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Tag: Team Pumpkin

  • Team Pumpkin wins the digital marketing mandate for Shalimar Paints

    Team Pumpkin wins the digital marketing mandate for Shalimar Paints

    Mumbai: Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120-year-old legacy company based in Howrah, West Bengal.

    With the help of Team Pumpkin, Shalimar Paints aims to scale its brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.

    Reflecting on the mandate, Shalimar Paints Ltd. head of marketing Varun Malik said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came up with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the

    brand is looking forward to building Shalimar 2.0 and this relationship will be pivotal to

    achieving the brand’s ambitions. We will also engage Team Pumpkin for Phy-gital activations

    to engage our consumers on the ground and connect them back with the digital side.”

    Expressing her excitement, Swati Nathani (CBO & co-founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honoured to have them on board with us. This collaboration comes at an exciting time, precisely when the paint industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result-driven strategic approaches to ensure longevity and sustenance in our advertising approach.”

  • First Care’s BuddsBuddy hands over social media duties to Team Pumpkin

    First Care’s BuddsBuddy hands over social media duties to Team Pumpkin

    Mumbai: Team Pumpkin has acquired the digital mandate of First Care’s brand, BuddsBuddy. The account will be handled by the agency’s team based out of Bengaluru.

    As a part of this digital mandate, Team Pumpkin will handle the social media marketing duties for BuddsBuddy and help in strategizing the brand’s digital activities. Speaking of this partnership, Team Pumpkin co-founder and CEO Ranjeet Kumar said, “We are delighted to have BuddsBuddy onboard with us. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for BuddsBuddy as per their vision and enhance it with our creative and strategic planning.”

    BuddsBuddy is committed to providing baby care products across India with a mission to solve a parent’s baby-care challenges. Their approach is “Know, Sow, Reap, Resolve, and Repeat.” The approach stands for knowing the challenge, sowing effort to resolve the challenge, reaping the results from the community, resolving inadequacies, and repeating the process for ever-evolving baby care needs. From feeding & nursing to grooming and health & safety, BuddsBuddy offers a wide range of high-quality baby products at affordable prices.

    Expressing his views on this new association, BuddsBuddy co-founder and CEO Krishna Sighakolli said, “We are thrilled to work with Team Pumpkin as their vast experience in the baby care segment will help us with a distinct path to foray into this exciting industry. Their agency’s creative & strategic minds will take our brand to new heights.”

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • The-invERSITY signs Team Pumpkin for its the digital duties

    The-invERSITY signs Team Pumpkin for its the digital duties

    Mumbai: Team Pumpkin has successfully acquired the digital mandate for The-invERSITY, an upcoming brand that is empowering young minds to gain financial literacy and achieve financial independence in the future. The account will be handled by the agency’s team based out of Bengaluru.

    The-invERSITY is a one-of-a-kind location dedicated to increasing financial literacy and awareness among students aged 13 to 21. This platform is built to provide live interactive classes where educators will create awareness for kids about financial and investment-related terms and processes and instil a sense of responsibility from an early age to manage money.

    As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for The-invERSITY. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategizing the brand’s digital activities, social media management, online reputation management, search engine optimization, and performance marketing responsibilities.

    Speaking of this partnership, Team Pumpkin co-founder and chief business officer Swati Nathani said, “Having won the mandate for The-invERSITY is a matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for The-invERSITY as per their vision and enhance the brand’s presence with our creative and strategic planning.”

    Commenting on the creative collaboration, The-invERSITY COO and co-founder Aditya Roy said, “We’re really excited to be working with Team Pumpkin to amplify our digital presence and start this journey together. We trust their approach and insights with our brand and hope to reach new heights and build it effectively.”

  • Stovekraft hands over digital & creative duties to Team Pumpkin

    Stovekraft hands over digital & creative duties to Team Pumpkin

    Mumbai: The 360-degree marketing agency, Team Pumpkin, has won the digital and creative mandate for Stovekraft. With this new partnership, Team Pumpkin will be at the forefront of all the digital activities for Stovekraft’s brands Pigeon, Gilma, Skava, and Black+Decker.

    The account was won following a multi-agency bid. Team Pumpkin will handle the account from its Mumbai office.

    The agency will be in charge of developing and strengthening the brand’s digital presence by creating innovative social communication strategies through cutting-edge innovation, ideation, execution, and promotion.

