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Tag: tech company

  • Mygate unveils new brand & strategic positioning as living experience tech company

    Mygate unveils new brand & strategic positioning as living experience tech company

    Mumbai: Mygate has announced its new corporate brand identity as “The Living Experience Tech Company,” marking a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves.

    Since its inception in 2016, Mygate has been synonymous with technological innovation in community living. Increasingly, though, its applicability has extended to various aspects of everyday life. To list a few examples, Mygate enables the discovery of local service providers, opens up access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasizing living experience technology, Mygate shifts the narrative from community management app, to enhancing everyday living experiences of residents.

    “We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their own terms,” said Mygate co-founder & CEO Abhishek Kumar. “The new positioning accurately captures the depth of our vision in elevating everyday, through the seamless integration of technology.”

  • Alphabet, Meta & Amazon accounted for 46.1% of all advertising spend in 2021: WARC report

    Alphabet, Meta & Amazon accounted for 46.1% of all advertising spend in 2021: WARC report

    Mumbai: Alphabet, Meta and Amazon receive almost half of all advertising spend globally at 46.1 per cent, according to the latest data released by WARC. While the three companies accounted for 33.8 per cent of all advertising investment in 2019 before the pandemic, the digital acceleration from consumers and brands in 2020 and 2021 has pushed this share even higher.

    Alphabet tops the list, accounting for 27.2 per cent of adspend, up from one-fifth in 2019. Meta has risen to 14.9 per cent while Amazon has doubled its share to 4.0 per cent, according to WARC’s analysis of the company reports.

    The three tech giants have also managed to grow their share of online advertising, despite their dominant size. Altogether, Alphabet, Meta and Amazon accounted for 71.2 per cent of all online adspend in 2021, up from 67.8 per cent in 2019, as per the data from WARC.

    WARC Data’s latest forecast puts total advertising growth at 12.5 per cent in 2022, with e-commerce set to be the quickest-growing medium. Social media is also expected to overtake search advertising in value this year.

    The three companies that are leaders in their respective media – Alphabet in search (Google) and online video (YouTube), Meta in social media (Facebook and Instagram), and Amazon in e-commerce – have steadily grown their share of the advertising market. If their current rate of growth continues, they’re set to account for more than half of all advertising investment in 2022, says WARC Data’s forecast.

  • Lenovo India appoints Chandrika Jain as marketing director

    Lenovo India appoints Chandrika Jain as marketing director

    Mumbai: Tech major Lenovo has appointed Chandrika Jain as marketing director for India, effective 1 March. 

    Jain commands more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. 

    In this new role, she will be based in Bengaluru and lead the marketing functions across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance), said the tech company in a statement.

    “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand,” said Lenovo India managing director Shailendra Katyal. “I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.” 

    Jain has worked with Lenovo in various marketing roles for more than a decade. Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer sector like Himalaya, Carbon (diamond jewelry), and Unilever.

    She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank. 

    “Lenovo is undergoing a fundamental transformation that will take us beyond our currentposition as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India,” commented Lenovo Asia Pacific executive director of marketing Bhaskar Choudhuri. “In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of ‘Smarter Technology for All.’”

  • WhatsApp onboards Manesh Mahatme as head of payments in India

    Mumbai: Facebook-owned WhatsApp messenger announced the appointment of Manesh Mahatme as the head of payments in India. Mahatme will focus on enhancing the payments experience for users, scaling the service offering, and work towards contributing to WhatsApp’s vision of digital and financial inclusion in India, it said in a statement.

    Mahatme previously served as a senior executive at Amazon India where he led the product and engineering teams for US online retailer’s payments business, Amazon Pay. His earlier professional stints also include Citigroup and Bharti Airtel.

    “We are excited to have Manesh join our WhatsApp India team,” WhatsApp India head Abhijit Bose said. “Manesh has been one of the key innovators driving the growth of digital payments in India over the last decade, and his experience will help us maximise the impact and scale of payments on WhatsApp.”

    WhatsApp, which has more than 500 million Indian users, in November last year received a much-delayed approval from the National Payments Corporation of India (NPCI) for the launch of its payments system in the country. However, its rollout so far has been capped by regulators at 20 million users. 

    The Facebook subsidiary is set to compete with fintech companies like Paytm, Google Pay, PhonePe, and Amazon Pay.