Tag: Television

  • The Art of Making the Global Market Local Through Screens

    The Art of Making the Global Market Local Through Screens

    In an age where the world’s financial markets are just a click away, the allure of Forex trading has never been stronger, especially among Indian investors. The landscape of investment is shifting, with digitization fueling the accessibility to global currency exchange markets. Gone are the days when trading was an elusive arena, reserved only for the elites or those with a plethora of financial knowledge. The digital revolution, particularly through online trading platforms, is dismantling barriers and democratizing financial markets like never before.

    The evolution of trading platforms

    Online trading platforms have been transformative, to say the least. They’ve revolutionized how people engage with financial markets, making it possible to trade from any corner of the globe, provided you have internet access. With the incorporation of a wide array of trading instruments, including currency pairs, precious metals and Contracts for Difference (CFDs) , these platforms cater to a diverse group of traders, from novices to seasoned professionals. One of their most influential advancements is perhaps the democratization of educational resources, making trading knowledge more accessible and empowering users to make informed decisions.

    The accessibility and user empowerment provided by trading platforms has expanded the spectrum of who can participate in ***forex trading***. With features like demo accounts, prospective traders can now practice and hone their skills without risking real capital. This hands-on approach to learning has significantly reduced the entry barriers, attracting a wider pool of individuals interested in navigating the vast sea of forex trading possibilities.

    Television’s impactful narrative

    Amidst this technological revolution, the role of television in shaping the financial aspirations of the Indian populace remains significant. Television has not only introduced the concept of trading to the masses but has also served as a bridge, connecting viewers with the dynamic world of financial markets. From showcasing documentaries on global economies to delivering the latest market trends, television has played a crucial role in demystifying forex trading and making it more approachable for the layman. Moreover, success stories of individuals, who journeyed from mere viewers to successful traders, continue to inspire many to explore the possibilities within the trading domain.

    Furthermore, television has created an environment where the once complex notions of trading are now delivered in bite-sized, digestible pieces of information. Financial experts and anchors dissect market trends and strategies during prime-time shows, making the high-stakes world of forex trading more understandable and less intimidating to the everyday viewer, thereby nurturing a new generation of financially literate and savvy traders.

    Catalysts driving Indians towards forex and CFD trading

    The rising inclination towards forex and CFD trading among Indians can be attributed to several factors. The appeal of tapping into global markets, the allure of potential high returns and the sheer excitement of trading are significant draws. Besides, anecdotal evidence and real-life success stories have made forex trading an aspirational activity, promising not just returns but a sense of financial empowerment and independence. However, while the benefits are plentiful, the risks associated with trading are also significant. It’s crucial for traders, especially newcomers, to approach the market with caution and educate themselves thoroughly before diving in. Utilizing a pip calculator can be an effective way for traders to manage their risk and understand the potential impact of each trade.

    How digital advancements bridge the global divide

    Technology, particularly the widespread use of smartphones and the internet, has been central in making trading accessible to a broader audience. These tools have not only simplified the process of trading but have also ensured that anyone with a smartphone and an internet connection can participate in the global financial markets. Moreover, the emphasis on user-friendly interfaces, coupled with robust security measures, has built a trustable ecosystem for online traders. Regulations play a critical role here, ensuring that platforms operate within a framework that protects the interest of traders, fostering a safer trading environment.

    The shifting narrative through television

    Television has considerably influenced the rising popularity of trading in India. Financial products and trading platforms are increasingly becoming a staple in TV advertisements, reflecting a growing interest among the general population. Moreover, the shift from a savings-centric mindset to an investment-oriented approach among Indian households signifies a profound cultural shift. Television, with its wide reach and impact, has been instrumental in this transition, educating viewers about the benefits and risks of forex trading and in many cases, catalyzing their journey into the world of trading.

    Closing remarks

    At this brink of a new era, it’s evident that the convergence of online trading platforms and television has paved the way for a financial revolution in India. This blend of technology and media has not only made global markets more accessible but also transformed trading into a more approachable and engaging activity. The future for forex trading in the country looks promising, with technological advancements and cultural shifts pointing towards an era of financial empowerment and independence for the masses. However, the journey doesn’t end here; aspiring traders must engage in responsible trading, armed with continuous learning and a thorough understanding of the market dynamics, to navigate the volatile waters of the global financial markets successfully.    
     

  • “The offer came as a delightful surprise, tinged with a hint of disbelief”: Laapata Ladies’ screenwriter Sneha Desai

    “The offer came as a delightful surprise, tinged with a hint of disbelief”: Laapata Ladies’ screenwriter Sneha Desai

    Mumbai: As the latest Kiran Rao-directed movie “Laapata Ladies” continues to make waves since its release on 1 March 2024, let us applaud the lady behind the screenplay, Sneha Desai.

    A prominent figure in film, television, and theatre, Desai has crafted compelling narratives not only for the silver screen but also for hit shows like ‘Pushpa Impossible’ and ‘Wagle Ki Duniya’. With over 1200 shows to her credit on stage, Desai is not just a prolific writer but also an actor, gracing both stage and screen with her talent, enriching the world of entertainment with her diverse skills and contributions.

