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  • Qoruz report highlights explosive growth of India’s influencer economy

    Qoruz report highlights explosive growth of India’s influencer economy

    MUMBAI: India’s influencer world never had it so good. Not only is their number growing, but their sphere of influence is also expanding by the day. The latest report from Qoruz, an influencer marketing intelligence platform, reveals a remarkable 322 per cent surge in India’s influencer ecosystem over the past four years. The number of influencers has grown from 962,000 in 2020 to 4.06 million by the end of 2024, underscoring the increasing reliance on creator-driven content for brand engagement.

    The report charts the evolution of India’s dynamic influencer landscape, with categories like gaming experiencing exceptional growth of 213 per cent between 2020 and 2022, reaching 467,000 influencers by 2024. Travel influencers rebounded strongly post-pandemic, witnessing a 212 per cent  surge in 2023, while parenting influencers steadily rose from 87,000 in 2020 to 362,000 in 2024, highlighting demand for relatable, family-focused content.
     

    Fashion maintained its leadership position with 470,000 influencers, while niche categories such as infotainment and finance also saw significant growth, reaching 203,000 and 232,000 influencers, respectively. Health and fitness influencers doubled their base to 295,000, while food influencers bounced back to 242,000 by the end of 2024.

    Looking ahead, the report projects fashion, arts and entertainment, and gaming to lead in influencer numbers in 2025, driven by evolving audience preferences.

     

    Top influencers

    Qoruz  co-founder &  head of brand alliances  Aditya Gurwara said, “Influencers have evolved from product endorsers to strategic partners for brands, creating authentic, context-driven content that resonates with audiences. Categories like gaming, travel, and lifestyle present incredible opportunities for brands to collaborate with creators who truly understand their audiences.”

    Qoruz co-founder & CEO Praanesh Bhuvaneswar noted, “The creator economy has grown from fewer than a million influencers in 2020 to over 4 million today. Influencers are no longer just content creators but cultural architects shaping trends and conversations. This is only the beginning of what the ecosystem can achieve.”
    Qoruz’s report underscores the transformative power of influencer-led marketing and highlights the immense potential for brands to engage meaningfully with audiences through long-term partnerships and data-driven insights.

  • We are expanding our verticals in terms of strength and products with future in-demand tech: Mobavenue’s Tejas Rathod

    We are expanding our verticals in terms of strength and products with future in-demand tech: Mobavenue’s Tejas Rathod

    Mumbai: Mobavenue Media is a 360° growth and tech platform dedicated to empowering brands, agencies, and media publishers with mobile-first solutions to drive growth, engagement, and monetisation. Their product suite is custom-tailored to design a more valuable experience for the user by creating real connections and driving performance. They help brands with acquisitions, retargeting, growth management, and monetisation in India, Southeast Asia, Latin America, Europe, and Australia. Their various proprietary in-house platforms optimise towards end business goals and growth paths using predictive media solutions to run brand performance-driven campaigns for their partners. Mobavenue’s team is based in eight locations: Delhi, Mumbai, Singapore, Jakarta, Dubai, Sydney, Moscow, and London.

    Indiantelevision.com caught up with Mobavenue Media co-founder & chief operating officer Tejas Rathod to find out more. He has more than eight years of experience in the tech industry. Back in 2014, he was associated with Chillofy LLP as co-founder & chief operating officer. His one-stop solution is to deliver end-to-end advertising solutions, helping brands, app developers, digital marketers, and companies to execute performance-driven campaigns in India and across Southeast Asia. Rathod has been part of events such as AW, iGB Affiliate, ICE London and a few others.

    He has always been an outgoing person with a zeal for travel and exploring new ideas through natural exposure. He can always be found working in and around communities. To keep himself highly productive, he regularly attends business events, networking with potential clients and talent. Rathod strongly believes that millennials have all it takes to create a better world full of opportunities and elevated living.

    He loves staying up to date with the latest digital trends. When he finds time to himself, Rathod likes playing classic strategic board games and watching documentaries about business, leadership, and anything interesting with loads of insights.

