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Tag: Teamwork Communications Group

  • Teamwork Communications Group celebrates a milestone in communication and PR

    Teamwork Communications Group celebrates a milestone in communication and PR

    Mumbai: Teamwork Communications Group, on 12 December, celebrates its 14th anniversary, commemorating the foundation of the leading public relations agency. Established in 2009 with a healthcare-centric approach, the agency has evolved into a dynamic force, catering to diverse sectors such as edtech, fitness, FMCG, and hospitality. This year witnessed a noteworthy 100% increase in the company’s workfocrce and the addition of 75 new clients into their fold.

    Teamwork’s success story spans from securing the GSTN mandate during India’s transition to the Goods and Service Tax to serving industry giants like Hero Cycles, Bonn Group of Industries, and Apollo 24/7, consistently outshining others in the field. The agency now boasts a distinguished clientele that includes industry luminaries such as the Quality Council of India (QCI), Ministry of Jal Shakti (Government of India), Bikano group, FUJIFILM India, Ujala Cygnus Group of Hospitals, Ibis Hotels, Jindal Aluminum, APL Apollo Steel Tubes, Akums Drugs & Pharmaceuticals Ltd, Career Launcher, and many more.

    Founded in 2009 by PR specialists Nikky Gupta and former journalist Kamal Narayan, Teamwork has not only expanded its reach from traditional media relations to social and digital media but has also cemented its position as a proficient agency in crafting inventive media strategies and campaigns tailored to meet the evolving demands of the current era. Additionally, the company has successfully implemented crisis management through its in-depth communication strategies to address challenges faced by its clients.

    Gupta expressed her gratitude, stating, “Teamwork came to life and flourished with the relentless effort of its team. We value the contribution of our ardent workforce in bringing us to where we are today. However, this is just the beginning, and we are confident that together we can achieve so much more.”

    She added, “In the coming years, we plan to expand our influence to the other part of the country by establishing offices and hiring talent there. We are thankful to our clients for entrusting us with building, preserving, and enhancing their brand image. Our secret to success lies in weaving compelling narratives that resonate with people and building campaigns that address any issue at the grassroots level.”

    Narayan said, “It’s a great moment as we complete 14 years in the PR industry, expanding into multiple domains apart from healthcare. It’s been an exciting ride as we set new benchmarks with our focused marketing and PR practices for our clients, some of whom have associated with us for a long time. We are also proud to have sailed through the turbulent waters of the COVID-19 pandemic which shook almost every sector. We provided uninterrupted services to our clients during this testing time and tweaked our HR policies to care for our employees, the backbone and strength of Teamwork. As we continue to rise above the clouds, scaling new heights, we look forward to leveraging new technology and AI in the workspace while aiming to create an ideal atmosphere for our team and clients.”

    Adding to its accolades, Teamwork Group secured two Kaleido Awards by ET Brand Equity in 2022, was recognised among the Top 25 PR Agencies by Exchange4Media, and earned the title of Healthcare Agency of the Year at E4M IPRCCA.

  • Teamwork Communications Group bags PR mandate of IVF Fertility Chain Nova IVF Fertility (NIF)

    Teamwork Communications Group bags PR mandate of IVF Fertility Chain Nova IVF Fertility (NIF)

    Teamwork Communications Group has been selected as the PR and communications partner of Nova IVF Fertility (NIF), a leading IVF and advanced fertility treatment providing chain with a pan India presence. As in charge of its media initiatives, Teamwork will be responsible for devising a creative and engaging strategy for Nova’s fertility treatment centres.

    Teamwork Group won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for Nova IVF Fertility will be managed by the Delhi office of the agency with adequate support from its nationwide team and associates to ensure strong positioning and greater visibility of the brand among targeted audiences.

    “At Nova IVF Fertility, our constant endeavour is to provide the most advanced Assisted Reproductive Technology (ART) available to Indian couples seeking fertility solutions. India has seen a significant rise in the number of patients opting for infertility treatments. However, lack of awareness and taboo associated with the subject still prevents many couples from seeking help. In our efforts to address these issues and further expand the reach of our solutions, we are delighted to bring aboard Teamwork Communications. We are sure their expertise will help us establish a focused communication approach, reach out to more people and create better awareness,” said Mr Shobhit Agarwal, CEO, Nova IVF Fertility.

    Teamwork Group has wide ranging experience in the field of building and managing communication strategies for healthcare institutions. The agency, which completed a decade in its business, has been serving as a communication partner for a series of premium healthcare institutions across India including Columbia Asia, Paras Healthcare, Indian Spinal Injuries Centre, Apollo TeleHealth, Jindal Naturecure Institute and Motherhood Hospital.

    Commenting on winning the PR mandate for Nova IVF, Ms Nikky Gupta, Co-Founder and Director, Teamwork Communication Group, said, “We are honored to be selected as the strategic communications partner for Nova IVF Fertility , a renowned organisation which has built its distinct identity in the field of infertility treatment in India. As a team, we deeply understand the needs and communication strategies required for different organizations. Our endeavour will be to devise sustainable communication campaigns that help raise awareness about infertility treatments among end consumers on the one hand and establish the organization as a major thought leader in the fertility space on the other hand”.

    As a PR agency, Teamwork Communication group will offer an entire gamut of services including strategic counselling and planning, media relations, crisis management, advocacy and integrated campaign development for the organisation.