    Indiantelevision.com in conversation with Sneha Desai discussed her journey in the entertainment industry, about portraying strong female characters, on being multifaceted and more…

    Edited Excerpts:

    On your journey into entertainment, and could you share some memorable moments along the way

    Transitioning from the world of stage performances to the dynamic realm of screen productions felt like a natural progression. The sheer love and admiration poured in by audiences have been the driving force behind my pursuit in this industry. Not to mention, the humbling experience of receiving critical acclaim and prestigious awards has only fuelled my passion further. Over time, I found myself delving into the art of writing almost instinctively, realising that audiences don’t just watch but truly absorb and resonate with the content. It’s these moments of connection and resonance that continually inspire me to push boundaries and delve deeper into the world of storytelling.

    On writing for “Laapataa Ladies,” and your reaction to Aamir Khan’s offer during lockdown

    My journey with “Laapataa Ladies” began unexpectedly during the unprecedented times of the COVID lockdown. It all started with a casual narration session for a different project, but fate had other plans. Months later, I received a call from none other than Aamir Khan himself, presenting me with the opportunity to bring life to a story they had in mind. The offer came as a delightful surprise, tinged with a hint of disbelief. Who wouldn’t be awe-struck when approached by a personality of Mr Khan’s calibre? However, amidst the surrealism, there was an underlying sense of responsibility and pressure to deliver nothing short of excellence.

    On your preference in writing for a specific genre

    With my journey still in its early stages, I’ve consciously avoided confining myself to a particular genre. Instead, I’m eager to explore through the diverse landscape of storytelling, embracing various styles and narratives along the way. After all, the beauty of storytelling lies not in the limitations of genres but in the boundless possibilities of expression and creativity.

    Your works feature strong female characters; what drives crafting such empowered perspectives

    Crafting strong and empowered female characters has always been an organic process for me, rooted in my firm belief in individual rights and freedom. Whether male or female, I strive to infuse my characters with depth, agency, and relatable flaws, allowing them to evolve and resonate with audiences on a profound level. It’s this commitment to authenticity and complexity that breathes life into my characters, making them not just figures on a screen but embodiments of resilience and empowerment.

    On the challenges that you have faced in the industry and how did you overcome them

    Navigating through the legalities, contracts, and rights can often be a daunting task, especially for someone relatively new to the industry. However, with the guidance of experienced mentors and the support of a professional network, I’ve learned to tackle these challenges head-on while keeping my focus firmly grounded in my passion for storytelling. Additionally, in an era where audience attention spans are fleeting and competition is fierce, capturing and retaining viewers’ interest presents its own set of hurdles. Nevertheless, by staying true to my creative vision and adapting to changing landscapes, I’ve managed to navigate through these challenges with resilience and determination.

    On the industry evolution in terms of women’s representation, and the changes you hope to see

    While the entertainment industry has made significant strides towards inclusivity and gender representation, there’s still ample room for growth and improvement, particularly concerning women’s roles and opportunities. Beyond just representation on screen, I believe in creating a conducive environment that prioritises the safety, security, and well-being of women behind the scenes as well. This entails measures such as flexible working hours, pay parity, and job security, ensuring that women have the support and resources they need to thrive in their respective roles. Ultimately, by fostering a culture of empowerment and equality, we can pave the way for a more diverse and inclusive industry for future generations.

    On challenging yourself creatively as a writer wearing multiple hats

    Juggling various roles within the creative sphere, from writing scripts to penning lyrics and stepping into the shoes of diverse characters on screen, presents a unique set of challenges and opportunities for growth. Each project serves as a canvas for exploration and self-discovery, allowing me to push beyond my comfort zone and tap into different facets of my creativity. Whether it’s experimenting with new storytelling techniques or delving into uncharted territories of expression, I constantly challenge myself to evolve and innovate, keeping the spark of creativity alive and thriving.

    On the upcoming projects or aspirations that you have for the future

    Exciting ventures lie on the horizon, with YRF’s ‘Maharaj’ set to grace screens on Netflix as my next release. Additionally, a long-awaited Gujarati play is in the pipeline, alongside discussions for intriguing film projects that hold promise. With optimism and enthusiasm, I eagerly await the next chapter of my creative journey, embracing the unknown with open arms and a heart full of aspirations.

  • For advertisers, the first half is for IPL, the second for Bigg Boss

    For advertisers, the first half is for IPL, the second for Bigg Boss

    Mumbai: Bigg Boss has proven to be a phenomenal franchisee, captivating audiences with its unique format and engaging content. The show, known for its blend of drama, entertainment, and strategic gameplay, becomes the centre of conversations for more than three months that it runs for. From CEOs of multinationals to society ladies to building watchmen, people across social strata, age groups and gender all want to know ‘Bigg Boss kya chahte hai’.

    Since its debut in 2006 on Sony TV, the franchise’s flagship, “Bigg Boss” (in Hindi), became a sensation. With the second season onwards, it switched to Viacom18’s Colors TV, where it continues to thrive.

    After years of triumph on traditional television, Bigg Boss made a bold leap to the Over-The-Top (OTT) realm with “Bigg Boss OTT” in the year 2021. This move strategically cemented the show’s standing in the digital sphere, reshaped its connection with a fresh viewer generation and gave advertisers an additional pre-season window.

    The show’s continued success can also be attributed to its ability to adapt to changing viewer preferences and content consumption habits. By utilising features such as live streaming, personalized content recommendations, and behind-the-scenes exclusives, Bigg Boss maximised its appeal to the digitally savvy audience. A potent mix of celebrities, meme-worthy content, and some smart digital marketing makes it a staple of online conversations and social media discussions for over 107 days that the show runs for. All this in addition to the ratings and reach the show garners on linear television!