    Excerpts:

    On the market gap that Mobavenue saw when it was launched in 2017

    There was a significant market gap between advertisers and publishers in acquiring high-quality users and monetizing their assets efficiently. To meet their end goals, brands required holistic KPI-oriented data-driven technology that maximised ROI while improving user acquisition, growth, engagement, and monetization. We have been successfully bridging that gap since our inception and have seen the market size upscale, building a standalone platform for brands and partners, creating a win-win position for all parties.

    On the company’s USP

    Our USPs are rooted in audience, acquisition, growth, and re-market with a stronghold in audience segmentation and performance-driven campaigns. Our in-house proprietary solutions optimise towards end-business goals and growth paths using predictive buying and supply-side modelling. User behaviour and acquisition through precise targeting is the focus of AI audience segmentation. We ensure brand and fraud safety while focusing on placing relevant content using relevant contextual ads.

    On how covid impacted the business

    The pandemic impacted many industries. We witnessed the world shift towards a digital-first approach. Online shopping was the new norm during the pandemic. As a result of this, people in general, as well as companies, pivoted to an online approach. There was a surge in terms of online activities and purchases. Since the majority of people were indoors, a surge in ad consumption and viewership took place in the online purchasing funnel. We did quite well during the pandemic as most of our customers are digital-first from different sectors such as banks and non-banking financial companies (NBFCs), fintech, OTT, fashion and lifestyle, leisure and entertainment, gaming, e-commerce, apparel, D2C, retailers, and more.

    On the goals set for 2022 and the game plan to get there

    We are expanding our verticals in terms of company strength and new products with future in-demand technologies. We are transitioning and integrating with the advent of newer forms of technology. We aim to evolve and drive growth in different sectors. We are spearheading martech and adtech solutions.

    On how Mobavenue helps D2C businesses be more cost-efficient

    We have worked with numerous D2C brands to meet their objectives while focusing on cost-effectiveness with our in-house products in programmatic acquisition, re-targeting, and growth management. Our unique marketing solutions help D2C businesses with in-app advertising strategies.

    On Mobavenue’s products like DSP, partners, etc.

    We are a tech-driven platform focusing on acquiring relevant users with our product offering, which includes: DSP, programmatic, premium partner, and OEM solutions; display ads; publisher-first SSP; re-target and re-market AI, DMP, mobile SDK, and exchange to reach high-quality global audiences.

    On some of the work that Mobavenue does with clients

    We work with 150+ brands. Mobavenue has successfully provided unique programming strategies to numerous banks and NBFCs like ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, KreditBee, Freecharge, Navi Finserv, Nira Finance, Fi Money, Unicard, OneCard, and Policy Bazaar by implementing dynamic creatives and other efficient in-house media tools. Their cutting-edge, advanced mobile advertising solutions have optimised the ROI of banks and NBFCs and helped them achieve promotional brand exposure, faster conversions, improved user acquisition, and customer retention.

    Mobavenue has generated good traction in leading D2C companies with the help of its in-house products in programmatic acquisition, retargeting, and growth management. Tier II, III, and IV cities are primarily responsible for D2C growth because they have wealthy but brand-deprived consumers who are willing to try new items. With the help of regional and vernacular publishers, in addition to premium listings, Mobavenue was able to scale to these markets and reach new consumers.

    On how Mobavenue helps OTT platforms boost subscription levels

    Using programmatic user acquisition and unique targeting methods, we have helped OTT brands drive paid subscriptions, views, and retention. The OTT market has a set of unique challenges, which require unique solutions too. Our expertise and partnered technologies leverage OTT platforms with a full-funnel approach such as acquisition, retargeting, monetisation, and promotion.

    On the factors needed for an SVoD platform to succeed in a price sensitive market

    Subscription video on demand (SVoD) platforms are highly competitive markets, resulting in customers being more price-sensitive than ever. The availability of faster mobile internet has increased the number of overall users. To succeed in this competitive market, platforms need to consider a pricing model that offers a value proposition and customer satisfaction. Providing customers with multiple options regarding tiered pricing, trails, and discounts will help attract new audiences.

