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Tag: technology

  • Entrepreneur Mahendra Jangir launches HEARFIT: A premium accessories brand

    Entrepreneur Mahendra Jangir launches HEARFIT: A premium accessories brand

    Mumbai: Mahendra Jangir, former founder of Hearmo, re-enters the tech scene with the unveiling of his latest venture, HEARFIT. The tagline “we connect, we thrive” signifies the brand’s commitment to delivering cutting-edge technology and sophisticated aesthetics across four distinctive product categories.

    HEARFIT introduces a diverse line-up of categories designed to meet diverse consumer needs:

    HEARBUDS: Merging design with advanced audio technology, Hearbuds promise an immersive audio experience, setting a new benchmark for ear-worn devices. Whether you’re a music aficionado or on the go, Hearbuds aim to deliver the perfect auditory companion.

    WRISTIME: Redefining high-end smartwatches, Wristime seamlessly blends aesthetics with advanced functionalities. It promises to be a comprehensive wearable that integrates into the modern lifestyle, catering to both fitness enthusiasts and tech-savvy professionals.

    EARTUNE: Providing a personalised and comfortable audio experience tailored to individual preferences, Eartune offers a revolutionary approach to personal wired audio. Whether you’re in the office, commuting, or enjoying downtime, Eartune is designed to elevate your audio journey.

    WARGER: In the realm of chargers, Warger merges practicality with innovation. It offers a stylish solution to the common challenge of device battery life, providing users with a convenient and stylish way to stay powered up on the go.

    Each category promises something unique, reflecting HEARFIT’s commitment to pushing the boundaries of possibility in the premium accessories space.

    HEARFIT founder Mahendra Jangir states, “HEARFIT is a vision to connect and thrive in the world of premium accessories. We believe in pushing the boundaries of innovation and style to deliver products that resonate with our consumers’ diverse needs.”

    Meet the all new HEARFIT – 

  • Kapture CX & Aether Global partner to deliver integrated customer experience in the Philippines

    Kapture CX & Aether Global partner to deliver integrated customer experience in the Philippines

    Mumbai: Kapture, a leading SaaS-based customer experience (CX) platform has recently announced its strategic partnership with Aether Global, a distinguished technology solutions provider headquartered in the Philippines to enhance comprehensive and integrated customer experience in the region.

    The collaboration marks a significant milestone in Kapture’s expansion efforts in the Southeast Asian region and reinforces its commitment to delivering innovative and efficient CX solutions.

    As part of the collaboration, Aether Global will now serve as a key reseller of Kapture’s comprehensive CX solution suite in the Philippines. The partnership brings together the strengths of both organisations to address the growing demand for advanced customer engagement tools and analytics in the rapidly evolving business landscape.

    “We are excited to join hands with Aether Global in our mission to transform customer experiences across the Philippines,” said Kapture CEO and co-founder Sheshgiri Kamath. “This collaboration reflects our commitment to providing businesses with state-of-the-art CX solutions that drive growth and foster lasting customer relationships. Aether Global’s reputation for excellence and deep understanding of the local market makes them an ideal partner as we expand our footprint in Southeast Asia.”

    Known for providing integrated SaaS solutions, Kapture’s CX empowers businesses to seamlessly manage customer interactions across various channels, analyze data to derive actionable insights, and enhance overall customer satisfaction. By joining forces with Aether Global, Kapture aims to leverage the local expertise and market knowledge of its partner to better cater to the unique business needs in the Philippines.

    Expressing enthusiasm about the partnership, Aether Global’s CEO, Emvin Vidola, said, “I am very excited about the possibilities and opportunities that will be brought by the combination of Aether Global’s expertise in the CX space and Kapture’s powerful and easy-to-use capabilities. I believe that this partnership will enable businesses in the region to go above and beyond the usual digital experience given by other available technologies.”

    The collaboration between Kapture and Aether Global is poised to bring about transformative changes in how businesses approach customer interactions, providing them with the tools they need to stay ahead in today’s competitive market.