    Delving deeper into the show’s insights, Indiantelevision.com in conversation with Colors revenue head Pavithra KR had a chat further on attracting brands, audiences connect, and much more…

    Edited Excerpts:

    On tentpole properties attracting a lot of brands as they are assured of better ROI and the brand’s connect with the consumer across geographies and demographics when it comes to in-brand integration

    Our approach to brand integration in Bigg Boss is to seamlessly weave it into the show’s narrative, creating authentic storylines that emerge naturally. Unlike obvious product placements, we incorporate brands into the show’s essence. For instance, with Hershey’s, we placed a chocolate box in the captain’s room with exclusive access for the captain. Contestants like Abdu Rozik attempted to steal them, organically shaping intriguing content and conversations.

    Bigg Boss uniquely offers this immersive experience due to its extended 107-day duration, airing during peak festive times. The show’s daily prime-time presence becomes a habit for viewers, making it an ideal platform for brands. We blend both passive and active integrations, ensuring engagement even in passive instances by sparking discussions. Our active integrations align with brand messages, creating resonant stories to captivate the audience. This holistic approach makes Bigg Boss a favoured partner for brands seeking intelligent, organic, and effective integration strategies.

    On brand building a strong understanding and affinity with the TG on long-running shows and the case studies where a brand has been with the show over the years

    Brands entering Bigg Boss view it as a long-term relationship, exemplified by L’Oréal’s 16-year association with the show. Their commitment showcases the value they find in this property, adapting strategies to changing consumer needs each year. For instance, L’Oréal’s branding aligns with personal care in the bathroom area, supplemented by engaging activities for Garnier Men.

    Similar to L’Oréal, brands like Vodafone (five years) and Appy Fizz (three years) also establish meaningful stays. Bigg Boss serves as both a launchpad and a sustained presence for brands. Much like IPL in sports, Bigg Boss stands as the entertainment equivalent, attracting brands that allocate resources for either half of the year. With 400 brands in the last three years alone, Bigg Boss’ significance is unquestionable, a trend we aim to magnify further this year.

    On doing innovative kind of branding making sure the in-branding is not being plain vanilla, and facilitating it as a channel so that the consumer also feels connected to the brand

    Bigg Boss is an unmissable experience, touching audiences through various avenues. It pervades diverse platforms – from social media like LinkedIn and Instagram to newspapers, billboards on streets, and beyond. The show’s ubiquity is its charm, reaching you wherever you are. In the era of TV+, Bigg Boss encompasses television, digital, outdoor, and social realms.

    A case in point was our collaboration with MyGlamm last season. We devised a contest with Salman Khan’s endorsement, revealing winners on TV while executing the mechanics via the MyGlamm app. Coupled with cutouts of Salman and Bigg Boss at notable MyGlamm points of sale, we provided a 360-degree approach. This comprehensive strategy sets us apart, moving beyond the TV-only approach. Brands choose us for our ability to offer holistic solutions in today’s multifaceted integration landscape. No other show can provide this in India.

    On the brand looking beyond an ROI for itself

    It depends on what the life stage of the brand is. For established brands like L’Oréal, the focus extends beyond awareness to consideration. Brands like MyGlamm emphasize both awareness and consideration. Our decisions are substantiated by studies done by external agencies like Kantar and Nielsen gauging brand fit, pre/post-show growth, and visibility impact. Bigg Boss leverages multiple studies to underscore its success in driving brand growth and opportunities.

    On the kind of response from brands and their level of investment on Big Boss as the festive season approaching with events like the Asia Cup and the ICC World Cup coinciding this year

    Asia Cup is before Bigg Boss and the ICC World Cup coincides with Bigg Boss, but the actual overlap to consider is only of the seven India matches. Even then, the matches start at 2:30 PM, while our show begins at 10 o’clock at night. So in terms of commensurate metrics, it’s more like seven days as compared to 107 days.

    On the spends

    I think what Bigg Boss can do for a brand, no cricketing or sporting event can because of how we showcase the brand inside the show. I mean, you can’t engage with the brand on cricket and can’t really show brand attributes. Brands pay for this expanded exposure and deep engagement.

    On how many brands are already on board, other than the usual

    We have a few new brands that have already signed in. We have a few more brands that will get signed in another two – three weeks. We’ve had a raging success last year and thanks to that success, we have a a tremendous interest this year.

    On the upcoming Bigg Boss season now on TV and digital, how will it play out

    This year onwards, Bigg Boss will stream for free on JioCinema in addition to the TV airing on COLORS. With this strategy and based on the numbers of last season on TV and the recently concluded Bigg Boss OTT Season 2, we’re expecting to touch a reach of 400 million across platforms. We’re very excited because I think this Bigg Boss is going to be the largest that anyone has seen.

    On the show reaching tier two/ three markets, and linear TV’s reach over there, and what are brands looking at from that market, especially on a show like Big Boss

    Bigg Boss cuts across all audience segmentations that one can think of. It’s not a show that’s only Metro-specific, it reaches out to each and every region, which is why we have so many brands lining up to be associated with the show. So if you have a premium brand like Hershey’s and L’Oreal, you also have a brand like MyGlamm which is trying to democratise makeup for the masses.

