Tag: telecom

  • TRAI’s audit debate unveils industry turmoil

    TRAI’s audit debate unveils industry turmoil

    MUMBAI: What happens when expectations collide with cold, hard realities? The Telecom Regulatory Authority of India’s (TRAI) latest open house discussion (OHD) on the audit clauses of the Interconnection Regulations, 2017, pulled back the curtain on a brewing storm. A room teeming with stakeholders—digital platform operators, broadcasters, and industry leaders—revealed not just simmering discontent but also deep cracks in the system. Amid heated debates, calls for stricter penalties for defaulters clashed with the ongoing struggle to implement regulations effectively, leaving behind a mixed trail of frustration, hope, and hard questions.

    The discussion, which saw limited participation from broadcasters, revealed persistent gaps in compliance. All India Digital Cable Federation (AIDCF) secretary general, Manoj Chhangani called for stringent action against non-compliant multi-system operators (MSOs). “Broadcasters should be strictly prohibited from providing TV signals to MSOs who fail to conduct audits,” he asserted, suggesting public disclosure of defaulters on broadcasters’ websites.

    Siti Networks head of legal and regulatory department, Girish Bhuttan echoed Chhangani’s sentiment, advocating financial penalties and potential license cancellation for repeat offenders. However, Bhuttan expressed scepticism about the lack of enforcement, stating, “We have not seen any action against those not implementing these provisions. If not enforced, these rules lose their significance.”

    On the other hand, Consumer Care Society secretary, Gopal Ratnam cautioned against moves that might affect consumers, terming them “anti-consumer”. Ratnam predicted legal challenges if broadcasters disconnected signals for non-compliance.

    Broadcasters criticised the lack of transparency and enforcement, citing a history of excuses from DPOs, ranging from software issues to falsified audit reports. An industry veteran noted that 90 per cent of audits were either incomplete or improperly conducted in the past five years. “Denying or delaying audits is akin to saying, ‘Take the product and forget about it’”, the veteran said.

    Broadcasters also raised concerns over the quality of audit personnel, with many reports prepared by inexperienced trainees. To address this, the Indian Broadcasting & Digital Foundation (IBDF) proposed giving broadcasters primary rights to conduct DPO audits. “This would reduce the burden on smaller DPOs and ensure greater transparency,” said IBDF secretary, Radhakrishnan Nair.

    Industry participants emphasised the need for a structured approach to audits, better training for auditors, and stricter penalties for non-compliance. While some suggested collaboration with TRAI to refine the framework, others expressed doubts about the efficacy of current recommendations.

    As the discussion concluded, broadcasters reiterated the necessity of reforms to safeguard their revenues and maintain system integrity. With TRAI planning an open house discussion to finalise recommendations, the industry remains divided on how to balance enforcement with consumer interests.

  • Vi launches Super Hero Prepaid Plan with unlimited midnight-to-noon data

    Vi launches Super Hero Prepaid Plan with unlimited midnight-to-noon data

    MUMBAI: Are you tired of scouring coffee shops for free Wi-Fi or anxiously counting every megabyte because your telecom provider’s data charges are sky-high? Say goodbye to the frustration and hello to freedom! Vi, one of India’s leading telecom giants, swoops in like a digital superhero with its brand-new ‘Super Hero Prepaid Plan.’ With unlimited data from midnight to noon, this offering promises to rescue late-night binge-watchers, productivity-driven women, and the endlessly scrolling Gen Z from the dreaded curse of ‘No Internet’. It’s more than just a plan—it’s a lifeline for those who refuse to hit pause on their digital lives.

    The Super Hero Plan aligns with evolving consumer data usage patterns, enabling customers to maximise their online activities during peak usage hours. Subscribers can enjoy half-day unlimited data access (12 AM to 12 Noon) and additional data benefits during the remaining hours, ensuring round-the-clock connectivity.

