MUMBAI:For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”
The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.
Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.
“Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”
With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.
Mumbai: In a spectacular celebration of India’s thrilling victory, get ready to pop open a celebration like never before with the launch of Britannia Jim Jam Pops’ special Go India edition pack. This limited-edition pack features a delightful green apple jelly at the center, complemented by tricolour elements of white creme and saffron biscuit base. Known for being an innovative first-of-its-kind open creme biscuit with a single layer of biscuit, creme, and jelly, it offers a no-twist enjoyment—you just lick and pop. This special pack celebrates India’s achievements at the global level and the relentless support of the fans.
As part of the celebrations, the new Go India edition pack made a grand appearance at Marine Drive and the iconic Wankhede Stadium in Mumbai. Apart from this, a digital out-of-home ad lit up the street of Marine Drive, featuring the brand’s beloved mascots Kunal Roy Kapur and Varun Sharma aka Jimmy and Jammy. This coincided with the victory parade of the Indian cricket team. This special pack is designed to honor Indian cricket team’s remarkable victory and is sure to be a crowd favorite. Consumers will be able to enjoy the flavorful experience of Britannia Jim Jam Pops and actively participate in celebrating this historic moment.
The Go India pack of Jim Jam Pops is currently available on Zepto across Mumbai and Pune and will be available across all markets soon. Fans can look forward to enjoying their favorite open cream biscuit while relishing the sweet taste of victory.
Join us as we raise the roof with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!
Mumbai: Amidst the celebration of winning the T20 World Cup 2024, Swiggy Instamart, joined the celebration at the world cup victory parade for the Indian cricket team at Marine Drive in Mumbai yesterday.
The vibrant streets of Mumbai’s Marine Drive were painted in hues of orange as Swiggy Instamart’s delivery executives attended the event wearing its signature orange t-shirts to greet the Indian cricket team. Emblazoned with “Greatness, delivered” on their jerseys, Swiggy Instamart celebrated the joy of bringing the world cup back home for the first time since 2011 with millions of cricket fans at the parade. Additionally, 30 satin orange-themed banners proudly proclaimed, “Best delivery ever!” for the Indian cricket team, adding a striking visual element to the sea of blue.
Swiggy Instamart’s presence at the parade echoes its commitment to delivering both convenience and celebration to customers nationwide.
Mumbai: Sony Sports Network will telecast two bilateral series with India tour of Ireland and India tour of England in succession, starting 26 June.
Team India returns to the shores of Ireland for two T20i matches after their last series there in 2018. This will be followed by the much-anticipated series starting with the fifth test against their arch-rivals England followed by three T20Is, and three ODIs starting 1st July 2022. Both the series will be aired live on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (Tamil & Telugu) channels, as well as live-streamed on its on-demand OTT platform Sonyliv.
Both the series will mark a new era for the Indian cricket team with Rohit Sharma captaining for the very first time overseas and Hardik Pandya leading the T20i side in Ireland. England also has a new captain in Ben Stokes who is currently leading his side in the series against New Zealand. Both the new captains will meet in July to close the test chapter that started last year under the captaincy of Virat Kohli and Joe Root, with the series score line currently at 2-1 in India’s favour. Much to play for, the Indian side is looking at a historic test series win in England, while Ben Stokes and his men need a win to draw the series 2-2.
Sony Sports Network has also announced a list of eminent names who will be a part of their commentary panel and will also feature on their live studio show Extraaa Innings across the two series. The English and Hindi commentary panel will feature David Gower, Graeme Swann, Virender Sehwag, Ashish Nehra, Ajit Agarkar, Mohammad Kaif, Ajay Jadeja, Sanjay Manjrekar, Saba Karim, Vivek Razdan along with Nasser Hussain and Mike Atherton joining directly from the grounds in England. The Tamil commentary box will feature WV Raman, Vidhyut Sivaramakrishnan, TR Arasu, and R Sridhar, while the Telugu commentary will be presented by Venkatapathy Raju, Gnaneshwar Rao, C Venkatesh, Vijay Mahavadi and Sandeep Kumar. The list of presenters across the two series includes Harsha Bhogle, Sanjana Ganesan, Matt Floyd, and Arjun Pandit.
Additionally, the network will bring back its School of Cricket segment for young cricket enthusiasts across the nation. Ace presenter and writer, Anubhav Jain will be seen hosting the show with cricket experts.