    On the work done by Mobavenue for the gaming industry

    We have executed CPA models for different gaming apps, which have helped them achieve their business goals. Our well-planned and structured marketing tactics have leveraged gaming brands to reach new audiences and increase app downloads compared to their competitors.

    On the role that AI is playing in media planning and buying

    Media buying can be a rigorous task. AI plays a developed role in aggregating data between traditional and digital channels. Sales operations can be further monitored and raise alerts with potential risks. AI can also learn and adapt to changing situations, making it much easier to optimise before closing deals.

  • Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.

    In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for “Tech Ka Shubh Muhurat” through a series of engaging videos, ATL, and BTL activations.

    The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

    The quirky campaign films, featuring Xiaomi’s employees and print advertisements across various publications, will take this campaign ahead.

    With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.

    Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.

    The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.

    Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, “This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with “Don’t buy tech yet!” We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the “Diwali with Mi-Tech Ka Shubh Muhurat” campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.

  • Jagran New Media continues to grow; crosses 100 mn users mark

    Jagran New Media continues to grow; crosses 100 mn users mark

    Mumbai: Jagran New Media (JNM), a digital arm of Jagran Prakashan said that it has surpassed 100 million users in the news/information category. According to the report ‘Comscore MMX Multi-Platform: June’22,’ as JNM reported, the company registered a growth of 19 per cent in total unique visitors to 100.60 million. With 384 million total views and 485 million minutes time spent, JNM said that it has witnessed an annual growth of four per cent in total unique visitors and consolidated its position as one of India’s top ten news and information publishers, which augurs well for monetisation.

    Jagran New Media provides real-time content across genres, with news and politics being the primary drivers. Education, lifestyle, health, auto, and technology are also significant contributors to this growth, it said.

    Jagran New Media CEO Bharat Gupta said, “Content, technology, and policy are the new building blocks for any new-age media company. Our mission is to produce factual and credible content that enables and empowers the new India through knowledge, information, and POV towards better health, better education, and better growth, leading to an inclusive and progressive society. We have made significant investments in content + technology to provide an engaging and secure experience at the product end, while also protecting the digital expansion of Cookie Fadeout through the use of the DMP.” 

    “News/information category witnessed a drop in FY 2021-22. The algorithm change aimed at making the news ecosystem more expert-driven, authoritative, and trust-based, as well as the post-UP election traffic, were the two big reasons for this drop. Eight out of the top 10 news and information companies witnessed a sharp annual decline. Thanks to our audience-first strategy, wherein we have different products for different audience segments, which helped Jagran New Media witness growth. In all, we are gearing up for the next billion users by way of a scalable and sustainable business model,” he further explained.

    Jagran New Media chief revenue officer Gaurav Arora said, “We are all set for the festive season and are hopeful of an action-packed season this year. Our primary goal at Jagran is to reach out to our advertisers with innovative solutions across genres. The segmented approach has previously yielded results, and we are currently aiming high in the auto, tech, lifestyle, FMCG, and gaming categories as part of our overall revenue plan. We are introducing new products and IP’s to enable brand solutions that are out of the ordinary.”

    Jagran New Media has an array of offerings under the media and publishing category. Within the Hindi news and information category, the company’s flagship brand, Jagran.com, further consolidated its position with constant growth in terms of users, page views, and time spent. It clocked a reach of 44.61 million unique visitors, 166 million total views, and 229 million total minutes of reach.

    In the education category, JagranJosh.com said that it has 43.79 million total unique visitors, 124 million total views, and 140 million minutes of spent time and registered a growth of 98 per cent in total unique visitors, 86 per cent in total views, and 87 per cent in total minutes. JagranJosh.com also registered an annual growth of 138 per cent in total unique visitors, 167 per cent in total views, and 171 per cent in total minutes.

