ITV

Tag: Tedy Productions

  • Keshet International’s ‘Master Class’ builds momentum in Europe

    Keshet International’s ‘Master Class’ builds momentum in Europe

    MUMBAI: It’s time for some transformation. Keshet International’s kids singing format Master Class is making steady progress in Europe with a new sale in Slovenia, a stellar launch in Greece and a third season commission in Hungary.

    The talent show, in which children sing all-time popular songs with only positive reviews and no eliminations, will be produced locally in Slovenia by Paprika Latino for Planet TV; it will also be available on a dedicated channel on Telekom Slovenia. A 12 episode series is planned in the first season for 2015.

    The news follows the show’s recent launch on MegaTV channel in Greece where it became the leading show of the night in prime time, achieving a 33.5 per cent share in the channel’s target group (15 – 44) and an increase of 50 per cent on the same slot a month earlier.

    Hungary’s TV2 has commissioned a third series of the show, following ratings in excess of a 250 per cent increase on the average for its timeslot. Master Class will also soon launch a first season of 12 x 90 episodes on Beijing Satellite TV in China following a co-development deal with 3C Media.  

    So what is the reason behind the expansion? Entitled School of Music in Israel and produced by Tedy Productions, headed by Tmira Yardeni, the children’s singing show became a breakthrough hit on Keshet Broadcasting Channel 2 making it the highest-rated talent show to appear in Israel and the second highest rated show of 2011, with a season average of 48.1 per cent share and 32.5 per cent rating.     

     

           
    Background  

    Master Class is a music talent show where children sing popular songs with only positive reviews and without elimination. It has become a critically acclaimed programme that taps into the global trend of family viewing because of its warm and humane approach.

    It avoids the intrigue and harsh judgment of a ruthless competition, focusing on the nurturing relationships formed between the teachers and their young students, as they become familiar with the country’s rich musical history and cultural heritage.

    The 16 stars of the show are children aged 8-14, with the most promising voices in the country. Four teachers – leading artists in the music industry – train them to make the most of their potential and become the best singers they can. The program is set at the music school and its auditorium, where the weekly performances take place. Towards the end of the season the best student in each performance is awarded a place in the graduation show. Six sing for the last time in front of the committee, where one will be selected as the best in the class.

     

  • Keshet International unveils its interactive prime time format

    Keshet International unveils its interactive prime time format

    MUMBAI: Following the international success of its trailblazing talent show RISING STAR,Keshet International has today unveiled itsplans to launch an innovative real time interactive format ELEVATOR PITCH. The high concept show sees entrepreneurs stepping into an elevator to deliver a pitch of a lifetime to business tycoons and the entire live viewing audience, in the hope of securing funding to take their passion projects to the next level.

     

    ELEVATOR PITCH is a live interactive viewing event which directly engages the audience and gives them an influence over the fate of the show’s contestants and their ideas. They are asked “Would you buy the product/idea being pitched?” and thereby encouraged to watch the show in real time and take an active role in how it unfolds via a digital app. The new launch underlines Keshet’scommitment to continue bringing pioneering digital formats, which change the way viewers watch television, to the world.Keshet has again teamed with Tedy Productions, which it also partnered with on RISING STAR and other hit formats, to produce the primetime show.

     

    In a new and unique format pillar, the live viewing audience effectively takes part in the quickest and largest market research test ever executed on TV. An entrepreneur must pitch to the nation and the five tycoons located on the top floor, to secure a minimum percentage of the viewing audience and the tycoons’ interest within the time limited elevator journey. Only then can they enter the studio and take part in a dramatic live bidding war with the tycoons who have voted “in”. If they can’t travel up the required number of floors, the elevator returns to the ground floor and the entrepreneur sadly leaves without ever coming face to face with their potential investors.

     

    ELEVATOR PITCHis a dramatic and cutthroat television event that instantly determines the level of market confidence in an idea and,by putting the end consumers center stage, lets themdecide whether to press the button and elevate the entrepreneurs to the top of their game.

     

    ELEVATOR PITCH will launch on Keshet Broadcasting in Israel later in 2014. Its trailer will be revealed at The RISING STAR Case Study session at MIPTV formats on Sunday 6 April at 15.40 – 16.00. For more info see: http://www.my-mip.com/en/Sessions/4911/RISING-STAR-FORMAT-CASE-STUDY

    Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals,at MIPTV 7 – 10 April 2014