Sony Pictures Networks India chief revenue officer, distribution and head – sports business Rajesh Kaul said, “We are delighted to have India cricket back on Sony Sports Network with two back-to-back bilateral series. Viewers are excited to watch the much-anticipated fifth test against England which has been a mainstay of all the cricket conversations in the past year, and fans across the nation have been looking forward to this closure. As we get a conclusion for the 2021 series, we are excited to start the next chapter with three T20Is and three ODIs. And to further provide audiences with a seamless and holistic viewing experience, we present our live studio show, Extraaa Innings that features a star-studded panel and both the series will be live telecast in four languages”
India’s tour of Ireland and England is a part of Sony Sports Network’s ‘Non-stop Cricket’ campaign. The campaign that highlighted 1,800+ hours of international cricket action available on Sony Sports Network, features the unique duo of India Women’s Cricket Team opening batter Smriti Mandhana along with actor Pankaj Tripathi. After the first campaign film successfully broke the clutter in sports advertising, the network recently launched the second film for the upcoming India tour of England. The film shot at a Dhobi Ghat metaphorically implies the impending ‘Dhulai’ of the England cricket team on their turf by Team India.
Mumbai: Star Sports Network has launched a new campaign, #ChaseTheRecord, featuring Bollywood superstar Aamir Khan.
Created and conceptualized by the in-house team at Star Sports, the campaign film showcases Aamir Khan donning the team India jersey while echoing the chorus of fans and waiting to be part of this historic occasion.
After two months of scintillating the IPL auction, T20 cricket continues as team India is all set to create history in a five-match T20 International series against South Africa. India will look to accomplish a 13-0 winning streak during the first T20I when the bilateral series gets underway on 9 June 2022, live and exclusive on the Star Sports Network and Disney+ Hotstar. The campaign aims to magnify this idea.
Speaking of the campaign, Star Sports spokesperson said, “Following an exciting IPL, the focus now shifts to bilateral series which brings back the ‘Believe In Blue’ narrative as team India plays for another world record. The campaign puts into perspective the tremendous fan support and belief the country has behind the Men In Blue. This will be a continuing journey across the calendar of events that lead to the main ICC T20 World Cup later this year. Aamir Khan was a natural fit for this film, and he has been exceptional in making the clarion call to viewers and fans to back the Men In Blue.”
On being a part of this campaign, actor Aamir Khan said, “There’s always a very special feeling when team India is in action. This time, they come together post franchise cricket to play for India and for the world record of thirteen consecutive T20I wins. Like we cheer a bowler, as he starts his run up before a hat-trick, similarly it’s time to cheer for our boys-in-blue before this historic moment! I have blocked my time from 7 PM on 9 June 2022 like all the other fans for the opening match and I’m ready to cheer for my team consisting of some amazing young and deserving talent who have proven their mettle in the IPL.”
The Indian cricket team gets a boost of confidence after winning with seven wickets with 13 overs to spare in their first match against Sri Lanka on 18 July at the R Premadasa Stadium. Shikhar Dhawan’s esteem resonates with the rest of the squad, even declaring that they have a great chance at winning their rematch on July 20.
The first game of the three-match series between India and Sri Lanka was described as a ‘walk in the park’. Captain Dhawan shows his satisfaction for his team’s bowlers during the first game. Yuzvendra Chahal, Krunal Pandya, and Kuldeep Yadav were the most honourable mentions for their good spin from the surface.
Sri Lanka is one of the best in international cricket. They made a quick rise from being the underdogs to Cricket World Cup champions in 1996. Team Lions have also managed to reach the finals and end as runner ups a couple of times in the past (2007 and 2011).
It came to everyone’s surprise that India beat them so easily in their first match at the opponent’s home stadium. The home team failed to manage their defences against the Indian batting lineup. Such performance as seen from the latest cricket news on sportsbet shows that India continues to be a top favourite team in the sport.
There were a few hopeful moments for Sri Lanka but only during the beginning and end of the match. Minod Bhanuka and Avishka Fernando from Team Sri Lanka had little trouble matching the opponent bowlers. They even reach an impressive 49 runs during their turns at the beginning. Chamika Karunaratne and Dushmantha Chameera did the same at the end of the event as they scored 40 more runs in just 19 balls.