    In the health segment, Onlymyhealth.com maintained its leadership position in the Indian health-information category with 7.09 million total unique visitors, 11 million total views, and 13 million total minutes time spent, registering a monthly growth of 30 per cent in total unique visitors, 41 per cent in total views, and 30 per cent in total minutes, and an annual growth of 91 per cent in total unique visitors, 23 per cent in total views, and a 28 per cent increase in total minutes.

    In the women’s and lifestyle category, HerZindagi.com maintained 18.22 million total unique visitors, 28 million total views, and 31 million total minutes. JNM consolidated its video presence by clocking 67.18 million video views and witnessed a growth of 120 per cent during the month of June’22 (Source: YT analytics).

  • Sheryl Sandberg logs out from Meta after 14 years

    Sheryl Sandberg logs out from Meta after 14 years

    Mumbai : Sheryl Sandberg has decided to step down from her position as a chief operating officer at Meta, ending a stint of 14 years at the tech major- the parent organisation of Facebook, Instagram, and WhatsApp, among other subsidiaries. Sandberg will leave the company this fall, after transitioning her direct reports over the next few months. She will, however, continue to serve on Meta’s board of directors.

    Announcing on her Facebook page, Sandberg wrote a detailed, candid post about her time at the networking conglomerate. She also shared anecdotes of her initial struggles and work-life there, even as she recounted the highs and lows of her personal life during the period.

    Today, I am sharing the news that after 14 years, I will be leaving Meta, she wrote. Talking about her initial days at the company, formerly called Facebook, Sandberg penned, “When I first met Mark, I was not looking for a new job – and I could have never predicted how meeting him would change my life. We were at a holiday party at Daniel L Rosensweig’s house. I was introduced to Mark as I walked in the door, and we started talking about his vision for Facebook. I had tried Facebook, as it was first called, but still thought the internet was a largely anonymous place to search for funny pictures. Mark’s belief that people would put their real selves online to connect with other people was so mesmerising that we stood by that door and talked for the rest of the night.”

    Sandberg also touched upon the ongoing debate around privacy concerns in social media in her post, saying, “The products we make have a huge impact, so we have the responsibility to build them in a way that protects the privacy and keeps people safe.”

    Talking about her future plans, she continued further, “When I took this job in 2008, I hoped I would be in this role for five years. Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring – I have learned no one ever is. But I know it will include focusing more on my foundation and philanthropic work, which is more important to me than ever given how critical this moment is for women.”

    “Over the next few months, Mark and I will transition my direct reports and I will leave the company this fall. I still believe as strongly as ever in our mission, and I am honoured that I will continue to serve on Meta’s board of directors,” she added.

    Calling it “The end of an era”, Facebook founder Mark Zuckerberg responded to Sandberg’s post, writing: In the 14 years we’ve worked together, you’ve architected our ads business, hired great people, forged our management culture, and taught me how to run a company. I’m going to miss working alongside you every day, but grateful to have you as a lifelong friend.

    “Thank you for all you’ve done for me and my family, for our company, and millions of people around the world. You’re a superstar,” he further added.

    Prior to joining Facebook in 2008 as its COO, Sandberg was vice president of global online sales and operations at Google.

  • Majid Yazdani appointed as VP of Byju’s Lab

    Majid Yazdani appointed as VP of Byju’s Lab

    Mumbai: Ed-tech major Byju’s has announced the appointment of Majid Yazdani as vice president of Byju’s Lab to propel and further shape the future of education at the company. Based in the UK, he will lead a team of researcher scientists to help him innovate powerful learning experiences for students.

    “Working on personalisation and other AI applications to the education sector, Yazdani will be responsible for incubating new ideas and delivering breakthrough solutions across Byju’s ecosystem of learning products at Byju’s Lab,” the company shared in a statement on Monday.

    “We are excited about having Majid on board and scaling up Byju’s Lab by harnessing the global pool of highly skilled technical talent,” Byju’s chief innovation and learning officer Dev Roy said on the appointment. “At Byju’s, we are entirely student-centric at our core. By assembling a robust team of high-caliber specialists, Byju’s aspires to make technology accessible and approachable. This will allow us to push limits, create value, and create more impactful learning programmes for students globally.”

