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Tag: TCS

  • Mandhir Bhatia moves to corporate marketing to handle website user experience at TCS

    Mandhir Bhatia moves to corporate marketing to handle website user experience at TCS

    MUMBAI: Tata Consultancy Services (TCS) has named Mandhir Bhatia as user experience journey for tcs.com in corporate marketing corporate marketing. Bhatia, who joined TCS in  as senior engagement manager in March 2023 , brings over 18 years of experience in driving business growth through technology-driven marketing solutions. His new position is effective as of November 2024.

    Prior to TCS, Bhatia worked at Adobe for 11 years, holding various roles including enterprise customer success manager and global customer success lead. He also worked at Capgemini Invent as a manager consulting services.

    Bhatia specializes in AI-driven martech solutions, digital transformation, and strategic technology adoption to enhance customer experiences. He holds an MBA in Information Technology from the Institute of Management Technology, Ghaziabad, and a bachelor of  commerce from Delhi University.

    In his new role, Bhatia will focus on leveraging technology to transform marketing and drive business growth for TCS.

  • TCS releases global e-mobility 2025 study; preference shifting toward electric vehicles

    TCS releases global e-mobility 2025 study; preference shifting toward electric vehicles

    MUMBAI:  It’s an electrifying report which tells us so much about consumer  attitudes towards electric vehicles (EVs).  Tata Consultancy Services (TCS) Future-Ready eMobility Study 2025 is filled with info nuggets to help those in the EV ecosystem to take some tips from it. 

    The study, conducted across 18 countries and 1,300 respondents, explores consumer preferences, industry challenges, and the roadmap to sustainable mobility.

    Key Findings:
    * Consumer adoption: 64 per cent of global respondents are likely or very likely to choose an EV for their next vehicle. Younger demographics (18–35 years) show the strongest interest.
    * Barriers to rowth: Charging infrastructure, cost, and range anxiety remain significant hurdles, with 74 per cent of manufacturers citing infrastructure as the biggest obstacle.
    * Budget constraints: Most consumers are willing to spend up to $40,000 on an EV, reflecting concerns about affordability. Only five per cent are open to paying a premium compared to internal combustion engine (ICE) vehicles.
    * Sustainability and costs: 63 per cent of EV influencers cite environmental sustainability as the primary motivation for adoption, while fleet adopters prioritise operational cost reductions.
    * Technological advances: Battery technology improvements are identified by 90 per cent of manufacturers as critical for enhancing range and charging speed. However, 70 per cent anticipate breakthroughs to take two to three  years or more.

    Regional Insights:
    * U.S. consumers lead in EV interest, with 72 per cent likely to consider an EV, compared to 31 per cent in Japan.
    * Hybrid EVs (HEVs) are emerging as a transitional preference, especially among older demographics.
    Industry 

    Challenges and Strategies:
    * Collaboration needs: Significant consolidation is expected among EV charging infrastructure companies, driven by scaling challenges. Partnerships with retail, government, and energy sectors are critical.
    * Environmental concerns: While EVs are seen as pivotal for sustainability, nearly 48 per cent of influencers believe their environmental impact is neutral, citing concerns over battery production and disposal.
    * R&D investments: Manufacturers are heavily investing in affordability and battery technology, with a focus on reducing costs and enhancing vehicle performance.

    TCS  president of manufacturing Anupam Singh said:“The EV industry is at a crossroads, navigating complexities while maintaining momentum. TCS is committed to leveraging AI and generative AI to drive smarter decision-making and sustainable transportation.”

    The report underscores that while EV adoption is accelerating, overcoming infrastructure and technological barriers will require collaborative innovation and systemic changes.

    (Picture courtesy: TCS Future-Ready eMobility Study 2025 )

  • Vinod Bhat joins Tata AutoComp as chef digital officer

    Vinod Bhat joins Tata AutoComp as chef digital officer

    MUMBAI: Industry veteran Vinod Bhat has moved on from Vistara Tata SIA Airlines after a stint of almost four years. He has been hired by Tata AutoComp Systems as chief digital officer. Tata AutoComp specialises in the design, development, manufacturing, and supply of a broad range of automotive products and services.

    A long serving  staunch Tata loyalist, Bhat’s  first job was with TCS where he spent 28 years rising to global business head consumer packaged goods – UK, Ireland and Europe and delivery center head before departing for Vistara Tata.

