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Tag: Team Pumpkin

  • Team Pumpkin changes nappies and narratives for Mamypoko Bangladesh

    Team Pumpkin changes nappies and narratives for Mamypoko Bangladesh

     MUMBAI: From diaper duty to digital strategy, Team Pumpkin is now parenting in pixels. The digital-first marketing agency has bagged the digital mandate for Mamypoko Pants Bangladesh, marking its newest win in the baby care aisle and extending a longstanding relationship with the Unicharm brand beyond Indian borders.

    Team Pumpkin will manage Mamypoko’s digital strategy and execution across social media, influencer marketing, and performance campaigns all with the aim of making parenting a little more connected (and a lot less chaotic). The brand’s Bangladesh presence will now be helmed from the agency’s Gurgaon office, bringing a cross-border blend of insights, creativity, and cute content to the table.

    Having worked on MamyPoko Pants India since 2017, Team Pumpkin already has baby-soft experience in handling the unique challenges of the category. “With the Bangladesh mandate, we’re not just replicating what worked elsewhere,” said Team Pumpkin co-founder and chief business officer Swati Nathani. “We’re building solutions that ease parenting pain points and deliver value with every scroll.”

    Mamypoko Pants, a flagship offering from Japan’s Unicharm Corporation, has long enjoyed trust among young parents across Asia for its absorbent innovation and comfort-first ethos. With a growing footprint in both India and international markets, the brand is now leaning into regional relevance through digital storytelling and parent-centric content.

    As the digital terrain in Bangladesh evolves, this mandate reflects how brands are investing in building genuine communities not just campaigns. For Mamypoko, that means moving beyond product talk to create content that reflects the sleepless nights, sippy cups, and small joys of real parenting. And for Team Pumpkin, it’s another nudge toward becoming the agency of choice for brands that want both strategy and soul.

    Looks like this partnership is already off to a clean start.

  • Soulcial strategy! Florasoul hands digital glow-up to Team Pumpkin

    Soulcial strategy! Florasoul hands digital glow-up to Team Pumpkin

    MUMBAI: In the world of skincare, Florasoul is all about the soul and now it’s ready to bring that essence online with a touch of mindful marketing. The luxury Ayurvedic skincare brand has handed over its social media mandate to integrated marketing agency Team Pumpkin, aiming to craft a digital presence that soothes, nourishes, and scrolls well.

    Rooted in ancient Ayurvedic wisdom but attuned to modern wellness sensibilities, Florasoul is looking to establish itself as more than just a beauty label. It’s positioning itself as a lifestyle philosophy, one where skincare is less routine and more ritual. With Team Pumpkin’s Bangalore office now taking the lead, the brand is looking to translate this quiet confidence into a scroll-stopping social experience.

    “At FloraSoul, our essence lies in soulful beauty, where purity, purpose, and presence meet. We needed a digital partner that could capture this essence without noise. Team Pumpkin’s thoughtful approach and creative strength felt aligned from the start,” says Florasoul founder Garima Ahuja.

    From curating serene content to scripting campaigns steeped in Ayurvedic calm, the agency’s mandate covers the entire digital ecosystem storytelling, strategy, and community building included. For Team Pumpkin, it’s a unique opportunity to flex its creative muscles in a space that demands sensitivity over sizzle.

    Team Pumpkin co-founder Swati Nathani added, “FloraSoul isn’t just a skincare brand. It’s about making a conscious lifestyle choice for a soulful experience. The opportunity to shape a digital narrative rooted in Ayurveda, yet relevant to today’s audience, is incredibly exciting for us.”

    Together, the two teams hope to create a content presence as nourishing as the products themselves, a feed that doesn’t just look pretty but feels like a deep breath.

    In a digital space cluttered with claims and chaos, FloraSoul’s quiet luxury is set to stand out not by shouting louder, but by whispering wisdom in every post. And with Team Pumpkin in the mix, this might just be the beginning of a beautifully balanced online journey.

  • Style Baazar redefines festive fashion with its Pujo campaign

    Style Baazar redefines festive fashion with its Pujo campaign

    Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.

    The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.

    Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”

    The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.

    “Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.

    The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.

  • Team Pumpkin expands into North America with new office in Canada

    Team Pumpkin expands into North America with new office in Canada

    Mumbai: Team Pumpkin, a leading integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company’s global growth strategy and its commitment to serving clients across the North American market.

