MUMBAI: Go5 Incorporation, the force behind TecSox and Deal99.in, has just dropped its boldest bet yet — Blunt, a new audio brand that’s unapologetically built for India’s Gen Z. Ditching dull tech and overpriced polish, Blunt speaks to creators, hustlers, gamers, and style-conscious college-goers looking for gear with guts.
Launched with wireless neckbands, TWS earbuds, wired earphones, and Bluetooth speakers, Blunt blends punchy sound with underground design — think matte blacks, LED trims, industrial accents and attitude-heavy branding. Built-in quick charge, long battery life, and deep bass come as standard.
Go5 Incorporation founder & promoter, Puneet Gulati said, “We saw a cultural gap where most affordable audio products were either plain functional or overpriced lifestyle gear. Blunt was born to challenge that. It’s gritty, raw, and real just like its audience.”
The brand leans heavily into subcultures – from streetwear and indie music to gaming and hip-hop — making it as much a cultural statement as a tech offering. It’s tech that flexes.
Backed by Go5’s success with TecSox — which sells over a million units with a sub-2 per cent return rate — Blunt enters the market with scale and street cred.
In short, Blunt isn’t just about what you hear. It’s about how loud you live.