    “As chief digital officer (CDO) at Tata AutoComp (Taco), I will be driving digital transformation across the Taco group through new age digital technologies like artificial intelligence/ gen-AI, IOT, IIOT, RFID, plant automation and  manufacturing excellence, Tata data maturity, Tata cyber security, B2B/B2C/B2E use cases and so on.” Said Bhat on Linkedin

     

  • Nine Triangles welcomes Tanmay Pani as EVP and chief strategy officer

    Nine Triangles welcomes Tanmay Pani as EVP and chief strategy officer

    Mumbai: Nine Triangles, a leading digital strategy consulting and marketing company, has announced the appointment of Tanmay Pani as executive vice president (EVP) and chief strategy officer.

    Pani brings a wealth of experience from his extensive background across industries, having worked with prominent brands such as TCS, HDFC Bank, Sharekhan by BNP Paribas, GroupM, and Prabhudas Lilladher, among others. With experience on both the brand and agency side, Pani possesses hands-on expertise across facets of Marketing, Digital Transformation, Media Planning, and User Experience.

    Reflecting on his new role at Nine Triangles, Tanmay expressed his enthusiasm, stating, “At Nine Triangles, we are shaping the digital landscape with innovative solutions that drive results. I am excited to join a team focused on creativity, collaboration, and cutting-edge tech. I look forward to contributing to Nine Triangles’ journey to success, where challenges are opportunities and projects showcase our high delivery standards.”

    Nine Triangles CEO & founder Krishna Mohan Jha shared his excitement about Pani’s joining, stating, ” Tanmay’s appointment is a pivotal moment for Nine Triangles. His wealth of experience and strategic prowess are in perfect harmony with our vision of leading digital innovation. With Tanmay at the helm of our strategic endeavors, I am certain we will continue to set new standards in the digital landscape, solidifying our position as a reliable partner in our clients’ journey to success. “
     

  • London and Partners brings first-ever creative trade delegation to India

    London and Partners brings first-ever creative trade delegation to India

    Mumbai: London & Partners (L&P), the business growth and destination agency for London, will showcase the best of India’s creative tech and VFX industry to international companies looking to expand to and invest here.

    L&P’s creative delegation will take place from the 19 to 22 February with companies from the media, advertising, entertainment, and VFX sectors. Bringing together three leading creative tech ecosystems from London, Chennai, and Mumbai, the itinerary includes studio visits, panel discussions, knowledge-sharing and exclusive business speed networking sessions.

    The delegation will be immersed in India’s thriving media, advertising, gaming, and entertainment sectors. Among the impressive list of Indian companies that are excited to host the creative trade delegation are Tata Consultancy Services (TCS), Disney Star, Qube Cinema, PhantomFX, Basilic Fly Studios, iGene Media Solutions, Vajra Global, Schbang and Jio Cinema Labs.

    London and Partners country director, India Hemin Bharucha said, “India’s creative prowess coupled with its thriving startup ecosystem has garnered significant attention on the global stage, attracting many international and London-based creative tech companies. We are also seeing tremendous interest from Indian companies wanting to grow and expand into London. This Creative Trade Delegation provides a unique platform for UK and Indian companies alike to venture beyond their borders to form connections that transcend boundaries on a global scale.”

    London is a global leader in creative technology and aims to create more investment and growth opportunities in this sector.  According to a City Hall report, the creative industries are contributing more than 200,000 jobs to London’s economy in the last five years. As per last year’s Sector Vision, the UK’s government aimed to grow the creative industries by £50 billion and support a million new jobs by 2030 through creative careers.  The UK Government is committed to supporting the creative industries. For instance, it intends to strengthen the audio-visual expenditure credit, a tax relief for companies producing specific types of audio-visual content within the UK, particularly in the visual effects domain.

  • TCS extends sponsorship of Standard Chartered Singapore Marathon

    TCS extends sponsorship of Standard Chartered Singapore Marathon

    Mumbai: Tata Consultancy Services (TCS) has announced that it will continue to sponsor the Standard Chartered Singapore Marathon (SCSM) corporate challenge for another four years, until 2026. This collaboration also marks the start of TCS’ four-year association as the SCSM’s official mobile app partner beginning in 2022, with the goal of creating truly immersive and community-focused digital race experiences for runners and fans.

