Tag: Techno

  • Tecno kicks off second season with Indian Football Foundation

    Tecno kicks off second season with Indian Football Foundation

    MUMBAI: Tecno is back for a second innings with the Indian Football Foundation (IFF), reaffirming its commitment to grassroots football and youth upliftment through its CSR programme.

    The global smartphone maker will continue backing six young players from underserved communities, offering them residential training at Bhaichung Bhutia Football Schools (BBFS) in Hosur and Nashik. The extended partnership ensures that talent doesn’t go unnoticed—or unsupported—on or off the pitch.

    The fresh crop of scholars—Teinam L. Marshilong, Muhammed Fousan, Thokchom K.C. Singh, Ajolbin Kharkhylliang, Monisha Singha, and Sanfida Nongrum—join the ranks of seven total athletes nurtured under this ongoing alliance.

    Commenting on the partnership, Tecno CEO Arijeet Talapatra said, “Our partnership with the Indian Football Foundation is driven by a shared vision to create inclusive opportunities that help young talents from diverse backgrounds realize their full potential. By supporting their journey on and off the field, we aim to foster stronger communities and inspire the next generation of sports leaders.”

    The results are already showing. Two supported players—Monisha and Sanfida—are starring in Garhwal United FC’s Indian Women’s League 2 squad. In fact, under Sanfida’s captaincy, the team recently topped their group and headed into the IWL qualifiers with momentum on their side.

    “This partnership is more than just financial support—it’s a lifeline for young, talented footballers who may not otherwise have access to professional training and education. We are grateful to TECNO for their continued belief in our mission,” said Indian Football Foundation founder trustee Bhaichung Bhutia.

    From local fields to national leagues, this partnership proves that a good assist off the field can lead to real goals on it.

  • The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    The second edition of BUDX is all set to elevate the multi-genre edm scene in india

    MUMBAI: Budweiser is back with the second edition of BUDX, which is all set to offer a closer view into the growing and influential music scene in the country. The renewed program will be a 360-degree experiential platform that focuses on bringing the emerging electronic music culture to the fore while also uniting nightlife’s brightest creative minds and fans through a deeper multi – pronged program entailing collective experiences, workshops, live events and installations. It aims to focus on the development and collaboration of artists within four vastly expanding sub-cultural sounds currently shaping India's music landscape – Techno / EDM, Bass, Hip-Hop and Undercurrent. However, the larger mission is to create a synergy within these genres of music and the brand, building a platform for artists to discover and curate communally.

    BUDX 2019 will witness the unison of local tastemakers, emerging locals and the best of international talent, the likes of Boiler Room, DIVINE, Sub Focus, Foreign Beggars, Ox7gen, amongst others, with the sole purpose of nurturing and growing understated sounds. With the spotlight on local talent, all sessions are designed in a way to empower the upcoming artists by giving them an opportunity to work closely with some of the leading global names from the music industry. Fueling this further, select pairings will also unite for the first time ever and perform together on stage, providing for a truly conducive environment to encourage the local EDM artists and communities of the country.

    Spanning over 2 days in March (23rd and 24th March, 2019) the second edition of BUDX will include various stimulating sessions such as masterclasses, seminars and real-time collaborations. Catering to the rapidly growing influential music scene and modern music lovers, the day sessions will transition into an evening filled with leading artists coming together to perform specially curated sets, an experience that will be open to the public. VICE India is the content and production partner for BUDX 2019 and the event is ticketed by BookMyShow.

    Commenting on the IP, BUDX, Kartikeya Sharma, Vice President Marketing – South – Asia, AB InBev opined, “India’s music scene is evidently evolving, with an explosion of young talented producers across diverse subcultures. We were witness to this in our first edition of BUDX and are now really thrilled to take this program to the next level through the refreshed format. At Budweiser, we believe in energizing young and emerging talents to break free from the ordinary life and seize the extraordinary opportunity to “Be A King” and BUDX is reflective of the same principle. We are positive that BUDX will grow to be the ultimate music lab for artists to share knowledge / resources and collaborate on projects.”