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Tag: telecom market

  • Next-Gen technologies drive growth in consumer telecom market: Study

    Next-Gen technologies drive growth in consumer telecom market: Study

    MUMBAI: As Internet Protocol (IP) technology becomes more pervasive in the telecommunications industry, next-generation services is increasingly driving growth in the consumer market. Although regulatory constraints and dwindling fixed-line revenues are key challenges for service providers, renewed focus on 3G (Third Generation) services, convergence and multimedia should enable them to stay ahead of competition.

    New analysis from global growth consulting company Frost & Sullivan, Service Providers’ Consumer Strategies Revealed in Asia Pacific, reveals that 3G, VoIP (Voice over Internet Protocol) and WiMAX (worldwide interoperability for microwave access) are perceived as key revenue generators for service providers. In fact, most service providers have invested heavily into deploying these technologies, states an official release.

    “Growth in the Asia Pacific consumer telecommunications market will revolve around wireless, IPTV (Internet Protocol television), and other multimedia services,” explains Frost & Sullivan research analyst Aravind Venkatesh. “Moving forward, service providers will continue to leverage on key next-generation technologies such as WiMAX, IPTV and VoIP to offer innovative service packages to customers.”

    Due to declining fixed-line revenues, service providers in developed markets have to consider next-generation technologies such as 3G, wireless broadband access, IPTV and VoIP to drive revenue growth. While service providers in China and India are anxious to deploy 3G services, their counterparts in South Korea, Singapore and Hong Kong are looking at media-rich 3G applications to boost revenues.

    The key challenge for all service providers in the consumer space is to maximize voice revenue and increase ARPU (average revenue per user) in the midst of increasing competition.

    Intense competition and product commoditization have resulted in service providers finding it difficult to increase ARPU and reduce customer churn. Regulatory barriers delaying the deployment of 3G services in markets like India and China have also fettered service providers. Fixed-line service providers face the dual challenge of declining fixed-line revenues and increasing fixed-to-mobile substitution, the release adds.

    “Regulatory barriers and spectrum allocation issues have been major hindrances to the rapid deployment of 3G services in some developing markets in Asia,” explains Venkatesh. “Delays in introducing regulatory frameworks have hampered the launch of innovative services based on new access technologies.”

    Innovative value-added services and lower price points are key differentiators in the fixed-line telephony segment. Fixed-line service providers should add value to their core services by offering bundled applications at competitive prices. Service providers in high growth markets such as India, China, Thailand and the Philippines can also explore new revenue streams by exploiting the largely untapped rural segment.

    The service providers’ consumer strategies revealed in Asia Pacific study is part of the Communications Services subscription. It evaluates the competitive landscape, including key partnerships and alliances, service portfolio and product strategies, and marketing and pricing strategies of seven leading telecom service providers in the region. The study also offers an in-depth analysis of the service providers’ growth strategies in the consumer segment. The leading service providers examined as part of the study are: Bharti Airtel, Chunghwa Telecom, KT, PCCW, StarHub, Telstra and True Corporation.

  • Siemens hosts ‘Open the door to 3G’ targeting Indian telecom market

    Siemens hosts ‘Open the door to 3G’ targeting Indian telecom market

    MUMBAI: Siemens Communications has organized a workshop in India titled ‘Open the door to 3G’ to share the latest trends in the communications industry. The workshop showcased 3G product offerings for network providers, presenting a view on the introduction of 3G in India.

    In addition to a demonstration of the technology range of 3G network solutions, the workshop also provided an insight into innovations in delivering effective, controlled and secure communications infrastructure over next generation mobile networks beyond 3G, informs an official release.

    Live demonstration of network solutions like HSxPA, Remote Radio Heads, DVB-H, Mobile TV via streaming, SIP-Applications were conducted during the workshop. These advanced network solutions enable carriers to provide and subscribers with a whole package of telecommunications applications.

    Siemens Public Communications Networks Ltd MD Michael Kuehner said, “Innovation and continuous buildup of strength in technology are growth drivers in any emerging market. India today is one of the fastest growing telecom markets in the world and the opportunities are endless here. The spurt in spending power in the hands of consumers is further fueling demand for advanced technology. Siemens recognizes the challenges of the Indian telecom industry and offers best-suited products, services and cost-effective solutions. With the introduction of advanced network solutions in India, Siemens will support operators to usher in spectrum efficient, feature-rich seamless roaming, broad bandwidth and high-speed communication.”

    “The Indian market is at an exciting stage as it is poised for the rollout of 3G. We are providing technology, which enables smooth transition from 2G to 3G providing carriers the flexibility of adapting networks to meet increased voice and data traffic. With advanced technologies, there will be a lot of demand for strong network indoors as video applications would mostly be accessed indoors. Our Mobile Base Stations offer the best indoor connectivity as they can be placed at strategic locations and can be quite small in size,’ said Utran Product Line Strategy head and director Dr. Dina Bartels.

    Siemens Communications claims to be setting benchmarks in quality and delivery thus targeting key growth areas, which include upcoming opportunities in semi-urban and rural markets, providing cutting-edge technology in urban markets and adding additional capabilities to existing infrastructure by continuously innovating its offerings for the Indian market. The company is focusing on enabling customer satisfaction for fast moving and emerging telecom markets like India, adds the release.