MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.
The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.
The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.
With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.
Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign,
“Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”
Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”
Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.