Team India turned the game around when they started to introduce spinning. The young prodigy, Prithvi Shaw, stylishly stole the game with a stunning 24-ball 43. Sri Lanka failed to respond during the shift which allowed India to snowball towards the next over. Another young cricketer, Ishan Kishan, continued Shaw’s momentum with a six and score. It is impressive given that this is his debut in the ODI and his birthday.
Dhawan noted that he is proud of his team’s performance. The squad was, as he described, mature and aggressive. It was even more impressive for him because he originally intended to play calmly but the young players, especially Prithvi and Ishan, were so eager. Though some would dismiss their eagerness as recklessness, Dhawan knew that the boys were wiser than that. After all, they are both famous for ending the game with only 15 overs.
Captain Dasun Shanaka of team Sri Lanka admits that the opposing team bowled too well than they expected. The home team wasn’t prepared for aggressive bowling, especially because it is the beginning of the ODI. However, he is confident that their team will be better prepared to meet India’s mettle in the next matches or distant future games. Based on the latest cricket news on Sportsbet, their performances in the first matches of the ODI has affected their odds.
MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games in 1920, comprising four athletes and two wrestlers. Cut to this year’s 228-strong Indian contingent- the nation’s largest ever- at the event, delayed by a year due to Covid-19, and being staged amid a raging global pandemic, with zero spectators cheering from the bylanes.
However, that hasn’t stopped brands from going all out to cheer for Team India, as the mother of all gaming events gets underway. Brands have launched rousing, stirring campaigns that aim to infuse hope and cheer at an otherwise sombre Games, dampened by the pandemic.
AstralPipes put out a heartening post acknowledging the efforts of all Olympians, regardless of whether they bring laurels back home, or not. It wrote:
“To all the Indian Athletes, we know you have worked really hard for the Olympics, we are proud of you. Win or lose, it doesn’t matter, keep up with the good work and the glory will follow you to our nation.”
The Dairy major known for its topicals released a couple of posts heralding the commencement of the Games and cheering Team India. #Amul Topical: Let the 2021 Tokyo Olympics begin!
The FMCG major launched a TVC celebrating the inspiring story of C.A. Bhavani Devi- the first Indian fencer to qualify for Tokyo 2021 Olympics. Rin’s #AbWaqtHaiChamakneKa narrates Bhavani’s story throwing light on the sacrifices of her mother who supported her in her pursuit of fencing, and highlights her incredible journey, which is an inspiration for all.
Bharat Petroleum Corporation Limited (BPCL)
BPCL flagged off a series of campaigns under the title ‘Jeet Ka Padak’, which comprises a music video and inspirational stories of athletes on social media. The inspiring campaign aims to support and celebrate the sports individuals who pursue their dreams and demonstrate the valour to rewrite their destiny.
MPL Sports Foundation
The Mobile Premier League (MPL) launched a campaign featuring some of the biggest Indian Olympic stars, as part of a nationwide campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics. Called #FanBannJaaoge, the campaign features a film in multiple languages with Olympians PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, and others. It was released across all mediums- TV, print & digital platforms.
The JSW Group
The Group launched an extension of its campaign, Rukna Nahi Hai, to celebrate and wish the Indian contingent. The campaign comprises a video featuring Neeraj Chopra, PV Sindhu, Manu Bhaker, Bajrang Punia and Vikas Krishan Yadav, lauds the indomitable spirit of the Indian athletes. The film also celebrates the official sponsorship by the Indian conglomerate of the Indian Olympic Association for the Tokyo2020 Games. The video showcases how the athletes have had to train harder through the challenging circumstances owing to the COVID-19 pandemic, which even caused the mega-event to be postponed by a year.
Thums Up
The Indian brand from the Coca-Cola beverage portfolio, has come to the forefront and partnered with the major global event. It launched the adrenaline-thumping Toofan wahi jo sab #PalatDe campaign, cheering Team India at the Games.
Mumbai: As the official sponsor of the Indian Olympic Team, INOX Group on Tuesday unveiled the ‘Aayega India’ campaign to support and cheer Team India ahead of the Tokyo 2020 Olympics slated to begin 23 July.
The campaign featuring boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that ‘India will arrive’ at the 2020 Olympics. The campaign also pays rich tributes to the athletes’ resilience & the determined spirit to succeed against all odds.