  • Capri Global Capital to develop an insurance platform

    Capri Global Capital to develop an insurance platform

    Mumbai: Capri Global Capital Limited (CGCL) received a composite Corporate Agency license from the Insurance Regulatory and Development Authority of India (IRDAI) in December 2023 to distribute life, general, and health insurance products.

    CGCL is planning to leverage technology to revolutionise the way insurance products and services are delivered to customers. The Company is planning to use data analytics, artificial intelligence, and blockchain to deliver insurance solutions. This will enable CGCL to automate claims processing and customer support services, thereby reducing the cost of operations while improving customer satisfaction. Hence, the key goal of the Insurtech platform will be to create an ecosystem of insurers who can offer coverage in a more affordable, customer-friendly way. This in turn will assist the Company to immensely contribute to the ‘Insuring India by 2047’ mission of IRDAI.

    The Company’s basic motto is to offer a customer-centric approach to insurance. CGCL will provide a wide range of insurance products and services through its website, app, and call centers. Moreover, the platform will adopt a customer-friendly payment policy too that will allow customers to pay in several ways, including through digital wallets, credit cards, net banking, and debit cards.

    With this tech-centric focus, CGCL aims to leverage its robust active client base of 270K as of Sep’23 to cross-sell insurance products. In H1 FY’24, CGCL disbursed total loans amounting to Rs. 62 Bn and added 107K live clients. Further, the Company has on behalf of the partner Banks originated a Car Loan of Rs. 44 Bn i.e. 39K new clients. The rapidly increasing client relationships offer CGCL a captive base to improve insurance penetration and help CGCL strengthen its fee income and deliver better returns to its stakeholders. The Company expects to generate a net fee income of Rs. 200 Mn from insurance cross-sell in FY’25.

  • Never underestimate the significance of creativity – Gaurav Kaushik

    Never underestimate the significance of creativity – Gaurav Kaushik

    Mumbai: Currently, consumer-driven marketing campaigns take further escalation by different paths of automation and creativity. No more exceptions are using only organic strategy to build a brand successfully. Possibly the peculiar campaigning is the epitome of the right blend of marketing mix. Marketing and Technology become two vital sides of the same coin, brands dynamics have changed after Covid 19, and Brands trying to be more focused and accessible to target audiences with MarTech agencies. These agencies have become key solutions to address KPIs in recent years.

    Gaurav Kaushik is an entrepreneur and visionary serving as the founder and CEO of Technians, a marketing and technology Agency. With a career spanning nearly a decade, Gaurav has consistently demonstrated his expertise in guiding businesses toward digital success with positive perceptions of brand building. He is a passionate marketer, a tech enthusiast, a go-getter, a wildlife enthusiast, and a dedicated mentor, exhibiting a unique blend of qualities that sets him apart in the corporate landscape.

    Under Gaurav’s adept leadership, Technians has flourished into a hub of creativity and performance, dedicated to helping brands such as HPE, Hitachi, Philips, OYORooms, Housing, TataMetaliks, JindalRealty, Faces Canada, Marvel Tea, Ananda, Campus, Vivo, Limeroad, Shein, Tresmode, Maruti Suzuki, Apollo, Max Healthcare, Canara HSBC OBC life, ICICI Bank, Carrier, tell their stories through innovative digital marketing and technology solutions.

    As a marketer, he has received numerous accolades over the last many years including Martech Conclave & Awards’23 by Transformance, Excellence in MarTech Strategy: Firmenich, Best Sales Enablement Strategy: Jindal Realty, Outstanding Use of Marketing Automation: Tresmode, MarTech Leader of the Year: Technicians, MarTech CEO Award: Gaurav Kaushik. He has achieved recognition for his leadership throughout his career. Here Indiantelevision.com exclusively interacted with Gaurav Kaushik about his vision and entrepreneurial journey. Gaurav Kaushik is a seasoned professional with a proven track record of guiding businesses towards digital success.