    Key features of the Super Hero Plan include:

    . Weekend data rollover: Users can carry forward unused weekday data to the weekend for greater flexibility.

    . Data delight: Twice a month, customers can access up to 2GB of additional data at no extra cost via the Vi app or by dialling 121249.

    VI Plan
    Vi has made the Super Hero Plan available across recharge packs offering 2GB/day or more in key regions, including Maharashtra, New Delhi, Gujarat, Tamil Nadu, Kerala, West Bengal, Punjab, and Haryana. The plan starts at an affordable Rs 365.

    With the internet forming the backbone of communication, education, work, and entertainment, Vi’s new plan empowers its customers to stay connected without interruptions. 

  • Reliance Industries reports lower net profit; flat revenues in Q2 FY 2025

    Reliance Industries reports lower net profit; flat revenues in Q2 FY 2025

    MUMBAI: Billionaire Mukesh Ambani’s Reliance Industries Ltd reported nearly flat revenues and lower profits for Q2 of FY 2025 ended 30 September 2024 as compared to Q2 of FY 2024 ended 30 September 2023.

    Revenue from operations at the oil to telecom conglomerate was at Rs 235,481 crore (Rs 234,956 crore); other income (Rs 4,876 crore vs Rs 3,841 crore) took up total income to Rs 240,357 crore (Rs 238,797 crore). Higher expenses of Rs 215,320 crore (Rs 212,304 crore) took a toll on the bottom line with PBT falling to Rs 25,037 crore (Rs 26,493 crore). Lower taxes (both direct and differed) of Rs 5,396 crore (Rs 6,673 crore) helped rescue the fall in PAT marginally which dropped to Rs 19,101 crore (Rs 19,820 crore). Net profit attributable to the owners of the company fell 4.88 per cent to Rs 16,563 crore (Rs 17,394 crore).

    The oil to chemicals business reported higher revenues of Rs 155,580 crore (Rs 147,988 crore) with EBITDA dipping to Rs 12,143 crore (Rs 16,277 crore). A press release stated that the oil to chemicals revenue improved with higher volumes and increased domestic placement of products. EBITDA was lower by 23.7 per cent on account of sharp decline in product margins. Fuel cracks declined by nearly 50 per cent Y-o-Y. Downstream chemical also declined with muted global demand. In a well-supplied market, RIL benefited due to superior ethane cracking economics driven by sharp fall in ethane prices.

    The oil and gas business had a lower top line with revenues at Rs 6,222 crore (Rs 6,6620 crore). EBITDA for this segment however showed buoyancy rising to Rs 5,290 crore (Rs 4,766 crore). The press release stated that lower gas price realizations led to six per cent  lower revenue in the oil and gas segment. Oil and gas segment EBITDA increased by 11.0 per cent on account of sustained volume growth and one time provisioning towards decommissioning cost for Tapti field in Q2 FY 24.

    Reliance’s retail business received a slight knock with revenues dropping to Rs 76,325 crore (Rs 77,163 crore). The press release said EBITDA for this segment improved fractionally to Rs 5,861 crore (Rs 5,841 crore) with a continued focus on streamlining of operations and calibrated approach in B2B.

    Digital services which includes its Jio Platforms business was the shining star with revenues climbing to Rs 38,055 crore (Rs 32,657 crore) and EBITDA at Rs 16,139 crore (Rs 14,055 crore). The 17.8 per cent Y-o-Y EBITDA increase was due to better subscriber mix, digital services scale-up and revision in telecom tariffs, stated the RIL press release.  

    “I am happy to note that during this quarter Reliance once again demonstrated the resilience of its diversified business portfolio. Our performance reflects robust growth in digital services and upstream business,” said RIL chairman & managing director Mukesh Ambani. ”This helped partially offset weak contribution from O2C business which was impacted by unfavorable global demand-supply dynamics.  