“When it is about Olympics, there is a tremendous sense of pride, which gets awakened in the hearts and minds of every Indian,” INOX Group director Siddharth Jain said. “With our campaign Aayega India, we aim to take this emotion to an all-new level. It is an honor for Brand INOX to have athletes like Mary Kom, Manika Batra, and Vikas Krishan Yadav, featuring in its campaign, and we are grateful to them. With the anthem, we aim to let Team India know that the entire country takes pride in all their endeavors and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020.”
The ‘Aayega India’ anthem, conceptualised and developed by EBC Originals, is produced in Hindi, Tamil, and Telugu languages and rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products, and INOXCVA.
MUMBAI: The Board of Control for Cricket in India (BCCI) is pleased to welcome India’s leading education and learning app BYJU’S (Think and Learn Private Limited) as the official Team India sponsor from 5th September, 2019 until 31st March, 2022.
BYJU’S will be taking over all associated sponsor rights of the current team sponsor OPPO mobiles India private limited (OPPO). BYJU’S will now be seen on the Indian team jersey from September 2019 when the home series against South Africa begins.
About the announcement, Mr. Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate BYJU’S on becoming the new Team India sponsor. BCCI and BYJU’S share a common vision and together we will take Indian Cricket forward.”
Byju Raveendran, Founder & CEO of BYJU'S said, "We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU'S has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."
OPPO India said, “We would like to thank Team India and BCCI for a meaningful association that led OPPO to become a household name in just five years of operations in India. As OPPO enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, OPPO will accelerate its efforts on local Production, R&D and Retail. This will help OPPO bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”
MUMBAI: Paytm has outbid Micromax to bag the title sponsorships of BCCI’s domestic and International matches for a period of four years. The winning bid was at a price of Rs 203.28 crore to be paid over the 4 years term.
It may be recalled that Star India was the title sponsor for BCCI’s international and domestic matches till 31 March, 2014.
BCCI Honorary Secretary Anurag Thakur said, “We are elated to have Paytm as our homes series title sponsors. They are one of the new generation companies and we are delighted to partner with them. Having them for next four years gives the stability and continuity to Indian cricket. With nearly 84 matches scheduled over the next 4 years with all major countries playing in India we are hopeful that Paytm will be able to build a strong and strategic association with Cricket. We are also happy that the realisation has increased by 20 per cent. It augurs well for Indian cricket. I am thankful to Paytm for their interest and faith in Indian Cricket and welcome them on board.”
Paytm founder & CEO Vijay Shekhar Sharma added, “Cricket is the dream sport for us in India. Cricket epitomises the Paytm values of passion, hard work and team effort. We are very happy to partner with the BCCI and cheer for Indian cricket with millions of fans. Over the next 4 years, we will continue to invest strongly in cricket and other sports. As a growing brand which has big plans for a billion strong Indians, there is no better platform than cricket in India.”
The BCCI Marketing Committee met in Delhi today (30 July) to open the tender documents received by the Cricket Board for title sponsorship relating to its international and domestic home series/tournaments for the next four seasons. The period for which Invitation To Tender was sought for by the BCCI includes the 2015-16, 2016-17, 2017-18 and 2018-19 seasons.
“The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the ‘Title Sponsor’ of the relevant international or domestic series, visibility at the stadium during both international and domestic matches, broadcast sponsorship rights, and a host of other rights,” the Board had said in a media release earlier.
The sponsorship deal has been sealed by media agency Maxus.
Maxus South Asia managing director Kartik Sharma said, “We are extremely happy for partnering with Paytm, and helping them win the BCCI rights. Until now cricket has been dominated by other mature categories and this is the first time a e-commerce brand will be using the platform to connect and engage with its consumer base.”
GroupM ESP national director Vinit Karnik said, “We are happy to have stitched the entire deal for PayTM. The bidding process to representation was an exciting journey and we are extremely euphoric to be a part of this crucial and big sponsorship deal. It’s the beginning a new era. We have a young team India and PayTM would leverage this associating being a young player in the e- commerce business ecosystem .From a business point of view, it ushers a new wave of e-commerce companies raising the bar several notches higher to build a young and robust tech India.”
Maxus senior VP Shankar Nath added, “We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next 4 years. We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion strong Indians there is no platform better than cricket in India.”
Star India holds the broadcast, internet and mobile rights to Indian cricket until March 2018.