    Here are excerpts –

    On Journey of Technians –

    Technians, a leading MarTech agency, emerged with a vision to redefine the landscape of digital marketing and technology solutions. Fuelled by a passion for innovation, the agency excels in brand innovation, leveraging market research, proven strategies, and cutting-edge design to transform businesses. With over 800 B2B clients, including Tata and Hitachi, and 1200+ B2C clients like OYO and Max Healthcare, Technians has earned recognition through numerous awards, showcasing its commitment to delivering impactful digital solutions.

    At the core of Technians’ success is its dedication to user experience and storytelling. The agency crafts seamless digital experiences, ensuring every interaction is memorable. Through its comprehensive range of services, including integrated marketing and digital solutions, Technians stands as a trusted partner in the dynamic digital landscape, consistently achieving excellence and setting brands apart in the crowded online marketplace.

    On differentiated USP of the Technians –

    Establishing meaningful connections within the field, seeking mentorship, and engaging in communities can provide invaluable knowledge and open doors to opportunities. Furthermore, never underestimate the significance of creativity. In marketing, the ability to generate fresh ideas and think innovatively is paramount. Nurturing your creative instincts can be the key to standing out in this dynamic field, where originality often leads to success.

    On Segmentation of the services –

    Within a MarTech agency, segmenting services into agencies, studios, and technology provides a strategic benefit. Agencies are responsible for client strategy and coordination, while studios are responsible for creative execution and technology is responsible for designing and implementing cutting-edge solutions. This division improves the MarTech agency’s capacity to meet a wide range of client requirements by assuring specialised experience in each subject and offering comprehensive, creative marketing technology solutions.

    On Content Management System and client’s expectations on the pitching campaign –

    Although a content management system (CMS) is extensive in handling many content issues, some clients may believe that it is only designed for brand campaigns. It’s important to note, however, that a CMS isn’t only for brand campaigns; it’s a versatile tool for managing content kinds across blogs, websites, e-commerce, internal systems, and more. Client education on the CMS’s enormous potential helps to erase any stigma and demonstrates its applicability beyond marketing campaigns.

    On transformational campaigning of FMCG and luxury brands –

    Marketing for FMCG (Fast-Moving Consumer Goods) and premium firms during times of upheaval requires a sophisticated strategy. FMCG places a premium on accessibility, value, and convenience, frequently leveraging social media, influencers, and personalized content. Luxury brands, on the other hand, emphasis exclusivity, narrative, and emotional connections via high-quality images, experiential marketing, and crafted brand experiences. Understanding the unique consumer behaviours and ambitions in each industry is critical for developing bespoke marketing plans that engage with their intended audiences in the midst of these dramatic transformations.

    On ethical campaigning and regulations –

    Yes, a volunteer regulator may play an important role in guaranteeing ethical advertising and marketing campaigns. While legislative frameworks exist, a volunteer regulator offers an extra degree of monitoring, promoting industry adherence to ethical norms. This authority may set norms, monitor adherence to ethical practices, provide direction to businesses, and create a venue for resolving ethical problems, creating better responsibility and confidence in the advertising sector.

    On target audience–

    Because we serve a diverse clientele, our goal for the next few years is centered on technical innovation and diversity. We want to employ new technology to build solutions that are accessible, user-friendly, and suited to specific requirements. Our vision includes a dedication to continual improvement, flexibility to changing trends, and a focus on improving user experiences.

    On demographics and ROI of the Campaign –

    Setting defined KPIs that are linked with goals, using data analytics to monitor success against those targets, and modifying tactics based on real-time insights are all necessary for growing campaigns across varied populations.

    On existing cut-throat competition in creative agencies –

    The artistic and creative digital services business is extremely competitive, with constant innovation and shifting trends. Due to the quick rate of technology improvements, changing customer preferences, and the continual need to offer innovative and entertaining content, cutthroat competition is common. To distinguish out in this intensely competitive world, staying ahead needs ongoing creativity, agility, and tireless pursuit of delivering outstanding value to clients.

    On upcoming plans for Technians –

    Technians is extending its services and technological capabilities. To properly position our agency, we prioritise breakthrough technology solutions, client-centricity, thought leadership, brand uniqueness, and deliberate market development.

  • Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Mumbai: Lexar, a global brand in memory and storage solutions, will be showcasing its comprehensive range of high performing imaging cards with blazing speeds and massive capacities at CEIF – Consumer Electronic Imaging Fair Mumbai 2024, India’s consumer electronic & imaging show and exhibition. This mega event is organised by All India Photography Trade and Industry Association, and will be taking place at the Jio World Convention Centre in Mumbai, from January 11 till 13 January, 2024 at Pavilion 1, 2 & 3. Lexar is participating at this event with World Media Corporation, an established reseller of memory cards in Mumbai.

    Lexar’s high-performance memory cards and card readers are designed for professional photographers and videographers who need to capture and store high-resolution images and 8K videos. The innovative high-performance portfolio shall include all categories of Lexar’s imaging cards ranging from its cutting-edge CFexpress cards SDXC, microSD, card readers along with portable SSDs, all designed to be compatible and seamlessly integrate with various branded professional cameras, camcorders, and drones. These memory cards offer blazing fast read and write speed performance with massive storage capacities for capturing, accessing, and transferring high-definition multimedia files, including 4K and 8K videos, without any lag. Lexar’s memory cards are also known for its durability, weather-sealed and shock-proof, thereby protecting your data even in harsh conditions. All Lexar products are currently available with national distributors Redington Ltd., New Color India Films and Creative NewTech Ltd. in India.

    Speaking about their participation at the fair, Lexar General Manager of Middle East, Africa, and the Indian Subcontinent Fissal Oubida said, “The massive proliferation of digital platforms and usage of social media channels has played a crucial role in the surge of content creation and growth of the photography and videography market in India. The tremendous growth in the content creation industry is directly proportional to the growing demand for high quality memory and storage solutions that can store, protect, and transport files at faster speed. Our robust portfolio in photography and videography, enables both the professional and the enthusiast to get their best shot and accelerate their workflows.”

    At CEIF, Lexar will be showcasing its world’s fastest Professional CFexpress™ Type B card diamond series, for that powerful performance and accelerated post-production workflow which professionals demand, with a stunning speed of 1900 MB/s read and 1700 MB/s write, thereby increasing productivity and better exposure.

    For Type-A users, Lexar will display its range of Professional CFexpress™ Type A Card GOLD series, to help capture the high quality data and cinematic-quality 8K videos easily. With a rated Video Performance Guarantee 400 (VPG 400), the CFexpress™ Type A card has a minimum write speed of 700 MB/s & 800MB/s and a read speed of up to 900MB/s, making it ideal for high-speed continuous shooting and stable video recording, ensuring minimum lags.

    The Professional SILVER PRO SDXC™ UHS-II Card will also be displayed. This high quality memory card from Lexar, sets a new benchmark in V60 class performance with high-speeds of 280MB/s read and 160MB/s write. Additionally with capacities ranging from 64GB up to 1TB, you can find a capacity that lets you stay in the zone and keep shooting.

    “As the consumer landscape continues to evolve, we remain dedicated to empowering various segments, including vlogging, professional photography, videography cinema, and OTT. Through our participation at CEIF 2024, we aim to engage directly with our customers, enabling them to experience the full potential of our products. This event is a great opportunity for Lexar to connect with our customers and exhibit our continued commitment to delivering cutting-edge imaging solutions. Our presence at this event not only allows us to reinforce our existing relationships and build new ones but also provides a platform to showcase our latest memory and storage technologies.” Oubida added.

  • Guest article: OTT in India and the endless possibilities

    Guest article: OTT in India and the endless possibilities

    Mumbai; Since 2008, when OTT (Over-the-top) was introduced in India, it has flourished and grown. Starting from BIGFlix, nexGtv to Hotstar, Ditto TV by Zee, and Sony LIV, there are enormous numbers of OTT platforms in the market currently. The number is increasing, and it is not going to stop any sooner.  

