ITV

Tag: Team India

  • Cricket World Cup 2015 sets new viewership record

    Cricket World Cup 2015 sets new viewership record

    MUMBAI: The ICC World Cup 2015, till the semifinals stage, garnered 635 million viewers, which makes it the highest viewed event in Indian television.

     

    The unprecedented 635 million reach signifies that every second Indian tuned in to watch the biggest extravaganza of 50 overs cricket.

     

    A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India’s semi-final clash with Australia on their televisions, as the two best teams in the world battled for a berth in the World Cup finals. The pivotal game was the most-watched cricket match of the ICC Cricket World Cup 2015, and bettered the blockbuster India versus Pakistan group stage clash in terms of reach. The match rated 15.0 TVR across the Star network including DD and 12.7 TVR on Star Network and 2.3 TVR on DD. (TAM data M15+ ABC)

     

    This World Cup was truly a ‘Cup for All’ as the tournament was showcased in six different languages – Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. The regional feed strategy proved successful with Hindi and regional feeds contributing to 77 per cent of the overall viewership. 

     

    Star India CEO Uday Shankar said, “The ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers. Fittingly for an event of such scale, Star India took the game of cricket to the next level redefining the viewer experience. The fans’ unflinching faith and passion for the game has abetted our efforts to make this World Cup bigger and better than ever before.”

     

    Led by Star India’s disruptive campaign on India’s World Cup journey, the passion and fan following for cricket as a sport scaled new heights. The ‘Mauka’ campaign, which met with tremendous response online and on social media, was inundated with spoofs and iterations making ‘Mauka’ the buzzword during the World Cup. The campaign went viral with over 33 million views online making it amongst the most viewed campaigns ever on digital in India.

     

    On the back of regional feeds, this edition saw advertising options for brands looking to associate with the World Cup. With many first time World Cup sponsors advertising on this edition, the advertiser count for the ICC Cricket World Cup 2015 has been the highest ever, 50 per cent more than the last edition held in India (2011).

     

    India was talking cricket online too with the ICC Cricket World Cup 2015 scoring strongly on social media dominating conversations through the tourney; a record 750,000 authors driving 3.6 million conversations with a reach of over 44 billion potential impressions.

     

  • OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys 5 Star, have a new job up their sleeves.

     

    Responding to requests made by Cadbury 5 Star fans, OgilvyOne made the duo India’s unofficial cricket coaches, who were on a mission to teach everyone, including our boys in blue, a thing or two about cricket.

     

    All through the day, the brothers kept eating Cadbury 5 Star, kept getting lost and giving coaching tips to the teams, umpires, audience and their fans. Understanding youthful demands of constant entertainment, the brand decided to leverage Vine by creating real time video content.

     

    With 20 Vine videos that ranged from fielding instructions, to dealing with sledging, from a booty shake celebration to a special message to Virat Kohli, they found a way to make the match even more enjoyable.

     

    OgilvyOne senior creative director worldwide George Kovoor said, “This is the first time a brand has used Vine to create real time video content during an event as big as the Cricket World Cup. It is also one of a series of social media innovations and ideas that Cadbury 5 Star created to start conversations during the World Cup and amplify the promise of Jo Khaaye Kho Jaaye.”

     

    Twitter:

     

    · Impressions: 526K

     

    · Tweets: 4375

     

    · Mentions: 2029

     

    · RTs: 2080

     

    · Favorites: 1031

     

    Vine:

     

    · Loops: 86,561

     

    · Top Vines:

     

    o   Running Between the wickets:

     

    o   Victory Dance:

     

    o   Umpire:

     

    Facebook:

     

    · Reach: 1,987,200

     

    · Views: 50,884

     

    · Likes: 53,725

     

    · Comments: 290

  • Team India’s winning run against the West Indies scores 13.1 TVR

    Team India’s winning run against the West Indies scores 13.1 TVR

    MUMBAI: Three weeks on and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).  

     

    With the defending champions on a roll, the India versus West Indies game rated 13.1 TVR across the Star network and DD (TAM M15+ ABC). The match rated 10.9 TVR on Star network and 2.2 TVR on DD (TAM data M15+ ABC). Close to 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch team India chase down the West Indies’ total to register their fourth consecutive win in the ongoing ICC Cricket World Cup 2015. 

     

    Viewers across the country cheered for team India across multiple feeds with Hindi, English and Tamil emerging as the preferred languages. Hindi and regional language contribution continued to be high with 80 per cent of the viewership coming from the non-English feed. 