    SCSM is set to return to the streets of Singapore from 2 to 4 December, and be the centre of community engagement to end the year on a high and healthy note. The partnership is in line with TCS’ global focus on encouraging healthy lifestyles and community bonding through sports.

    As the official mobile app partner for SCSM 2022, TCS has created an experience that goes beyond the essentials and provides better insights and information about the marathon for the 50,000 participants who are expected at the two-day event. It also streamlines the entire marathon experience for active and passive participants through a single, digitally integrated platform with high functionality and an excellent user experience. Runners can look forward to functions and conveniences such as booking transportation to the marathon grounds, race day weather details, SOS for emergencies, and checking on their run’s progress. The fully immersive race experience, incorporating the runners’ pre-, race-day, and post-race journeys, is designed to cheer every runner.

    The app also features an AR-powered virtual experience, where runners can make use of the AR medal filters, themed frames for photos, and video creation functionalities to share their racing experiences and victories almost instantly. The app aims to create a “running club” experience by allowing participants to connect with other runners virtually, even when they are not at the same location.

    Additionally, TCS is also the sponsor of SCSM’s corporate challenge. TCS sees sports as an excellent way for coworkers to bond and integrate wellness into organisational DNA. TCS’ title sponsorship of the SCSM corporate challenge 2022 creates a unique opportunity for large corporations and small and medium enterprises to collaborate and come together even as they compete for the top spot in an international marathon setting.

    The corporate challenge comprises three categories: the total distance covered by corporate finishers, further divided into four tiers based on the number of runners registered by a company; the top corporate male and female from each race category.

    “Sports, especially community events like marathons, have always played an integral role in enhancing society’s mental and physical well-being. TCS bolsters running communities globally as they transform lives, one sprint at a time,” said TCS Asia Pacific president Girish Ramachandran. “The driving force for us at TCS has always been our community and creating products that allow communities to flourish and push the envelope on innovation, health, and wellness. We are glad to partner with the Standard Chartered Singapore Marathon over the next four years to create and upgrade tools like the race app that make the marathon experience integrated and accessible for participants and spectators alike.”

    The IRONMAN Group, Singapore general manager Santoz Kumar said, “TCS is synonymous with the world’s greatest marathons. The 2022 Standard Chartered Singapore Marathon marks the seventh year of collaboration with TCS, and their long-standing involvement is testament to the strength and iconic nature of the international event. Their support has been invaluable as we strive to enhance the race experience for participants. This year is no exception, and the TCS-designed SCSM2022 mobile application will play an integral role for our participants and their supporters, as it features essential tools such as live runner tracking, race-day information, and much more.”

    Marathons have been an intrinsic part of Singaporean culture for decades, with the community joining hands every December to celebrate health, fitness, and strength at the SCSM. TCS encourages healthier living globally as a partner and sponsor at some of the largest marathons in the world. As the official mobile app partner and title sponsor of the SCSM corporate challenge, TCS encourages running communities and promotes marathon participation to build healthier, stronger, and more active communities.

  • Bizongo ropes in Tushar Kamat as Chief Business Officer

    Bizongo ropes in Tushar Kamat as Chief Business Officer

    Mumbai: Bizongo, India’s leading supply chain automation platform, has announced the appointment of former Accenture managing director & Airtel business CEO Tushar Kamat as chief business officer. In his new role, Kamat will be responsible for business strategies, partnerships, marketing, monetization, growth and global expansion at Bizongo.

    Kamat’s appointment comes at a critical juncture as Bizongo looks at entering the unicorn club in early 2023. An accomplished veteran across technology domains, he has more than 25 years of experience in sales leadership, scaling business growth, and enabling business transformation by developing go-to-market strategies for generating revenue.

    Kamat has been associated with leading technology organizations including SAP, Accenture, Airtel, and TCS. In his most recent role as field operating unit head for the India business at Automation Anywhere, he drove hyper-scale business growth by 250 per cent during the covid era.

    Bizongo chief operating officer Aniket Deb said, “Kamat joins us at a very exciting juncture in our growth journey. We are confident that his strategic outlook and growth mindset will help us achieve profitable business growth and create value for our customers & vendors. His ability to deliver large-scale impact will enable us to scale our vision faster and digitally transform vendor management and the entire supply chain for MSMEs.”

    Commenting on his appointment, Kamat said, “I am very excited to join Bizongo during this hyper-growth phase. I am confident to leverage my diverse experience to transform and grow Bizongo’s business in India and globally.”