    “Growth in digital services was led by increased ARPU and improving customer engagement metrics reflecting the strong value proposition of our services. The home broadband segment is witnessing accelerated momentum on the back of our unique industry-leading JioAirFiber offering. Jio’s broad spectrum of offerings enables it to digitally empower every village, town and city in India as well as the country’s small and medium scale enterprises. The digital services business continues to focus on innovative deep-tech solutions on a national scale and is on track to deliver the path-breaking benefits of Artificial Intelligence to all Indians. 

    “The retail segment continues to increase its consumer touchpoints and product offerings across physical and digital channels. The unique omni-channel retail model enables the business to service a wide range of requirements of a vast, heterogenous customer base. The retail business continues to partner with renowned domestic as well as global players, expanding its basket of quality product offerings. The focus on strengthening our retail operations will help us rapidly scale-up this business in the coming quarters and years and sustain our industry-leading growth momentum.  

    “The first of our new energy giga-factories is on-track to commence production of solar PV modules by the end of this year. With a comprehensive range of renewable solutions including solar, energy storage systems, green hydrogen, bio-energy and wind, the new energy business is poised to become a significant contributor to global clean energy transition.” 

  • Airtel dials strongly into Gujarat

    Airtel dials strongly into Gujarat

     MUMBAI: It’s taking the battle into what is considered Reliance’s home turf (and possibly Jio’s too): Gujarat. Bharti Airtel has launched an ad campaign wherein it is touting its improved coverage in the western Indian state.

    It features Gujarati folk singer Aditya Gadhvi – known for his hit Khalasi from Coke Studio Bharat.  The ad -in Gujarati – begins with Gadhvi shooting in a desert like area for an Airtel commercial with a filming crew in which the dialogue has him saying Airtel has been adding the equivalent of eight towers a day in Gujarat. He pooh-poohs the statement; he is challenged by one of the crew members and he chooses to do a speed test. Which he does and to his bewilderment it runs up to 226 Mbps. The TVC ends with Gadhvi singing the praises of Airtel’s 5G Plus service.

    Bharti Airtel today issued a press release to the Bombay stock exchange wherein it announced that the ad campaign follows its expansion drive which saw it installing more than 1,700 new cellular towers in Gujarat over the past seven months –  which tots up to about eight every day.

    Through this initiative, the company, says it intends to expand its coverage to 7,000 villages across the state, impacting over five million people. The Airtel network will now provide connectivity in urban, semi-urban, and rural areas, including highways, tourist destinations, and trade centers, ensuring comprehensive coverage in the region, the release points out.

    Earlier in November 2023, Bharti had issued another release wherein it had stated that “within the first year of the launch of Airtel 5G Plus, it has over 2.2 million unique 5G customers in Gujarat. Airtel 5G Plus service is available across all the districts in the state.”

    In June 2024, it had made another release stating that it had installed 2,525 new towers in Gujarat between December 2022 and March 2024, with each city witnessing a considerable surge in infrastructure development. Among the major cities, Ahmedabad, then led with 273 new towers, followed by Surat with 266 towers and Vadodara with 225 towers.

    Bharti Airtel  has since then been working on strengthening its coverage in the remote parts of Gujarat. And the latest network growth push and ad campaign is only a follow up of its intention to capture more customers in the western Indian state.

    The key question now is: how will Reliance Jio react to Airtel’s aggression in its home state Gujarat? 

    One can’t forget the Ranbir Kapoor-featuring TVC promoting Jio AirFibre with the tagline being JioFibre zindagi mein aaye toh baat ban jaaye during the IPL a few months ago. But that was a national campaign and in Hindi.

    Will Reliance Jio go Gujarati as well?

    Let’s wait and watch if it will dial in too!

  • TRAI releases telecom subscription data

    TRAI releases telecom subscription data

    Mumbai: A million subscribers submitted their requests for Mobile Number Portability (MNP). With this, the cumulative MNP requests increased from 962.53 million at the end of March 24 to  973.60 million at the end of April 24, since the implementation of MNP. The number of active wireless subscribers (on the date of peak VLR) in April 2024 was 1057.66 million.

