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Tag: Teen Choice Awards

  • VH1 Supersonic Arcade announces electrifying multi-city tour with global EDM icon Marshmello

    VH1 Supersonic Arcade announces electrifying multi-city tour with global EDM icon Marshmello

    National : The Music Movement in India is thumping! Music festivals and multi-city tours have brought global icons to stage. A major catalyst to this revolution has been VH1 Supersonic Arcade, a brand extension of the Vh1 Supersonic music festival. Since its inception, the platform has presented some of the biggest global music sensations to India including the likes of The Chainsmokers, Major Lazer, Steve Aoki, Above and Beyond, Skrillex and Pretty Lights. This year, Vh1 Supersonic Arcade gets bigger and better with the live performance of a global EDM star and the winner of MTV Europe Music Awards 2018’s Best Electronic Artist winner, Marshmello in Hyderabad and Gurugram.

    The Favourite Artist of American Music Award and Best EDM Artist at the IHeartRadio MMVAs in 2018, Marshmello has also been nominated in various categories at the Teen Choice Awards and Radio Disney Music Awards. He will work his magic while entertaining thousands of fans in Hyderabad on 15th February followed by another riveting performance in Gurugram on 16th February 2019. The musical extravaganza is a treat for all music aficionados as Marshmello, a frequent at the top 100 billboards, will let his fans dance their heart out to his chartbusters ‘Blocks’, ‘Wolves’, ‘Friends’, ‘Find Me’, ‘Silence’, to name a few. Not just known for his music, but also for his world-class Lasers, LEDs and Theatrics, Marshmello will ensure that the audiences are treated to the most epic show, Vh1 Supersonic Arcade.

    Commenting on the announcement, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, "Vh1 Supersonic Arcade is a specially curated getaway for India to live through the experience of Global music festivals. Last year, Marshmello created a stir at Vh1 Supersonic Arcade and we are bringing him back for yet another stupendous multi-city tour in Hyderabad and Gurugram. The global EDM star, who enjoys a massive fan following in our country and worldwide, will regale a massive crowd by performing some of his biggest hits at the Vh1 Supersonic Arcade for the first time in Hyderabad and Gurugram. We hope to create a magical evening that will be worth reminiscing forever."

  • The arrival of the six-second TV spot, will India take to it?

    MUMBAI: For advertisers and brand managers, is this the shape of things to come?  Come 13 August 2017 and the US-based Fox Networks group is slated to launch a new concept in product promotion and TV commercial on live television: that of the six second spot, a first for the broadcast television industry.

    The spots are slated to be aired during the Teen Choice 2017 show between 8 to 10 pm (5:30 am to 7:30 am IST) on television as well as in on-demand streams. The first two brands to jump on to this new unit of advertising are Duracell and Mars.  Fox will simultaneously be running six second promos for its TV shows as well.

    While Mars will be running six second TVCs for  its Snickers and Twix brands during the Teen Choice Awards, Duracell will be pushing its batteries.

    The six second spot is another unit of pod of advertising that is being tested in television advertising but it owes its existence to Youtube which pioneered the format.

    Both  Mars and Duracell are excited because  youth today are preferring shorter ad lengths. The expectation is that channel zapping will go down during the ad breaks.

    The six-second spot will also offer them innovative ways of telling their stories and brand messages while helping them drive value in their media investments. Both are hoping that the new ad format could play a bigger role in their creative asset mix going forward.

    In India, the broadcasting, media and brand fraternity have been quite used to the three or five second tag-ons  for sponsor boards which come at the end of every programme segment  (or leading  into another segment) leading to a commercial break or coming into another segment. But, in most cases media agencies do not create special shorter format commercials specifically for the tag-on spots; they just clip the regular 10-30 second ad to three to five seconds and air it.

    Of course, the Indian advertising industry has experimented with long format commercials for a minute to three and a half minutes (remember Tata Sky’s Prison break commercial), but the regular unit has been between 10-40 seconds.

