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Tag: team up

  • David Foster, Fox team up for a reality show

    MUMBAI: Grammy award winning musician/composer/producer David Foster will give viewers on US broadcaster Fox an unfettered look into his unpredictable life. This will form a part of a six-episode unscripted comedy series.

    The show will air on Fox later this year. Foster recepient of 14 Grammys has worked with some of the toughest and most successful musical artists in the world like Michael Jackson, Paul McCartney, Lionel Richie, Whitney Houston and Celine Dion.

    However while his prolific career continues to soar, things at home have become complicated. Foster’s two adult stepsons, Brandon and Brody Jenner, have moved back home into Foster’s luxurious 22-acre compound.

    The boys are young, attractive, charming and they’ve learned how to use humour to get themselves out of tricky situations. They can do no wrong in the eyes of their mother Linda Thompson- an award-winning songwriter and a former Miss Tennessee, who once dated Elvis and was married to the boys’ father Olympian Bruce Jenner . With their mother’s support, they are enjoying the high life.

    While Foster is hard at work, Brandon and Brody are running up tabs at expensive restaurants, playing around all day, partying all night, and bringing hundreds of friends and strangers home with them, literally.

    Finally Foster puts his foot down. He’s been driven up the wall and the boys’ antics aren’t exactly pleasing high profile neighbours like Britney Spears, Pamela Anderson, Barbra Streisand and Johnny Carson. If Brandon and Brody want to keep living under his roof, they are going to accept some responsibilities and start paying their own way. If they don’t shape up or ship out, Foster is ready to take some very drastic measures.

    Set against the surreal world of the rich and famous, this unscripted series will uncover the comedy that arises from these very real and relatable family issues.

  • Discovery, AOl team up for ‘Greatest American’ initiative

    MUMBAI: Who is the greatest American ever? Discovery Channel US and America Online have teamed up to answer that question with a campaign that combines on air and online features.

    The campaign, kicked off a couple of days ago, gives Americans a chance to determine who will be named as the Greatest American, by inviting them to submit nominations and vote on AOL.com web site.

    The initiative will proceed in this manner. By 1 February Americans can nominate up to five individuals they believe most influenced the way they think, work and live. The top 100 nominees will be announced in March.

    March through May, Discovery will provide AOL with packaged biographies of top vote-getters arranged by category, such as politicians, sports figures, news personalities and celebrities, that will be available for viewing online. In addition, Discovery will provide AOL with “person on the street” interviews with ordinary Americans as they share their thoughts on who the “Greatest American” is and why.

    In May Discovery will then premiere the first episode of the Greatest American series, profiling a selection from the top 100 nominees based on online submissions. Viewers can then cast votes online to pare down the list, and each subsequent show will profile leading vote-getters, with the eventual No.
    1 choice profiled in the final episode in June. The programmes will highlight the candidates’ lives, and will feature interviews with celebrities and national figures who will discuss the US’ top choices.

    Discovery US executive VP, GM Jane Root said, “This opportunity is providing both of our companies with a perfect partnership. AOL is the world’s leader in interactive services and Internet technologies, and Discovery Channel is America’s largest cable network. Together, we can tap into each other’s strengths for an inventive series to generate sustained interest and participation.”

    AOL executive VP programming, properties and productions Jim Bankoff said, “This collaboration with Discovery aligns perfectly with our goal to provide compelling original online content, while also offering a forum where Americans can make their voices heard.”

  • Agassi, American Express team up for US Open

    NEW YORK: American Express has announced that tennis star Andre Agassi will promote the company’s sponsorship of the 2003 US Open Tennis Championships through a number of advertising and promotional programmes.

    These will include a new television commercial. The campaign will also include new print creative featuring tennis celebrities Monica Seles, James Blake and Daniela Hantuchova.

    The tournament kicks off next Monday. Last year, Agassi lost an emotionally charged final to Pete Sampras. For the past 10 years, American Express has served as the ‘Official Card of the US Open’. Through this year’s integrated campaign, the company is looking to provide unique experiences and special benefits for card members, a release said.

    The new Agassi commercial builds on the ongoing umbrella advertising campaign The Official Card, which leverages the official card status that American Express holds with a variety of sports and entertainment sponsorships including the US Open.

    In the spot, the tag-line is The Official Card of Parenthood showcasing Agassi’s personal interests off the court. It shows Agassi in a humourous scenario using his American Express Card to purchase a ball hopper, which he then takes home and uses to pick up toys his son has scattered across the floor. The campaign will also incorporate a television ad featuring Seles, in the Official Card of Being Yourself, which debuted during last year’s US Open.

    Besides Agassi and Seles, rising stars James Blake and Daniela Hantuchova will also be featured in the ‘Official Card of the US Open’ campaign. Each of the players will appear in traditional and non-traditional media — including print, online and major outdoor venues throughout New York. They will also be seen on highway billboards, ferries, buses, subways, taxis and at the US Open.

    In addition to the ad campaign, American Express will also have a substantial presence on-site at the USTA National Tennis Center in Flushing Meadows and will feature several special card member benefit programmes throughout the tournament.

    American Express has sponsorship relations with a number of entertainment and sports properties including Madison Square Garden and Radio City Music Hall, the NBA and WNBA, the US Open, Tiger Woods, Tribeca Film Festival and World Golf Championships.