    Kamat is also co-founder & non-executive partner of Nyaasah Care LLP, a social start-up aimed at providing care with empathy for senior citizens leading a lonely life in India.

  • Tata Consultancy Services is India’s ‘Most Valuable Brand’: Kantar BrandZ report

    Tata Consultancy Services is India’s ‘Most Valuable Brand’: Kantar BrandZ report

    Mumbai: Tata Consultancy Services ($45.5 billion) is the new number one ‘most valuable Indian brand,’ claiming the top spot from HDFC Bank (number two, $ 32.7billlion) which had held the position since the first ranking was unveiled in 2014, as per the latest Kantar BrandZ report on ‘Top 75 Most Valuable Indian Brands.’ TCS’s brand value has been accelerated by global demand for automation and digital transformation following the pandemic.

    India’s strongest brands have bounced back from the pandemic to increase their brand value by a massive 35 per cent CAGR (compound annual growth rate) since 2020, when Covid -19 hit the country, according to the report.

    India’s top 75 brands are worth a combined $393 billion, equivalent to 11 per cent of India’s national GDP. Moreover, the growth rate of the ‘Kantar BrandZ Top 75 Most Valuable Indian Brands’ outpaces the rate of growth being posted in other major markets around the world.

    ‘The Top 10 Most Valuable Indian Brands’ together contribute just over half of the ranking’s total value. There has been significant movement at the top, in addition to the two most valuable brands switching positions. There are two new entrants – Infosys ($29.2 billion) which has rocketed up to the third spot from the 12th position, and ICICI Bank ($11 billion) which has climbed two places to number nine. State Bank of India ($13.6 billion) has also risen four places to sixth position.

    There are brands from 23 different categories in the 2022 Indian Top 75. There are a total of 14 newcomers, from 11 categories – including online gaming, education, apparel and real estate, reflecting the diversity and dynamism of the Indian economy.

    Technology and banking brands account for over half of the total value. Six B2B tech brands and 11 consumer tech brands contribute 35 per cent to the total value of the ranking, reflecting the rise of tech India. Overall, B2B brands (tech and payments) are on average almost three times as valuable as B2C brands, reflecting the fact that many of the B2B brands play on the global stage while B2C are more focused on the domestic market. Six banking brands deliver 19 per cent of the total value. Also notable for their performance are insurance brands, which have performed well as the pandemic increased consumers’ focus on the protection of life and health and telecom providers, led by Airtel (Number four; $17.4 billion) and Jio (Number ten; $10.7 billion), which took full advantage of growth opportunities as everything moved online, from education to work to parties.

    Key newcomers to the ranking include Vodafone Idea (VI) (No.15; $6.5 billion); formed from a merger between VI, Byju’s (No.19: $5.5 billion), the educational technology brand that has become India’s most valuable education brand and Adani Gas (No.21; $4.5 billion).

    Kantar – South Asia’s insights division executive managing director Deepender Rana says, “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from COVID-19 behind them. Indeed, they have both driven and benefited from the transformation in consumer and business behaviour as a result of Covid-19, especially where it relates to the use of technology. The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes them worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze.”

    The pillars of brand building in India

    Kantar BrandZ has identified four fundamentals responsible for powering brand growth: function, convenience, experience and exposure. India differs from other markets around the world, however, in that a brand’s sustainability credentials and purpose matter more.

    Overall, 65 per cent of Indians feel anxious about climate change, and 64 per cent believe businesses must play their part. The highest-ranking brands in the Top 75 are clear on purpose and have a relevant sustainability agenda. These include the services platform Zomato (No.30; $3.1 billion), which offsets the carbon footprint of its deliveries and packaging. Swiggy (No.20; $4.8 billion) elevates the quality of life of consumers with the speedy delivery of meals, groceries and healthy items, as does Flipkart (No.12; $8.9 billion), while also helping smaller local brands to connect with consumers via its platform.

    Kantar’s insights division managing director Soumya Mohanty says: “Purposeful and sustainable brands are rewarded. Indian consumers look further than the brand attributes that affect them personally – they want brands to improve people’s lives and have a positive impact on wider society. They vote with their wallets, choosing brands they see as ‘doing the right thing.’ Indian brands should have a clear view of their purpose, connect strongly with it by embedding it in their culture, talk about it in creative and powerful ways, and deliver on it – without fail.”