    Yazdani has over 15 years of experience in technology and AI, having graduated from Sharif University of Technology in 2008 with a BSc in computer engineering. He previously worked as a staff scientist at Linkedin and at the Idiap Research Institute in Switzerland. He joined Facebook AI (Meta AI) in 2018. He also holds three patents and has 24 research papers in the fields of natural language processing and artificial intelligence.

    “Technology in education is not just about automation, but also about harnessing it in the best way possible to empower students into becoming lifelong learners,” remarked Majid Yazdani. “Education has the power to change the world, and I’m pleased to be joining the Byju’s family and embarking on an exciting new path to delivering tech-driven learning to make quality education accessible, equitable, and contextual for every student.”

    Byju’s Lab was launched in 2021 with the aim to be an incubator of new ideas, provide cutting-edge technologies and deliver breakthrough solutions across Byju’s ecosystem of learning products. As a global company, the company is attempting to tap further into the global talent pool by actively recruiting a wide range of applicants in the United Kingdom, the United States, and India, said the statement.

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  • HT Labs is a hub for all product, tech, and thought leadership: Avinash Mudaliar

    HT Labs is a hub for all product, tech, and thought leadership: Avinash Mudaliar

    Mumbai: Launched in April 2020, HT Media’s innovation hub for digital-first products – HT Labs has built a diverse portfolio of products spanning edtech (HT School), fintech (MintGenie), OTT (OTTplay), food (Slurrp), and digital publishing (Upublish) in the B2B and B2C domains in just 18 months.

    While OTTplay is a content discovery and recommendation platform that aggregates information from over 50 OTT platforms in Indian and Asia, HT Schools, with its focus on holistic learning and development, has nearly 40-45 courses in collaboration with well-known names such as Shaan and Sabrina Merchant among others.

    Digital Publishing platform Upublish, though catering to independent writers and journalists as well, is largely a B2B product targeting small and medium publishers. MintGenie is a fintech app intended as a ‘learn, earn, and grow ecosystem’ for those with little or no knowledge of investing.

     

    HT Labs is led by publishing industry veteran Avinash Mudaliar who is the company’s co-founder and CEO. He likes to describe it as “a start-up hub where all product, tech, and thought leadership happens.” His team comprises over 150 professionals across technology, product, design, content, and editorial. Earlier this month HT Labs launched its fifth brand Slurrp in the food space under Mudaliar’s leadership.

    How Slurrp was founded

    Slurrp, with its over three lakh recipes, was born out of the problem that there are a lot of recipes out there but it becomes very difficult to narrow down on that which fits one’s choice of cuisine, health consideration, regional choices, ingredient preferences, and allergy considerations, all at the same time.

    “During last year’s lockdowns the number of searches on things as elementary as “how to cook rice in a microwave or how to store vegetables” skyrocketed as people staying home became wary of ordering food online. The struggle to figure out these basics was compounded by the fact that there was no one place to find all related information. That’s when HT Labs decided to solve this problem using AI and launched India’s first recommendation engine for recipes – Slurrp,” shares Mudaliar.

    Slurrp’s TG includes all those who ‘live to eat’ and ‘eat to live,’ and therefore, it effectively serves the needs of all interested users across levels of proficiency in cooking. The app is currently being monetised through affiliate shopping models, sponsorships and ads.

    The recipe – just the right mix of content and technology

    Mudaliar tells us that Slurrp was launched with an equal focus on content and tech wherein apart from collating new and age-old recipes at one place the intent was to build conversations and stories around food. The app takes users on culinary trails charting the history of the most familiar as well as the most exotic of their favourite food and beverages.

    There are plans to launch a community feature in the next couple of weeks to provide a platform for chefs, influencers, and enthusiasts to exchange ideas. “Because not all information is documented, and a lot of hacks and interesting trivia – the grandmothers’ secrets – come out only during conversations, this information can later be integrated into the mother app and recipes or conversations with the end-users with the help of AI,” he says.

    More features in the offing include an AI-based personal assistant to take people through their cooking journey, enhanced filters, language personalisation, and voice recipes. At present, the app has only textual and video recipes in English.

