ITV

Tag: television campaign

  • My11Circle’s launches new campaign for T20 World Cup

    My11Circle’s launches new campaign for T20 World Cup

    Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.

    ‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.

    The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.

    The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.

    The campaign is live across TV, YouTube, and OTT and on other digital platforms today.

    Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”

    Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”

    Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”

  • Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Furo Sports Shoes rolls out new brand campaign with Shahid Kapoor

    Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.

    The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.

    This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.

    When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

    “We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.

    “Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.

  • Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with a big heart. The launch will be supported by a 360-degree communication campaign with amplification across media touchpoints.

    The all-new TVC adds a new dimension to the generosity narrative and nudges people to be there for someone.

    With this development, the brand aims at melting the power distance across varied relationships—one relatable story at a time—and taking the “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye” story to the next level.

    Staying true to its narrative, Cadbury Dairy Milk has successfully captured the essence of evoking kindness and generosity over the years.

    The heartening one-minute video opens with a politician and his bodyguards rushing to the diyas amid the crowd cheering for him. One of his closest aides is seen checking the time nervously on his duty. Observing this, and much to the viewers’ surprise, the politician asks for his daughter’s roll number. While the bodyguard is left perplexed, he proceeds to check the results on the phone. The politician, realising that she has cleared the entrance exam, offers a Cadbury Dairy Milk, which he specifically carried to celebrate the good news with his bodyguard, and asks him to take the day off and celebrate with his family.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness.”

    Taking a step forward in the same direction, our latest effort reiterates the meaning of “Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye” by urging individuals to share others’ happiness with a big heart and make their “meetha” moments even more special. Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness,” he added.

    Ogilvy chief creative officer Sukesh Nayak shared, “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign for Cadbury Dairy Milk. This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but others’ happiness too.”

  • New Surf Excel TVC by Lowe Lintas launched

    New Surf Excel TVC by Lowe Lintas launched

    MUMBAI: A new television commercial to promote detergent brand Surf Excel has been launched, which is an extension of its “dirt is good” campaign.

    In this campaign, the creative AoR of Surf Excel, Lowe Lintas has focused on the value of righteousness.

    The new commercial is set in the context that kids today are exposed to lots of violence and anger and grow up believing that this is the way of life. With this commercial, Surf Excel is trying to demonstrate the value of “righteousness” and how a situation can be turned around without any negative overtones by a child who thinks and behaves differently.

    The television campaign will be supported by other media including point of purchase advertising.

    In the television commercial, we see a team of young kids engrossed in their post school cricket match, when a team of seniors enter the pitch and bully these kids to leave the ground in the middle of their session.

    While a heated brawl is underway between the bowler and a senior, a member of the younger team calmly walks up to the two of them and attempts resolution with reason. On being met with a violent response, the kid then cheekily offers to make peace with the elders by offering them a muddy hug.