     

    Star extended the ‘Mauka’ campaign for the India West Indies game incorporating the festive celebrations on the occasion of Holi receiving overwhelming response from the fans. The India West Indies promo was watched by over 2.7 million fans as the campaign overall crossed over 17 million online views. 

  • Rathore promises inquiry into AIR re-tweets on Indo-Pak match

    Rathore promises inquiry into AIR re-tweets on Indo-Pak match

    NEW DELHI: Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore has promised to look into the case of All India Radio’s (AIR) Twitter handle on Sunday re-tweeting obnoxious anti-Pakistan tweets by some of its followers after India beat Pakistan in their opening World Cup cricket match.

     

    In its response, the Twitter handle of News Service division of AIR has denied there was anything obnoxious in its re-tweets but said it is open to any inquiry.  

     

    AIR invited tweets wishing team India the best when the India-Pakistan World Cup match was under way in the Adelaide Oval on Sunday afternoon.

     

    “Give your best wishes to #TeamIndia for #CricketWorldCup using #WCFirSe. Best will get re-tweet from us,” said a tweet.

     

    “This is within the scope of Prasar Bharati. Whoever is handling the Twitter account must have done it in excitement. People tend to get excited, but a certain grace must be maintained,” Rathore said.

     

    “India’s explosive win over Pakistan at #AdelaideOval. Hindustan decides Pakistan’s #GharWapsi #WCFirSe,” a tweet originally in Hindi, which was re-tweeted by the AIR News’ verified account @airnewsalerts read. The handle is the “Official account of News Services Division, All India Radio.” 

  • Hope to see India and Australia in the finals but New Zealand could be the dark horse: Michael Kasprowicz

    Hope to see India and Australia in the finals but New Zealand could be the dark horse: Michael Kasprowicz

    As a right arm fast bowler, effective outfielder and a lower order batsman, Michael Scott Kasprowicz has had quite a successful career as a cricketer. His strong performances for Queensland earned him a Test debut against the West Indies in November 1996. He later on went to become a specialist of the reverse swing. Currently, Kasprowicz is a director at the Board of Cricket Australia. Ahead of the upcoming ICC Cricket World Cup 2015, the pacer talks about India and Australia’s team form and also picks his two teams for this year’s biggest sporting event.

     

    Excerpts…

     

    With a disappointing performance from the Indian pace attack at the test series, what is the key to adapt to the Australian condition?

     

    The length is the most important thing. When you’ve got extra bounce, length’s not important. And we have always told Australian bowlers that we want the ball to hit the top of the stump, which is the ideal length. On some grounds it’s going to be a bit fuller, while on others it’s going to be shorter.

     

    What are your thoughts on the role of spinners and wrist spinners in particular on Australian grounds?

     

    Definitely their role helps. It slows the game up as well.  So with the ball coming in nicely in proper conditions, you will find that the spins have a huge impact in limited overs cricket. So that’s going to be very interesting I think. Certainly with the teams from different parts of the world who are going to be there, only one of them is going to win in the end. I don’t think it’s going to be about spinners necessarily but it’s going to be about the best batsman and the most number of runs taken. 

     

    A lot of the teams don’t have wrist spinners. Do you think they have missed the bus?

    It’s interesting, isn’t it?  In a group of 15 people you have to fit a lot of players in a particular team. We are very happy with the Australian side. There were plenty of players that were missed out. I suppose with leg spin it would be interesting but you know the wickets don’t turn certainly; not like a sub cotton wicket but you get bounce. I know since Shane Warne used to always love the particular bowling called the gabba, which is one of the bounciest wickets in Australia. 

     

    Looking purely at India’s batting strength, how do you see India’s chances at the World Cup?  Do you see them repeating the performance of 2011?

     

    I think with some players who are in the squad , coming out of a fantastic test series in form is crucial. And I think being the current World Champions the confidence level is there anyway.  20-20 cricket formats introduced that confidence and changed the way batsman play today. Nothing is impossible now. Chasing those big hurdles is an easy task for India’s team.

     

    You have played with Sachin Tendulkar. Do you see Virat Kohli too coming up?
    Yes he is very talented. It was great to see him play at the series in Australia and really to watch the way he did it. He is such an amazing talent.  Most of all, I love watching him adapt his skills to suit the Australian conditions. But with a little bit extra bounce, it took him a little bit of time to get used to it. 

     

    But was it wise of him to take on the Australian bowlers off the field as with the verbal duel with Mitchell Johnson?

     

    I will point something out. You often compete the hardest against the people you know. With T20, IPL and other international formats, the players know each other well now. Towards the end of the series a good bit of laughter ensured, which was great to watch.

