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Tag: TBWAIndia

  • Satish Krishnamurthy is TBWAIndia’s new chief strategy officer

    Satish Krishnamurthy is TBWAIndia’s new chief strategy officer

    MUMBAI: TBWAIndia has appointed Satish Krishnamurthy as chief strategy officer, with immediate effect. He takes over from Subramanian Krishnan, who will be transitioning into a part time consulting role with the agency.

    Before joining TBWAIndia, Krishnamurthy was head of strategy at Sideways Consulting based out of Mumbai. Prior to that, he was with telecom major Jio as general manager – brand strategy for close to two years.

    TBWAIndia CEO Govind Pandey said, “Satish is a leading strategist in India with global stature and knows how brands drive business growth in these times. We are delighted to have him on board as the agency is transforming and further evolving its operating system to DisruptionX. We would also like to take this opportunity to thank Subu for his commitment and passion to drive our businesses forward and are delighted we will continue to benefit from his experience as he continues with the agency as a consultant and mentor.”

    “Consumers don’t break down online and offline separately, it’s all an integrated experience for them. We have to create strategy to consider all moments of truth where consumer friction exists. If we build for the entire experience, we can deliver disproportionate outcomes for the clients. I’m looking forward to returning to TBWA, their methodology and philosophy of disruption is something I’ve valued since I first joined the Collective in NY in 2005," Krishnamurthy added.

  • AdFest 2014: India brings home 26 metals

    AdFest 2014: India brings home 26 metals

    MUMBAI:  At  the Adfest 2014 held at Pattaya in Thailand from 6-8 March, Indian agencies won a total of 26 metals, eight less than last year.

     

    This year, McCann Erikson led the charge with 11 medals, of which three are Gold, five are Silver and three are Bronze.

     

    JWT India and Grey Worldwide followed winning four metals each. Next are TBWAIndia and Creativeland Asia with two metals each and BBDO India, Taproot India and Linen-A Lintas Group with one each.

     

    The most-award winning campaign by McCann was Audiobook – the William Shakespeare/Mark Twain/Oscar Wilde campaign, which received two Golds in the Print Craft Lotus category for Art direction and Best use of illustration; and for Point of Sale: small scale sub category in the Design Lotus category. The campaign also picked up Silvers in Point of Purchase – Display sub category in Outdoor; Poster sub category under Design Lotus and Best Use of Computer Generated Imagery under Print Craft Lotus. In addition to this, it also took home bronze awards in the Press Lotus category under Best of Communication Media & Publications sub category, and Best of Travel, Entertainment & Communication Media sub category in the Outdoor Lotus category.

     

    Apart from this, McCann won a Silver each for its AIDS Awareness campaign under Media Lotus and Big Babol campaign in Best of food sub category under Outdoor. And, it won a Bronze for Rain catching Adshel campaign for Catchtherain.org in the Outdoor category.

     

    Nike’s Parallel Journey’s campaign helped JWT India stuck Gold under Best of sports, fashion cosmetics and luxury goods sub head in Film Lotus. The campaign also got two Silvers in the Film Craft Lotus category. The Health Capital campaign for Rotract Club of Mumbai Shivaji Park in the Direct Lotus category got the agency its single Bronze.

     

    Grey Worldwide picked up a Gold and a Bronze for Duracell Positive & Negative: Dock/Monkey campaign in the Press Lotus and Outdoor Lotus categories, respectively. For another Duracell campaign called Ageless Wonder: Music/Man/Woman the agency was awarded Silver in the Press and Print Craft categories.

     

    Creativeland Asia’s campaign for Frooti helped the agency grab Gold in the Original music score sub category and Bronze for direction under Film Craft Lotus.

     

    TBWAIndia won two Bronze medals for its Adidas Wall cricket campaign under External/street signs and street furniture and Guerrilla marketing sub categories in Outdoor Lotus.

     

    Taproot India’s Times of India’s farmer suicide campaign secured finalists berth in many categories but was only able to win Silver in the Outdoor Lotus category.

     

    BBDO was awarded Bronze for a public awareness campaign Stick It Art under Best use of ambient: small scale sub category in the Media Lotus category.

     

    Lastly, Linen-A Lintas Group was the only Indian agency to get a bronze in the Radio category.

  • Meraj Hasan quits Everest Brand Solutions

    MUMBAI: Meraj Hasan, vice president-planning at Everest Brand Solutions, has resigned.

    Hasan told Indiantelevision.com that he has quit the agency to pursue his interest in music and poetry.

    He and his partner Anirudh Chohan are launching ‘Unsung Ones‘ to create poetry with guitar and harmonica.

    Hasan said, “My journey with Everest Brand Solutions has been fantastic. I needed a break to pursue my interest in poetry and I didn‘t want my work to suffer.”