    Telecom-Subscription

    I. Broadband Subscriber  

    As per the information received from 1,203 operators in April 2024, in comparison to 1158 Operators in March 2024, the total Broadband  Subscribers increased from 924.07 million at the end of March 24 to 928.41 million at the end of April 24 with a monthly growth rate of 0.47 per cent. Segment-wise broadband subscribers and their monthly growth rates are as below: – 

    Segment

    • The graphical representation of the service provider-wise market share of  broadband services is given below: – 

    Service provider

    II. Wireline Subscribers

    • Wireline subscribers increased from 33.79 million at the end of March-24 to  34.26 million at the end of April-24. Net increase in the wireline subscriber  base was 0.47 million with a monthly rate of growth 1.39 per cent. The share of  urban and rural subscribers in total wireline subscribers were 91.53 per cent and  8.47 per cent respectively at the end of April, 2024.  

    • The Overall Wireline Tele-density in India increased from 2.41 per cent at the end of  March-24 to 2.45 per cent at the end of April-24. Urban and Rural Wireline Tele density were 6.29 per cent and 0.32 per cent respectively during the same period.  

    • BSNL, MTNL and APSFL, the three PSUs access service providers, held  27.05 per cent of the wireline market share as on 30th April, 2024. Detailed  statistics of wireline subscriber base are available at Annexure-I.  

    access-service

    III. Wireless subscriber 

    wirless

    • Total wireless subscribers increased  from 1,165.49 million at the end of March 24, to 1,166.96 million at the end of April 24, thereby registering a monthly growth rate of 0.13 per cent. Wireless subscription in  urban areas decreased from 634.47 million at the end of Mar-24 to 633.53 million at the end of Apr-24 however wireless subscription in rural areas  increased from 531.02 million to 533.42 million during the same period. Monthly  growth rate of urban and rural wireless subscription was -0.15 per cent and 0.45 per cent  
    respectively. 

    Wireless• The Wireless Tele-density in India increased from 83.27 per cent at the end of  March-24 to 83.31 per cent at the end of April-24.  

    The Urban Wireless Tele-density decreased  from 127.51 per cent at the end of March-24 to  127.12 per cent at the end of April-24 however Rural Tele-density increased from 58.87 per cent to 59.12 per cent during the same period. The  share of urban and rural wireless  subscribers in total number of wireless  subscribers was 54.29 per cent and 45.71 per cent  
    respectively at the end of April-24. Detailed statistics of wireless subscriber base is  available at Annexure-II.

    • As on 30th April, 2024, the private access service providers held 92.38 per cent  market share of the wireless subscribers whereas BSNL and MTNL, the two  PSU access service providers, had a market share of only 7.62 per cent.

    • The graphical representation of access service provider-wise market share  and net additions in wireless subscriber base are given below: – 

    service

    Growth in Wireless Subscribers

    Access Service Provider-wise Monthly

    • Except Delhi, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra,  Kolkata and Gujarat, all other service areas have showed growth in their wireless subscribers during the month of April 24.

    M2M cellular mobile connections

    As on 30.04.2024, there were 51.92 million M2M cellular mobile  connections. Bharti Airtel Limited has the highest number of M2M  cellular mobile connections 28.39 million with a market share of  55.69 per cent followed by Vodafone idea Limited, Reliance Jio Infocom  Limited and BSNL with market share of 28.32 per cent, 11.41 per cent and 5.58 per cent  respectively. 