    The OTT market scenario in India is nothing but impressive, with a revenue of $3,666 million in 2023 and a projection of $5,586 million by 2028. India is going to witness an immense growth rate of 8.79 per cent annually over the years. There are currently 481 million OTT subscribers in India, and the number is projected to increase at a rate of 37.3 per cent by the year 2028.    

    Indian OTT industry is booming with high potential and possibilities for both consumers and creators. Let’s delve deep into the revolution through continuous transformation.  

    Change of viewing habit through OTT

    Do you remember the long wait, regret of missing out on a show, skipping meals, fighting for the remote, and many such nuisances over your favorite television program? Many of us have gone through such days that bring back nostalgia.    

    Thankfully, those days are gone. We live in a world of 5G, with a wide availability of smart gadgets and affordable internet connectivity. Entertainment is in the palm of our hands, and we can access content at our own time and convenience.  

    OTT has transformed how we consume content and introduced us to on-demand over-the-top content. Along with the quality and variety of content, OTT brings flexibility and affordability to content consumption, which was hardly possible in traditional media.  

    All it takes is just one subscription, and all the content is available at your convenience. Watch one episode per day or binge-watch your favorite show; the choice is yours. Apart from flexibility and availability, quality content, interactivity, engagements, and many such technological additions make OTT booming in India and rising every day.  

    A platform for creators and artists  

    The rise of OTT also comes with the availability of the platform for independent creators. Those days are gone when artists used to struggle for years to get a break. Streaming platforms such as Amazon Prime, Netflix, Sony LIV, and others ensured every talented individual got a chance to showcase their talent.  

    The opportunity not only brings light to the unsung heroes but also provides valuable content to the consumers. To the Bone, Sir, The Lift Boy, and Beasts of No Nation are a few examples of what talented individuals can do and offer to viewers around the world.  

    OTT provides exposure to these talented creators and allows them to build a fan base. Creators get recognition; they get to experiment across formats and genres and tell stories that resonate with the audience.  

    So, all the creative minds out there can get wings for their creativity with the accessibility of OTT platforms.  

    Transforming ad viewing through hyper-personalisation

    In 2023, OTT made $1.41 billion from its advertising revenue model, a.k.a. AVOD. It is projected to be $2.73 billion by 2028, with an annual rate of 14.13 per cent. Advertisement segments in India proliferate with OTT technology, making them hyper-personalised and target based.

    Unlike traditional media, the ads are limited to the target audience, adding to their relevancy. Advanced analytics helps advertisers know the target segment through demographics, age, gender, viewing habits, etc. All the technology and latest formats not only make OTT ads relevant to the viewers but also make them cost-effective for the advertisers.

    Hasn’t the OTT made everything about entertainment so perfect? OTT solves minor inconveniences, from viewing experience to useful content and relevant ads. Over-the-top streaming is undoubtedly the best thing that has happened to the entertainment industry. The affordability, accessibility, and availability are just unmatched.

    But that’s not all. Have you thought about the troubles leading to the excessive availability of OTT? Let’s talk!  

    OTT accessibility leading to content fatigue  

    Ever got agitated searching for what content to watch and ended up watching nothing? Many of us have experienced the same, which resulted in fatigue and exhaustion.  

    Yes, content fatigue is real, and believe it or not, this is one of the reasons OTT subscribers around the world opt out of their subscription plans. Netflix and Disney+ Hotstar lost around 1.2 million and 3.8 million subscribers in 2023, respectively. Among many other reasons, like their subscription model, sharing option, and so on, content fatigue is another significant reason for losing subscribers.  

    Well, FAST (Free Ad-supported Streaming Television) has been introduced to fight this fatigue. FAST is the online version of linear television content where viewers watch the scheduled content without choosing anything of themselves. The model has already been popular among viewers, while experts think FAST will be India’s most consumable model in the near future.  

    Popular Indian media entities such as Zee News, NDTV, ABP, and QYOU’s success in the FAST arena depict the future of OTT consumption through the model.  