    Hasan has over 12 years of experience in the industry. Prior to joining Everest Brand Solutions he had also worked with agencies like TBWAIndia, Rediffusion Y&R, Lowe and Partners Worldwide.

  • TBWAIndia bags The Forum Mall’s creative biz

    TBWAIndia bags The Forum Mall’s creative biz

    MUMBAI: TBWAIndia has bagged the creative duties of The Forum Mall- Bangalore.

    The account was awarded to the agency following a multi-agency pitch.

    The Forum Mall general manager Rama Raju said, “What impressed us was TBWAIndia’s ability to think out of the box, their disruptive approach and most importantly, brand ownership, which convinced us to partner with TBWA.”

    TBWA|India managing director Nirmalya Sen added, “Only the most matured marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”

  • TBWAIndia names Subho Sengupta as EVP & head – Delhi

    TBWAIndia names Subho Sengupta as EVP & head – Delhi

    MUMBAI: TBWAIndia has appointed Subho Sengupta as executive vice president and head of the New Delhi-Gurgaon operations.

    TBWAIndia‘s MD Nirmalya Sen said, “It is a pleasure to bring on board someone who has the great combination of a sharp advertising mind and the ability to be a strong leader. With Kunal Gill already on board as the executive creative director, TBWADelhi now has formidable leadership and I am confident this duo will soon make their presence felt in the market.”

    Sengupta added, “TBWA is an institution with a unique and differentiated philosophy (Disruption and Media Arts) that is proven to deliver outstanding strategies and breathtaking creative for clients in India and around the world. I look forward to working with a team that is young, talented and hungry.”

    Sengupta has over 16 years of experience in the advertising industry. He had joined TBWA from Law & Kenneth where he was the head of their Kolkata operation. He has spent a large part of his career working with JWT where he was responsible for the GSK business.

    Sengupta has also worked with Saatchi & Saatchi and Bates and with brands like Horlicks, Fair & Lovely, Airtel, Tata Steel, Close up, Vivel, Gold Flake, Carlsberg, Lafarge and Ananda Bazar Patrika.

  • TBWAIndia wins Peninsula Land’s creative biz

    MUMBAI: Indian real estate company Peninsula Land has awarded its creative mandate to TBWAIndia following a multi-agency pitch that was held in Mumbai.

    The account will be handled from TBWA‘s Mumbai office.

    Peninsula Land is a part of the Ashok Piramal Group, a business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.

    Peninsula Land managing director Rajesh Jaggi said, “We are happy to have TBWA as our lead agency. They bring a unique dimension to creativity by using the Disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand.”

    TBWAIndia MD Nirmalya Sen said, “Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula‘s lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we are looking forward to.”

    Recently the agency also won creative accounts from Sify, JG Hosiery and Jyothy Laboratories.

  • TBWAIndia bags Fa deodorant’s creative biz

    TBWAIndia bags Fa deodorant’s creative biz

    MUMBAI: TBWAIndia is expanding its role at Jyothy Laboratories. The agency will also be handling the creative duties of the Fa deodorant brand.

    TBWAIndia already works with Jyothy Laboratories as a communications partner for its brand of dishwashing agents, Pril.

    The new account will be handled by the agency’s Mumbai office.

    “This move is an expression of our appreciation for the commitment that TBWA has displayed on brand Pril,” says Jyothy Laboratories general manager of marketing services K Raghavendra.

    The category of deodorants is crowded with several established brands jostling for consumer attention.

    Says TBWAIndia MD Nirmalya Sen, “It is even more heartening when existing clients reaffirm their faith in the agency in the form of new brands. We are elated to get this opportunity to help create in India, one of the world’s best-known brands of body care, Fa. The deodorants category is steeped in conventions and we look forward to the challenge of bringing disruptive thinking and work to the table.”

  • Narayan Kumar to head Disruption Practice at TBWAIndia

    MUMBAI: TBWAIndia has promoted the agency’s executive creative director Narayan Kumar to a new role as executive director and Disruption Practice head.
     
     
    Disruption is TBWA’s strategic tool that has been making waves across the world, notching up remarkable successes for TBWA as well as its clients.
     
     
    TBWAIndia chairman and managing director K George John said, “Narayan’s appointment as head of the Disruption Practice for India is a reiteration of our commitment to the process here in India. Disruption is what drives TBWA. It helps our clients get a larger share of the future. Disruption will be the force that will help TBWA and our clients leap-frog in India also.”
     
     
    Kumar added, “Let the results do the talking. Right now, we need to evangelise it among our people and our clients. In India, the response to Disruption from clients like Standard Chartered, Nutrine, Pedigree, Moser Baer, Twinings and Bajaj Allianz has been quite phenomenal, but we can take this a lot further still.”