    M2M cellular mobile

    IV. Total Telephone Subscribers

    Total Telephone Subscribers

     • The number of telephone subscribers in  Total Telephone Subscribers India increased from 1,199.28 million at  the end of March-24 to 1,201.22 million at  the end of April-24, thereby showing a  monthly growth rate of 0.16 per cent. Urban telephone subscription decreased from 665.38 million at the end of March-24 to  664.89 million at the end of April-24 however the rural subscription increased from 533.90 million to 536.33 million during the same period. The monthly growth rates of urban and rural telephone subscription were -0.07 per cent and 0.45 per cent  respectively during the month of April-24. 

    overall• The overall Tele-density in India  increased from 85.69 per cent at the end of  March 24 to 85.76 per cent at the end of April 24. The Urban Tele-density decreased  from 133.72 per cent at the end of March 24 to  133.42 perent at the end of April 24 however Rural Tele-density increased from 59.19 per cent to 59.44 per cent during the same period. The  share of urban and rural subscribers in  total number of telephone subscribers at  the end of April-24 were 55.35 per cent and 44.65 per cent respectively. 

    tele

    • As may be seen in the above chart, eight LSA have less tele-density than  the all India average tele-density at the end of April-24. Delhi service area  has a maximum tele-density of 280.35 per cent and the Bihar service area has a minimum tele-density of 57.38 per cent at the end of April-24. 

    V. Category-wise Growth in subscriber base 

    Circle

    • As can be seen in the above tables, in wireless segment, during the  month of April, 2024, on monthly basis except Circle ‘A’, and Circle  ‘Metro’ all other circles have registered growth rate in their subscriber  base. On yearly basis all circles have registered growth rate in their  subscriber.

    • In Wireline segment, during the month of April, 2024, both on monthly and yearly basis, all circles have registered growth rate in their  subscriber base.

    VI. Active Wireless Subscribers (VLR Data)

    • Out of the total 1,166.96 million  wireless subscribers, 1057.66 million wireless subscribers were  active on the date of peak VLR in the month of April-24. The  proportion of active wireless  subscribers was approximately  90.63 per cent of the total wireless  subscriber base.

    • The detailed statistics on proportion of active wireless  subscribers (also referred to as  VLR subscribers) on the date of  peak VLR in the month of  April-24 is available at Annexure III and the methodology used for  reporting VLR subscribers is  available at Annexure-IV. 

    Active Wireless Subscribers

    • Reliance Communications has the  maximum proportion 100 per cent of its  active wireless subscribers (VLR)  as against its total wireless  subscribers (HLR) on the date of  

    peak VLR in the month of  April-24 and MTNL has the minimum proportion of VLR  23.24 per cent of its HLR during the same period.

  • Blockchain in telecom: Paving the way for secure, trustworthy data

    Blockchain in telecom: Paving the way for secure, trustworthy data

    Mumbai: Blockchain technology, renowned for its secure and decentralized nature, is making significant inroads into various industries, including telecommunications. The telecom industry, which constantly handles vast amounts of sensitive data, is poised for a transformation with the advent of Dhiway’s CORD blockchain. This cutting-edge solution from the Bangalore-based company promises to enhance trust and security in digital ecosystems, revolutionizing how telecom operators manage and exchange data within their networks.

    Delving deeper, Indiantelevision.com caught up with Dhiway co-founder & vice-president engineering Amar Tumballi.

    Edited Excerpts:

    On the business challenges that are being addressed by adopting blockchain/DLT in the telecom sector

    The telecommunication sector, a complex ecosystem of stakeholders, participants, service providers, and consumers, is at a crucial juncture. Designing applications and services around trustworthy data is a critical challenge. These data streams must be harmonised and have semantic interoperability and continuous assurance, making the adoption of blockchain a significant step forward.

    The adoption of blockchain in the telecommunication sector heralds a new era of possibilities. It paves the way for innovative businesses, such as caller identification services, leveraging reusable digital identifiers for IoT applications and services. The availability of secure, trustworthy data mitigates cybersecurity risks from data breaches and empowers a paradigm shift in application and service designs, including AI models and algorithms.

    Some immediate successes have been managing unsolicited commercial messages (or SPAM), infrastructure, and roaming profiles.