    Speaking on the collaboration, Team Pumpkin co-founder Swati Nathani said, “We are thrilled to have secured the digital and creative mandate for Stovekraft, India’s leading kitchen appliance brand, established on pioneering energy and innovative culture. It aligns perfectly with our goals and philosophy, making us a perfect match. As a leading agency in crafting and delivering digital innovations and solutions, our unique, cutting-edge digital offering based on brand vision will expand the brand love onto new-age digital platforms and generate significant customer experiences.”

    Stovekraft managing director Rajendra Gandhi said, “As one of the pioneering companies in kitchen appliances, our constant endeavour is to provide the best range of products catering to the needs of every homemaker in the country. Stovekraft has experienced unprecedented growth in recent years, and we look forward to expanding our business more. Hence, digital has become an important aspect of expanding our business. It is impressive what Team Pumpkin has in mind for our brand. We are confident that Team Pumpkin’s expertise and nuanced understanding of digital media will help us achieve our vision.”

  • Team Pumpkin retains ITC Foods Division’s digital mandate

    Team Pumpkin retains ITC Foods Division’s digital mandate

    Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.

    The agency works extensively with ITC Sixth Sense, which uses digital tools for social listening to observe the key trends, issues, needs, and concerns on people’s minds through social media forums. The Sixth Sense works to optimize the marketing initiatives with a data-led approach. Among notable work, the agency recently helped launch a live social commerce campaign “Jugalbandi”, for its D2C platform ITC e-store, bringing in nearly 20,000 customers to its online event in a two-hour time span, a first for an FMCG company.

    ITC chief digital officer Shuvadip Banerjee said, “We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years, Team Pumpkin has proven to be a valuable partner for us with execution being their strength.”

    Team Pumpkin chief executive officer Ranjeet Kumar said, “We are delighted to continue our partnership with the ITC Food Division as we have the opportunity to add great value to the brand and to the category leading products that the division offers. The collaborative work with ITC’s team led by Shuvadip has been extensive and encouraging. We are gearing up to take the relationship to even greater heights.”

  • Team Pumpkin retains its digital mandate for Prega News

    Team Pumpkin retains its digital mandate for Prega News

    Mumbai: A 360-degree brand solution and digital agency, Team Pumpkin retains its digital mandate for Prega News.

    Team Pumpkin has been handling the account for Mankind Pharma’s Prega News for a long time. As a part of the mandate, the digital agency will continue its role in handling social media, media planning, media buying, PR, and ORM for Prega News. The agency will also be responsible for the digital strategy and pursue the brand’s loyalty with consistent brand essence.

    Team pumpkin has been working with Prega News for the last two years across different areas and assisted the brand to grow its digital follower base with over 2.37 lakh fans across all social media platforms combined.

    The agency has executed some impactful campaigns like ‘She Can Carry Both.’ & ‘Cool Hai Meri Maa’, has gained over 16.9+ million video views across YouTube channels.

    Team Pumpkin chief business officer Swati Nathani said, “We are overjoyed to be the digital partner of Prega News, a brand which has always been very supportive and refreshing to work with. Extending the digital mandate in itself is a compliment to us and the team. We are excited to add more value to the brand.’

    Prega News deputy general manager Joy Chatterjee added, “We feel ecstatic to extend Team Pumpkin as our digital agency. It has been a splendid experience working with their team. We are looking forward to creating more motherly campaigns and driving customer engagement across platforms.”

  • Team Pumpkin bags digital mandate for Malaysian Insurance Institute

    Team Pumpkin bags digital mandate for Malaysian Insurance Institute

    NEW DELHI: Team Pumpkin has acquired the digital mandate for 52-year-old non-profit organisation, The Malaysian Insurance Institute (MII). 

    "We're excited by the possibilities of what this collaboration with Team Pumpkin could mean for us as we look to build MII’s digital presence,” said MII CEO Shalini Pavithran.

    As a part of this digital marketing mandate, Team Pumpkin will help the institution with strategy and execution to scale up its digital presence. Team Pumpkin will handle this account out of their Delhi office.

    The focused areas of engagement would be content strategy, social media management, media planning, promotional campaigns, creating sustainable brand equity, and social media analytics.

    Team Pumpkin COO Nirav Lalan said, “As 2020 comes to an end, we step into the new year with MII. There is so much to do, and we couldn't be more excited to showcase all that we can. Here's to a new year, and new opportunities to explore new territories.”