Tag: TCP

Wavemaker India bags media mandate for Tata Consumer Products’ brands in India

Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

The company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook, and ready-to-eat offerings, breakfast cereals, snacks, and mini-meals. It is home to brands like Tata Tea, Tetley, Tata Salt, Eight O’clock Coffee, Himalayan Water, and emerging brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus, and Tata Copper Plus water.

Tata Consumer Products president- packaged beverages (India and South Asia) Puneet Das said, “We have been working with Wavemaker on the Packaged Beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

Wavemaker India has been the media agency for the India Packaged Beverages division of TCP which included brands such as Tata Tea and Tata Coffee Grand. It will now also handle media for the consolidated India business which includes brands like Tata Salt, Tata Sampann, Tata Soulfull, Tata Fruski among others. The win comes at the back of a multi-agency pitch. The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices.

Speaking on the win, Wavemaker CEO South Asia Ajay Gupte said, “To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

Wavemaker India’s chief client officer and head –south M.K Machaiah (Mac) said, “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework complements the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

January 11, 2022
HUL’s Deepika Bhan to lead Tata Consumer Products’ packaged foods biz

NEW DELHI: Tata Consumer Products (TCP) has roped in Deepika Bhan as the new president of the company’s packaged foods division in India. The appointment will come into effect from 27 April 2021.

Bhan joins TCP from Hindustan Unilever, where she was global brand director – haircare for south Asia. She has had varied stints in sales, customer marketing, media, brand and category/ P&L roles in her career during which she has led large teams across brands and portfolios. She has also worked with PepsiCo and Tata Motors.

“We are delighted to welcome Deepika on board to lead our foods portfolio. We aspire to build this business through agility, innovation and strengthening our brands, and Deepika will lead us in this exciting growth phase,” said Tata Consumer Products MD & CEO Sunil D’Souza.

TCP's foods portfolio includes brands such as Tata Salt, Tata Sampann and Soulfull. In India, the company has a reach of over 200 million households, along with an annual turnover of Rs 10,000 crore with operations in domestic and international markets.

“I’m looking forward to being part of this journey as we build the foods business on the base of the strong leadership position and iconic brands that the company has created. I’m particularly happy to be a part of the Tata Group- an organisation which is purpose-led and built on strong values,” Bhan stated.

The announcement comes days after the consumer goods major appointed Puneet Das as president of its packaged beverages business in India and south Asia.

April 19, 2021
Puneet Das elevated to Tata packaged beverages president India & south Asia

NEW DELHI: Tata Consumer Products (TCP) has elevated Puneet Das as president – packaged beverages, India and south Asia. Das, who has been associated with Tata Consumer Products since 2017, was earlier senior vice president- marketing for the India beverages business.

Das takes over from Sushant Dash, who was recently named chief executive officer for coffee chain Starbucks in India.

Before joining Tata Consumer Products, Das held senior marketing roles in companies such as Marico, PepsiCo, GSK Consumer. He comes with about 20 years of experience in the FMCG sector, having worked in India, Africa and other international markets.

In a recent statement, TCP stated that Das has played a crucial role in formulating marketing strategies for Tata Tea and Tata Coffee Grands.

"We are happy to elevate Puneet Das as president for packaged beverages. This is in line with our aspiration to recognise and groom internal talent. We have an exciting time ahead for our packaged beverages business with focus on scaling up our distribution and reach, building on product innovation while strengthening the core portfolio. Puneet’s appointment comes at a time when the organisation is going through its transformation journey and we are confident that his experience and leadership will help us accelerate the business and achieve new heights," said Tata Consumer Products managing director & CEO Sunil D'Souza.

April 15, 2021