    Environmental impacts of OTT  

    This top-notch infrastructure provided by technology also has some negative impacts, which we can’t ignore. Millions of servers, devices, and other equipment are being used for uninterrupted services, resulting in carbon emissions. An average of 54 grams of carbon emission happens for one hour of video streaming. Netflix has reported the maximum carbon emission in a report, which is 1.6 kg of CO2 every 30 minutes of streaming.

    Considering the emission rate, the OTT platforms use renewable energies, optimise videos, minimise power, and reduce internet consumption. New technologies and strategies are being developed to lessen our environment’s carbon footprint. These careful measures can save us from future environmental hazards interrupting OTT consumption.

    What the future holds  

    The future of OTT is immense and uncertain but positive. The growth is to be continued with technological innovation, creativity, and affordability.  

    Technology such as generative AI, AI/ML, video analytics, and AR/VR is immensely used and evolving towards unapologetic innovation beyond our imagination. Imagine sitting beside Shah Rukh Khan and Talking to him in real-time through those VR headsets, or having same Shah Rukh Khan voice being heard in all different Indian languages Crazy, right? But, possible. Logituit is working on some of the cutting-edge use cases for the media industry.  

    The roller coaster of adventure has just started. We are heading to a super sophisticated streaming technology with hyper-personalised content, interactivity, and high engagement.  

    The future is here, where virtual interaction will be a norm, and what we all watch in a sci-fi movie might soon become a reality. So, brace yourself for all the streaming uncertainty soon to become a reality!

    The article has been authored by Logituit co-founder and CEO Sandeep Chandak.

  • IAS announces attention product to unify media quality and eye-tracking

    IAS announces attention product to unify media quality and eye-tracking

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform announced the general availability of its Quality Attention™ measurement product –to unify media quality and eye tracking with machine learning. The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.

    With Quality Attention, advertisers can capture higher attention to drive campaign performance and unlock proven results. Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score. IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.

    Integral Ad Science chief commercial officer Yannis Dosios said, “Attention measurement must inform actions that drive superior results for advertisers, Integral Ad Science. Our Quality Attention offering is purpose-built to help brands and agencies navigate through media clutter to seamlessly understand how media visibility, the ad environment, and customer interaction impact campaign performance. According to our research, brands that focus on driving higher IAS attention scores achieve up to a 130 per cent lift in conversion rates leading to a better return on their investment.”

    Quality Attention provides global advertisers with:

    1.   An Advanced Machine Learning Model: A singular view of campaigns’ attention performance, trained based on a pool of data consisting of billions of impressions and millions of conversion events.
    2.   Proven Performance and Brand Results: Up to a 130 per cent lift in conversion rates when comparing high attention impressions to low attention impressions, with greater attention scores seeing 91 per cent higher brand consideration and 166 per cent higher purchase intent.
    3.   Unification of Media Quality with Human Attention: IAS is the first company to combine one of the world’s largest consumer attention biometric data sets with media quality metrics to provide the most accurate picture of attention for global advertisers.

    Global healthcare company Sanofi has partnered with IAS as they move beyond traditional ways of measuring media performance. Sanofi CHC Global Digital Media Lead Anna Kechekmadze said, “We know that ad clutter is not only a frustrating consumer experience, but it also correlates with attention and carbon footprint: less ad clutter = more attention and less carbon, Our partnership with IAS on Quality Attention is giving us insight into how attention plays a role in reducing ad fatigue, getting better inventory quality and improving media KPIs.”

    IAS and Lumen Research announced their initial partnership in 2023 to change the way digital advertising impressions are measured for attention-first advertising. Now, IAS customers will have an even more powerful way to accurately track which ad impressions have captured attention and are likely to yield business results.

    Lumen Research CEO Mike Follett said, “We are excited about the evolution of our partnership with IAS and how we are offering advertisers a transparent and more accurate picture of attention, by bringing our cutting-edge eye-tracking data to IAS’s attention model, advertisers have access to the most robust predictive attention models at scale.”

    For more information, visit https://integralads.com/solutions/attention/ or read the recent report, The Attention Payoff.