    Some of the uniquely interesting filters that Mudaliar’s team is exploring include those around food combinations and mood-based recipes. “Food and music consumption are very similar in the sense that mood plays a very important role in how a person eats. We are exploring ways to offer personalised recommendations to satisfy these not-easily-definable features,” he states.

    Mudaliar’s most important consideration while designing the app was to solve for the barrier of entry by keeping the interface simple. “We didn’t want to change user behaviour or break any paradigms, so we incorporated features such as ‘swipe left, swipe right’ that most people are used to, and further simplified on that. The idea is to make users comfortable, enhance their cooking experience and get them to spend more time on the app by offering easy access to content,” he remarks.

  • CarDekho empowers Product and Tech leadership teams

    CarDekho empowers Product and Tech leadership teams

    MUMBAI:  The CarDekho Group has fortified its leadership team through five engineering and product leadership appointments at their Gurgaon office.

    Sandeep Singh and Mayank Kapoor joined as vice presidents – Engineering, Manjeet Dahiya is vice president – Artificial Intelligence, Machine Learning and Data Sciences, Dharmesh Gandhi joined as vice president – Products, and Aditya Kumar as vice president – Product Strategy and Analytics. They will all report directly to CarDekho Group’s chief product & technology officer, Vivek Srivastava.

    On the new appointments, CarDekho Group chief product & technology officer Vivek Srivastava said, “Customer delight and innovation are at the core of CarDekho. We are aggressively strengthening our product and tech teams to build world class technology products. We are strategically getting the right talent to achieve our vision of CarDekho. We welcome Sandeep Singh, Mayank Kapoor, Manjeet Dahiya, Dharmesh Gandhi, and Aditya Kumar to the CarDekho group.  Their experience and ability in anticipating market dynamics to create new products and segments will help us drive innovation at a higher velocity.”

    Sandeep Singh has 14 years of experience in building deep technology and highly scalable products. He possesses a unique combination of technical, business and analytical skills and has a rich experience of working in technology companies where he has built products from scratch. In the past, he has led products, grown teams and scaled up user base by hundreds of millions of users. Earlier, he was with Walmart Global Tech as director of Engineering in San Francisco. Sandeep is also a former entrepreneur and has also worked with Yahoo, AT&T and is an IIT Kanpur alumnus.

    Mayank Kapoor has more than a decade long experience in building and managing technology products. An engineering graduate from IIT Delhi and an MBA holder from MIT Sloan, Mayank has worked with Reliance Jio as VP, Engineering, where he led Cloud Consumer Products, Services and Cloud Platform. He has also worked at Apple, Amazon and Alstom Power. Mayank is highly experienced in engineering leadership, business expansion and project execution. He has developed large-scale products that are used by millions of people across the globe.

    With over 14 years of experience, Manjeet Dahiya is an expert in Artificial Intelligence, Machine Learning and Data Sciences. Before joining CarDekho he was the Head of Data Science and Machine Learning at Airtel Digital. Manjeet is skilled in studying data and deriving qualitative results from it that can help in forming result-oriented strategies by the company. Manjeet is a PhD in Computer Science from IIT Delhi and BTech from IIT Kanpur.

    Dharmesh Gandhi has over 16 years of experience in product management, marketing and engineering roles for e-commerce, digital advertising, video and smartphone products. Dharmesh has previously worked in product leadership roles at Rentomojo, Uber, Amazon and Cisco, where he took products from concept to market, covering aspects of monetization, product design, customer development and marketing. Dharmesh is an IIM Bangalore and IIT Kanpur alumnus.

    An IIM Ahmedabad and IIT Kanpur alumnus, Aditya Kumar has 13 years of experience in business strategy, data strategy, and operations strategy. Aditya was a co-founder of CliffJumper Technologies where he built a proximity marketing and sales platform for SMBs. He specializes in conducting research and building strategy with a data-led approach. Aditya has also worked with Gartner, IDG Ventures and A.T. Kearney.