ITV

Tag: Techsailor

  • TO THE NEW consolidates digital agencies; eyes Europe, US markets

    TO THE NEW consolidates digital agencies; eyes Europe, US markets

    MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor under one brand called TO THE NEW Digital.

     

    Additionally, the agency is also planning to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and Philippines) to markets like Europe and US. By 2017, the agency aims to triple its current manpower strength of 600 people to 2000.

     

    Headquartered in Singapore, TO THE NEW had set up its foundation in Asia including India, Singapore and China in early 2011 by acquiring a Delhi based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

     

    Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them under a single digital brand.

     

    Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

     

    TO THE NEW Digital CEO Deepak Mittal said, “Our clients will benefit through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients, which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

     

    TO THE NEW Ventures co-founder and CEO Puneet Johar added, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

  • After celebrities, corporates catch on the ALS Ice Bucket Challenge

    After celebrities, corporates catch on the ALS Ice Bucket Challenge

    MUMBAI: From celebrities, both Indian and global, to young and old alike everyone has tried this. The ALS Ice Bucket Challenge, a movement that has snowballed into a social media trend, raising crucial awareness and funds for ALS.

    But it’s not just celebs and folks who have participated in the challenge – now, corporates too are doing their part to raise awareness for a good cause.

    The latest addition to this list is To The New and Havas Media Group India, where key executives have now taken the challenge.

    Several executives from To The New, across India, China and Singapore offices have participated in the challenge and posted videos getting drenched in the iced bucket to raise awareness for ALS.

    Among the participants are head honchos of several of the group companies including Tangerine CEO Kesavan Kanchi Kandadai, IntelliGrape CEO Deepak Mittal, ThoughtBuzz CEO Anshul Jain, IntelliGrape  CBD Raman Mittal, Techsailor China CEO Rex Huang and To The New Marketing Head Irfan Khan.

    The company was challenged by Marketing Interactive Magazine from Singapore. To The New has extended the challenge to Sony LIV, Amazon Internet Services India, afaqs! and Times Innovation Media to take the epic #icebucketchallenge.

    On the other hand, Havas Media Group India took the challenge from Havas Media UK & Havas International. Havas UK and Havas International were challenged by HMG Asia Pacific. Havas Media Group India has gone on to challenge some other agencies and their clients.

    Many countries across the Havas Group also took up the challenge donating and spreading awareness for ALS.

    Click here to watch the video