ITV

Tag: television content

  • Pixel Pictures produces 1000 hours of television content

    Pixel Pictures produces 1000 hours of television content

    MUMBAI: Pixel Pictures, one of the leading media production and content creation studios in the South Indian television industry, has successfully produced over 1000 hours of content for the television industry in 5 years. 

    Established with an aim to create exclusive content for the vernacular audiences in India, Pixel Pictures was one of the pioneers in bringing international game show formats to South Indian audiences. 

    The company, which started with the production of Takadhimita Dancing Star, which is an adaptation of BBC's dancing with the stars, soon brought in shows such as Super Minute, the Kannada adaptation of Endemol Shine’s Minute to Win It; Made for each other, Super Talk Time, Family Power, Halli Haida Pyatege Banda, Takadhimita etc.
    Along with the achievement of this milestone, Pixel also intends to expand to Tamil and Telugu markets, as well as new domains in production.

    Pixel Pictures Founder & CEO Prashanti Malisetti said, “Our success has come from the game and reality shows. We created a trend in the Kannada market. We think it is time that we explore other markets. The growth of OTT platforms has also created new opportunities for us in experimental storytelling and that’s something we’re keen to explore as well.” 

    The company intends to grow to the next 1000 hours of content – developed and produced – in the next 2 years. The content will include various forms of fiction, suitable for different audience sets and new concepts in reality television.

  • TV related activity on Facebook five times more than on other social networks: Trendrr

    TV related activity on Facebook five times more than on other social networks: Trendrr

    NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr.

     

    The study follows a new partnership between Trendrr and Facebook that gives Trendrr preliminary access to previously unanalysed Facebook user engagement data relating to television content.

     

    As part of that access, Trendrr CEO Mark Ghuneim has unveiled a new study that shows “there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr”, The size of the activity for one week in May was particularly evident for the chatter on social media networks pertaining to broadcast TV. That activity was seven times as large as all other social media networks combined.

     

    But the TV-related activity was also enormous for cable programming, which was 4.5 times as large as the other social networks.

     

    The Trendrr analysis also showed particularly high levels among viewers of dramas and comedies and among Hispanics, which other studies have found to be particularly heavy users of digital and social media.

     

    “For example, Univision’s finale of Nuestra Belleza Latina had 12 times more activity on Facebook during the on-air window than all other social networks combined,” Trendrr reported.

     

    Trendrr also released data on the NBA Playoffs that showed the Knicks at Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks measured by Trendrr.

     

    In releasing the results, Trendrr blog noted that “this is the start of an exciting relationship between Facebook and Trendrr. The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”