    On the ways in which CIOs and CSOs plan for the adoption of blockchain technology

    C-suite leaders lead initiatives that balance risk and rewards while devising an innovation-focused IT strategy. To effectively adopt blockchain technology, the technology stack must support strong collaboration and interoperability between services and functions. It is also important to adopt industry-leading best practices in infrastructure security and data governance to mitigate the risks associated with cybersecurity incidents. Lastly, shifting investments to a “blockchain-complete” solutions array would help build the momentum and technical capability within the businesses to benefit from the value of decentralised processes and infrastructure.

    On the necessary features and capabilities to evaluate in a blockchain implementation decision-making strategy

    A key driver in evaluating blockchain implementation is a fine-grained understanding of the use case and the business objectives that must be met. An agreement among the project stakeholders and sponsors on this topic can help drive the success of the pilot and production deployments.

    Blockchains enable a foundational digital infrastructure for the business – where the features of immutability and transparency provide the necessary attributes for provenance and authenticity. Organisations looking at digital transformation strategies and adopting blockchain technology must evaluate whether the codebase is available under a suitable open-source license and whether the project on which the enterprise product is based shows a vibrant community of participants. It is also important to ascertain whether some lighthouse deployments can support the choice of such blockchain frameworks. Token-less blockchain frameworks such as CORD allow enterprises to avoid the drama associated with tokens and crypto regulations while putting together a resilient infrastructure that is decentralized, secure, and extensible for many present and emerging use cases.

    On the role that large public cloud vendors play in shaping the adoption of blockchain technology in telcos

    Highly scalable, resilient, and large public clouds have enabled enterprises with the necessary tooling and infrastructure to quickly deploy, manage, and administer nodes that comprise the blockchain ecosystem. Elasticity, security, and high availability, including, in some cases, across cloud vendors, have enabled massively scaled blockchain deployments to service many use cases. In many cases, the availability of securely configured cloud infrastructure for federal/government usage has helped acquire necessary certifications, making these blockchain deployments suitable for government usage. Public cloud infrastructure brings developer-friendly standards-based tools, storage and computing resources, and redundancy, which makes it an attractive option for blockchains like CORD.

    On the regulatory issues that can be addressed through blockchain adoption

    Today’s dynamic digital economy is built around data – production, exchange, processing, and transformation of data drives applications and businesses. Quite naturally, the regulatory approach towards data governance is focused on data rights, consent-based exchange of data, anonymized and aggregation of data, and audit-readiness. Blockchain implementation can address multiple issues around data governance, including the very important one of enabling the logging of consent-based data exchange and abstracting the actual data through reusable digital identifiers.

    While blockchain-based systems enable friction-free transactions across trust boundaries, they also allow a more transparent application of governance mechanisms relevant to the jurisdictional boundaries where the services are available. So, regulatory and governance issues around data privacy, data security, and data access are also addressed in a scalable manner in blockchain infrastructure.

  • Vi says ‘Let’s Netflix’

    Vi says ‘Let’s Netflix’

    Mumbai: Leading telecom operator Vi, today announced its partnership with the global streaming service provider – Netflix, further strengthening its entertainment offerings for its customers. With this partnership, Vi users will be able to enjoy world-class entertainment with the best streaming experience on any device of their choice – mobile, television or tablet. Vi has currently introduced Netflix offering for its prepaid customers and will soon be launching Netflix bundled postpaid plans too.

    Home to an incredible variety of local and global stories like Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, The Great Indian Kapil Show, Laapataa Ladies, Animal, Fighter, Dunki, Squid Game, Bridgerton, Mamla Legal Hai to name a few, Netflix in India recently announced its power-packed 2024 lineup, offering a wide range of films and series for the audience.

    Vi has introduced two new unlimited prepaid packs offering unlimited calls & data bundled with Netflix basic subscription that will allow users to watch Netflix on mobile as well as TV.