    On any BTL /ATL activities for brands in these markets

    It depends on the needs of the brand. For example, with MyGlamm, we did some point-of-sale marketing. With Appy Fizz, we ran a contest with Bigg Boss branded bottles. Based on the brand’s requirements, we customise the entire solution for the brand – it depends on the brand’s needs and the life stage that they are in and what they want to achieve.

    On Bigg Boss’ scale of growth this year

    BB16 reached out to 175 million viewers on television last year and the recently concluded BB OTT Season 2 (which ran for 6 weeks) reached out to 100mn viewers. For BB17 we are expecting to reach out to 400mn viewers across TV+Digital. We are also expecting 20% more brands to sign up for the upcoming season.

    On the shift towards connected TV and cord-cutting, with OTT gaining preference over linear TV, and this trend impacting your TV strategy

    It’s not a choice between TV or digital, but a harmonious blend of both. Bigg Boss reaches viewers on both platforms – TV and digital. The show caters to those who prefer TV and those who catch up digitally. With JioCinema’s contribution this year, the audience potential has grown significantly. Last year’s 174 million TV viewers + this year’s 100mn OTT reach will rise to around 400 million, combining TV and JioCinema’s reach. Bigg Boss is poised to surpass its past successes, promising a bigger and better impact than ever before.

    On revenue increase this year

    Absolutely! We had ~400 brands last year. We’re talking at least another 20 per cent increase this year.

    On you living this show and your feelings about it

    This moment is exhilarating, especially as a channel revenue head, with Bigg Boss representing our grandest endeavour. Our substantial investment and commitment make it a hallmark Colors production. Bigg Boss has become synonymous with Colors. Its allure lies in perpetual innovation – last year’s success stemmed from novel approaches.

    We tailor content for today’s snappy appetite, fostering virality. We tailor content for today’s audience, making it snackable and meme-worthy. Salman’s engagement transformed; his active presence within the house added new dimensions. The iconic Bigg Boss voice became more interactive. A diverse contestant mix, from celebrities to influencers like Abdu Rozik, kept the intrigue alive. MC Stan’s followers skyrocketed from 1 to 10 million, showcasing the show’s impact on participants.

    Exciting plans lay ahead, including a revamped house. With no scripting, Salman’s emotions are authentic. The show unravels human behaviour, and its charm is unparalleled. As we move forward, there’s a treasure trove of surprises waiting for you. Watch and witness the magic unfold.

  • Disney expects subscription decline in Disney+Hotstar in Q1 due to absence of the IPL

    Disney expects subscription decline in Disney+Hotstar in Q1 due to absence of the IPL

    Mumbai: Speaking to analysts during a conference call to announce its fourth quarter and annual results, Disney senior executive vice president & chief financial officer Christine McCarthy said that the expectation is that Disney+Hotstar subscribers will decline in Q1 of the current fiscal year due to the absence of the Twenty20 league, the IPL. The company’s expectation is that the overall DTC business will be profitable in 2024 as long as there is no meaningful shift in the economic climate. In Q4, the DTC business reached peak operating losses, which Disney expects to decline going forward.

    Disney’s share price had fallen by 10 per cent in after-hours trading after it missed earnings targets. It reported $20.15 billion in revenue growth in the fourth quarter, a nine per cent increase over the same period in the previous fiscal year. But $21.26 billion had been expected, according to Wall Street analysts. Disney’s income from operations for the quarter was $1.6 billion. This was a 55 per cent decrease from the previous quarter, but comparable to the same period the previous fiscal year.

    The company’s theme park division is rocking. It reported Q4 revenue of $7.42 billion, up 36 per cent from the same quarter in the previous fiscal year. On Disney+ subscriber net additions, it overachieved with 12.1 million versus the expected 9.35 million.

    “At Disney+ Hotstar, we are currently expecting that subscribers will decline in Q1 due to the absence of the IPL, but we do expect to see some stabilisation in Q2,” McCarthy stated. In Q4 of the recently concluded fiscal year, lower pay-per-view revenue at ESPN+ and slightly lower ad revenue at Hulu and Disney+ Hotstar also impacted direct-to-consumer revenue in the fourth quarter relative to the third quarter.

    She said that in Q4 of the recently concluded fiscal year, Hulu and ESPN+ added approximately one million and 1.5 million subscribers, respectively, during the quarter, while Disney+ added over 12 million global subscribers, of which a little less than three million were at Disney+ Hotstar. “Core Disney+ added over nine million subs in Q4, accelerating as expected versus the six million net ads we saw in the third quarter, reflecting the success of Disney+ Day and our tentpole content releases, in addition to continued growth from third quarter market launches. Nearly two million of these net ads were from the US and Canada, and a little over seven million were international Core editions,” she pointed out.

    Disney CEO Bob Chapek said that the company is exactly one month from the US launch of Disney+’s ad-supported subscription offering, which he says is a win for audiences, advertisers, and shareholders. “The launch will bring fans a new slate of subscription plans across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers flexibility in choosing an option that suits their needs. The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience leading ad tech and relationships to this important opportunity,” he said.

    He added, “Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories. And our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+. Strong base pricing reflects the value advertisers place on our audience, our brand-safe environment for their messages, and our sales experience. We also have proven technology to deliver a great advertising experience on day one.”

