MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.
Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.
The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.
TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.
“We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”
By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.
MUMBAI: From the kabaddi mat to the morning jog, Technosport is championing movement everywhere. The homegrown activewear brand has teamed up with Dabang Delhi K.C., the Pro Kabaddi League Season 12 franchise, to launch a dynamic campaign celebrating everyday athletes across India.
Titled Made in India. Made for Champions., the film draws parallels between the high-intensity moves of professional kabaddi players and the small yet powerful movements of daily life, whether it’s a sunrise push-up, a sprint to catch the bus, or the final gym rep that beats yesterday’s record. Every lunge, dive, and sprint tells a story of perseverance, discipline, and champion energy that doesn’t stop off the mat.
Technosport head of marketing Patralika Agrawal said, “Performance isn’t the privilege of a few. Our collaboration with Dabang Delhi brings to life the spirit that drives everyday champions across India. From arena to street, we empower every movement with innovation, comfort, and durability.”
As official kit partner and powered by sponsor, Technosport outfits the team with performance wear featuring UPF50 plus sun protection, antibacterial finishes, moisture-wicking tech, and four-way stretch. Every stitch, jersey, and fabric innovation embodies the brand’s belief: greatness is forged in daily motion.
MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.
The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.
“Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”
The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.
By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.
Mumbai: Homegrown activewear brand TechnoSport has inked a memorandum of understanding (MoU) with the Tamil Nadu Government to establish an activewear factory in Erode district. The cutting-edge facility, poised to commence production by March 2024, will specialize in technical textiles, harnessing state-of-the-art technologies from Germany, Japan, Italy, and Taiwan. Boasting a daily capacity of 25 tons, the mega factory is anticipated to create more than 2000 jobs over the course of the next four years.
The agreement, formalized during the Tamil Nadu Global Investors Meet, outlines TechnoSport’s commitment to manufacturing technical activewear fabrics under the ‘Special Scheme for Technical Textiles 2023’ at this facility. TechnoSport co-founder & director Sunil Jhunjhunwala said, “We are pleased to collaborate with the developmental initiatives of the Tamil Nadu government. The state’s well-established industrial ecosystem, advanced infrastructure, and business-friendly policies offer numerous opportunities that not only help us in reaching our goals but also contribute significantly to the state’s overall progress.”
Notably, TechnoSport has consistently showcased its dedication to providing high-quality yet affordable activewear to the masses over the years. This partnership not only aims to bolster the brand’s global recognition and local popularity but also endeavors to enhance the state’s economy through revenue generation and employment creation. It aligns with Tamil Nadu’s ambition to achieve a trillion-dollar economy sustainably and inclusively. By formalising this MoU with the Tamil Nadu Government, TechnoSport strives to achieve its ambitious targets and also seeks to propel the state’s economic progress and sustainable development.
Mumbai: During the World Cups, everybody is more excited, feels more energetic and is ready for more physical activities. There is more energy in the air. In our country, most people would have played Cricket at some level at some point in time. Given an opportunity, they would still go out wherever they can, and play the game. Because they not only love watching Cricket but also playing Cricket.
Riding on this insight, Homegrown technical sports apparel brand Technosport, an activewear brand, decided to encourage people to enjoy the charming and unique nuances of Cricket wherever they can.
Technosport developed a film where Technosport-wearing people are enjoying the human nuances that are part of the game called Cricket. Be it the bounce of the ball or the grip of the bat, be it the initially reluctant wife surprising the husband by bowling him out, or the overconfident boss in the office getting hit by the ball, or the highly focussed teenagers playing cricket with the world cup level intensity and sincerity. We used fast cuts, drama and humorous situations with a more enjoyable rendition of the intense music piece ‘Flight of the Bumblebee’ to tell them to be active, to come out and play. ‘Is world cup ko har maidaan mein khelo’.
Technosport CEO Puspen Maity – It is very exciting to launch our first Brand Campaign during the ongoing Cricket World Cup in India and show our support for the Indian Team. Cricket in India is not just another sport. Cricket is emotion; cricket is a way of life. The game itself was once the game of the “royals” & is now played by people from all aspects of life in India. It has become more Indian than any other Indian Sport. Similarly at Technosport, we are bringing the technology & innovation in activewear, once considered super-premium or “royal” to the masses at an affordable price point to enhance their day-to-day life and comfort. It is that synergy that we wanted to bring out and this film does exactly just that.
Technosport – head – marketing Sunil Karthik – In India, the World Cup is a kind of watershed moment. The ripple effect caused by an event of such magnitude is huge. The fact that this is happening in India this time after a gap of 12 years makes the entire celebration and the impact even larger. As a homegrown activewear brand building for all strata of society, we could not think of a better time to launch our first campaign. However, with our customers spread very wide both in terms of demography, geography & psychography, we need to create something which would resonate with everyone. Another challenge was to ensure that we stood out from the clutter of ads in the market at this time. The idea behind the campaign was strong enough to overcome those challenges and carve out the required awareness for our brand and philosophy.
Imlliadrakee – Pen & Production (creative studio) co-founder Sidhesh Pai said, “As a nation, we love sport, but not all of us necessarily take part in it. Technosport, being an activewear brand, had to build an emotional connection with its consumers. And the connect is motivating people to go out and enjoy sports in whatever capacity they can.
Writer & director of the film Kapil Mishra, The film is about the nuances of Cricket that we all have enjoyed and keep enjoying. We are reminding them of the small tiffs, the dead serious focus in casual street cricket, the eagerness to prove your skills in the office corridors, and the challenges given to each other. It is these nuances and the joys of cricket that we must go out and enjoy. The World Cup fever is on and Technosport’s message is simple ‘Is World Cup ko har maidaan mein khelo.”