     

    Steven Smith performed well as a test captain. There are talks of him taking over maybe at the World Cup. So in case Michael Clarke does not get back on track with his fitness, do you wish to see Smith taking over?

     

    I think Australia has taken a very good form and a good balance at this WC. I can probably imagine they will stay with what they’ve got. George Bailey, for example, has been a fantastic player and certainly given a role, he will turn it around. I know he is a good leader, which Smith showed at the Test as well. But I feel it’s great to have two strong potential leaders in a team.

     

    But who would be your choice?

     

    I am quite sure the Australian cricket selectors will choose the right person.

     

    Do you think there is too much pressure by players on the fitness of Michael Clarke at this stage?

     

    I think you have to give him a chance. He is a great player. I think it is very important to give him every opportunity and I think at the World Cup, experience is necessary, which is what Clarke brings with him.

     

    In the test series we saw both the teams scoring approximately more than four runs per over. What do you foresee the score range at the WC?

     

    I think with Twenty20 cricket, batsmen are not afraid of chasing anything down. We’ve seen something like 300 or 400 runs even chased down. I think those 100’s during the last ten over is pretty easy now. So over 300 runs is where I see it now maybe.

     

    What are your guesses on who will who be the finalists?

     

    It’s going to be very hard to predict the big two. I am hoping its Australia and India of course. But World Cups are always interesting as there is always a dark horse. There is always a side that will come out of nowhere and I think that’s going to be New Zealand.

  • Team India’s new World Cup jersey unveiled in Melbourne

    Team India’s new World Cup jersey unveiled in Melbourne

    MUMBAI: The Board of Control for Cricket in India (BCCI) along with the official apparel sponsor Nike has unveiled the new jersey for ‘Team India’ at the Melbourne Cricket Ground. With the tri-series knocking at the door, which will lead the team to the all important World Cup 2015, this effort from BCCI will surely help the cricketers to start fresh.
     
    The new kit has a different shade of blue and is said to be an improvement from the previous version. The improvisation is not limited to colours but also inputs from players were regularly taken in order to make the jersey as comfortable as possible. Additionally, apart from inputs from the Indian cricketers, Team India’s uniform was designed by listening to the voice of the athletes and collecting data on the form and movement of today’s players on the field.

     

    Following extensive research and athlete driven insights, Nike designers created a new dynamic fit using a unique four way stretch fabric ideal for cricket, enhancing comfort for the players and allowing the body to move naturally within the kit. The Nike Dri-FIT technology and Nike Pro Baselayer helps regulate the player’s body temperature through increased venting and breathability for players to stay focused on their game.

     

    Besides all, one of the key significance of the kit is its environment friendly quotient. It is made out of 100 per cent recycled polymers, which means one complete kit takes away 33 thrown plastic bottles away from the atmosphere.
     
    “The new Team India uniform is light, comfortable and packed with innovation to help minimise distractions on the field of play and that’s critical when millimeters make a difference between a game winning innings or wicket. 2015 is a massive year for Team India as the best teams in the world compete for cricket’s greatest prize. The Team India jersey truly symbolizes the passion for cricket in our nation; wearing this jersey is a matter of pride for every player,” said Indian cricket team captain Mahendra Singh Dhoni.

     

    BCCI secretary Sanjay Patel emphasised on the emotional attachments. “This is more than just a jersey; this is the passion of a billion hearts, the colour that unites the entire nation. We are pleased that Nike has used its global expertise to adopt innovative technologies from different sports and craft them to the specific needs of Team India players. The new kit is a perfect testimonial to Nike’s dedication in delivering nothing but the best,” he said.
     
    After a disappointing series in whites, it is time for Team India to conquer new heights and winning the tri-series will be perfect beginning for the team in the new kit.

  • Zee Kannada supports Men in Blue through signature campaign

    Zee Kannada supports Men in Blue through signature campaign

    Bangalore: Team India will appreciate all the support it can get. If the initiative is as novel as Zee Kannada’s signature campaign it will also bring in more cheer.

    The channel is launching a unique handkerchief signature campaign to support Indian players in the forthcoming Cricket World Cup.

    The campaign will be launched on Thursday 22 February with the first handkerchief being signed by Essel Group Chairman Subhash Chandra.

    The Zee Kannada team will travel across the state and put up collection boxes at select locations like schools, colleges, orphanages and institutes for the disabled, malls and coffee shops. People have to sign wishes on their hankies and drop it off in the collection boxes.

    Fans can also SMS or email their messages to the channel.

    All the handkerchiefs received will be tied together to form the biggest ever chain of signed handkerchiefs which will be handed over to the Indian Cricket team before the start of the tournament.