    “And importantly, we have the ability to scale and innovate for audiences and advertisers alike. We are incredibly excited about the launch of our new ad-supported subscription offering for Disney+, which rolls out on December 8th. 2022 was an important year of recovery coming out of the pandemic, as we made foundational investments in our long-term success. As we celebrate the three-year anniversary of Disney+ this week, I can’t help but reflect upon how our commitment to and substantial investment in our DTC business has helped create the world’s most powerful suite of streaming services with the ability to reach hundreds of millions of viewers around the world with must-see content, services that aren’t just content delivery systems but platforms that bring us closer to audiences than ever before and enable consumers to access more of The Walt Disney Company’s total offering,” he brought out.

    Chapek went on to say that while DTC losses reached a peak in Q4, those losses will decline. “It has taken just three short years for Disney+ to transform from a nascent business into an industry leader. That transformation is the direct result of the strategic decision we made at launch to heavily invest in our direct-to-consumer offering, a decision made knowing that achieving rapid growth would result in short-term losses. Building a streaming powerhouse has required significant investment. And now, with scale, an incredible content pipeline, and global reach, Disney+ is well-positioned to leverage our position for long-term profitability and success.”

    He said that the company’s financial results this quarter represent a turning point as it reached peak DTC operating losses, which it expects to decline going forward. “That expectation is based on three factors: first, the benefit of both price increases and the launch of the Disney+ ad tier next month; second, a realignment of our costs, including meaningful rationalisation of our marketing spend; and third, leveraging our learnings and experience in direct-to-consumer to optimise our content slate and distribution approach to deliver a steady state of high-impact releases that efficiently drive engagement and subscriber acquisition. With these factors, we believe we are on a path to a profitable streaming business that generates shareholder value long into the future. And assuming we do not see a meaningful shift in the economic climate, we still expect Disney+ to achieve profitability in fiscal 2024, as losses begin to shrink in the first quarter of fiscal 2023.”

    International Channels

    International Channels revenues for the quarter decreased 18 per cent to $1.1 billion, and operating income decreased 18 per cent to $0.1 billion, reflecting lower operating income from channels that operated for the entire current and prior-year quarters (ongoing channels), partially offset by a benefit from channel closures.

    Lower results from ongoing channels were primarily due to a decrease in ad revenue and, to a lesser extent, higher marketing spend and an unfavourable foreign exchange impact, partially offset by lower sports programming costs. The decrease in advertising revenue was due to lower average viewership, partially offset by higher rates. The decreases in sports programming costs and average viewership were due to the non-comparability of cricket events, reflecting the impact of covid-related timing shifts. The most significant impact was on the timing of Indian Premier League cricket matches, as there were no matches in the current quarter compared to 18 matches in the prior-year quarter.

    Overall for the company Chapek noted, “2022 was a strong year for Disney, with some of its best storytelling yet, record results at the parks, experiences, and products segment, and outstanding subscriber growth at the direct-to-consumer services, which added nearly 57 million subscriptions this year for a total of more than 235 million. Our fourth quarter saw strong subscription growth with the addition of 14.6 million total subscriptions, including 12.1 million Disney+ subscribers. The rapid growth of Disney+ in just three years since launch is a direct result of our strategic decision to invest heavily in creating incredible content and rolling out the service internationally, and we expect our DTC operating losses to narrow going forward and that Disney+ will still achieve profitability in fiscal 2024, assuming we do not see a meaningful shift in the economic climate.”

    He goes on, “By realigning our costs and realising the benefits of price increases and our Disney+ ad-supported tier coming on 8 December, we believe we will be on the path to achieve a profitable streaming business that will drive continued growth and generate shareholder value long into the future. And as we embark on Disney’s second century in 2023, I am filled with optimism that this iconic company’s best days still lie ahead.”

    He added that Q4 was also the first time in Disney history that the company released tentpole original content from Disney, Marvel, Star Wars, Pixar, and National Geographic. “This is an indication that we are now at a full cadence of new releases as we hit our steady state. As evidenced, Hocus Pocus 2 was a smash hit, becoming not only the most watched premiere on Disney+, but also a Nielsen record-setting streaming movie with 2.7 billion minutes viewed in its first weekend. And Marvel Studios’ Ms. Marvel completed its run in July, and She-Hulk: Attorney at Law debuted in August, contributing to subscriber growth and driving substantial engagement.”

    He spoke about Lucasfilm’s Andor, a spy thriller that explores the backstory of Cassian Andor, a popular character from Rogue One. This, he said, earned rave reviews and showcases the company’s ability to extend stories from the big screen to streaming services. “Turning to general entertainment, the critically acclaimed Prey from 20th Century Studios was Hulu’s biggest premiere ever across all films and series and was the most watched film premiere on Star+ in Latin America and Disney+ under the Star banner in all other territories. Looking ahead, we are thrilled that audiences are returning to the box office for blockbuster films, and we have big plans for the big screen in fiscal year 2023. Black Panther: Wakanda Forever opens this Friday, and Ryan Coogler has delivered yet another culture-defining powerful film.”

    He is excited about Avatar: The Way of Water, which opens on 16 December and is the sequel to the highest grossing film of all time. “James Cameron and his team have once again created something truly magical using groundbreaking technology. The audience is as excited as we are to return to Pandora. And given the strong performance of September’s rerelease of the original Avatar, we can’t wait for the film to hit screens. Our Searchlight studio continues to deliver critically acclaimed films, and three fantastic titles will be in theatres this quarter: The Banshees of Inisherin, which has earned critical acclaim since its Venice premiere; The Menu, starring Ray Fiennes and Anya Taylor-Joy; and The Empire of Light, from Academy Award winner Sam Mendes.