    Established in 2009, Teamwork Communication Group is India’s premier engagement focused specialty media relations and communication advisory. Over the past 10 years, Teamwork Group has crafted successful media campaigns and awareness drives for multiple clients including state governments of Delhi, Kerala and Jharkhand to further their cultural, educational and tourism promotion goals. The agency also worked with GSTN, the technological backbone of Goods & Services Tax during the country’s historic transition to the new taxation regime. It has also been associated with leading healthcare organizations such as Indian Spinal Injuries Centre, Paras Healthcare, Columbia Asia Hospitals, Fortis Hospitals, among others.

    The group comprises of some of the highly specialized divisions that cater to diversify clientele ranging from healthcare, education, lifestyle, corporate to start-ups.

  • As consumers take charge of their health, role of effective healthcare communication becomes crucial

    As consumers take charge of their health, role of effective healthcare communication becomes crucial

    When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this deadly virus in a poorly-aware, densely-populated country like India. Doomsday predictors foresaw India to be the next Africa where HIV/AIDS had already assumed epidemic proportions. However, three decades later, a highly successful multi-pronged anti-AIDS campaign supported by a massive awareness drive has succeeded in substantially reducing the number of new infections. Even as several health organisations worked on the ground to mitigate the threat, India’s public broadcasters were flush with awareness messages about HIV/AIDS and the need for safe sex and safe blood transfusions all through the 1990s and 2000s. The number of new HIV infections witnessed a 50 per cent decline in India over the past decade. No other example can better underline the important role of effective healthcare communication in meeting multiple needs of our times.

    Health communication today is a dedicated public relations specialty helmed by experts and communication veterans who know what it takes to effectively send out the right messages to an audience which is more discerning and aware than ever before. Health communication uses available tools of media and communication to raise awareness on public health concerns, improves general literacy of common people about pertinent healthcare challenges, and influences attitudes and behavioral choices towards healthier lifestyles.  From the corporate perspective, health communication is today a leading part of brand identity building.

    With customers becoming more aware and evolved, the challenges of healthcare communication become more vigorous and unique. Your messaging has to be tailored to meet the needs of a more intelligent audience who wouldn’t like to have unappealing information shoved up their throats. Research tells us that messages hidden in intelligent communication patterns have a more lasting impact on the minds of consumers. Consumers today are not only more intelligent and discerning, they also want to have greater control over their lives, including their healthcare choices. This offers another unique challenge as well as opportunity for healthcare communication providers.

    In an evolving communication environment, healthcare communication doesn’t just play the role of information sharing, rather it plays multifarious roles:

    Influencing consumer attitudes: Healthcare communication has an important role to play today in driving a change in behavioural patterns of the consumer towards healthier lifestyle choices. This includes aspects such as raising awareness about the devastating health effects of sedentary lifestyles and thereby pushing the audience to adopt a shift towards healthy living; educating consumers about the need for regular preventive health screenings and bringing about a behavioural shift towards preventive health check-ups, raising awareness about the risks of smoking, and helping consumers kick the butt. However, consumer behaviours do not change overnight! They need an incessant dose of messaging to internalise the change. Healthcare communicators do so not by hammering in the points but by driving a gradual change through regular subtle messaging that is neither over the top nor in your face. The messages that have the best impact are the ones that are intelligently hidden in impactful heart-touching stories.

    Driving demand and creating customer base: One by-product of influencing consumer behaviour is the creating of demand for a particular set of healthcare services. Doctors and hospitals are not the only healthcare delivery providers today. In recent years, the concept of healthcare delivery has evolved to become more personalised, digitally driven and tailored to improve comfort and quality of life of consumers. Facilities such as home healthcare, home monitoring of health vitals and activity tracking devices are examples of how multiple players have entered the healthcare domain to improve efficiency, comfort and add a general wellness quotient to health. Healthcare today is not just about treating diseases, it is about promoting an overall healthy lifestyle. Therefore, health communicators have a prominent role to play in informing the consumer about the new facilities and services they can use of.

    Advocating on policy issues: Corporate organisations often have interest in advocating on key policy issues that may impact their future or have a large social bearing. The reasons for this interest may vary from business reasons to ethical considerations. Here again lies an important role for health communicators. Right and impactful messaging can help influence authorities and drive policy changes as well. Delhi’s poor air quality has been a subject of intense debate and discussion in recent years, especially over the past few months, and for the first time there are visible efforts being made by government agencies to improve the environment. Much of it can be attributed to the subtle but important role played by healthcare communicators (acting on behalf of multiple agencies) in making this an issue of serious public health concern.

    Building brand identity: Building a brand identify takes several years of effective multi-pronged strategies. One of the most vital pillars of this strategy is effective communication. Healthcare providers or key players in the healthcare industry such as hospitals, product and service providers know that brand building does not happen overnight. Your identity is strengthened step by step, one brick at a time. Healthcare communicators achieve this through multiple simultaneous approaches which may include all of the aforementioned pointers and more — increasing awareness about common healthcare issues, building your image as a reliable service provider, influencing consumer behavior towards using your product and helping portray you as a key industry leader through advocacy and opinion-building.

    (The author is co-founder and director, Teamwork Communications Group. The views expressed are her own and Indiantelevision.com may not subscribe to them)