  • Tagbin opens Bengaluru office to drive technological advancements

    Tagbin opens Bengaluru office to drive technological advancements

    Mumbai: Tagbin, a pioneering tech-experiential company, proudly announces the inauguration of its newest branch office in the vibrant city of Bengaluru, strategically positioning itself at the heart of Silicon Valley. Following a decade of successful operations in Delhi and Gurugram, this strategic expansion aligns seamlessly with Tagbin’s vision to leverage the thriving technological ecosystem in Bengaluru.  

    The Bengaluru team is poised to serve as the focal point for the company’s client onboarding initiatives and providing seamless access to a rich talent pool. This move reflects Tagbin’s commitment to meeting the dynamic requirements of the ever-evolving tech landscape. The company envisions that by establishing a robust local presence, it will not only support existing endeavors but also pave the way for new avenues of growth.

    Delighted to share the news, Tagbin COO Abhishek Negi said, “Our Corporate Center in Delhi and Gurugram has flourished over the years, providing cutting-edge technology solutions, robust business support, and creative excellence in AI, ML, AR, VR, research, and design.The expansion into Bengaluru is not just a physical move; it’s a crucial part of our strategic vision. We’re thrilled to venture into new opportunities and extend a warm welcome to new clients.

    With a history of successful projects in the city, Tagbin recognizes the essence of having a branch office in Bengaluru to enhance operational efficiency. The firm has previously showcased its commitment to the city with the creation of the experiential museum ‘Sri Sathya Sai Divyasmriti Museum,’ dedicated to the life and teachings of Sri Sathya Sai Baba. Currently, Tagbin is also developing an experiential Field Training Centre for the National Academy of Customs and Indirect Taxes (NACIN) in the vicinity.

    Tagbin’s new Bengaluru office signifies a milestone, propelling immersive experiences and tech innovations in the city, reaffirming our commitment to delivering cutting-edge solutions and contributing to Bengaluru’s dynamic landscape.

  • realme is all set to ‘Make it real’ with its revamped strategy

    realme is all set to ‘Make it real’ with its revamped strategy

    Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this year will redefine realme’s brand standards. The letter highlights realme’s new mission, brand positioning, and spirit. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme is shifting its focus towards becoming a tech brand that resonates with young users.

    A tech brand that better understands young users

    Since its inception, realme has established its position with development strategy: to bring technologies and designs to young users worldwide. The brand aims to connect with more young users across various markets, leveraging its recognition among this demographic to elevate its standards even higher.

    Building on five years of success, realme is broadening its scope rather than changing direction. Leveraging its deep understanding of young users and steering the company’s development, realme is transitioning its strategy from trendy-based to a more inclusive and expansive one. This will steer its long-term investment and growth, enabling the brand to enhance its connection with a larger number of young users across various markets and global regions.

    As such, realme’s mission is to more concisely capture its future development aspirations: “To let young users around the world enjoy tech experiences that exceed expectations.” With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.

    From “opportunity-oriented” to “brand-oriented”

    realme places the youth at its core and adheres to a user-centric approach, driving its competitiveness in three areas: product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.

    By planning to partner with over 30 leading tech companies and investing heavily in R&D in 2024, realme aims to bring the latest technology to its users. The brand aims to refine its customer insight process for a more dynamic experience. Focusing on the younger generation, realme will integrate user insights into ongoing brand and product development, creating a fluid and multi-dimensional brand experience.

    realme’s focus on product, technology, and brand strengths allows the brand to bring the latest technological advances directly to young users. This approach transforms its positioning as a tech brand that better understands young users from an idea into reality.

    Moreover, realme has also introduced a new slogan: “Make it real” that retains the spirit of “Dare to Leap” while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives.  

    As it moves into the next five years, realme pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to make it real

    For more information, please visit www.realme.com/in/  

  • ITC’s Cloud kitchen business expands its horizon across cities

    ITC’s Cloud kitchen business expands its horizon across cities

    Mumbai – As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.

    As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.  

    The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.

    While speaking to the media ITC executive director Hemant Malik said, “The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”