    “Looking even further into 2023, we’ll see the theatrical releases of three highly anticipated Marvel films, Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol. 3, and The Marvels. And we could not be more excited about Disney’s live-action. The Little Mermaid, a reimagining of one of the most popular animated films of all time, stars Halle Bailey, whose rendition of Part of Your World has already lit up the internet. We’re also bringing 999 happy haunts to life with the hilarious new live-action Haunted Mansion featuring an all-star cast. Pixar will debut an all-new original feature, Elemental. And Harrison Ford is back in the eagerly awaited fifth Indiana Jones film, which is going to be spectacular.”

    In terms of the theme park business, he said that Disneyland Paris is enjoying a great resurgence. “Our fantastic new Marvel Avengers Campus opened on 20 July, and guests love the highly immersive and dynamic environment of the first ever Marvel-themed land in Europe. Prior to the recent closure of Shanghai Disney Resort, we were seeing positive momentum there and at Hong Kong Disneyland. We are hopeful that the situation will improve and are thinking of all of our employees there as we manage through the challenging covid environment. Our Disney Cruise Line is showing strong signs of recovery.”

    He explains that one of the things that guests loved most was the opportunity to celebrate at Disney’s parks, as evidenced by the post-pandemic return and sell-out of special ticketed events like Oogie Boogie Bash and Mickey’s Not-So-Scary Halloween Party. “I visited Disneyland with my family just before Halloween, and the celebration was phenomenal. Tickets for Mickey’s Very Merry Christmas Party at Walt Disney World have now officially gone on sale, and over half of all dates have already sold out. As you know, we are about to embark on the company’s 100th anniversary celebration.”

    McCarthy noted that the parks, experiences, and products segment had another stellar quarter, with DPEP operating income in the fourth quarter more than doubling versus the prior year at $1.5 billion. One thing she noted is that Disney’s parks in the US are now getting more visitors from outside the US, and the level is around the same as pre covid. “Our domestic parks delivered significant year-over-year revenue and operating income growth despite an adverse impact of approximately $65 million to segment operating income from Hurricane Ian. And per-capita spending remained strong, increasing 6% versus Q4 of fiscal 2021 and nearly 40% versus fiscal 2019, reflecting the continued popularity of premium offerings, including Genie+ and Lightning Lane.

    “We are also making meaningful progress on the return of international visitors to our domestic parks, particularly at Walt Disney World, where the mix of international attendance in the fourth quarter was roughly in line with pre-pandemic levels. Looking toward fiscal 2023, while we continue to monitor our booking trends for any macroeconomic impacts, we are still seeing robust demand at our domestic parks and are anticipating a strong holiday season in Q1. Disney Cruise Line was also a meaningful contributor to the year-over-year increase in domestic parks and experiences’ operating income in Q4, reflecting the successful launch of the Disney Wish in July and the continued recovery of the existing fleet coming out of the pandemic. To date, occupancy for the Wish continues to exceed 90 per cent, while we have also seen a meaningful pickup in the rest of our fleet, with booked revenue up versus pre-pandemic levels.

    “At international parks, fourth quarter results also improved significantly year over year, driven by continued strength at Disneyland Paris, partially offset by a decrease at Shanghai Disney Resort. As Bob mentioned, the situation in Shanghai has recently been challenging. The park is currently closed, and we do not yet have visibility to a reopening date. Q4 results at consumer products also increased versus the prior year, driven by higher merchandise licencing results across several of our key franchises, including Mickey and Friends, Encanto, and Toy Story.”

  • Advertising on TV continues to flourish, reveals GroupM’s Consumer Eye Research

    Advertising on TV continues to flourish, reveals GroupM’s Consumer Eye Research

    Mumbai: GroupM has launched Consumer Eye Research, which seeks to uncover insights related to the impact of media-related technologies on brands and society. The latest edition of the report, titled “Advertising on TV: Flagging or Flourishing,” analysed the potential of advertising on television.

    The findings of the survey reveal that television continues to be the most beneficial and demanding medium for advertising.

    The past two decades have seen rapid transformations in the media landscape, with the number of options available to advertisers significantly increasing. Many of these options offer excellent opportunities for brands to reach audiences with high levels of precision, customization, and measurability.

    While this transformation is beneficial for many advertisers, TV continues to retain a power that can be leveraged by advertisers, according to the report.

    Additionally, the digital extensions of TV have not only given rise to new ways for people to consume content but have also created a myriad of opportunities for brands to engage with audiences through TV.

    TV makes the world a better place

    60 per cent of the surveyed respondents agreed that free TV channels make the world a better place. Hence, TV remains a very important medium for influencing mindsets and shaping cultural behaviour. The second most preferable medium to make the world a better place is the newspaper, according to 56 per cent of the survey respondents.

    TV retains a unique strength in building brand equity

    The report reveals that television is still the most popular channel that conveys the most positive impression of brands. In APAC, TV ads are ranked No. 1 for conveying a positive impression of brands. In fact, TV ads (39 per cent) received equal weightage alongside the recommendations of friends (39 per cent).

    TV offers a brand-safe environment 

    73 per cent of audiences believe it is a brand’s responsibility to control where their advertising appears. 45 per cent will have a negative opinion of the brand if it appears next to inappropriate or offensive content. The report demonstrates that TV is still one of the safest environments that allow for brands to be seen next to premium, high quality content.

