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Tag: Teach For India

  • Godrej redefines ABCD on Children’s Day

    Godrej redefines ABCD on Children’s Day

    Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.

    Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.

    With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.

    Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”

    Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

    Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.

  • #SpreadWordSpreadLove campaign gets love on social media

    #SpreadWordSpreadLove campaign gets love on social media

    MUMBAI: The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of imparting lessons was through online lectures. But due to lack of adequate facilities, infrastructure or means of family income, not every child could avail the benefits of digital education. In light of this, influencer marketing company Word has teamed up with the NGO Teach for India for the #SpreadWordSpreadLove campaign, which aimed to facilitate education and amenities for the under-privileged students to achieve a brighter future.

    Started on 9 November, this social-media driven donation drive culminated on World Kindness Day i.e. 13 November and was deemed to be a massive success.

    Word x Teach For India encouraged their audience to be a part of something meaningful by giving students of Teach For India digital access to education. Not only that, almost 20+ content creators and celebrities like Dia Mirza, Aisha Ahmed, Tridha Chaudhary, Karan Dua, Sana Khan, Sameera Reddy and more stepped forward to #SpreadWordSpreadLove for this noble cause. All the proceeds garnered from this donation drive will go towards the students at Teach For India to make their year memorable by providing learning devices to facilitate online learning.                     

    Word & Alchemy Group COO Dharika Merchant said, “This year has been a roller coaster ride for many – be it from losing a source of income to lacking basic amenities to learn at home. A lot of unfortunate families have had to face hardships owing to the pandemic which has hampered the growth and learning of students across the country. Therefore, this World Kindness Day, we at Word decided to do a kind gesture by influencing goodwill and bringing in the festivities for the under-privileged children. Our network of social media influencers also decided to contribute their bit to our noble cause and spoke about this initiative across their social media channels in order to encourage donations amongst their audience. We are thankful to each of one of you for stepping forward and contributing towards this cause because each donation counts. “

    She further added, “#SpreadWordSpreadLove has been a massive success and highlights the essence of giving back to society. Logging thousands of keen donors from the campaign with people coming out in abundance to support this cause. This initiative is also an epitome of what a successful Instagram driven campaign looks like – with 66 per cent of the total donations rerouted through content pieces on Instagram.”

    This campaign highlighted the travails faced by less fortunate students in attaining access to proper education and was aimed at raising awareness about giving back to society on the occasion of World Kindness Day.  The power of social media influencers coming forward to support this initiative has helped raise more donations because when the influencers talk – their followers really listen.

  • Impact Guru offers free limited fundraising for NGOs

    MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has agreed to cover the costs.

    Impact Guru has already began enrolling for the challenge and estimates a participation of over 200 NGOs. Among those already registered are Teach For India, CRY, Oxfam, Salaam Balak, Care India, Beti Foundation, Hope Foundation, Global Vision and many others.

    As per this first-of-its-kind challenge, all fees (platform fee, transaction fee + taxes) will be waived for all Indian NGOs that raise a minimum of Rs.50,000 in the given period from 20 unique donors on their platform.

    However, the benefits for NGOs that take up this challenge go far beyond free fundraising. The crowdfunding platform is offering all its value added services like a dedicated relationship manager for every NGO, free webinar sessions to help guide NGOs about effective crowdfunding, guiding them through a quick due diligence process to start receiving international funds, and free use of its mobile-friendly crowdfunding platform.

    Moreover, Impact Guru’s strategic partnership with the non-profit global crowdfunding platform, GlobalGiving, allows NGOs to attract more funds from US/UK donors by offering local tax benefits on their donations.