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Tag: TechShastra

  • Razorfish India appoints Bharatesh Salian as VP & head of strategy

    Razorfish India appoints Bharatesh Salian as VP & head of strategy

    MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

     

    Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • TechShastra wins Blaupunkt India’s social media duties

    MUMBAI: New-Age software and digital marketing company TechShastra has won the social media mandate for German car infotainment and sound maker and marketer Blaupunkt.

    The agency will manage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative media on the digital platform.

    Balupunkt India director Pankaj Jagwani said, “We are happy to partner with TechShastra as our digital agency. Having recently announced our re-entry in India, we are looking at launching several products in the near future. With TechShastra‘s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”

    TechShastra CEO Nishith Shah said, “Blaupunkt has always been known for their high levels of consumer connect. By using the digital platform we would be able to further enhance that and build brand recall and engagement.”

    Germany based Blaupunkt has a nationwide presence in aftermarket (accessories retail and OE dealership) segments. An infotainment partner to passenger car OEs including VW, Audi, Bentley, GM, Proton, Hyundai, Kia, Tata, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas CAT etc, Blaupunkt provides a range of high-end infotainment, multimedia and navigation solutions.

    Other clients in TechShastra‘s kitty include Unilever, Nestle and HDFC bank. The agency is the force behind campaigns such as the Nestle Morning Band, Surf Excel-Fulfill A Wish and Maggi Guess the Taste.