    TV is still a tremendous entertainment platform for consumers worldwide. The verdant environment also offers many opportunities for creative innovation and impactful campaigns. More than ever before, brands can take advantage of TV’s addressable transformation by considering new formats like shoppable ads and dynamic creative ads that dangle bespoke offers in front of the target audience.

  • Ecom-gaming’s TV ad volume doubled in January to August’ 22: TAM AdEx report

    Ecom-gaming’s TV ad volume doubled in January to August’ 22: TAM AdEx report

    Mumbai: TAM AdEx has released an e-commerce-gaming cross-media report for January to August 2022, highlighting the advertising volumes of all mediums (television, print, radio, and digital) by the category.

    According to the report, ecom-gaming ad volumes on television increased two-fold between January and August 2022 compared to the corresponding period in 2021.

    The top 10 advertisers accounted for more than 90 per cent of ad volumes during the same period, and 35 plus brands advertised on television from January to August 2022, of which the top 10 shared 91 per cent of ad volumes.

    Advertisers in the e-commerce-gaming category preferred TV ad sizes ranging from 20 to 40 seconds. Between January and August 2022, 20 to 40-second and less than 20-second ads combined for a 99 per cent share of category ad volumes. Adding to this, more than 20 exclusive brands were advertised under the ecom-gaming category from January to August 2022.

    The news genre alone accounted for 44 per cent of the category’s ad volume, while sports came in second place. Top three channel genres grabbed 79 per cent of ad volumes’ share.

    The news bulletin is the most popular programme genre among the brands on television. News bulletins and feature films together added 47 per cent of the category’s ad volume.

    On TV, prime time was the most preferred time band, followed by the afternoon. More than 70 per cent of total ad volume was accounted for by the prime, afternoon, and morning time bands.

    The report, comparing January to August 2022 with the previous year of the same period, mentioned that the ad space in the ecom-gaming category dropped by 27 per cent in print media.

    Galactus Funware Technology stood as the top advertiser with a 40 per cent share of ad space during the current period.

    Moreover, the top 10 advertisers accounted for more than 90 per cent of the ad space.

    The Hindi language was on top with a 41 per cent share of ad space. The top five publication languages together added 93 percent of the category’s ad space.

    From January to August 2022, the general interest publication genre accounted for nearly 100 percent of the category’s ad space.

    Speaking about the digital space, the report stated that the sector’s ad insertions saw a growth of 27 per cent in January to August 2022 compared to the previous year.

    The top 10 advertisers shared 59 per cent of the ad insertions during the current period.

    From January to August 2022, display ads accounted for more than 60 per cent of all category ad insertions. Desktop video had a 30 per cent share of the digital platforms, followed by desktop display, which had a 28 per cent share.

    During the period from January to August 2022, the top ten advertisers had a 59 per cent share of ad insertions, with Head Digital Works topping the list with a 12 per cent share.

  • National Media Award 2022: ECI invites entries for best campaign on voter’s education & awareness

    National Media Award 2022: ECI invites entries for best campaign on voter’s education & awareness

    Mumbai: The Election Commission of India has invited entries from media houses for the National Media Award for the best campaign on voter’s education and awareness during the year 2022. The last date to submit the entries is 30 November 2022.

    The awards are given to recognise the great work done by media organisations to encourage voter turnout by raising knowledge of accessible elections, educating the public on the electoral process, and encouraging people to vote and register to vote.

    There will be four awards given out, one for each of the following: print media, television (electronic), radio (electronic), and online (internet)/social media. The honours will be given on National Voters Day and will consist of a citation, a plaque, and cash prize (25 January 2023).

    The jury’s decision will be based on the following criteria: the quality of the voter awareness campaign; the extent of coverage/quantity; evidence of impact on the public; and coverage of accessibility issues.

  • Big ticket items are driving growth in the consumer durables industry this festive season: GfK

    Big ticket items are driving growth in the consumer durables industry this festive season: GfK

    Mumbai: The pandemic effect appears to be waning as buying momentum for home appliances and electronics has improved in 2022, more so for premium products.

    According to GfK market intelligence offline retail tracking, the top five consumer durable goods that contributed the most volume to growth during the festive season of 2021 compared to their annual sales were televisions (28 per cent), microwave ovens (28 per cent), vacuum cleaners (25 per cent) and washing machines (25 per cent). Based on past trends, these four products are expected to drive the growth of the consumer durable industry during this festive season as well.

    GfK head of market intelligence India Anant Jain said, “As a result of the epidemic outbreak, consumer goods sales have been facing challenges for the past two years, but now things appear to be returning to “normal.” The fact that certain significant industries experienced strong double-digit growth in Q1 of 2022 is proof that the offline market has received a stimulus with shoppers moving back to the market to shop. For select categories, like washing machines, microwaves, televisions, and vacuum cleaners, the festive season accounts for more than 25 per cent of their annual sales. Additionally, electric water heaters also sell more than 30 per cent of their annual volumes during the festive months. With a 17 per cent volume gain over the prior year in July 2022 and a 21 per cent increase in value for major domestic appliances, consumer durables enjoyed a good start to the second quarter of 2022 (AC, refrigerator, washing machine, microwave).”

    The second half of the year also looks promising for consumer durables due to the upcoming festivities in October. Every major manufacturer, retailer, and e-commerce platform is promoting their festive deals. Volume increased by 16 per cent year on year in October 2021. Sales of all major domestic appliance products are influenced by the festive season, especially during the Diwali months of October and November, and contribute roughly 17–19 per cent of all sales annually. This percentage is more for small domestic appliance categories, at about 21-23 per cent. During the forthcoming festive season, healthy growth and recovery of the early months lost owing to the third wave in January and February ’22 is anticipated.