    Today, Vi is the only telecom operator to offer a Netflix basic proposition at an attractive price point of less than Rs 1000 bundled with a prepaid plan. Apart from the above-mentioned benefits, Vi users recharging with the 84 days validity product, will also get flagship Hero proposition benefits such as data delight, night binge and weekend data roll-over.

    Vi will soon launch its postpaid offerings with Netflix.

  • Vi Business launched a new IoT and device management platform

    Vi Business launched a new IoT and device management platform

    Mumbai: Vi Business (Vodafone idea enterprise Arm) on Monday launched ‘ Vi Business IoT Smart Central’ as a self-care Internet of Things ( IoT) connectivity and device management platform for the convenience of enterprise functioning.

    The Vi Business IoT Smart Central platform helps the company to enable control, and manage IoT assets remotely on a real-time basis, said the company in a statement.

    It helps to improve the sim lifecycle, provide a comprehensive view of all assets and manage complex operations across many industries. According to Vi Business, Full-fledged dynamic billing and tailored rate plans based on usage patterns using advanced analytics are some of the key differentiating features of new IoT platforms.

    Currently, Vi Business is one of the largest IoT players in India.

  • Airtel paid Rs 8325 crore in advance for spectrum acquisitions backed in 2015

    Airtel paid Rs 8325 crore in advance for spectrum acquisitions backed in 2015

    Mumbai: In the strategic move, Bharati Airtel prepaid all liabilities for the spectrum acquired earlier in 2015.

    As per the company statement, ‘ Bharati Airtel has prepaid Rs 8325 crore to the DoT (department of telecommunications) for spectrum acquired in 2015 on Tuesday.’

    The company’s advance payment decision is to save interest costs and maintain more cash flows and working capital needs ahead of 5 G spectrum sales in March 2024. Back in 2015, Airtel bought 111.6 MHz of spectrum for Rs 29130 Crore out of which Rs 7832.58 crore was paid already.

    The company needs to renew airwaves of approximately Rs 4200 crore. In the last 5 G spectrum sale, the government sold 71 per cent of 72 GHz spectrum amounting to Rs 150173. In 2015, the company made two rounds of payments of Rs 8815 crore and Rs 8024 crore respectively.

  • Vi introduces Swiggy One on Vi Max postpaid plans

    Vi introduces Swiggy One on Vi Max postpaid plans

    Mumbai: After introducing the industry-first initiative, ‘Choice’, which enables Vi users to choose their preferred benefits across entertainment, food, travel, and mobile security, Vi telecom operator announced the addition of popular food delivery platform ‘Swiggy’ to their Vi Max postpaid portfolio as one of the benefit options for its users.

    Strengthening its postpaid portfolio, Vi now offers Vi Max individual and Vi Max family postpaid Users ‘Swiggy One Membership’ valued at over Rs 2500, at no extra cost. Vi Max Postpaid users on plans Rs 501, Rs 701, REDX Plan Rs 1101 as well as Vi Max Family Plan Rs 1001, and 1151 plans will be able to access Swiggy One membership as one of the added benefits from a wide range of options.

    Vi Max users opting for Swiggy One will get:

    ·         Unlimited free deliveries on food orders above Rs 149 & up to 30 per cent extra discount on over 30K restaurants

    ·         Unlimited free deliveries on orders  above Rs 199 on Instamart

    ·         Up to 40 per cent off on Dine out and get two additional coupons worth Rs 150/month

    ·         10 per cent off on all Swiggy Genie delivery fees

    With this, Vi Max postpaid individual and family plan users can opt for a benefit of their choice such as: Entertainment (OTT): Amazon Prime, Disney+ Hotstar, SonyLIV and SunNXT); Travel: Easemytrip; Security: Norton 360 Mobile Security and Food: EazyDiner and now Swiggy One membership.

    Vi Max postpaid plans also offer other unique benefits such as Set Your Own Credit Limit and Priority Customer Service.

    To know more on the new postpaid plans from Vi, log on to https://www.myvi.in/new-connection/buy-postpaid-sim-connection-online