    Team Pumpkin already boasts established offices in Delhi, Mumbai, Bangalore, and Kolkata, solidifying its presence across key Indian cities. The Canada office will act as the central hub for their North American operations, focusing on delivering a comprehensive suite of integrated marketing and tech solutions tailored to international brands with a presence in the region.

    We are thrilled to be expanding our presence into North America, with Canada as our launchpad for even deeper client relationships,” said Team Pumpkin co-founder and CEO Ranjeet Kumar. “North America is a dynamic and growing market with a strong demand for integrated marketing solutions. By establishing a central hub here, we will be well-positioned to enhance the support we provide to our existing clients and forge deeper connections with potential partners across the continent.”

    Adding further, Team Pumpkin co-founder Swati Nathani said, “This marks a crucial chapter for our global expansion strategy. Our Canadian hub will be a powerhouse for tech-driven solutions from consultation to development. We’ll offer a full spectrum of services, encompassing everything from cutting-edge tech and product development services and full range of marketing services social media, performance marketing, content creation etc. Through a comprehensive approach, with a strong focus on the latest technological advancements, we aim to drive top notch results for our clients. We’ve already begun assembling a talented team in Canada that is committed to setting new benchmarks for Team Pumpkin. We’re excited to push the boundaries of creativity and redefine what’s possible, not just in North America, but for our clients worldwide.”

    The agency was established in 2012 as a social media marketing agency, but it quickly blossomed into a full-service, 360-degree digital powerhouse, leading successful campaigns for international brands like Moozoom, XTC – Xtreme care, Vision Express, Pernod Ricard, Bosch, Brain gym jr., Wyng, Vedanta USA, American Standard, Hubdialer and Centrepoint to name a few.

  • Team Pumpkin wins the marketing mandate for The Maeva Store’

    Team Pumpkin wins the marketing mandate for The Maeva Store’

    Mumbai: Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media, website, SEO, and marketplace performance.

    The Maeva Store operates as the e-commerce arm of Gala Candle India, a subsidiary of the Gala Group GmbH with its global headquarters in Bavaria, Germany. The Maeva Store’s product range includes floral, home fragrances, candles, and aromatherapy sets. Renowned for its drip-free candles and commitment to using REACH-certified oils and raw materials, the brand takes pride in its workforce, comprising over 90 per cent women. The brand actively engages in women’s advancement through various mentoring initiatives.

    Speaking about this collaboration, Gala India CEO Shashi Bhushan expressed, “In today’s dynamic landscape, having a manufacturing-based B2B business could enable us to scale our D2C business and are eager to participate in India’s growth story and therefore We sought a partner capable of expanding our online D2C brand presence, and we found that partner in Team Pumpkin. We eagerly anticipate scaling our reach.”

    Team Pumpkin CEO and co-founder Ranjeet Kumar added, “We are delighted to welcome The Maeva Store into our portfolio. Their commitment to producing aesthetically pleasing and high-quality products and their strong representation of women in leadership align perfectly with our values. We are confident that their business will reach new heights, and we are committed to making it happen.”

    The Maeva Store’s website management will be handled by Team Pumpkin’s tech agency, Tech Pepo; SEO by their SEO and performance agency – ROIsted, and its marketplace presence by the specialised direct-to-consumer marketing agency – D2C Pro.

  • Prega News renews Team Pumpkin partnership for fourth consecutive year

    Prega News renews Team Pumpkin partnership for fourth consecutive year

    Mumbai: Integrated marketing and communications agency Team Pumpkin has announced the continuation of its partnership for the fourth year in a row with Prega News, a trusted and renowned name in the field of maternal healthcare and pregnancy testing. Team Pumpkin has been retained to manage Prega News’ ongoing mandates for social media, SEO, website development and management, and performance marketing.

    Prega News, India’s number one* pregnancy detection test kit with 80 per cent market share, is a brand of Mankind Pharma, and has been a pioneer in providing innovative and reliable pregnancy testing solutions to women for over a decade. With a commitment to empowering women with timely and accurate information during their pregnancy journey, Prega News has garnered a strong reputation in the healthcare sector.

    Team Pumpkin has been known for its strategic approach to brand communication and its proven track record in delivering results. In the past three years, Team Pumpkin has planned and executed campaigns such as “Mark of Strength,” “She Is Imperfectly Perfect,” and “She Can Carry Both.” These campaigns have won several awards.

    Commenting on the extension of this partnership, Mankind Pharma AVP – sales & marketing Joy Chatterjee stated, “We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it’s a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”

    Team Pumpkin co-founder and chief business officer Swati Nathani also commented on the partnership, saying, “This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market.”

    These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical – Tech Pepo.