    Internationally, the longest ever commercial ran for  13 hours five minutes and 11 seconds  and promoted Arby’s Smokehouse Brisket sandwich. It was aired on a local TV network in Minnesota US from 24-25 May 2014. The commercial consisted largely of a single shot of a raw beef brisket being smoked over the course of 13 hours. At the conclusion of the smoking process, the cooked brisket was removed from the smoker, and a chef used the brisket to make a sandwich, according to the Guinness Book of World Records.

    We have no idea how many watched the Arby’s ultra long spot, but its quite likely viewers did dip in and out over the 13 hours plus to see if their favourite TV shows were back on the telly. Arby’s claimed that almost 350,000 people tuned in with an average viewing time of 38 minutes.

    And another commercial by Cycle and Carriage after sales service,Singapore ran on Youtube for 24 hours.

    So, will Indian advertisers and agencies also experiment with the six second spot? They have already been dabbling in branded native content and advertiser funded programmes on TV as well as special videos of varying duration for social media platforms.

    A few brands may take the six second tip and go for it. As well as some broadcasters. Especially those that target the youth – most of whom suffer from an attention deficit disorder and zap channels with determination during ad breaks.

    The benefits are many: for broadcasters more brands could be accommodated during the commercial breaks, probably getting the them higher sales revenues, as they will be in a position to put two spots in the place of one 15 seconder.  Of course it’s quite possible that audiences will stick to the channel and not run away. Which again could be  win-win for media agencies, broadcasters and brands.

    It’s now over to  India’s  brand custodians and advertisers to take a step forward.

    Also Read:

    Synergy between quality content & branding workable in digital space, feel industry experts

    Global digital platforms adapting locally for BARC’s EKAM

    Brands hop on to pre-IIFA events, Rahman & Sushant join in

     

  • Bob Bain named executive producer for 2015 Creative Arts Emmy Awards

    Bob Bain named executive producer for 2015 Creative Arts Emmy Awards

    MUMBAI: Bob Bain has been named as the executive producer for the 2015 Primetime Creative Arts Emmy Awards.

     

    This marks his first year as the executive producer of the awards. Among the categories recognized and awarded at the Creative Arts Emmys are those for excellence in television’s guest actors and actresses, choreography, costume design, music, and for the first time this year, Outstanding Variety Sketch Series.

     

    “Bob is one of the industry’s leading producers of ‘next generation’ event television. We are thrilled to have him on board,” said Television Academy chairman and CEO Bruce Rosenblum.

     

    Bain is revered as one of the most prolific and versatile event, variety and televised award show producers working in Hollywood. For over a decade Bob Bain Productions has been at the helm of the popular Teen Choice Awards, Kids Choice Awards and the Critics Choice Awards. Bain has also produced Fox’s New Year’s Eve LIVE Special as well as the Billboard Music Awards, Miss America Pageant, American Country Awards and numerous music specials.

     

    The Creative Arts Emmys will take place at the Nokia Theatre L.A. on 12 September.

  • This month go Crazy, Stupid in Love!

    This month go Crazy, Stupid in Love!

    MUMBAI: Life can be full of surprises even when you have had the biggest jolt just out of the  blue.  Enjoy  a  journey  of  such  bittersweet  situations  and  moments  in  Romedy  of  the  Month presented by SMC & powered by Provogue Crazy, Stupid, Love on Sat, 24th May, 9 PM only on Romedy NOW, the exclusive destination for English General Entertainment.

     

    How would a middle-aged man react when his married life comes crumbling down when his wife, the only woman he has ever been with, asks him for a divorce after being happily married for 20 years? Get down to the bottom of every bottle? Cal Weaver (Steve Carrell) does lose hope and hits the bar to drink his grief away but his misery turns on its head after he befriends a player dude Jacob Palmer (Ryan Gosling) who teaches him a trick or ten about scoring women! But, it’s not all fun. Watch him go through life as a sudden and reluctant single and all the confusion with teenage crushes, heartbreaks and angry dad’s protective of their teenage daughters! Enjoy the People’s Choice Awards and Teen Choice Awards winner and enjoy the Saturday night!

     

    Howlarious situations and ridiculously funny performances will split your sides and give you a tummy ache with laughter in Romedy of the Month only on Romedy NOW Sat, 24th May, 9 PM!