    As businesses compete for customers by offering incentives, some trends have emerged in the retail landscape. In addition to standard regular discounts, marketers are enticing customers with exchange offers, lucky draws, cashback, gift sets, and extended warranties. The trend of premiumization is expected to continue this festive season as Indian consumers continue to seek products that provide superior performance and user experience.

    According to GfK’s assessment of industry expectations, some features and innovations are beginning to gain traction as ways to draw customers to new product launches. For instance, the industry anticipates products where design and personalisation come together to create the best possible customer experience. Consumers have responded favourably to smart appliances, which require minimal maintenance and have a wide range of capabilities. Some of the new features in products like refrigerators, which include voice commands to play music, check the weather, manage one’s calendar, and perform other daily tasks. Another example would be washing machines that use AI to detect load size, fabric types, and soil levels and will auto-adjust the optimal wash cycle and amount of detergent.

    There is similar innovation in the television category, where it is expected that laser TVs may eventually replace PTVs because they use 30 per cent less energy than PTVs of comparable size (>75 inches), have a better recyclability concept (87 per cent recyclability), and require less material across the supply chain.

  • Sony BBC Earth to premiere ‘Frozen Planet’ in India

    Sony BBC Earth to premiere ‘Frozen Planet’ in India

    Mumbai: The second season of the flagship television series Frozen Planet from Sony BBC Earth is about to make its Indian debut.

    Frozen Planet II is narrated by Sir David Attenborough and produced by the acclaimed Natural History Unit of BBC Studios in association with BBC America, the Open University, Migu Video, ZDF, and France Television. After an eleven-year hiatus, the eagerly anticipated six-part series is back on television.

    Sony Pictures Networks chief marketing officer & business head (English cluster & Sony AATH) Tushar Shah said, “Frozen Planet II is one of the biggest properties to make its way to Sony BBC Earth this year. While the first season of the show received a positive response from viewers, we hope that with this release we can provide an unparalleled experience of the frozen world and the life that thrives in it despite all odds. We are committed to offering the best to our viewers. We look forward to bringing more of this exclusive and premium content to the channel.”

    On 17 October, Frozen Planet II will have its world premiere. It will take viewers on an exploration of the fauna found in the globe’s highest mountains, frozen desserts, snow-covered forests, and ice-cold waters. This six-part series offers an opportunity to discover the wonder of our planet’s frozen realms like never before. It was shot in ultra-high definition using the most advanced camera technology, and it features dramatic new behaviours, intimate stories, and sensational natural spectacles captured on camera for the very first time.

    Frozen Planet II executive producer Mark Brownlow added, “With Frozen Planet II, we want to captivate viewers through new stories, breath-taking drama, and stunning landscapes to drive home the message that these true wildernesses on earth are literally vanishing right before our eyes at a speed faster than we can imagine and how these changes are impacting wildlife.”

    The first season of Frozen Planet, which has received a total of 10 awards and nine nominations, including four Primetime Emmys overall, takes viewers on an unprecedented trip around the polar areas of our planet. The channel hopes to increase viewers’ visual gratification with the debut of its sequel, Frozen Planet II, by providing them with yet another captivating glimpse into the frozen world, this time focusing on a planet that is about to undergo a significant transformation.

    Sony BBC Earth has also started an on-air contest in conjunction with the premiere of the series, and the winners will receive special invitations to the celebrity screenings taking place in several major cities. Additionally, lucky winners will have the chance to win food and drink coupons that may be used at affiliated businesses.

  • Trai extends date for stakeholder’s comments on proposed amendments to the telecommunication services interconnection regulations, 2022

    Trai extends date for stakeholder’s comments on proposed amendments to the telecommunication services interconnection regulations, 2022

    Mumbai: The Telecom Regulatory Authority of India (Trai) has extended the date for stakeholders’ comments and counter comments on the Draft Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) (Fourth Amendment) Regulations 2022, released on 9 September.

    Last month Trai released a consultation paper on proposed changes to the interconnection regulation 2017. The regulator has amended the regulation to include digital rights management (DRM) system requirements

    Also read : TRAI invites stakeholder’s comments on proposed amendments to the interconnection regulation 2017

    The last date for receiving written comments from the stakeholders was fixed as 7 October 2022, and counter comments, if any, by 21 October 2022.

    In view of this, it has been decided to extend the last date for submission of written comments up to 4 November 2022. Counter comments, if any, may also be submitted by 18 November, 2022. No further requests for extensions will be considered.

    The consultation paper (CP) was prepared in response to the report submitted by the Trai committee formed to investigate DRM system issues. The Trai formed a committee in response to numerous comments and suggestions from stakeholders on DRM System issues.

    Trai has proposed that IPTV service providers use a closed network to retransmit linear channels to subscriber-owned set-top boxes (STBs). It was expressly stated that IPTV would not include any electronic delivery for receipt and viewing via the internet/OTT. It also stated that IPTV linear services should not be made available over the Internet or public networks.

    The regulator also stated that IPTV transmission must be done in multicast mode only, just like cable TV transmission, and that unicast mode is not permitted. STBs with recording capabilities must have a copy protection system in place, and recorded content cannot be transferred to another device.