their anniversary and what goes on behind-the-scenes on the sets, this digital channel is not just good at sourcing the latest scoops from telly land, but has the distinction to uncover the in-depth stories first.

     

    Enthralling the viewers with some exciting content innovations, Telly Talk India has exceeded expectations and has constantly delivered engaging content. Telly View, a segment on Telly Talk India, is the only online review show that rates the Indian TV shows. From predicting the runaway successes to short on-air life of shows, Telly View has been bang-on in predicting the fate of the latest launches on television.

     

    Mashup – a fun series of mashed up star-conversations is a roaring success because of its highly addictive tongue-in-cheek humour. Telly Express is a spicy one-minute roundup of all the biggest stories in Television.

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel. 

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”

  • Close Big Magic launches multi-media marketing campaign across HSM

    Close Big Magic launches multi-media marketing campaign across HSM

    MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network, which recently expanded its reach across Hindi speaking markets and announced a slew of new shows and now kicked off with a multi-media marketing campaign.

     

    The two-month comprehensive and integrated campaign sees a mix of traditional and non-traditional media across television, cinema screens, radio and digital. With a marketing mix that connects with consumers across touch points through the day, will be spread across external media platforms, while also optimising the company’s internal media muscle to ensure mileage. The campaign kick-started last week will run until the end of November.

     

    Commenting on the campaign, Big Magic business head Sunil Kumaran said, “We are rolling out the marketing campaign now that we have our distribution and content in place.  This will give a strong impetus to the good growth we are witnessing on the channel.  We have created an integrated multi-media campaign ensuring we connect with our audiences through multiple touch points.  We are using TV extensively along with Radio, Cinema and Digital to ensure that we reach out to a large base of audience in a short time.”

     

    With a communication built to convey the availability of the channel in more geographies and fresh and newer content, the campaign is aimed at garnering greater eyeballs for its differentiated content. The creative idea is to make Big Magic the destination for the best Hindi television entertainment with a mix of drama, comedy and more.

     

    An exhaustive plan including using television channels ranging music, movie and news, cinema screens across the cities, effective promos on radio, and an engaging digital plan, the campaign has been designed to attract newer audiences and encourage sampling. Ensuring the company’s internal media strengths are part of the plan, 92.7 BIG FM, Spark Punjabi, Big RTL Thrill and Big Magic Bihar & Jharkhand will also be effectively used as part of the plan.

     

    The media mix is designed to deliver maximum impact. Given the audience profile of BIG MAGIC, media selection has been made keeping in the mind the lifestyle and habits of the female television viewer.

  • Election Commission mandates poll-related behaviour of media before state polls

    Election Commission mandates poll-related behaviour of media before state polls

    NEW DELHI: With elections to five states on the anvil, the Election Commission has prohibited conduct of Exit polls and dissemination of their results in the hour fixed for commencement of polls in the first phase and half hour after the time fixed for close of poll for the last phase in all the States, as also stated in Section 126A of the Representation of Peoples Act 1951.

     

    The Commission has clarified that there have been violations in the past of Section 126 of the Act which prohibits displaying any election matter by means of television or similar apparatus, during the period of 48 hours ending with the hour fixed for conclusion of poll in a constituency. There are allegations sometimes during elections of violation of the provisions of the above Section 126 by TV channels in the telecast of their panel discussions/debates and other news and current affairs programmes.

     

    “Election matter” has been defined in that Section as any matter intended or calculated to influence or affect the result of an election. Violation of the aforesaid provisions of Section 126 is punishable with imprisonment upto a period of two years, or with fine or both.

     

    Elections in November and December are being held for Chhattisgarh, Madhya Pradesh, Mizoram, Rajasthan, and Delhi.

     

    A mechanism has been laid out with three-tier Media certification and Monitoring Committees (MCMC) at District, State and Election Commission level to deal with the menace of paid news, it said. Revised comprehensive instruction on ‘Paid News’ has been issued on 27 August 2012 and is available on the Commission’s Website. Necessary instructions have been issued to the CEOs of the poll going states to ensure briefing of political parties and Media in the districts about ‘Paid News’ and the mechanism to check ‘Paid News’. Representatives of Political Parties and Media Organizations of poll going states have also been briefed at Election Commission. The MCMCs of all states have been trained to do their job.

     

    The Commission has reiterated that the TV/Radio channels and cable networks should ensure that the contents of the programme telecast/broadcast/displayed by them during the period of 48 hours referred to in Section 126 do not contain any material, including views/appeals by panelists/participants that may be construed as promoting/prejudicing the prospect of any particular party or candidate(s) or influencing/affecting the result of the election.

     

    During the period not covered by Section 126 or Section 126A, concerned TV/Radio/Cable/FM channels are free to approach the state/district/local authorities for necessary permission for conducting any broadcast related events which must also conform to the provisions of the model code of conduct and the programme code laid down by the Information and Broadcasting Ministry under the Cable TV Networks (Regulation) Act 1995 with regard to decency, maintenance of communal harmony, etc.