    Salience – the ability of brands to spring quickly to mind when a consumer has a need – is also vitally important. India’s Top 10 brands are far more salient than their counterparts in most other countries. However, for growth to be supercharged, brands must have a strong meaning. They should have functional meaning – doing a good job of fulfilling a need – but also a layer of emotional meaning. The Kantar BrandZ India Top 75 far exceeds other Indian brands on all of these vital predictors of success.

    Other key highlights from the analysis include:

    57 of the brands in 2022 Top 75 have been in the ranking since 2018, while 19 have moved up the league table.

    The share prices of companies behind strong brands are protected in a ‘bear’ market and recover more quickly. Between August 2014 and June 2022, the sensex India Index gained 63.8 per cent, while a portfolio of the most valuable Indian brands rose 81.8 per cent.

    There are 11 consumer tech brands in the Top 75, reflecting the increasingly digital way Indian consumers live, which is 11 per cent of the total brand value. The four most valuable brands in this category are Flipkart (No. 12; $8.9 billion), Byju’s (No. 19; $5.5 billion), Swiggy (No. 20; $4.8 billion) and Nykaa (No. 25; $3.7billion).

    Kantar BrandZ Top 10 Most Valuable Indian Brands 2022

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  • Air India rejig: N Chandrasekaran brings in key Tata Group personnel

    Air India rejig: N Chandrasekaran brings in key Tata Group personnel

    Mumbai: Tata Sons executive chairman and Air India chairman N Chandrasekaran on Saturday affected a major reshuffle in the top management of the recently-acquired airline in what is Air India’s first major senior management reshuffle since it was taken over by the conglomerate in January this year. Tata Sons senior vice president Nipun Aggarwal replaces Air India veteran Meenakshi Malik as chief commercial officer, while former Tata Steel VP- human resources Suresh Dutt Tripathi succeeds AI’s Amrita Sharan as chief human resources officer (CHRO).

    Notably, the Tata Group is yet to appoint a chief executive officer of the airline.

    The order was issued by Chandrasekaran, who is also the chairman of Tata Sons and comes on the back of the announcement of Tata Sons executive chairman N Chandrasekaran formally taking charge as chairman of Tata Digital earlier this week. He was reappointed as the chairman of Tata Sons for another five years in February this year.

    Malik and Sharan were on Friday appointed as advisors to the CEO of Air India, according to a company communication to PTI. As the Tata Group is yet to appoint the CEO of Air India, the duo will currently be advisors to Chandrasekaran, it mentioned.

    Satya Ramaswamy, who has worked at Tata Consultancy Services before, was on Friday appointed as chief digital and technology officer at Air India, the order stated.

    Rajesh Dogra was appointed as the head of customer experience and ground handling at Air India, it mentioned.

    Air India veteran RS Sandhu will continue to hold the charge of chief of operations at Air India, it noted.

    Another Air India veteran Vinod Hejmadi will continue to hold the charge as chief financial officer, it mentioned.

    “The new appointees will exercise the powers of functional/departmental heads as per the delegation of authority. We wish them all the very best in their new role,” Chandrasekaran stated in the order.

    After a competitive bidding process, the government had in October last year sold Air India to Talace Pvt Ltd — a subsidiary of the Tata group’s holding company.

  • SonyLIV brings in TCS as its technology partner

    SonyLIV brings in TCS as its technology partner

    MUMBAI: IT company Tata Consultancy Services (TCS) on Tuesday said that it has entered into a strategic partnership with SonyLIV, to help the streaming platform create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path for future growth.

    The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domain knowledge, and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets, it said in a statement.

    TCS will help enhance its core OTT platform to leverage AI and machine learning to provide personalised experiences to subscribers across devices. It will also help SonyLIV use data and insights to monetise content and create new revenue streams, it added.

    Additionally, TCS will set up a world-class Experience Design Center leveraging its innovation labs, where it will deploy its Location Independent Agile Model to accelerate innovation by rapidly prototyping and helping SonyLIV launch new best-in-class features ahead of the market.

    The partnership will help SonyLIV reimagine the customer experience and engagement, enhance its brand, establish competitive differentiation in the marketplace and drive growth, the statement further said.

    SonyLIV, Sony Entertainment Television and Studio Next, business head, Danish Khan said, “We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, the US, and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure, and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”

    “Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience,” TCS India, country head, Ujjwal Mathur said.