     

    The Commission said they are also required to stay within the provisions of Commission’s guidelines dated 27th August, 2012 regarding paid news and related matters. Concerned Chief Electoral Officer/District Election Officer will take into account all relevant aspects including the law and order situation while extending such permission.

     

    It drew attention of the media to guidelines issued by Press Council of India to follow for observance during the election:

     

    (i) It will be the duty of the Press to give objective reports about elections and the candidates. The newspapers are not expected to indulge in unhealthy election campaigns, exaggerated reports about any candidate/party or incident during the elections. In practice, two or three closely contesting candidates attract all the media attention. While reporting on the actual campaign, a newspaper may not leave out any important point raised by a candidate and make an attack on his or her opponent.

     

    (ii) Election campaign along communal or caste lines is banned under the election rules. Hence, the Press should eschew reports, which tend to promote feelings of enmity or hatred between people on the ground of religion, race, caste, community or language.

     

    (iii) The Press should refrain from publishing false or critical statements in regard to the personal character and conduct of any candidate or in relation to the candidature or withdrawal of any candidate or his candidature, to prejudice the prospects of that candidate in the elections. The Press shall not publish unverified allegations against any candidate/party.

     

    (iv) The Press shall not accept any kind of inducement, financial or otherwise, to project a candidate/party. It shall not accept hospitality or other facilities offered to them by or on behalf of any candidate/party.

     

    (v) The Press is not expected to indulge in canvassing of a particular candidate/party. If it does, it shall allow the right of reply to the other candidate/party.

     

    (vi) The Press shall not accept/publish any advertisement at the cost of public exchequer regarding achievements of a party/government in power.
    (vii) The Press shall observe all the directions/orders/instructions of the Election Commission/Returning Officers or Chief Electoral Officer issued from time to time.

  • Priyanka Chopra stresses importance of persistence to succeed at SAMMA

    Priyanka Chopra stresses importance of persistence to succeed at SAMMA

    Bollywood actress Priyanka Chopra enthralled American audiences as she related the story of her rise in Bollywood and the importance of hard work and persistence which always brought positive results.

     

    Chopra was one of the keynote speakers at the 4th annual conference South Asians in Media, Marketing and Entertainment (SAMMA) held recently at the Time Warner building in New York.  

     

    Chopra also talked about her transition into singing. She shared her mantra of never giving up. Chopra was recently signed by Interscope and DesiHits! and is now the opening musical act for the NFL Network Thursday night football.

     

    The event brought together top South Asian leaders and innovators in digital media, television and film, marketing and advertising and music and entertainment for two days of insights, ideation and industry building, a press release issued by SAMMA said. Other keynote speakers included Dr. Mehmood Khan, EVP and Chief Innovations and Science Officer at PepsiCo, and Keli Lee, EVP and Head of Casting at ABC.

     

    The SAMMA Summit, co-presented by Time Warner, was followed by an evening gala where the organisation presented its 2013 SAMMA Trailblazer Awards to four individuals for significant contributions to their industry and helping pave the way for south Asians in their respective fields. The awards went to comedian Russell Peters, actress Mindy Kaling, jazz pianist and composer Vijay Iyer and Anjula Acharia Bath, CEO and founder of DesiHits.

     

    “It is strange to be called a trailblazer because I’ve never really considered myself one,” said Kaling, lead actor, producer and writer of The Mindy Project on Fox. “In general, I try to tell stories that are relatable to everyone. I’ve always aspired to be the funniest person out there, not just the funniest south Asian,” she said in a video acceptance from the set of her show. “I am privileged to have had these opportunities in show business,” she said.

     

     While accepting his award, Peter who celebrated his 43rd birthday at the gala, said “I’ve never been called a trailblazer.” Entertaining the audience with his one-liners and tongue-in-cheek remarks, Peter said, “When I was younger, I always wanted a Chevy Trailblazer, but this trailblazer I never imagined. I am honoured and proud especially to be recognised by my own community.  The more doors we can open for each other the better for everyone.  I see more of us in the industry every day, and I want to continue seeing more of us.”

     

     Peters was presented his award by actor, fellow comedian and previous Trailblazer recipient Aasif Mandvi of The Daily Show with Jon Stewart. Before presenting the award, Ansari roasted and toasted Peters saying, “Let me introduce someone who is like worth 60 billion dollars,” playing off of Peters being the first south Asian to have been ranked as one of the highest paid comedians in the US, after working in the industry for more than 20 years.

     

     Trailblazer recipient Iyer, one of the most awarded jazz artists in the world and winner of the prestigious 2013 MacArthur Genius Award said he was proud to receive the award. Calling music a universal language, he said he hoped that in some way he has helped push the dialogue forward and has inspired others through the beauty of music and jazz, both south Asians and people at-large.

    Presented the award by David Taghioff and business colleague at CAA, Acharia Bath shared: “We have so much to learn from one another. I encourage everyone to live their dreams.  Bringing different cultures and viewpoints together in the arts and industry, whether in music or any field, takes passion and perseverance.” Bath, named Billboard’s top 40 women in music for her work in blending Indian talent with mainstream music in the US, continued,  “Helping one another, we can achieve anything.”